Category: Shel’s Personal Life

By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Shel's Personal Life Tagged with , ,

Okay, I admit it. While I see catastrophic climate change as a deep and real danger, I do find some comfort in the short term.

It was great that I barely had to pick up the snow shovel last winter. And it’s great that we’re already gathering blueberries off our bush, about three weeks early. The irises were in almost a month early, bringing welcome color to our yard.

And the zucchini is flowering already; we’ll be eating it soon. That’s usually mid-July, here in Western Massachusetts.

I’m looking forward to a long and productive garden season, especially welcome because last year’s garden got destroyed halfway through the season by Hurricane Irene.

Still, these comforts will seem like distant dreams if the worst predictions of climate change come true.

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By Posted on Posted in Demographics/Psychographics, Diversity, Politics, Shel's Personal Life Tagged with , , , ,

I haven’t had as many chances as I’d hoped to be proud of President Barack Obama in his 3+ years in office. But yesterday was a day I could be very proud of him; as you certainly know by now, he is the first US president to acknowledge that same-sex couples should have the same rights as heterosexual couples, including the right to marry. Obama has been ambivalent on the issue (and quite a few others) for many years, so a clear, unequivocal, uncompromising position is rare. Perhaps is voice is stronger because of his own history; the union of his parents would have been illegal in many parts of the country for years after his birth.

This should not be rocket science. Same-sex marriage has been legal in several other parts of the world (and even a few US states, including my own home of Massachusetts) for several years, and the sky has not fallen.

Still, when I attended my first few same-sex weddings back in the late 1970s, I didn’t think I’d live to see such unions acknowledged by any government. In less than 30 years, it’s become an inevitability. I remember President Bush reluctantly endorsing civil unions, even as he condemned gay marriage, and thinking that this was enormous progress. But a full endorsement is much better. And while it still seems odd to read or hear phrases like “her wife” or “his husband,” it’s a good kind of strange.

And yet, just a day earlier, the Neanderthals soundly thrashed same-sex marriage in North Carolina.

Here’s the bit I don’t understand from the so-called “family values” crowd: how is the ability of two people to marry—and with it, to visit each other in the hospital, to file a joint tax return, to attend parent-teacher conferences—in any way an attack on the institutions of marriage and family? As far as I can determine, these rights make the idea of marriage and family stronger. Marriage, whether heterosexual or homosexual, should be a partnership of equals that strengthens the family unit and builds family values. Living just outside the town that the National Enquirer dubbed “Lesbianville, USA,” I’ve seen this strength in the many same-sex couples I know with children, who were parents alongside my wife and me as our kids went through day care and then school. I can’t wrap myself around the argument that it destroys families.

I’ve tried to understand the position, but I just can’t grasp it. When two people of the same sex declare their love and commitment, they build a family just as real as any straight couple. And when a heterosexual or same-sex marriage falls apart, it’s tough on both partners as well as on children and friends. I just can’t grasp how allowing two men or two women to mary has any impact on relationships between a man and a woman.

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By Posted on Posted in Arts & Entertainment, Demographics/Psychographics, Shel's Personal Life Tagged with , , , ,

At 72, Lily Tomlin is biologically old enough to be my mother.

I had the good luck to see Tomlin perform Friday night at the Calvin Theater in Northampton, MA (a venue where I’ve seen many great shows). She is not slowing down. She’s still hugely funny, passionate about her work and her beliefs, and very athletic on stage. She’s able to create fleshed-out characters just by changing her body posture, voice/accent, and stage lighting—needing neither costumes nor props to “channel” acerbic Ernestine, the schizophrenic savant bag lady Trudy, a Texas-accented suburban housewife doing vibrator infomercials, or a mother calling her son to put down those assault weapons and landmines and go wash up for supper. And she had obviously spent some time researching the town where she would perform one night and be gone; she incorporated a surprising number of on-point local references that went beyond the obvious.

It was one of the best comedy shows I’ve ever seen. 36 hours later, I’m still rolling some of her routines through my head and laughing.

