There’s one Democratic Party candidate for Congress whose annoying emails just pushed me over the edge. But the Democratic Party is routinely guilty of this, and I’ve gotten off many of the lists of their various front groups. And probably, so are the Republicans (I’m not on their lists).
As I moved a full 100 emails received in the past month from this candidate’s organization or the Democratic Party on behalf of this candidate, I noted once again the in-your-face headlines. Here are just some of the examples from just the past week, in the order I received them (spacing, emoticons, and capitalization in the originals):
Special Election RUINED
TERRIFYING prediction
this just got WORSE (Paul Ryan)
Paul Ryan = FURIOUS
please, please, PLEASE
HUGE mistake
No!!!!!!!
R U I N E D
I’m a copywriter. I know what this candidate’s team is doing, and why. I know which hot buttons they are trying to push. But just as too much of the finest food still gives you a bellyache, too much hot-button-pushing makes the mechanism seize up. I’ve received 14 separate messages since Sunday morning (I’m writing this on Tuesday morning). It feels like marketing by assault rifle.
My response mechanism seized up. I put them on the not-giving-any-more-money list and unsubscribed. The form asked for a reason, and here’s what I wrote:
I don’t like your constant-crisis approach. I just deleted 100 emails from you all screaming at me, most unopened. I’m really sick of “the Republicans are out to get us, send us money again.” And also sick of “we’re on the verge of victory, send us more money.” I wish [Candidate name] well and hope he wins, but I want the Dems and especially [Candidate name] to market to me via intelligence and not fear. I am a marketer and have run successful campaigns.
Can’ we be better than this? I want candidates who will tell me what they will do FOR their district and their country, and not just that a powerful opponent hates them.
A citizen votes. Photo by Kristen Price.
Remember: you are in someone’s email box because of the recipient’s good graces. Don’t abuse the relationship or overstay your welcome. If you annoy, you don’t get read, and eventually, you lose a subscriber. You could even find yourself blacklisted for spam.
As a business owner, I ask that you maintain the US’s role in the Paris Climate Accord. The Paris Accord marks a wonderful opportunity for American business to make headway against the widespread perception that European businesses are more environmentally focused. American businesses cannot win back the international market share they’ve lost to environmentally forward-thinking European companies if our own government is seen as sabotaging progress. It would not even shock me if, should the US pull out, activists start organizing boycotts on all US-based companies. Boycotts like this are economically disastrous for the US, just as similar boycotts created enormous pressure on South Africa during the apartheid years and are now beginning to affect the economy of Israel over its presence in Palestinian territories.
I am a consultant to green and social change companies, and I see the positive bottom-line impacts of meeting or exceeding climate goals over and over again. Industries have found that climate mitigation, done right, lowers costs and boosts revenues, thus increasing profitability. I recently attended a conference with speakers from Nestlé, IBM, Google, Pirelli, Coca-Cola, Paypal, clothing manufacturer VFC, and many other global corporations, and the message from every speaker was about the bottom-line benefit of greening their company. This is why companies as diverse as Monsanto, Intel, Dupont and General Mills are among the 1000 companies that signed a public letter this winter urging the US to stay in the Paris agreement.
Progress on climate will also have beneficial effects in the wallets of ordinary Americans–because it will improve health. Reducing asthma and other carbon-related diseases means more discretionary spending and thus an economic boost.
Finally, the long-term picture of addressing climate change in a meaningful way means the creation of hundreds of thousands of new jobs in the energy, manufacturing, and agriculture/food sectors as well as a more livable world for our children and grandchildren. If anything, the Paris targets should be seen as a starting point. And if the US embraces this fully and uses its technological leadership, it will create market opportunities around the world for US companies selling the technologies to make this transition.
Sincerely,
Shel Horowitz – “The Transformpreneur”(sm)
________________________________________________
Watch (and please share) my TEDx Talk,
“Impossible is a Dare: Business for a Better World” https://www.ted.com/tedx/events/11809
Contact me to bake in profitability while addressing hunger,
poverty, war, and catastrophic climate change
Twitter: @shelhorowitz
* First business ever to be Green America Gold Certified
* Inducted into the National Environmental Hall of Fame
Part 4 of a series of reminiscences of the April 30/May 1, 1977 occupation at the Seabrook, NH nuclear power plant construction site, and its aftermath. If you missed Part 1, read it here, and then follow the links to Parts 2 and 3.
How Clamshell Changed the Consensus on Nuclear Safety
Remember the Three Mile Island (TMI) nuclear accident near Harrisburg, Pennsylvania, in March 1979? How about Chernobyl in the Ukraine, 1986, or Fukushima, Japan, 2011?
Of course you know about these three accidents. They received extensive news coverage at the time, and now they’re part of our history.
But unless you’re actively involved in the safe energy movement, you probably never heard of the near disasters at the Enrico Fermi breeder reactor in Michigan in 1966, or the one at Brown’s Ferry, Alabama, in 1975. These were at least as serious as TMI. In fact, there have been at least 100 potentially devastating nuclear accidents since humans began harnessing “the peaceful atom” to generate electricity.
But one important thing had changed between 1975 and 1979. By the time of TMI, nuclear power safety questions had become newsworthy. Why were they suddenly newsworthy? We can’t know the answer for certain, but I’d say the odds are very good that it was because of Clamshell and the national citizen action movement it sparked. Those efforts caused a lot more people to learn about nuclear power, and to become scared, and to take action, which inspired more people, etc.
