This is a reminder of two critical concepts for the coming years:

1. Money is not a goal; it is a means of accomplishing something. While having more money means you can purchase the goods or services you want, there are often other ways to accomplish the goal.

2. Buying stuff is not the only way to accomplish something.

Here’s a look at how to leverage other  methods of getting your needs met and your wants fulfilled.

Zipcar just commissioned a study on the sharing habits of Millennials, showing that they are more willing to share not just cars, but a wide range of resources, than their parents and grandparents.

That may be true of the majority culture, but there are plenty of us older folks who know a good thing when they see it. I’ve been lifelong practitioner of this sort of approach, and a public advocate all the way back to at least 1995, when I published my fourth book, The Penny-Pinching Hedonist. I’m turning 55 on Saturday, and here are some among many sharing experiences I’ve had over the years:

  • As a college student in Yellow Springs, Ohio, 1973-76, I became aware of a mostly Quaker community called The Vale. Instead of everyone going out and buying a lawnmower, they pitched in and bought a communal tractor.
  • In 1990, when laser printers cost several thousand dollars, I organized a co-op and brought in a bookstore owner, a community activist, and a magazine publisher to share the costs of purchasing one (it lived at my house, since I organized it).
  • As a member of Servas since 1983 and Couchsurfing since 2009, I’ve shared my home with strangers traveling through, and received hospitality form others on three continents.
  • My neighbors, a Republican mainstream farm family, constantly drive each other’s vehicles. The question seems to be what’s the best car, truck, or tractor for the task, and not who owns it.
  • Two decades ago, I was on the board of a group called Homesharing in Hampshire County: a mainstream social service agency that matched up people with extra space in their homes (often elders in need of both companionship and home/property maintenance) with people who needed a place to live.
  • Thirty years ago, I lived in a community in West Philadelphia (a place with good public transit), where three or four cars were shared among about 120 people, as needed, and users paid a small fee per mile to cover costs. When we needed to make a supermarket run or fill our water jugs (we all hated the municipal water, so we self-bottled 50 gallons at a time at a spring in the next town), we borrowed one of the communal cars. Most of this community lived in group housing: six or eight people sharing a big old Victorian. It worked out very nicely.
  • For a decade at least, Freecycle has provided a formal structure to get rid of stuff you no longer need by passing it on to someone else, or to get something you need without having to buy it.

The article, in The Atlantic, also linked to a cool website (and concept) called Collaborative Consumption, which may be increasingly important as we try to turn the world green.

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Got to brag on myself here. I was deeply honored to be inducted in October, honoring my 40 years of work as an environmental activist and wrier. Now I just found out the National Environmental Hall of Fame put up a whole spiffy page about the event.

I welcome your comments about it here.

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The pundits have dubbed today “CyberMonday,” meaning we good little sheep are to go bravely forth over our modems and contribute to the global economy, from the comfort of our homes and offices.

Well, sorry, but I’m not playing. I did participate in Small Business Saturday, whose focus was on buying local. But I feel no need to glorify online commerce.

I’m actually a strong advocate of buying local when it’s practical. Local purchasing means money stays local. The people employed by locally owned stores spend their own money right here in my community. And the jobs I help create reduce unemployment right here where I live. And the culture of locally owned bookstores, artist venues, hardware stores and such makes my community a more desirable place to live. That’s the kind of abundance I wish to encourage.

Mind you, I’m not a purist. I do buy online. I do even buy from chain stores sometimes. I do see the occasional movie at the mall (though I see a far greater number at my local independent cinemas). But today, as millions rush to their workstations to undermine the lcoal economies, I can bloody well keep my wallet away from my computer. If I buy anything today, it will be at a local store.

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I love this! Recognizing that they need to be part of the solution and not just the agitation, permaculture experts have started some deep green initiatives including graywater recycling–at Zuccotti Park in lower Manhattan, home to the original Occupy Wall Street demonstration/encampment.

Once again, the protests remind me of the remarkable communities we had during the Seabrook occupation and our subsequent incarceration at various national guard armories, back in 1977.

Note: if they can do permaculture in an impermanent camp in a city park, we should be able to do it all over the country and the world in our permanent dwellings.

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Earlier today, I was inducted into the National Environmental Hall of Fame, recognizing my 40 years of work for the environment (as a writer, speaker, and organizer). Pretty good, considering I’m only 54. Yup, I’ve been doing this work since I was 14.

Among the accomplishments NEHF cited: my work in founding Save the Mountain, an environmental group I founded in my town of Hadley, Massachusetts to protect the Mount Holyoke Range when it was threatened by a large and nasty housing development…my work in the safe energy movement (my first book was on why nuclear power makes no sense, in fact)…initiating the first nonsmokers’ rights regulations in Northampton, MA (and one of the first in the state)…and of course, my award-winning eighth book, Guerrilla Marketing Goes Green.

