With a full auditorium in Miami, and 2000 livestream sites reaching 200,000 people (according to ACLU’s Executive Director, Anthony Romero, who opened the March 11 session), the American Civil Liberties Union moved beyond the courtroom and into community organizing. While ACLU lawyers have often been present (and advising) at actions in the streets, I personally don’t remember a time when the group—founded in 1919 in resistance to the notorious Palmer Raids, rounding up activists at the behest of the Attorney General of the time—actively worked to create a mass movement of resistance.

While it also covered the Republicans’ proposed replacement for Obamacare and attacks on Planned Parenthood, The training—really, more of a presentation, other than Lee Rowland’s remarks—focused largely on the administration’s attacks on Muslims and immigrants and ACLU’s Freedom Cities initiative developed in response—working to gain local law enforcement officials to adopt a nine-point platform of non-cooperation with federal ICE anti-immigration actions.

Following are the notes I took. I didn’t take notes for the first couple of speakers, which included Romero, ACLU National Political Director Faiz Shakir, and I believe there may have been one other.

ACLU's PeoplePower.org screenshot
ACLU’s PeoplePower.org screenshot

Lee Rowland, Senior Staff Attorney: Your Rights in Protesting

We will stick up for controversial, even abhorrent points of view. We believe none of us should be silenced. There are people who think Black Lives Matter is a terrorist organization.

Public forum spaces: streets, sidewalks, parks—you have the right to protest. But in the street, you do not have the right to block traffic unless you have a permit specifying that. A permit gives you a bunch more rights, and you can work with government to work out a parade route, use amplification.

1/21/17 was the single largest day of protest in American history. Let’s give that a run for its money!

The sidewalks outside Trump Tower have become a very popular place. Sidewalk protests are automatically legal as long as you don’t block access to doorways.

Parks. You can sing, pray, dance. But each park has a trigger number for attendees. Exceeding that number requires a permit. Know that number. Breaking news is an exception. Spontaneous protests in response are not restricted by number.

Other government property that aren’t designed as public spaces. The general rule is that the government has more ability to shut you down if they can argue that your presence is disruptive. Airports can stop you from disrupting but not from expressing speech (including sign holding). The farther from the core of facility’s purpose, the more rights. So you won’t have a lot of rights at the departure gate, but maybe at arrivals…or outside. [Editor’s note: I participated in protesting the immigration ban at Bradley (Hartford) Airport just after the first Executive Order banning travel from seven Muslim-majority nations. We had about 3000 people in the baggage claim area.] If you’re organizing at an airport, get a liaison from the airport staff if you can.

Congressional Town Halls. They can’t shut down buttons, small signs. They can regulate the size but not the content.

The government can’t censor you just because it disagrees with your opinion.

But these high-fallutin’ rights on paper don’t always translate to the streets.

Watch your surroundings. Being armed with your rights empowers you. You can yell to demonstrators being arrested about their rights including right to remain silent and to refuse a search. You have the right to photo/video anything in public view. Officers will lie, but make notes and tell the ACLU.

We as Americans have to go out and grab that moral arc and turn it toward justice.

 

Louise Milling, Deputy Director

Health Care: Affordable Care Act is the most significant civil rights/civil liberties legislation in this century. It has saved and changed people’s lives. 20 million were lifted out of the ranks of uninsured. It bars discrimination on preexisting, gender, transgender. Gave us no-cost birth control. More services for people with disability. To live out the civil right of not being in an institution.

The Republican replacement bill attacks the structure, the financing. It kicks the legs out from underneath of the stool. American Medical Association, AARP, hospitals have come out against it. This bill jeopardizes millions of us and the people we care about. We’re going to step up for this one.

Planned Parenthood: This bill says Planned Parenthood can’t be part of the Medicaid program. And that people on Medicaid can no longer go to Planned Parenthood for cancer screening, birth control. 1 of 5 women turn to Planned Parenthood for health care at some part of their lives. Planned Parenthood is targeted because Planned Parenthood provides abortions. But not through the Medicaid program. Their vision is that Planned Parenthood should be stripped of participation in Medicaid because it provides a constitutionally protected service that allows women to protect our lives. Is that what decency looks like?