In other words, the 1414 of us who got arrested, and the roughly 600 involved supporters who kept the lines of communication open between those of us inside and the wider world, made a difference not just in the immediate struggle but in the national consciousness. We uncorked the bottle with our questioning and our very public action, and once that bottle was uncorked, the magic spread. As a country, we learned to question the authority of nuclear utilities and of the regulators who granted them permission. We learned that the system was not protecting us. We made the issue of nuclear safety important enough to the media that they reported immediately on what was happening at TMI, Chernobyl, and Fukushima.
What happened with the Clamshell Alliance at Seabrook is that it really nationalized consciousness about nuclear power and inspired similar groups around the country. Their influence on policy-makers certainly mattered.
Rebecca Solnit notes, “Sixty-six nuclear power plants were cancelled in the wake of Clamshell.”
And Harvey Wasserman, one of the safe energy movement’s early activists and chroniclers, noted in 2007 that the protests led to an important secondary impact:
Inspired in part by the protests, Jane Fonda and Michael Douglas’s China Syndrome, happened to open in theaters just as TMI went to the brink. The industry took the double body blow of a terrifying disaster and a Hollywood blockbuster.
What Clamshell Changed About Later Activism (Occupy, DT resistance, Sugar Shack Alliance, etc.)
Organizationally, Clamshell Alliance provided many lessons to later social change struggles. Nonviolent resistance in the US—the iconic strategy of the Civil Rights movement—had been fairly dormant since the US military pulled out of Vietnam in 1975. Clam revived it, and our spiritual younger siblings around the country like the Abalone Alliance in California and the Sunflower Alliance in Kansas spread it far and wide.
Interestingly, a group of disillusioned protestors, impatient with the slowness of nonviolent struggle, formed the Coalition for Direct Action at Seabrook in 1979—a group willing to use property destruction and to physically battle with law enforcement. CDAS’s actions were failures, serving mostly to discredit the protestors in the eyes of some locals—a failure that would be repeated in “The Battle in Seattle,” a protest against the World Trade Organization in 1999 where the small number of violent protestors dominated the media coverage and alienated many people.
Later struggles, such as Tiananmen Square and Arab Spring, returned to committed, principled nonviolence. This was also much in evidence in the South African struggle against its apartheid government in the 1980s (though not all elements were nonviolent).
Many movements in this current decade of the 2010s built directly on Clamshell’s process and tactics: Occupy, the stop-fossil-fuel-pipelines struggle (including Standing Rock), and the intersectional movement of resistance against the Trump administration.
Occupy’s ultra-democratic process no-leader, with innovations such as using a human chorus as a microphone to repeat a statement so others could hear, would probably never have evolved if it weren’t for the process innovations of Clam.
From that article by Rebecca Solnit linked above:
Their spirit and their creative new approach inspired activists around the country and helped generate a movement…Clamshell Alliance and many of the antinuclear groups that followed developed non-hierarchical, direct-democracy methods of organizing since used by activists and movements throughout the U.S. and beyond, including Occupy Wall Street, whose consensus-based general assemblies owed a lot to a bunch of hippies no one remembers.
Pipeline opponents took many leaves from Clamshell’s playbook, including naming their resistance groups. For example, the name of the Sugar Shack Alliance near me, contesting pipelines across Massachusetts, Connecticut, and New Hampshire, reminds us that gas and oil pipelines threaten the maple sugaring industry—as does the severe climate change that fossil fuel infrastructure enables. Members pledge to train in nonviolent resistance and its code of conduct (click Nonviolence Training on the group’s home page) is almost identical to Clamshell’s 40 years earlier. In fact, just this week, 18 people were arrested at a Sugar Shack Alliance sit-in to protect trees in Otis (MA) State Forest that the pipeline company had gotten federal permission to cut down (in violation of state law). Meanwhile, in North Dakota, Water Protectors at Standing Rock opposed to a different pipeline waged a months-long occupation combining Native American spirituality and deep nonviolence in the face of serious repression.
And the post-election resistance understands the power of multiple sustained actions and on addressing multiple issues and constituencies while focusing on a more targeted immediate goal. It’s exciting to see these movements (and to participate in some).
Activists for a Lifetime
Clam not only changed the landscape in terms of resistance to nuclear power, but also changed the lives of many (perhaps all) who were involved. Over the years, I’ve constantly discovered that many people who were doing some of the best organizing work in sector after sector turn out to be Clamshell alumni. And as I prepare to attend a Clamshell reunion this weekend, I look at the list of attenders (and their email signatures) and I see that lots of them are still deeply involved in social change (as I am). I was one of the younger Clams, so many of these folks are well into their 60s and beyond.
My own life was impacted in lots of ways. One of those was my decision to live in an intentional community populated heavily with Clam veterans steeped in nonviolence theory and practice—the group that had developed the small-to-large consensus process, in fact. I lived at the Philadelphia Life Center in 1980-81, and learned much about meeting process, social change theory, and how personal growth can integrate with organizing.
A second was Save the Mountain, the movement I founded in 1999 (and devoted more than a year of volunteer time to) that saved our local mountain. I used many tools I’d learned at Seabrook and in that later nonviolent activist community.