Pete Seeger, who turned 93 last week, is old enough to be Lily’s dad. His voice doesn’t have the power it had when he was Tomlin’s age, and he’s backed off from the multi-octave, almost operatic singing of his peak years (go listen to his soaring “Wimoweh” from his 1963 Carnegie Hall concert). These days, he doesn’t perform as often, and when he does, he spends a lot of time teaching songs, talking/chanting them, and letting the audience do much of the actual singing.

But at 93, he’s still living at home in his little cabin in Beacon, New York with his wife Toshi. Last I heard, he’s still chopping firewood for his woodstove. Certainly he still devotes prodigious energies to his many environmental and social justice campaigns. In fact, he performed at an Occupy rally in New York just this fall. There’s even a grassroots movement to nominate Seeger for the Nobel Peace Prize (note: as of this writing, the site is experiencing technical problems but claims more than 32,000 signatures).

I’ve been lucky to have great models for growing older all the way back to my childhood. I even worked as a paid organizer for the Gray Panthers for a year and a half in my 20s. And these two are only two of hundreds of people about whom I could say, “I want to be like that when I’m old.” But they’re both very public, and I happen to be thinking about them today. Here are a few lessons I take from Tomlin and Seeger:

  1. Doing what you love and are good at keeps you young
  2. Staying true to your values keeps you young
  3. Being appreciated by others  keeps you young (but note that Seeger was blacklisted and obscure for more than a decade during the McCarthy era)
  4. Finding the fun in life and enjoying the ride keeps you young
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By Posted on Posted in Business Ethics, Energy & Sustainability, Politics, Protests and Crackdowns, Shel's Personal Life Tagged with , , , , ,

On April 30, 1977, I entered the construction site for the Seabrook (New Hampshire) nuclear power plant. The next day, I was one of 1414 people arrested at the site, while arch-conservative Governor Meldrim Thompson, dressed in combat fatigues, gave orders to the police. Under Thompson’s administration, many protestors were held until May 13.While we were in captivity, William Loeb, publisher of the state’s largest newspaper, repeatedy called us “terrorists.”

Fast-forward 35 years. Today, April 14, 2012, I was one of 1500 or 2000 people attending a rally in Brattleboro, Vermont to shut down the deeply troubled Vermont Yankee nuclear plant—which, under Vermont law and agreements signed by the plant owner, should have been shut down and has been operating illegally since its license expired. Ironically, the plant sits on the Connecticut River, which is the border between Vermont and New Hampshire.

Only this time, the governor, and most of the state, was on our side. Governor Peter Shumlin was the featured speaker, and he outlined ten specific lies or broken promises on the part of New Orleans-based Entergy, which owns the plant.

Along with Governor Shumlin, US Senator Bernie Sanders, Vermont Attorney General William Sorrell, and several state legislators from both Vermont and neighboring Masachusetts were on the program or sent greetings. Vermont’s lone US House Representative, Peter Welch, sent greetings, leaving only Senator Patrick Leahy out of the event among Vermont’s three-member Congressional delegation.

Yes, we’ve won over at least one state government. But our work is not done until this very dangerous plant—a plant that was unsafe even when it was new, and which uses the same totally discredited GE Mark I design as Fukushima-Daiichi—is shut down. Until Entergy honors its promises. And until all nuclear plants in the US and around the world are shut down before catastrophe happens.

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By Posted on Posted in Business Ethics, Customer Service as Marketing, Shel's Personal Life, Technology, Web 2.0/Social Media Tagged with , , , ,

A complete customer service nightmare, not to mention I made the mistake of trusting my data to this bunch of losers.

Last April, I bought one year of the SafeSync data protection program, that supposedly backs up my files to a server on the cloud. About ten days ago, I accidentally deleted an important file. So I strolled over to the Trend Micro site, and attempted to retrieve the file.

After all, whenever I click on the software, it smiles at me and tells me that all my files are up to date.

Trend Micro's SafeSync lies to its custoemr
While not backing up my data, Trend Micro's SafeSync claims it is.

It wasn’t there.

Not only wasn’t it there, but the last time that folder was backed up was in July! I wish I’d taken a screen shot. I haven’t changed any of the settings since I set up the program.

So of course, I initiated a customer service request. And my request apparently led some employee at Trend to delete my entire backup, so I could not demonstrate that it stopped working.