Medicaid: It’s an entitlement program. The federal government promises it will contribute money to pay for the services it covers. It’s going to take care of you. This bill would be a radical transformation. It says we are going to cap the money we will give toward any particular person. That means fewer dollars, fewer services for the most vulnerable, for the most essential thing—our health. The harm will be felt most acutely by people with disabilities. Medicare provides payment for support to go to work and live independently.

This was unveiled on Monday. By Wednesday it was already in committee for markup. They want it for a full vote in March and on the president’s desk n April. Less than two months for a program that would deny health coverage for millions? To totally radically restructure a program that’s been in place for six decades?

We saw four senators change their responses (AK, OH, CO, one other). We need you to tell your reps why this matters, the values that motivate you to come forward. It matters to the members of Congress, to the woman on Medicaid who goes to Planned Parenthood, to the man in a wheelchair who is able to go to work, to the rural woman who’s able to get insurance. This is for the people, by the people. I’m asking you to pledge to come together and stand up in the name of decency, care, dignity, fairness for all. Game on!

 

Andre Segura, staff attorney in national office

Trump administration is launching an assault on immigrants and people of color. In his first week, he released really bad Eos (executive orders), calling for the border wall, more ICE agents, and the Muslim ban. This hit home. We are immigrants and children of immigrants, people of color, of different faiths, with accents. That’s what makes our country great and we’re seeing this assault. I think of my two boys. Are they going to be called racist names? My parents with their beautiful Columbian-American accents?

3 Issues

  1. Muslim ban. Friday afternoon after he took office, and there was immediate chaos. ACLU and partners worked overnight to challenge that. We filed at 5 a.m. the next morning. We filed to put a stop to that order. I drove to JFK in the morning. There was a small but loud protest, and a dozen attorneys inside. Over the next few hours, more and more attorneys came. And I looked out the window and saw a sea of protestors. And that’s what became the story. Regular people came out and said this is not the country I want to live in and I’m going to go protest. We now have the second ban. Trump rescinded that first ban after numerous lawsuits. But the second one suffers from the same flaws and it needs to fail. We need you to come out and voice your support.
  2. President Trump is trying to bully cities and states to become part of his deportation force, by threatening to withdraw their funding. So this means when a police officer pulls someone over or knocks on a door, they have to think, is there some issue with their immigration status. This is damaging to local law enforcement. We need to stand up so people don’t fear going to the police to report crimes. All the best law enforcement departments are saying this. We are bringing criminal charges against Joe Arpayo [extreme right-wing/anti-immigrant former sheriff in Arizona]. The lesson is that when local law enforcement takes immigration into their own hands, you will see more profiling and more discrimination. So we’re asking you to push more cities not to roll over and give up good policies. We need to demand that they protect our immigrant neighbors.
  3. Immigration/deportation raids. ICE comes in wearing helmets and bullet-proof vests, it’s like a military operation. Trump wants to add 10,000 ICE agents to the 5-6000 already there. They will not be accountable or transparent. You will not know what they are up to in your town. But we’ve seen excessive force, guns drawn, children scared. Trump is saying we’re going after only the most violent. But we’ve seen the reality. It’s parents, Dreamers [undocumented people brought to the US at a very young age], domestic violence victims. People are being questioned coming off domestic flights. We have to stop it.

We can do some things. We have know-your-rights materials if ICE shows up at your door. They need to have a judicial warrant. Otherwise, don’t open the door. Get out and educate people about their rights. We do not want you engaging with ICE and their raids. If you hear of a raid, go out, document, film it. We need that information.