Climate marchers in front of Trump Hotel, Washington DC 4-29-17 (Clamshell Alliance’s spiritual heirs)
More recently, starting in 2013, I’ve focused my career on combining both marketing and community organizing to achieve social change and environmental justice: leveraging the business community to turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame, but harnessing enlightened self-interest. Among other things, this involves helping businesses develop and market profitable products and services that directly address these goals.
This series will wrap up with Part 5, on the current state of nuclear power and how the safe energy movement can organize to block a “zombie nuclear return from the dead.” Stay tuned!
Part 3 of a series of reminiscences of the April 30/May 1, 1977 occupation at the Seabrook, NH nuclear power plant construction site, and its aftermath. If you missed Part 1, read it here. At the bottom of that page, you’ll find a link to Part 2, and at the bottom of Part 2, a link back here.
In Manchester at least, we were all held in one big room. Each affinity group had an area, and we kept our own areas clean. All the poles that held up the ceiling were numbered, so we had an easy system to identify our locations within the large floor.
Small-to-Large-Group Consensus Decisions
Have you ever tried to get even 70 people to agree on anything? Even with 700 people in the Manchester Armory, we maintained a commitment to consensus; we did not move forward organizationally until everyone was OK with the decision. That didn’t mean everyone was in total agreement, but it did mean that the people who preferred another choice were OK with going forward after their concerns were heard. We had numerous decision-making meetings about strategy, about the roles of our support people on the outside, and about how we were being presented to the world. And consistently, we were able to reach rapid consensus.
How? By using hubs and spokes on top of the affinity group structure: Each affinity group selected a spokesperson to represent our views to a circle of spokespeople. The representative was not empowered to make decisions on our behalf, but to express our views and bring the views of other groups back to the affinity hubs to discuss whatever issues those other groups’ spokespeople had brought up.
Over and over, this structure, which sounds cumbersome and slow from a distance, proved to work well and work quickly. We settled even the most complex decisions through consensus, and that consensus was always achieved within two hours or less—sometimes just a few minutes. And because every issue or concern was explored, and we only implemented after no one was blocking, the decisions we reached carried weight and took root smoothly and rapidly; no one was trying to sabotage them, because we all felt ownership of the process.
Creating a Learning Community
Another exciting piece was the way we took advantage of our time together in a confined empty space to teach and learn from each other. You could call it “University Within Walls.”
Detainees offered a myriad of workshops around energy issues, green living/self-sufficiency, creating inclusive and active communities, environmental justice, and social change. All of us had expertise in something, and many were willing to share their knowledge. Some of the offerings, as I remember them:
Nonviolence theory and practice
Understanding the mechanics of—and problems with—nuclear power
Building quick, cheap and easy do-it-yourself alternative energy projects
Organic food production and preparation
Organizing and fundraising skills
How to get media coverage
Strategy of social change
Meeting facilitation that works
Workshop leaders would put up notices or announce sessions at meetings, including the nearest pole number.
From what I could see, it looked like nearly all the detainees were taking advantage of this opportunity, so almost all of us emerged from our incarceration with more knowledge and better skills. And from what I heard afterward, similar education was happening in the other armories. This is probably one reason why so many Clamshell Alliance folks have remained involved in social change all these decades later.
Reaching Past the Choir
A few days into our incarceration, some of us started realizing that we had a captive audience for our message: the young National Guard reservists called up to ensure security and order. Since we were all trained in nonviolence and a pretty orderly group—other than two detainees who sneaked out, made a run to the nearest Haagen Dazs, and were re-arrested bringing back ice cream to share—they didn’t have a lot to do.
Unlike these National Guardsmen of 1852, our primitive accommodations inside the armories included indoor plumbing. Picture credit: New York Public Library Digital Collections
So a lot of us started hanging out with the Guardsmen (I don’t remember any women in uniform) and chatting them up. We asked some questions about what being in the Guard was like, what they liked to do in their spare time—and what they knew and felt about nuclear power and our protest.
Clamshell was deep in the counterculture, with new ways to make decisions, a willingness to challenge any authority, and the scruffy hippie look of 1970s activism. Yet, among this very non-counterculture audience, we found most of them open to talking, and some of them open to changing their positions. As Rolling Stone described it back then, “But the prisoners hung on, politicizing their jailers, the guardsmen, whom they treated as friends.”
For me, that was the only the second time I’d reached across to people I saw as “on the other side.” The first was at a peace demonstration at Wright-Patterson Air Force Base in Ohio, a couple of years earlier. It had felt like a revolutionary act, humanizing each other and finding places of commonality while defusing tension. Since then, it’s been a part of my social change toolkit.
April 30, 1977 was a date that changed history—and I was there.
I was 20 years old. My then-girlfriend Nancy Hodge and I were part of the Rhode Island Affinity Group of Clamshell Alliance, a New-Hampshire-based safe energy activist group.
Like all the other participating affinity groups (typically consisting of 10-20 people), we’d been trained in nonviolent resistance. And we’d studied up on some of the many issues about nuclear power, among them:
Risk of catastrophic accidents (including several that had already occurred and were not widely known)—and the subsidized limited-liability insurance that was no insurance at all for pretty much anyone other than the plant’s investors
Cancer risks in routine operations, and much greater health risks when things went wrong
Need to isolate the wastes from the environment for 220,000 years (and no known way to do this)
Insecurity of the facilities, requiring extreme protection against natural disasters, human-caused failures, AND terrorist attacks—and thus threatening the freedoms of our whole society
High capital cost and short lifespan, making this an extremely expensive way to generate electricity
Hazards of ground, water, and air contamination
And many others. We also knew at least the rudiments of what was even then a far better alternative: harnessing clean, renewable technologies such as sun, wind, and water, and using the energy we already had much more efficiently.