Shel Horowitz receives his membership in the National Environmental Hall of Fame from Judith Eiseman
Shel Horowitz is inducted into the National Environmental Hall of Fame. Credit: Andy Morris-Friedman

In my acceptance, I mentioned that I felt this award was really for all of the several thousand people who worked on these campaigns, and the millions who work on these kinds of causes around the world. I was delighted to accept on their behalf.

Sweetly enough, the range was visible from the award location behind (Barstow’s store)

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Hooray for Antioch College, an education innovator all the way back to its founding in 1850, when it became the first college to admit women and men, blacks and whites, all as equals.

The college, which just reopened after being closed for several years and separating itself from Antioch University, is taking its golf course (which had been disused even during my student days in the 1970s and turning it into a farm that will both supply food to the campus and provide a framework for integrating hands-on sustainability into the curriculum.

Bravo!

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In the South Bronx, once a deeply distressed urban area of New York City that the cops had dubbed “Fort Apache” because it had been so dangerous, a lot of the comeback has been around sustainability (thanks in no small measure to years of terrific organizing by Majora Carter and Sustainable South Bronx). A new initiative I just learned about creates three wins at once:

  • Cleans up polluted water
  • Creates clean and usable biofuel that doesn’t sacrifice agricultural land
  • Creates jobs and a general economic boost in a depressed area

Read about this triple win here. More and more, I think we’ll be seeing development projects like this. (I know of many others around the country and around the world.) The key is to look at waste from one process and see how it could be used as an ingredient for the next process. Another great example is The Intervale, in Burlington and South Burlington, Vermont, where beer waste becomes a growing medium for mushrooms, which in turn feeds fish. This thinking shift is one of the major principles of true sustainability.

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Guest Post by Steve Jennings

[Editor’s Note: Steve, good and gracious person that he is, sent me an advance copy of this post to make sure I didn’t have any issues with him posting it. I wrote back that I was honored, loved the post, and would welcome permission to use it as a guest post, which he granted. And my life is richer for knowing him, as well. It Unlikely Friends

Sometimes you meet someone and you become instant friends.  That happened to me awhile back.  I went to Massachusetts for some training on media interviews with one of the more brilliant marketing experts in the country, Shel Horowitz (https://shelhorowitz.com/).   He’s the author of Principled ProfitGrassroots Marketing (a must-have for bootstrap marketers), The Penny Pinching Hedonist, Marketing without Megabucks and his latest, Guerilla Marketing Goes Green.  He’s a true wordsmith and a master at getting the most bang for your marketing buck.

The odd thing about our friendship is that Shel and I disagree on a whole host of issues.  Shel is liberal on most issues.  I’m mostly conservative. Our religious views are quite different.  Yet despite our apparent incompatibility, our friendship quickly flourished.

Why?

First, we found our common ground.  Shel and I both believe in leading a simple, responsible lifestyle.  We both enjoy hiking and drinking in nature’s wonders as we go.  We both get riled at the sight of injustice and corruption. It didn’t take us long to find lots of other areas where we agreed.

Second is integrity.  Shel lives what he believes.  He does what he says he’ll do, and he won’t be shy about telling the truth.   I try to be the same way in my life.  Unfortunately, integrity seems to be a dying value in much of our culture.  So when I meet someone who has it, I am drawn to them.

Third, it’s OK to disagree.  We accepted our differences and voiced our positions in friendly, reasonable conversation.  You can’t bring everybody to your side.  Jesus didn’t even reach everybody he came in contact with.  So Shel and I both took time to listen and learn from each other. We didn’t change each other’s opinions, but we broadened our minds.

It’s not hard to get along with people.  Instead of focusing on our differences, try to find some common ground.  There’s more of that kind of real estate than you can imagine.  From that starting point, make an effort to truly listen.  Digest what the other person is saying.  In far too many discussions we humans are guilty of concentrating on how we will advance our position and fail to truly hear the views of the other person.  You don’t have to agree, but you must try to understand.

Yes, Shel and I are unlikely friends. I can’t speak for him, but my life is richer for it.

God’s grace to you,

Steve Jennings, Executive Director

www.TeensOpposingPoverty.org

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Watching the fireworks from my lawn last night, I found myself thinking about a long-ago July 4th, and how it helped shape who I am today.

The year was 1976. I was a scrawny, long-haired, 19-year-old peace and human rights activist who had just finished my senior term at Antioch College.

I was broke and jobless. And, not having any better plan, I was going to hitchhike around the United States for the summer, shifting my itinerary depending on where the rides were going. Though I was pretty sure I wanted to see Denver and San Francisco, at least, I knew it was a big country with lots to explore, and I hadn’t seen very much of it so far. I didn’t know a thing about hitchhiking, and I hadn’t done any research about what to bring—though I did hook up briefly with a friend who was a very experienced hitchhiker, who showed me the basics of where to stand safely.