 

Padma Laxmi, immigrant from age 4

Joined her mother two years after her mother arrived in America in search for a better future, with $100 in her pocket. “She sculpted the mist, willing a life into existence. And I love this country for allowing that to be possible. America has shaped our dreams, values, and insecurities for three generations. There is no story of ours that is disconnected from the American story. But lately I’ve begun to feel like an outsider.” I grew up in NYC, our neighbors were Peruvian and Filipino, doctors and cab drivers. Seeing all those faces from around the world is what kept me from feeling I didn’t belong. Through my work on Top Chef, I’ve met people from all over America, meeting people in Charleston, New Orleans, Miami. What makes these cities great is the diversity of the people living in them—and that makes the food delicious. I am so grateful I ended up here. And that I can pay it forward by mentoring and employing other young women and starting a health foundation.

What makes America great is our culture of inclusion. We all are a superpower because we’ve managed to create the best of each immigrant culture and create our own uniquely American culture. For all its faults and felonies, our country has been, until now, admired world over. We’re squandering that good will and reputation globally and here and home. What happened to ‘give me your tired, your poor, your huddled masses’? I am standing here in defense of liberty, freedom, and true equality.

My mom came here in the ’70s inspired by the feminist movement. She wanted a better life for me than she had, equal opportunity. Today, we have a state of emergency. Rights and freedoms we’ve taken for granted are being eroded daily. I am alarmed by the rising hatred and violence. But even before, I’ve been horrified by images of black and Latino boys being bludgeoned to death by the very system we were told would protect us. Our system is two systems: one for the white establishment, and one for those unlucky enough to be born brown, gay, trans… I want my daughter Krishna to live in a country governed not by fear but by compassion.

I didn’t see my mother for two whole years. I know that pain of separation. Tearing undocumented parents from their children doesn’t help anyone. Giving refuge to a Syrian family teaches the very American principles of empathy and tolerance.

I don’t have to be Muslim or Mexican to be offended. We should all be offended. We shouldn’t have to walk in someone else’s shows to see that those shoes hurt terribly. This January at the Women’s March, I protested for the very first time. I was holding my little girl’s hand, she’s 6. It felt wonderful. I realized we are all powerful and we must exercise our power now. There’s a sign in the NYC subway, ‘if you see something, say something.’ I’m saying something now—to all of you. Providing shelter to refugees in need is not a partisan issue. It is a human rights issues. Letting folks use what ever bathroom they want, as we do in our own home, is just common decency.

I watch Krishna play with her African American friend Cassius. She’s biracial and can pass for white. When our kids, a few years from now, go to the store for butter, they will surely be treated differently. That’s not right. They are equal in the sandbox. Shouldn’t our policies reflect this too? Now is not the time to close our eyes and think ‘this, too, shall pass.’ We must do more than march. We must consistently resist discrimination of any kind. We must not tolerate the intolerance. To do nothing is a crime against our nation. We owe it to those suffragettes, those who refused to sit at the back of the bus, to our fallen soldiers to preserve what they fought so hard to defend.

Democracy isn’t a static thing. It’s an ever-evolving organism and we must not let it or ourselves devolve. Yes, we are brown. And we too are American And yes, we are Muslim, Hindus, Jews. That Sikh father shot in his own driveway, he was American too. And over half of us are women, and we deserve equal pay. And the right to choose what we want to do with our own bodies. We too are the United States of America. Let’s remember that first word in our country’s name. Let’s not forget who we are.

 

Faiz Shakir

ACLU’s National Political Director  came back on stage for a quick recap of the action plan:

  1. Request a meeting with local law enforcement officials, put it on PeoplePower.org. Some of them just need a pat on the back and great job. Some need more persuasion.
  2. Let’s live our values.
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It’s always fascinating to see what John Elkington is thinking.

In this profile in Ethical Corporation magazine—which calls him “CSR’s leading thinker”—Elkington restates his view that regenerative business models could create at least $12 trillion in opportunity and add up to 380 million jobs by 2030.

John Elkington, CSR thought leader
John Elkington, CSR thought leader

Elkington has some very cogent things to say about the shocking changes in geopolitics last year, from the Brexit vote to today’s change of US president.

But maybe the most intriguing thing is this little snippet:

…He is travelling to Germany to meet with Covestro, a spin-out from the German chemicals giant Bayer, which has just opened a plant using CO2 in place of polymers in mattresses and upholstered furniture.