And we knew that just a few years earlier, then-President Richard Nixon had called for 1000 nuclear power plants around the US. That the industry’s 1950s claim that nuclear would be “too cheap to meter” was utterly false. That the second-generation nuclear plants of the 1970s that were supposed to be safer were already showing problems. And that movements across Europe demanding an end to this unsafe and uneconomical technology were gathering strength, organized into affinity groups and providing a model for us. As far as I know, Clamshell Alliance, then about a year old, was the first organized regional movement of resistance against nuclear power in the US, but the movement in Europe, often involving nascent Green Parties, was becoming a significant force.
Nancy had made this beautiful sign with not-usually-permanent felt-tip markers, which she carried. Somehow, I ended up with it when I moved from Providence to New York. I have moved to a new place 12 times since I became custodian of the sign, and still know exactly where to retrieve it. And miraculously, though it’s faded and the cardboard is crumbling, that proud defiant common-sense message still comes through.
Sign by Nancy Hodge Green, used at Seabrook, 1977. Photo by Shel Horowitz.
About two thousand of us marched into the construction site, armed with such “dangerous weapons” as tents, sleeping bags, and healthy snacks. I think a couple of people thought to bring small shovels to dig latrine pits. We camped out on the site that night and did various things to get centered in the morning. I chose to attend a deeply powerful Quaker Meeting in the parking lot that still stands out as one of the.most deeply spiritual encounters of my life.
1414 of us, including Nancy and me, formed our affinity groups into circles, linked arms, and refused to leave when the order to leave or be arrested was given the next day. We were taken one at a time from our circles and placed on school buses by State Police from all the New England states, and eventually driven to one of several National Guard armories. The Rhode Island Affinity Group was all together in the Manchester National Guard Armory, with about half of all the arrestees. If I remember correctly, we were able to take our possessions and we used those sleeping bags during our incarceration. Pretty sure the state did not supply cots.
Are big protests a waste of time unless they’re part of an overall strategic plan? Nonviolent social change theorist George Lakey and I have been discussing this.
I believe my settings close comments after two weeks, and I couldn’t find a way to turn that off temporarily for this one post). So just to make sure there’s a way to keep the dialogue going, I’m posting my response here, as a new post, starting just below:
Marching at the Women’s March on Washington with my wife and children (from left: son-in-law Bobby, daughter Alana, wife Dina, me, son Rafael)
I agree with most of what you’d laid out here, George and certainly the key kernel that mass action makes the most sense as part of a well-thought-out and multidimensional campaign. And yet, I’m more optimistic than you about the power of a one-off mass action to build momentum for change. It has to be sustained, of course—but it can play a key role.
My own involvement with the Movement began because I attended a mass rally about Vietnam, at age 12 (1969). One of the speakers said something that was life-changing for me. But it was not until I was in high school that I began to realize that the real work of social change happened in the meetings to plan those marches, more than the marches themselves—and to participate as other than a drone showing up to other people’s events.
The reason all those no-nuke Alliances sprang up was because of what we did at Seabrook, a mass action.We inspired many other groups around the country to borrow our strategy, process, tactics, and even nomenclature, to organize affinity groups as we did, to educate about the issues around nuclear power and the safe-energy alternatives, and to be trained in nonviolent civil disobedience. And the reason we heard about Three Mile Island in the news two years later when we hadn’t heard about the earlier accidents at Enrico Fermi, Browns Ferry, and elsewhere was because of this national/international mass movement that started at Seabrook. It was having thousands at the site and 1414 arrested that pushed the issue into America’s consciousness. The first two Seabrook occupations almost a year earlier, much tinier, had almost no impact outside the local area.
Occupy could have been much stronger with leadership and goals, I agree. But still the movement had a great deal of impact. Like Clam, some of its process innovations have become part of the Movement. You talk about those turned off by Occupy, but what I saw was a generation of young people who moved from inaction, maybe even apathy, to deep, personal, and highly inconvenient action. They made sacrifices for social change. And I think a lot of them moved into actual organizing after the camps closed.
The recent Women’s March had very little strategy behind it but sparked the immediate and clear message that resistance is mainstream, that DT does not represent normal, and that oh yes, there was something we could do. And of course, it provided yet another opportunity for DT to make a fool of himself saying ridiculous things about the protests. I don’t remember another time when nonviolent protests unscrewed the legs of legitimacy from a government less than one day old. And again, a lot of folks who had never done anything political went from the march to the meetings. The thousands of hives of the resistance were enormously strengthened by that unstrategic mass event.
I’m glad you brought up the business community. This is where I have very strategically placed most of my own organizing in recent years: showing that business can create meaningful social change, not out of guilt and shame but out of enlightened self-interest: the profit motive. This is the subject of my 10th book, Guerrilla Marketing to Heal the World, as well as my “Impossible is a Dare” talks. It’s the opposite of mass organizing: small groups and even one-to-one conversations.