Today I spent an hour on the phone with a tech, who was not able to locate any of my files. At this point, having utterly lost confidence in the product, I asked for a refund. I was told, first by Miss Clueless (who was, BTW, a very poor listener) and then later by Richard, her supervisor, that I would have needed to request that refund by 30 days after purchase. Then Richard tried to blame it on me, saying the empty data folder meant I had installed it improperly. I pointed out that I could see the first three months of files when I’d logged on earlier in the month. I pointed out that I had paid for a year of service, and that after 30 days, it was still working properly. No refund. I tried to escalate. He said “I’ll save you time. There will be no refund” and did not honor my request to talk to his supervisor.

Hello! I bought a year of backup data security; I received, apparently, three months

I am therefore adding to my list of missions to save you from buying anything from a company whose product lies to its customers, whose customer service staff is atrocious and which does not stand behind its product. All they had to do was give me back my $61. I would not have been happy about the lost data, but at least I would not have been charged for services not received. But they can’t be bothered, and I’m not going to get any work done until I vent. I’m pretty steamed at the moment.

In addition to safeSync (yeah, real safe!), they also make an antvirus product called Titanium and a cyberblocker called Online Guardian. And a suite called Internet Security Pro, and an eneterprise security program called Endpoint Security. Guess what I won’t be buying! A company this lacking in business ethics shoots itself in the foot. They clearly have no concept of customer service as either marketing or damage control.

My blog gets automatically posted to Twitter, Facebook, and LinkedIn, with over 10,000 total connections. I hope I can save a few of those people from wasting money with a company that doesn’t care.

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By Posted on Posted in Energy & Sustainability, Politics, Protests and Crackdowns, Shel's Personal Life, Socially Responsible Investing Tagged with , , ,

Entergy’s Vermont Yankee nuclear plant’s license expired Wednesday night, after 40 years. 40 years of leaks, collapsing cooling tower, tritium in the water, unexpected outages…in short, 40 years of a very poor safety record.

I’m looking at the first page of the official Atomic Energy Commission report on Abnormal Occurrences for the 1973–the last year a full report is available, because after that the AEC (which then became the so-called Nuclear Regulatory Commission, or NRC). Only a year into its use cycle, when it should have shaken out all the problems and long before radioactive corrosion, old age or other more recent stress factors, Vermont Yankee reported 39 separate incidents–that’s nearly one per week. Page one of the report, reprinted in the classic book No Nukes, by Anna Gyorgy and Friends (page 107 in my 1977 edition), shows that the first six included:

  • A switch in the Emergency Core Cooling System that failed to activate (potentially extremely serious)
  • Four miscalibrated radiation monitors
  • Power supply failure of a gamma radiation monitor on the perimeter
  • Discovery that some instrument sensor tubes were connected wrong, because the plant’s designers produced faulty drawings
  • Unplanned shutdown following an explosion that fractured the air ejector rupture disc, and release of radiation
  • A second air ejector rupture disc fracture and release of radiation

Again, these are just the first six of 39, during a single year of the plant’s 40-year operation.

Meanwhile, as a condition of operation, Entergy agreed a few years ago to be bound by approval of the state legislature to continue operation past its license expiration. Yet, when the state senate voted 26-4 in 2010 to close the plant, Entergy (which had expected at the tine it signed the agreement to win the legislative approval) reneged, sued the state, and actually found a judge–John Murtha–who issued an idiotic decision in the company’s favor, saying the legislature was clearly concerned about safety and nuclear safety was reserved for the federal government–specifically, for the NRC, which has so far NEVER to my knowledge turned down either a new or renewal license. (They should rename themselves the Nuclear Rah-Rah Cheerleaders)

So much for democracy, state’s rights, etc. The legislature, the governor, and a large majority of the state’s population (not to mention numerous government officials in both Massachusetts and New Hampshire, both of which are within four miles of the plant) all want to see this monstrosity shut down.

The state is appealing, but somehow, there’s no injunction to keep the plant from operating until the suit is resolved.

Along with about 1600 other people, I went up to Brattleboro, Vermont today to protest Yankee’s continued operation. Some 130 people got arrested. I didn’t, but my 93-year-old friend Frances Crowe did. I first met Frances, a Northampton, Massachusetts hero and living treasure, in 1977, when we were both incarcerated in the Manchester, NH National Guard Armory when 1414 of us were arrested at the construction site for the Seabrook, NH nuke. I saw a number of people today who I remembered from that and other Clamshell Alliance actions in the late 1970s.