If we can turn CO2 into a valuable asset instead of a climate-change accelerant/pollutant, that could be world-changing. And there’s no reason it can’t be possible. I’ve known for years about turning wastes into input. See for example this article about another visionary, John Todd, that I wrote all the way back in 2002.

So why not turn carbon dioxide into a salable product?

Insatiable curiosity about the world has always powered my writing and speaking. I wanted to know more about this. A few seconds of searching led me to Covestro’s page about this technological and environmental breakthrough. While the writing shows distinct signs of a non-nartive-speaking author, the information is quite cool.

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The Washington Post reports that the never-finished, never-operated Bellefonte Nuclear Power Plant, in Hollywood, Alabama is for sale at the bargain-basement price of $36.4 million. It has cost more than $5 billion to build as much of it as Tennessee Valley Authority managed to complete, so this isn’t just pennies on the dollar. Each penny of the purchase price leverages $137.36 of construction investment—which, if my math is right, works out to a pretty incredible 1,373,626.37 percent return on investment (ROI), if the plant could be amortized that way. Kind of like getting a Ferrari for the price of a Matchbox car (little toys about two inches long).

The unfinished Bellefonte nuke in Alabama is for sale. Let's have some fun figuring out what to do with it.
The unfinished Bellefonte nuke in Alabama is for sale. Let’s have some fun figuring out what to do with it.

Of course, the plant can’t be amortized that way. It was built to turn atoms into smaller atoms and electricity (and, by the way, tremendous waste heat and a whole soup of poisonous and radioactive waste). In all likelihood, the plant will never fulfill its intended purpose. And that’s a good thing!

So let’s think about what we could do with it instead. After all, it’s costing the small town of Westwood, MA more than $13 million just to build a police station, so this really is “the deal of the century.” And let’s have some fun.

I want your outlandish AND your practical ideas. Please submit one of each as a comment on this page, in this format: Outlandish: (describe your idea in one to three sentences). Practical: (describe your idea in one to three sentences). Also please tell me how you learned about the contest so I know whom to thank. If you wish, you may link to a page giving more details. Each entry must include both categories (and the link to your posting address or Facebook screen name must function, so I can contact you if you win).

Oh, and comments are moderated, so don’t even bother posting racist, sexist crap or unrelated commercial spam. It won’t get posted and it WILL get you reported and blacklisted.

All entries must be received by 11:59 PM Eastern Time, Thursday, October 20, a bit over a month from the day I post this.

Want to be a winner? Make your Outlandish entry very humorous but not offensive. And make your  Practical entry eco-friendly and specific. For instance, it’s not enough to say “a renewable energy project.” I want to know the type and why it’ll work there.

The winner in each category will get a 30-minute consultation with me to discuss any aspect of marketing, green/social entrepreneurship business profitability, book publishing, or green living–and a copy of my latest book, Guerrilla Marketing to Heal the World (acclaimed by Jack Canfield, Seth Godin, and others) as well as my ebook, Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life—With No Negative Impact on Your Lifestyle. Total value of the prize is $135, which is as close as I can come to the amount of construction cost each penny covers. And you’ll be in a press release I’ll send out announcing the winners.

I am the judge, and I’m not responsible for lost or misdirected entries, I assume no liability, blah blah blah (standard contest disclaimers).

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Offshore oil platform. Photo by Freddie Hinajosa
Offshore oil platform. Photo by Freddie Hinajosa

A petition crossed my desk this morning that called for President Obama to unilaterally ban oil exports. Here’s the text:

With the crude oil export ban lifted, oil companies will be pushing to speed the export of fracked crude oil and ramp up production, and we’ll be fighting every step of the way to prevent it. The budget deal preserves a straightforward way to do so: President Obama can declare a national emergency and prohibit exports.

In rejecting the Keystone XL pipeline, Obama acknowledged the need to keep fossil fuels in the ground. In his final year in office, he can still build a positive climate legacy if he prohibits oil exports under the new law and ends new auctions of publicly owned oil, gas, and coal on federal lands as hundreds of environmental organizations and community leaders have petitioned him to do.