So yes, let’s incorporate big protests into a wider strategic view, as the Civil Rights organizers did. Let’s read Alinsky and Gene Sharp, MLK and Gandhi, Barbara Deming and Dorothy Day, and of course, George Lakey. Let’s study the successes AND weaknesses of all these movements including Occupy, BLM, and the current resistance. And lets create strategies that keep the needle moving, both publicly and behind the scenes, toward the world we want. Outside of my social change work through my business, I’ve been focusing my own parts of the resistance on the amazing opportunity to get people who haven’t been talking to each other not just talking but supporting and acting in solidarity. I see this work—and especially the chances for Jews and Muslims to work together in solidarity—as deeply strategic based on seizing the moment where a conversation is much easier to have under the lens of both groups being under threat.
PS: George, I apologize for the late reply. WordPress only showed me your waiting comment last night. I approved it immediately but wanted to bring my much clearer early-morning thinking to my response. [end of my quoted response]
Have you seen the infamous Pepsi ad that’s been called “tone-deaf” by progressives, and which Pepsi pulled quickly? Before you read the rest of this post, please write your impression of it in the comments.
And I agree with Whoopi: the message is about inclusion.
Yes, it is co-opting the movement. Advertisements have always co-opted cultural memes. If you wear $60 torn jeans, you can thank the hippies and grunge-punks who wore their clothes to rattiness. For that matter, Bud commercials and Wheaties cereal boxes have been co-opting sports culture for decades (it feels like millennia).
I’m old enough to remember when hijab-wearing women and people of color and same-sex couples would not have been allowed anywhere near a commercial. What I see most of all is a message to DT that we are united in our diversity (and that includes the cops, who are actually our allies most of the time–and which the movement made a big mistake in automatically trashing in the 1960s).
I also agree with Whoopi that water is my preferred drink over any kind of soda.
That Pepsi was attacked to the point where they pulled the ad is much more shocking to me than the ad itself.
But I guess I shouldn’t be shocked. Here in the Blue Bubble, behind the “Tofu Curtain” (not a phrase I invented) in Massachusetts’ Hampshire/Franklin Counties—one of the bluest parts of a very liberal state—those accusations of “tone deaf” are all-too-familiar. Two among many examples:
A program in which cops in the schools did something sociable with the kids was kiboshed and the very progressive police chief (an out lesbian who was seen at Pride Day marches long before she became chief) was trashed as tone-deaf
Two towns over, several years ago, a production of “West Side Story” was canceled because some people thought the whole idea of the play was racist. I don’t know if they read the script or saw the movie, but to me, that movie makes a statement against racism, just like Twain’s Huckleberry Finn (which has also been criticized for racism, because it uses the N-word—even though it was written in the 19th century when that was the term used and the whole premise of the story is to show the absurdity and cruelty of racism)
It reminds me of the days when the left (my teenage self included) would practically canonize any extreme statement that happened to be made by a person of color or one who identified as any shade of LGBTQ, even if that statement incited violence against innocent people who happened to be white and straight. I should have spoken out against those outrages 45 years ago, but I was just as hoodwinked.
I’m not talk about any false unity of sweeping real grievances under the rug. But I am objecting to the shrill side of political correctness that demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing instead of uniting and leaving us all at risk when the real forces of repression sweep in.
Here are two press releases from two different NGOs responding to the same major news event (and the graphic that one of them included). I’m giving you the headline and first paragraph, and a link in each headline to read the whole thing—and then I’ll dissect them for you. Neither of these is a client and I had nothing to do with writing them—so this is purely about the lessons we can draw.
Empty podium with Presidential Seal in Yosemite National Park—included in the BSR press release
BSR regrets today’s executive order from U.S. President Donald Trump to dismantle the Clean Power Plan, a set of U.S. Environmental Protection Agency (EPA) policies that are intended to reduce the United States’ greenhouse gas emissions by 32 percent from 2005 levels and cut carbon pollution from the power sector by 30 percent by 2030. In combination with the administration’s dramatic cuts to climate programs at the EPA and U.S. State Department, this announcement undermines policies that have stimulated economic growth, consumer savings, job creation, infrastructure investment, private-sector competitiveness, and public health.
The Trump administration’s efforts to dismantle the U.S. Climate Action Plan, including withdrawing support for the Environmental Protection Agency’s Clean Power Plan, “is completely misguided and ignores the irreversible clean energy economy that is already underway, creating good-paying jobs and economic vitality in communities across the country,” Ceres President Mindy Lubber said in a statement today. Lubber served as the EPA Administrator for the New England Region in 2000.
Which did you find more effective?
Ask yourself just two questions: which worked better for you, and why? Then scroll down to see what I felt worked well and poorly about each.
While the BSR release did a better job understanding the need for rich content, with numerous links and a picture, the copy was pathetically weak. This press release:
Used a wimpy headline that doesn’t take a position
Chose a stock photo that doesn’t add anything to the reader’s understanding—why not a photo of demonstrators thanking a company for providing clean energy and good jobs?