Nuclear is a really dumb idea. I wrote a whole book on it. From a safety, economics, fuel efficiency, or even carbon footprint point of view, nuclear power is a disaster. And the GE Mark I design used at 23 US reactors including Vermont Yankee–the same one used at Fukushima–is particularly bad. Why are we mortgaging our future for no benefit?

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By Posted on Posted in Abundance and Prosperity, Frugality/Frugal Fun, Shel's Personal Life Tagged with , , , , ,

As a 38-year vegetarian, I keep at least half an eye on trends around vegetarianism. I was quite tickled t odiscover a few months ago that former President Bill Clinton (Mr. Hamburger himself) is now a vegan.

Now this article on TriplePundit says meat can kill you.

When I got my physical last month, my doctor asked, as usual, what medications I take. Other than a couple of topical skin ointments, I take no meds. He congratulated me on the good health of my heart and lungs–though I suspect that has more to do with my 1-to-2-hours-a-day exercise program than with my diet. He keeps telling me that other than my overbig belly, I’m in much better shape than most people my age (55).

I’m sure nearly four decades without meat certainly helps to keep me healthy! So if the moral, economic, world hunger, or other arguments aren’t enough to cut your meat intake, consider living longer and in better health.

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By Posted on Posted in Advertising, Entrepreneurship, Marketing Techniques and Philosophies, Shel's Personal Life, Technology, Uncategorized Tagged with , , , , , ,

In Part 1, “Steve Jobs Introduces the first Macintosh, January 1984,” I discussed why “the computer for the rest of us” was such a big deal at the time. Now, I want to show you how the Mac allowed me to completely reinvent an old business model and dominate my local market for ten years. You might find some marketing lessons you can apply to your own business.

In 1984, when I bought my first (and one of the first) Mac, the bulk of my work was typing term papers and writing résumés. The difference for résumés, even with the dot-matrix printer that was all the Mac had back then, was amazing. Being able to bold or italicize, having the words appear on the screen exactly where they’d show up on paper, and most importantly, knowing exactly where the bottom of the page was and being able to adjust typographically to make things fit—W O W !

Up to that point, I would write a draft of the resume without worrying about formatting during the first interview, send the client away, type it up on an IBM Selectric typewriter (which sometimes took two or three tries, although it got better when I realized I could type on legal-size paper for photocopying onto letter-size and not worry so much about matching the top and bottom margins), and then bring the client back in to review the final product. Changes either required whiting out the error with a special paint, letting it dry thoroughly and very carefully inserting the correction, or retyping the whole bleeping page.

Now, here’s the lesson: Having access to this better technology meant I was not only able to change my business model, but create an unstoppable marketing advantage—and even back then, I was thinking like a marketer.

I went into the Yellow Pages with a little half-inch in-column listing that said “Affordable professional resumes while you wait.” (Couldn’t do accent marks in the Yellow Pages at that time.) Almost instantly, I had the busiest résumé shop in my whole three-county-area. And that slogan was my USP (Unique Selling Proposition) for the next decade. Résumés were not only more lucrative but a lot more fun than typing term papers, and within a few years, they (along with the growing percentage of students who had access to a computer) pretty much pushed out the term paper portion of my business. We rode the résumé train as the bread and butter of our business until Windows 95 started to catch on, with a résumé template that let people think (incorrectly, in most cases) that they could do their own résumés. And oddly enough, none of my local competitors offered the while-you-wait service that attracted so many people to us.

If you missed part 1 of this two-part series, https://greenandprofitable.com/steve-jobs-introduces-the-first-macintosh-january-1984

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By Posted on Posted in Entrepreneurship, Shel's Personal Life, Technology Tagged with ,

Part 1 of two related posts.

Here’s a video of Steve Jobs introducing the very first Mac, taken by Scott Knaster, who wrote software documentation for Apple.