I totally agree that oil exports will be a big step backward in the struggle to stave off catastrophic climate change. But not with this method! I not only won’t sign, I’ll work against it, as I’m dong by writing this blog.

I don’t think they’ve thought through the implications here.

This budget deal was a hard-fought compromise where both sides had to give a lot to get anything through. To stab that agreement in the back while the ink is barely dry would be to put a stake through the heart of bipartisan government. It would be, quite frankly, a betrayal. And I would call it unethical.

And the Republicans would not forget, and not let anybody else forget. If you think they beat the drums on Benghazi or Hillary’s email issue, you “ain’t heard nothing yet.” NOTHING that would require Republican cooperation would be passed again, for decades. As we enter into the 2016 campaign, the mantra would be “you can’t trust the Democrats; they betrayed us and they will betray us again.” And this time, they’d be correct.

I’m guessing the consequences would include 12 to 20 years of Republican presidents with veto-proof Congressional majorities. No, thank you! I don’t want to hand them the ability to wreck everything we’ve worked for during the 250 years of our country’s history.

So what can we do instead? So glad you asked. Here are a three ideas (among many other possibilities):

  • Start a massive lobbying campaign aimed at Republicans in Congress. Let them feel big pressure from their own constituents, telling them that climate change is a deal-breaker issue for you at election time, reminding them that the US pledged to make serious climate change progress at COP21 (the Paris climate accord signed earlier this month) and that fossil fuel exports—incompatible with that commitment—are not acceptable. Use the argument that the US needs to be seen internationally as a government that keeps its promises and honors its commitments if we want other countries to work with us. Add a national pressure campaign at the top GOP legislators, those in positions of great power within their own party. Push the Republicans to introduce a ban on fossil fuel exports as if it were their idea. If the Democrats can run with Obamacare, which was based on Republican proposals in the 1990s, why can’t the Republicans steal Democrats’ issues?
  • Turn to the business community for binding pledges NOT to participate in fossil fuel exports. If necessary, pick one company at a time to threaten with boycotts and shareholder resolutions. Organize stock divestment campaigns and large public demonstrations in front of the corporate offices, not just of the targeted company but of any of the “players” if they move forward.  Get a few smaller players to move before going after ExxonMobil.

    Use the stick of negative pressure, but also the carrot of what they could do with that investment money that would build their reputation and their profits while avoiding all this unpleasant controversy. Have meetings with their executives to strategize better ideas.

    Big corporations hate to be seen as enemies of the people and don’t like being in the center of controversy; they’re also risk-averse.

  • (This is probably the hardest one.) Create an international pressure campaign on many fronts: Get foreign governments pledging they won’t accept US oil, gas, and coal. Get the United Nations to pass legislation making fossil fuel exports a crime against humanity. Start international boycotts and pressure campaigns against participating companies. This would not be easy to organize and might also have unintended consequences. The US is an importer of fossil fuels, so this would apply what Naomi Klein calls “the shock doctrine” to the US, forcing a mad and potentially destabilizing scramble to convert a much greater share of the US economy to renewables, and fast. So let’s start with the first two ;-).
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Delegates at an international meeting
A similar international meeting (in Bonn, Germany)

After the failure at Copenhagen a few years back, I didn’t have big hopes for this year’s event. Yet, I’m beginning to think the big Paris climate change conference known as #COP21 may actually accomplish some real change.

Oddly enough, my optimism is rooted in something I would have seen a few years ago as a fatal flaw: that the results will be based in voluntary, not mandatory, compliance.