Made a terrible verb choice in “regrets”—which makes it sound like an accident that was BSR’s faults—rather than a much more appropriate verb, like “condemns”
Buried the real story in the second paragraph, which has hard-hitting facts to make a clear case against the Executive Order:
Just 18 months ago, the U.S. federal government estimated the net economic benefits of the CPP at US$26-45 billion, with consumers set to save US$155 billion from 2020 to 2030. In addition, the CPP provides regulatory support to the clean energy economy, which, according to the U.S. Department of Energy’s Energy and Employment Report, supported more than 3 million U.S. jobs in 2016. The public health benefits are also significant. Research suggests the Clean Power Plan could prevent 3,600 premature deaths and more than 300,000 missed work and school days by cutting pollutants that contribute to soot and smog. – See more at: https://3blmedia.com/News/BSRs-Statement-US-Administration-Executive-Order-Climate-Change#sthash.qUNCeiiF.dpuf
I would have used a headline like “BSR: Trump’s Short-sighted Reversal of US Climate Change Leadership Could Cost Consumers $45 Billion and Kill 3600″—and then moved right into a bulleted list of the facts. I also would break up BSR’s long paragraphs.
This very long press release has enormous amounts of juicy content, but you’d never know it from the headline and lead. Even further down, it notes that companies investing in carbon mitigation are seeing 27% return on investment, 29% revenue increases, and 26% reduction in carbon emissions. Isn’t that a lot more newsworthy than “BSR regrets…”?
The Ceres release, while also flawed, is much better. It starts with a headline expressing a strong point of view (although we don’t know who is stating this point of view), moves into a sound bite, and finishes the first paragraph with a significant and highly relevant credential.
So what are the flaws in the Ceres document?
The release itself is pretty much all rhetoric, without the facts to back it up. BSR had the facts, but didn’t call attention to them.
There’s no link to Lubber’s complete statement (and only two links in the whole release).
The important point about losing competitive advantage to China is all the way down at the bottom of the release.
Yesterday, I posted something on Facebook about reaching a real, and sympathetic, human being on the White House Comment Line. Since the US election last November, I’ve called my elected officials a lot more than in the past. Someone wrote back, saying I was “like the Energizer Bunny” with my consistent activism.
My reply revealed the secret:
Actually, [his name], it’s less Energizer Bunny and more a matter of what I call “the fulcrum principle”: doing not all that much but doing in ways that leverage and multiply the impact…I use my time strategically so the 10 to 15 hours or so I spend on activism per week has a big ripple. Of course I never know when a meeting or demonstration is going to be worthwhile and when it will be a waste of time. I have guessed wrong on a few meetings lately—but then I go to one that’s so energizing and activating and inspiring that it actually recharges me. I went to one like that Saturday and hope the ones I plan to attend Wednesday and Thursday (and the socially responsible business conference next week where I’m MCing two sessions) will be just as awesome.
Three men on river structures with ladders and levers ” New York Public Library Digital Collection.
I’ve played with this metaphor for a long time. I was able to find rejection letters I received for my original The Fulcrum Principle: Practical Tools for Social Change, Community Building, and Restructuring Society book proposal as far back as 1992—and a printout of the proposal itself, though not the electronic file.
Looking at this proposal 25 years later, it would have been a big, ambitious, world-changing book. And other than
Adding in recent developments such as the Arab Spring, Climate Change activism, Black Lives Matter, and of course the massive resistance to the new US president, and
Technology shifts including the Internet and social media, smartphones, 3D printing, and the amazing breakthroughs in green design,
The proposal is still remarkably relevant. Let me share a few highlights:
The Fulcrum Principle lets us “achieve the greatest result with the least amount of effort,” including finding others to do some of the work
Change happens as fast as possible, but as slow as necessary
Why we need both “shock troops” and “put-it-back-togethers”
We build momentum for change by presenting the possibility (and manageability) of positive change, finding points of agreement with our opponents—and then expanding those points, changing enemies into allies
This momentum can change the world—and it has, many times
It’s accomplished more easily when you remember to have fun
Grassroots organizers can learn a lot from business (and with 25 years of hindsight, I’d add that business can learn a lot from grassroots organizers); similarly, Left and Right activists have lessons to share with each other
Economic and environmental goals can work in tandem (did I really understand that all the way back in 1992? I’ve gone on to write five books that explore this idea)
Organizers have quietly developed lots of tools we can harness to make this journey easier: new approaches to everything from how to facilitate productive meetings to how to get the most information in the least time by dividing up a book among different readers who report their insights
The proposal also touched on a raft of social issues, among them:
Nonviolent alternatives to the military
The role of multinational corporations
True democracy going far beyond elections
Does it even make sense for change organizations to chase after funding?
New ways of looking at drugs and crime, housing, healthcare, transportation, parenting, world distribution of resources, and even sexuality
Interestingly, without revisiting this proposal, I essentially put it into practice when I founded the movement that saved our local mountain in 1999-2000. And I think that’s a lot of why we won in 13 months flat. The “experts” thought we couldn’t win at all. I felt sure that we would succeed, but even I thought it would take five years. I didn’t realize at the time that I had already created the roadmap years earlier.
Perhaps I should dust off this proposal, update, and resubmit.
With a full auditorium in Miami, and 2000 livestream sites reaching 200,000 people (according to ACLU’s Executive Director, Anthony Romero, who opened the March 11 session), the American Civil Liberties Union moved beyond the courtroom and into community organizing. While ACLU lawyers have often been present (and advising) at actions in the streets, I personally don’t remember a time when the group—founded in 1919 in resistance to the notorious Palmer Raids, rounding up activists at the behest of the Attorney General of the time—actively worked to create a mass movement of resistance.