If you’re under 35 or so, it may be hard to see what all the cheering was about—especially when you realize the audience was drawn from the smartest and most tech-savvy people in the country. After all, it’s a black-and-white computer with a terrible speech synthesizer and a 9-inch screen, running off a floppy disk, for goodness sake.

But compared to what else was out there, it was like going from a hand-crank-to-start Model T Ford to, let’s say, a Prius. There were no PCs in the under $8000 range that could do half of what the Mac did effortlessly, at a price under $3000. None that could:

  • Be controlled with a mouse instead of typing arcane instructions
  • Display type on the screen in multiple fonts, sizes, and styles, including handwriting-like script fonts
  • Create pictures using painting tools instead of massive amounts of computer code
  • Play chess on a realistic-looking 3D board, using the mouse to move pieces
  • Synthesize speech this clearly and easily
  • Have all the pieces in one relatively lightweight box, be carried around in a bag, and still have a screen big enough to work (there were portable computers back then, like the Kaypro and Osborne—but the Kaypro was big and awkward and had sharp metal edges, and the Osborne’s 5″ screen  was kind of like using something the size of an iPhone but weighed 24.5 pounds and had screen quality like an old non-cable black-and-white TV screen

Along with the “insanely great” slogan, Apple also called the Mac “the computer for the rest of us.” And it was! I had actually begun shopping for my first computer in late 1983. Frankly, although I recognized that I needed a computer and it would make writing my second book a lot easier, I was intimidated. I didn’t want to have to learn code, didn’t want to struggle with awkward and unintuitive commands. I had used computerized typesetting equipment on one of my newspaper jobs, and it wasn’t fun.

So I took my time researching. I looked at the Kaypro, Osborne, Morrow, Commodore 64 (which had the worst word processing software I’ve ever seen) and various others, and by March, 1984, I was pretty much set to buy an Apple II, but not excited about the learning curve, or about not knowing how the page would look until I hit print. But my dealer, who was a friend, told me, “wait a month, we’ve got something really cool coming.” When the Mac was released to the general public in my area in April 1984, I bought one of the very first ones.

In Part 2 of this series, “How the First Mac Gave Me a Monopoly Marketing Advantage for 10 Years,” I draw marketing lessons from what that first Mac allowed me to do that none of my competitors were doing.

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By Posted on Posted in Advertising, Demographics/Psychographics, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with , , , , ,

The other day, I was checking my e-mail from the B&B I was staying in during a short visit to the Ft. Meyers, Florida area—and what do I see but a spam mail with the headline, “Sanibel Vacations.”

Normally, I’d delete this unread. But as it happens, Sanibel was about fifteen minutes’ drive from where I was, and I was planning to go there the following day. I actually opened up the e-mail, to discover that it was about lodging options. Not of interest; I was very happy with the B&B.

In the same batch, there was quite a bit of other travel spam: Hawaii, Italy, and I forget what else. These show up every day. But I don’t remember seeing spam about Sanibel more than once or twice in the past. Could this ad actually have been triggered by my logon from so close by the previous day, or was it actually random? It didn’t occur to me to check the sent time or other clues before hitting delete.

I wouldn’t have been at all surprised to get a popup or banner ad; that’s old news. For years, for instance, Facebook thinks I live in Alaska part of the time, because my virtual assistant sometimes logs in for me, and that’s where she lives. I regularly see ads from both Alaska- and Massachusetts-based advertisers. And I’ve noticed that my son the oboist will get classical music ads, while I get business and environmental messages, even though we log on through the same wi-fi network.

But this wasn’t a popup; it was an e-mail. Which means if it wasn’t an accident, someone has developed a rather scary system that matches a network’s IP address, an offer the robot thinks is relevant (which didn’t happen to be true this time—but would have been if the ad had been for restaurants or attractions)—and the address I was checking in Mail2Web, which doesn’t happen to run through my Gmail account and is not the dominant address associated with my iPad (I don’t expect any privacy when Google is involved).

To make it even more spooky, I’m writing this on the airplane back homeward, and this month’s Southwest Spirit has an article on predictive marketing, of all things, and the coming revolution in targeting enabled by smartphones. I have an old-fashioned dumb cell phone that never goes online, and I don’t have the phone features enabled on my iPad. Yet I got that particular ad.

Just a coincidence? I really don’t know. What do YOU think?

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