Why? Because:

  1. We can’t GET mandatory compliance. In the US, that would require a yes vote in each house of Congress, or even worse, the 2/3 Senate support required to adopt a treaty. But even as far back as Kyoto, US electoral politics had become a toxic swamp of attack-dog partisanship. No climate change bill with teeth is going to pass Congress any time soon. And without US (or China’s) participation, any agreement would be useless.
  2. The US and China have already agreed to take climate seriously, and have negotiated their own agreement. Weaker than I’d like, but a heck of a good start, and one that seems to have helped apply the brakes on China’s mad rush to coal (the worst scenario for averting climate disaster).
  3. The business community has woken up. Often a force for conservatism, the business world now understands the catastrophic consequences of failure to make meaningful progress on climate change—and the profits to be made in doing the right thing. If the government won’t act, they will force action through other channels. The emergence of environmental activism among evangelical Christians and even a subset of Tea Party activists who care deeply about the environment is also very encouraging.
  4. The growing use of carbon markets provides additional financial incentives for cutting carbon.
  5. New technology makes it easier to do more with less, use. our resources far more effectively, and solve engineering problems with biological thinking (for example, letting bridge engineers study spiderwebs). We understand now, for instance, just how much energy and carbon we can save by going for deep conservation.
  6. Early discussions about whether the world should agree on a 1.5 degree Celsius vs. 2 degree C cap in global temperatures compared to what existed before the Industrial Revolution means we’ve finally gotten past the question that’s been holding us back for so long: why do we need to contain rising temperatures in the first place? For the first time, the world is pretty much in agreement that it has to be done. Not just scientists, this time, but governments, too. Climate deniers (other than in the US Republican Party leadership, apparently) are now as marginalized as environmental activists were 20 or 30 years ago.

I could keep going, but you get the message—we can do this!

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I just took a first stab at writing an Environmental and Social Change Business Bill of Rights. Adopting these principles would level the playing field and enable green, socially conscious businesses to compete as equals—and in that competition, they will win almost all the time.

But this should not be just me spouting off. I got the discussion started, but I want to learn what others would be important in that kind of a campaign (and who has energy to work on it.

Also, I’ve got seven points here. If we continue to model it after the US Bill of Rights written by James Madison (who later became President of the United States), we need ten What did I leave out?

We, the people of Planet Earth, hereby declare that every nation and the planet as a whole have certain inalienable rights, including Life, Sufficiency, Peace, and Planetary Balance. To these ends, we call upon the governments of the world, at all levels, to establish these rights through mandating the following policies:
1. Manufacturers shall take full responsibility for their products at all stages in the product lifespan, including manufacturing, distribution, use, collection, reuse, disassembly, recycling, and disposal. Retail and wholesale channels shall accept used products and convey them back through the supply chain to the manufacturers.
2. Passing off costs to others, as externalities, is not acceptable. Pollution, waste, destruction of others’ property, etc. will be paid for by the entity that causes it.
3. All new construction or major renovation shall meet minimum standards of energy, water, and resource conservation, as well as fresh air circulation. Such standards shall be incorporated into local building codes, meeting or exceeding LEED silver or stretch codes.
4. All newly constructed or significantly renovated government buildings shall be Net Zero or Net Positive in energy and water use, producing at least as much energy and water as the building uses. Private developers shall receive incentives to meet this standard.
5. All subsidies for fossil (including but not limited to oil, diesel fuel, airplane fuel, natural gas, propane, and coal), nuclear, or other nonrenewable energy sources shall be phased out as soon as practical, to be completed within a maximum period of three years.
6. All subsidies that promote fossil-fuel-powered vehicles over cleaner alternatives, including subsidies to infrastructure exclusively or primarily for their use, shall be phased out as soon as practical, to be completed within a maximum period of ten years.
7. Average fleet vehicle mileage standards shall be increased to 70 MPH for passenger vehicles carrying up to six people, and to 40 MPH for trucks and buses within ten years. Non-fossil-fuel vehicles shall be designed to make a contribution to stationary power needs.

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This is big: The Guardian reports from Davos that Unilever is actively considering going for B Corp certification.

If you’re not familiar, B Corp is a legal definition of a profit-making corporation set up to promote environmental and social responsibility rather than a primary goal of maximizing short-term shareholder value and damn the torpedoes. In other words, it is legally allowed to pursue the greater good, even as most corporations are restricted by law and their charters. Maryland became the first of 28 US states to pass B Corp enabling legislation, in 2010.