While it also covered the Republicans’ proposed replacement for Obamacare and attacks on Planned Parenthood, The training—really, more of a presentation, other than Lee Rowland’s remarks—focused largely on the administration’s attacks on Muslims and immigrants and ACLU’s Freedom Cities initiative developed in response—working to gain local law enforcement officials to adopt a nine-point platform of non-cooperation with federal ICE anti-immigration actions.
Following are the notes I took. I didn’t take notes for the first couple of speakers, which included Romero, ACLU National Political Director Faiz Shakir, and I believe there may have been one other.
ACLU’s PeoplePower.org screenshot
Lee Rowland, Senior Staff Attorney: Your Rights in Protesting
We will stick up for controversial, even abhorrent points of view. We believe none of us should be silenced. There are people who think Black Lives Matter is a terrorist organization.
Public forum spaces: streets, sidewalks, parks—you have the right to protest. But in the street, you do not have the right to block traffic unless you have a permit specifying that. A permit gives you a bunch more rights, and you can work with government to work out a parade route, use amplification.
1/21/17 was the single largest day of protest in American history. Let’s give that a run for its money!
The sidewalks outside Trump Tower have become a very popular place. Sidewalk protests are automatically legal as long as you don’t block access to doorways.
Parks. You can sing, pray, dance. But each park has a trigger number for attendees. Exceeding that number requires a permit. Know that number. Breaking news is an exception. Spontaneous protests in response are not restricted by number.
Other government property that aren’t designed as public spaces. The general rule is that the government has more ability to shut you down if they can argue that your presence is disruptive. Airports can stop you from disrupting but not from expressing speech (including sign holding). The farther from the core of facility’s purpose, the more rights. So you won’t have a lot of rights at the departure gate, but maybe at arrivals…or outside. [Editor’s note: I participated in protesting the immigration ban at Bradley (Hartford) Airport just after the first Executive Order banning travel from seven Muslim-majority nations. We had about 3000 people in the baggage claim area.] If you’re organizing at an airport, get a liaison from the airport staff if you can.
Congressional Town Halls. They can’t shut down buttons, small signs. They can regulate the size but not the content.
The government can’t censor you just because it disagrees with your opinion.
But these high-fallutin’ rights on paper don’t always translate to the streets.
Watch your surroundings. Being armed with your rights empowers you. You can yell to demonstrators being arrested about their rights including right to remain silent and to refuse a search. You have the right to photo/video anything in public view. Officers will lie, but make notes and tell the ACLU.
We as Americans have to go out and grab that moral arc and turn it toward justice.
Louise Milling, Deputy Director
Health Care: Affordable Care Act is the most significant civil rights/civil liberties legislation in this century. It has saved and changed people’s lives. 20 million were lifted out of the ranks of uninsured. It bars discrimination on preexisting, gender, transgender. Gave us no-cost birth control. More services for people with disability. To live out the civil right of not being in an institution.
The Republican replacement bill attacks the structure, the financing. It kicks the legs out from underneath of the stool. American Medical Association, AARP, hospitals have come out against it. This bill jeopardizes millions of us and the people we care about. We’re going to step up for this one.
Planned Parenthood: This bill says Planned Parenthood can’t be part of the Medicaid program. And that people on Medicaid can no longer go to Planned Parenthood for cancer screening, birth control. 1 of 5 women turn to Planned Parenthood for health care at some part of their lives. Planned Parenthood is targeted because Planned Parenthood provides abortions. But not through the Medicaid program. Their vision is that Planned Parenthood should be stripped of participation in Medicaid because it provides a constitutionally protected service that allows women to protect our lives. Is that what decency looks like?
Medicaid: It’s an entitlement program. The federal government promises it will contribute money to pay for the services it covers. It’s going to take care of you. This bill would be a radical transformation. It says we are going to cap the money we will give toward any particular person. That means fewer dollars, fewer services for the most vulnerable, for the most essential thing—our health. The harm will be felt most acutely by people with disabilities. Medicare provides payment for support to go to work and live independently.
This was unveiled on Monday. By Wednesday it was already in committee for markup. They want it for a full vote in March and on the president’s desk n April. Less than two months for a program that would deny health coverage for millions? To totally radically restructure a program that’s been in place for six decades?
We saw four senators change their responses (AK, OH, CO, one other). We need you to tell your reps why this matters, the values that motivate you to come forward. It matters to the members of Congress, to the woman on Medicaid who goes to Planned Parenthood, to the man in a wheelchair who is able to go to work, to the rural woman who’s able to get insurance. This is for the people, by the people. I’m asking you to pledge to come together and stand up in the name of decency, care, dignity, fairness for all. Game on!
Andre Segura, staff attorney in national office
Trump administration is launching an assault on immigrants and people of color. In his first week, he released really bad Eos (executive orders), calling for the border wall, more ICE agents, and the Muslim ban. This hit home. We are immigrants and children of immigrants, people of color, of different faiths, with accents. That’s what makes our country great and we’re seeing this assault. I think of my two boys. Are they going to be called racist names? My parents with their beautiful Columbian-American accents?
3 Issues
Muslim ban. Friday afternoon after he took office, and there was immediate chaos. ACLU and partners worked overnight to challenge that. We filed at 5 a.m. the next morning. We filed to put a stop to that order. I drove to JFK in the morning. There was a small but loud protest, and a dozen attorneys inside. Over the next few hours, more and more attorneys came. And I looked out the window and saw a sea of protestors. And that’s what became the story. Regular people came out and said this is not the country I want to live in and I’m going to go protest. We now have the second ban. Trump rescinded that first ban after numerous lawsuits. But the second one suffers from the same flaws and it needs to fail. We need you to come out and voice your support.
President Trump is trying to bully cities and states to become part of his deportation force, by threatening to withdraw their funding. So this means when a police officer pulls someone over or knocks on a door, they have to think, is there some issue with their immigration status. This is damaging to local law enforcement. We need to stand up so people don’t fear going to the police to report crimes. All the best law enforcement departments are saying this. We are bringing criminal charges against Joe Arpayo [extreme right-wing/anti-immigrant former sheriff in Arizona]. The lesson is that when local law enforcement takes immigration into their own hands, you will see more profiling and more discrimination. So we’re asking you to push more cities not to roll over and give up good policies. We need to demand that they protect our immigrant neighbors.
Immigration/deportation raids. ICE comes in wearing helmets and bullet-proof vests, it’s like a military operation. Trump wants to add 10,000 ICE agents to the 5-6000 already there. They will not be accountable or transparent. You will not know what they are up to in your town. But we’ve seen excessive force, guns drawn, children scared. Trump is saying we’re going after only the most violent. But we’ve seen the reality. It’s parents, Dreamers [undocumented people brought to the US at a very young age], domestic violence victims. People are being questioned coming off domestic flights. We have to stop it.
We can do some things. We have know-your-rights materials if ICE shows up at your door. They need to have a judicial warrant. Otherwise, don’t open the door. Get out and educate people about their rights. We do not want you engaging with ICE and their raids. If you hear of a raid, go out, document, film it. We need that information.
Padma Laxmi, immigrant from age 4
Joined her mother two years after her mother arrived in America in search for a better future, with $100 in her pocket. “She sculpted the mist, willing a life into existence. And I love this country for allowing that to be possible. America has shaped our dreams, values, and insecurities for three generations. There is no story of ours that is disconnected from the American story. But lately I’ve begun to feel like an outsider.” I grew up in NYC, our neighbors were Peruvian and Filipino, doctors and cab drivers. Seeing all those faces from around the world is what kept me from feeling I didn’t belong. Through my work on Top Chef, I’ve met people from all over America, meeting people in Charleston, New Orleans, Miami. What makes these cities great is the diversity of the people living in them—and that makes the food delicious. I am so grateful I ended up here. And that I can pay it forward by mentoring and employing other young women and starting a health foundation.
What makes America great is our culture of inclusion. We all are a superpower because we’ve managed to create the best of each immigrant culture and create our own uniquely American culture. For all its faults and felonies, our country has been, until now, admired world over. We’re squandering that good will and reputation globally and here and home. What happened to ‘give me your tired, your poor, your huddled masses’? I am standing here in defense of liberty, freedom, and true equality.
My mom came here in the ’70s inspired by the feminist movement. She wanted a better life for me than she had, equal opportunity. Today, we have a state of emergency. Rights and freedoms we’ve taken for granted are being eroded daily. I am alarmed by the rising hatred and violence. But even before, I’ve been horrified by images of black and Latino boys being bludgeoned to death by the very system we were told would protect us. Our system is two systems: one for the white establishment, and one for those unlucky enough to be born brown, gay, trans… I want my daughter Krishna to live in a country governed not by fear but by compassion.
I didn’t see my mother for two whole years. I know that pain of separation. Tearing undocumented parents from their children doesn’t help anyone. Giving refuge to a Syrian family teaches the very American principles of empathy and tolerance.
I don’t have to be Muslim or Mexican to be offended. We should all be offended. We shouldn’t have to walk in someone else’s shows to see that those shoes hurt terribly. This January at the Women’s March, I protested for the very first time. I was holding my little girl’s hand, she’s 6. It felt wonderful. I realized we are all powerful and we must exercise our power now. There’s a sign in the NYC subway, ‘if you see something, say something.’ I’m saying something now—to all of you. Providing shelter to refugees in need is not a partisan issue. It is a human rights issues. Letting folks use what ever bathroom they want, as we do in our own home, is just common decency.
I watch Krishna play with her African American friend Cassius. She’s biracial and can pass for white. When our kids, a few years from now, go to the store for butter, they will surely be treated differently. That’s not right. They are equal in the sandbox. Shouldn’t our policies reflect this too? Now is not the time to close our eyes and think ‘this, too, shall pass.’ We must do more than march. We must consistently resist discrimination of any kind. We must not tolerate the intolerance. To do nothing is a crime against our nation. We owe it to those suffragettes, those who refused to sit at the back of the bus, to our fallen soldiers to preserve what they fought so hard to defend.
Democracy isn’t a static thing. It’s an ever-evolving organism and we must not let it or ourselves devolve. Yes, we are brown. And we too are American And yes, we are Muslim, Hindus, Jews. That Sikh father shot in his own driveway, he was American too. And over half of us are women, and we deserve equal pay. And the right to choose what we want to do with our own bodies. We too are the United States of America. Let’s remember that first word in our country’s name. Let’s not forget who we are.
Faiz Shakir
ACLU’s National Political Director came back on stage for a quick recap of the action plan:
Request a meeting with local law enforcement officials, put it on PeoplePower.org. Some of them just need a pat on the back and great job. Some need more persuasion.
Paul Ryan = FURIOUS