It’s still a new movement. Only 1203 certified B Corps exist in the world, as of late January, 2015. Unilever’s Ben & Jerry’s unit was one of the first B Corps, back in 2012—and Ben & Jerry’s CEO Jostein Solheim is leading the effort, apparently with strong support from Unilever’s sustainability-minded CEO, Paul Polman.

The B Corp certification process is long and arduous for an entity as complex as Unilever, one of the largest consumer products corporations in the world; it’s likely to take years. But just the act of engaging in the conversation is a game changer:

  • Unilever’s tacit endorsement of the B Corp movement confers legitimacy; if one of the largest and most successful business organizations in the world can embrace it , other companies will say, “perhaps we should look into this.”
  • The B Corp movement is still not very well known, compared to similar movements such as Fair Trade. With Unilever coming onboard, a lot more people in the business world will hear about it—and take it seriously.
  • It will provide Unilever with substantial marketing advantages for several years. If the company is able to harness them properly, it can expect to sway many now-neutral customers to Unilever’s vast portfolio of brands. (As a marketing and profitability consultant to green/socially conscious businesses and the primary author of Guerrilla Marketing Goes Green, I can speak with some authority on this :-). )
  • Most importantly, it will show the entire business world that corporations don’t have to be rapacious; they don’t have to put short-term gain above the earth and its citizens (human and otherwise). It could even provide major leverage to overturn the body of corporation law that says corporations are legally required to put short-term profit ahead of all other considerations. And since most business people actually do want to do good in the world and many have felt burdened by this charter, this could create a seismic shift throughout the entire business community. (Some on the hard left will disagree that most business people actually want to do the right thing. Go ahead; the comments field is waiting for you.) Of course, there are a myriad of profit-making opportunities out there for activist companies willing to create and market goods and services that meaningfully reduce hunger, poverty, war, catastrophic climate change, and other suffering—you don’t need to be a B Corp for that. But as B Corp certification slowly becomes the default, it will speed that change.

In short, I’m heartened and excited by this news, and wish them success.

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A new report confirms (yet again) what I’ve been saying for years: consumers flock to companies that actively support companies with a clear environmental agenda. A survey of 31,000 consumers around the world reported:

• 21 percent of American consumers often or always bought a brand they perceived as more responsible over another in the past year.
• Factoring in respondents from other countries, that figure rises to 34 percent—that’s more than one in three
• 67 percent would like to make purchasing decisions based on social responsibility in the future.

And it’s not just consumers; it’s employees, too. Another study notes that an astonishing 71 percent of Americans would choose employment by “a company whose CEO is actively involved in corporate responsibility and/or environmental issues.”

Thanks to envirojournalist Debra Atlas for pointing me toward both these studies.

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Heard of Carrotmobs yet? Consumers have used our buying power to avoid companies with the wrong values for decades. Now there’s a positive flip: actively making the effort to buy from companies that support your values. I only heard the term “Carrotmob”—so called because consumers use the carrot of positive business rather than the stick of withdrawing business to achieve social good.

I think I only heard the term a month or two ago; since then, I’ve run across it several times. This concept seems to be entering the language faster than anything I can remember since “Ms.” was invented as a gender-neutral alternative to Miss and Mrs., back in the1970s.

Here’s a particularly cool one with the odd twist that it was initiated by the company—and since I write about out-of-the-box people-centered marketing of green products and services, worth flagging here. I imagine this marketing strategy could get old fast if too many people do it, but the idea of having your customers pre-fund your sustainability venture is a good one. Think abou Kickstarter campaigns; this isn’t so different, after all.

A coffee company has decided that organic/fair trade coffee is not enough; the coffee should be transported on cargo ships powered by renewable energy. Specifically, using wind power.

Thanksgiving Coffee, a California-based artisan roaster, will arrange for wind-powered shipping if people buy $150,000 worth of coffee on Carrotmob. The goal is to prove demand for wind-transported coffee and research ways to make wind-powered shipping a reality in our own time.

It’s worth remembering that all cargo shipping from the dawn of history into the 19th century was either wind-powered or human-powered (by rowers). So there’s no need to prove that cargo shipping can be wind-powered. However, a transatlantic voyage by wind took many weeks, sometimes went way off course, was more susceptible to storms, etc. Steam and then diesel made shipping fast and reliable enough to create the modern global economy. So the real challenge is not to prove that they can use wind-powered ships, but that they can compete effectively using a modern wind-powered shipping fleet.

This of course could have a huge impact on the entire cargo shipping industry, if it can be done effectively and inexpensively enough to transport many different types of items. And certainly, it will inspire the shipping industry to add more sustainable practices even if using conventional diesel-powered cargo ships.

Meanwhile, if you’re a coffee drinker, you can help Thanksgiving Coffee test the waters for sustainable shipping. Go read the article on Ecopreneurist, or skip directly to the Thanksgiving Coffee Carrotmob page and buy a pound or two.

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Entergy’s Vermont Yankee nuclear plant’s license expired Wednesday night, after 40 years. 40 years of leaks, collapsing cooling tower, tritium in the water, unexpected outages…in short, 40 years of a very poor safety record.

I’m looking at the first page of the official Atomic Energy Commission report on Abnormal Occurrences for the 1973–the last year a full report is available, because after that the AEC (which then became the so-called Nuclear Regulatory Commission, or NRC). Only a year into its use cycle, when it should have shaken out all the problems and long before radioactive corrosion, old age or other more recent stress factors, Vermont Yankee reported 39 separate incidents–that’s nearly one per week. Page one of the report, reprinted in the classic book No Nukes, by Anna Gyorgy and Friends (page 107 in my 1977 edition), shows that the first six included:

  • A switch in the Emergency Core Cooling System that failed to activate (potentially extremely serious)
  • Four miscalibrated radiation monitors
  • Power supply failure of a gamma radiation monitor on the perimeter
  • Discovery that some instrument sensor tubes were connected wrong, because the plant’s designers produced faulty drawings
  • Unplanned shutdown following an explosion that fractured the air ejector rupture disc, and release of radiation
  • A second air ejector rupture disc fracture and release of radiation

Again, these are just the first six of 39, during a single year of the plant’s 40-year operation.

Meanwhile, as a condition of operation, Entergy agreed a few years ago to be bound by approval of the state legislature to continue operation past its license expiration. Yet, when the state senate voted 26-4 in 2010 to close the plant, Entergy (which had expected at the tine it signed the agreement to win the legislative approval) reneged, sued the state, and actually found a judge–John Murtha–who issued an idiotic decision in the company’s favor, saying the legislature was clearly concerned about safety and nuclear safety was reserved for the federal government–specifically, for the NRC, which has so far NEVER to my knowledge turned down either a new or renewal license. (They should rename themselves the Nuclear Rah-Rah Cheerleaders)

So much for democracy, state’s rights, etc. The legislature, the governor, and a large majority of the state’s population (not to mention numerous government officials in both Massachusetts and New Hampshire, both of which are within four miles of the plant) all want to see this monstrosity shut down.

The state is appealing, but somehow, there’s no injunction to keep the plant from operating until the suit is resolved.

Along with about 1600 other people, I went up to Brattleboro, Vermont today to protest Yankee’s continued operation. Some 130 people got arrested. I didn’t, but my 93-year-old friend Frances Crowe did. I first met Frances, a Northampton, Massachusetts hero and living treasure, in 1977, when we were both incarcerated in the Manchester, NH National Guard Armory when 1414 of us were arrested at the construction site for the Seabrook, NH nuke. I saw a number of people today who I remembered from that and other Clamshell Alliance actions in the late 1970s.

Nuclear is a really dumb idea. I wrote a whole book on it. From a safety, economics, fuel efficiency, or even carbon footprint point of view, nuclear power is a disaster. And the GE Mark I design used at 23 US reactors including Vermont Yankee–the same one used at Fukushima–is particularly bad. Why are we mortgaging our future for no benefit?

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