So off I went, with $200 in travelers checks in my pocket, and a bunch of inappropriate stuff packed in three inappropriate daypacks. I didn’t have a traveler’s frame pack, a sleeping bag, decent rain protection, a sun hat, or a lot of other things I should have thought about. Instead, I had an entire daypack filled with my creative output: poetry notebooks, my dream journal, and such. Plus a bare minimum of clothing and a bit of food.

I did, however, have a supply of thick markers for making hitchhiking signs that people could read at 60 miles per hour; even back then, I understood some basic marketing principles. 🙂

Setting off from my college town, Yellow Springs, Ohio, in late June, I stopped to visit family in New York before heading to Washington for the Bicentennial.

For weeks, I’d been growing more and more disgusted with the insane commercialism around the 200th anniversary of the Declaration of Independence—stuff like “Happy birthday, America, we’re having a sale on our new Fords because it’s your birthday,” accompanied by various patriotic songs.

I was, at that time, very alienated from mainstream American culture. The United States had finally pulled its last soldiers out of the Vietnam quagmire (which I’d been actively protesting since 1969), and Saigon had fallen only 14 months earlier. Examples of racism and sexism and homophobia and oppression of various minorities were easy to find. Police violence against progressives and racial minorities was a part of daily life, and we assumed we were being spied on.

I’d recently completed an internship at a socialist newspaper in Georgia, where the sense of “us against them” was palpable—and where the advertising base had largely abandoned the paper as soon as a safe, bourgeois counterculture paper started publishing, providing access to the lucrative hippie market around Atlanta without funding anti-government journalism. I saw business as the enemy of progress, and could not have named a single example of a business trying to do good, other than a couple of leftist bookstores and healthfood co-ops. I’d been a vegetarian for almost three years, and had discovered that this made me unwelcome in many restaurants.

In short, I was disenfranchised, cynical, militant, and even hostile. I had a pretty big chip on my shoulder.

There were a lot of events in Washington on July 4, 1976, including the grand opening of Union Station as a National Visitors Center, and of course, a huge birthday celebration. As I recall, there were several large public events around different parts of the Mall.

The one I was there to attend was a peace and take-back-the-government rally called by the People’s Bicentennial Commission—and organized, interestingly enough, under the “Don’t Tread on Me” rattlesnake banner that we’ve seen at a lot of Tea Party events in the past few years.

Aside: Columnist Ed Tant, who covered the event for the Athens, GA Observer, remembers the flag as quite integral to the demonstration:

The People’s Bicentennial rally 34 years ago still stands out in my memory for its hopeful patriotism and its message against the predations of plutocracy symbolized by the “Don’t Tread on Me” flag flying from the stage and from the crowd more than a generation before the same flag was appropriated by the tea party crew.

The Gadsden flag was named for Christopher Gadsden, a Revolutionary War hero from South Carolina. It was flown by American sailors and marines during the revolution, but the first political group to feature the rattlesnake flag at a Washington rally was the People’s Bicentennial Commission that flew the flag to warn against the growing power of multinational corporations…

During the People’s Bicentennial rally in 1976, activist Mary Murphy explained the symbolism of the rattlesnake flag, saying, “The rattlesnake has no eyelids, so it is ever-vigilant. Also, it never attacks without warning.”

I seem to remember seeing it at many rallies over the early 1970s, but it may be that the July 4, 1976 demonstration was the first to make it the rally’s official symbol. Somewhere, I might still have my copy of that button.[Aside ends]

Although some conservatives had worried publicly that this anniversary would be a magnet for terrorism and violence, what impressed me above all was the lack of that kind of drama. Only a few years after hard-hat construction workers had attacked war protestors in New York, after Chicago police had attacked protestors at the Democratic Convention, and after the country had been split into opposing camps on so many issues—multiple large gatherings, each representing a different segment of the political landscape from ultraprogressive to ultraconservative, and a huge apolitical middle that was just there to party out on the Bicentennial, all coexisting. All peacefully listening to their own sets of speakers and performers, sometimes coming into contact with each other at the edges, and even sharing food. As far as I could tell, there was no violence, no overt conflict at all, even as hippies in torn flag t-shirts encountered flag-waving conservatives.

And then, after all the rallies were over, we all left our separate public events and gathered around the Washington Monument—to peacefully watch one of the best fireworks displays I’ve ever seen. For one magical night, there seemed to be no great divide. Just a whole lot of people watching a grand fireworks display.

Hitching out of Washington on my way west the next morning, I encountered the generosity of people from both the protests and the parties. I made it back to Yellow Springs in three rides, with very little waiting time. It took only about a half-hour longer than driving would have taken.

And that was the beginning of my summer-long lesson that most Americans are good people who want to do the right thing…that the world is abundant and people will help others when they need it…and that the hostility I thought mainstream America had felt toward the counterculture was at least in large measure, confined to my own imagination.

I have taken the lessons of that day of unity and that summer of hope with me for 35 years now, and I trace a lot of who I am today and how I act in the world to the revelations of that time.

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In this Web 2.0 Age of Transparency, being stupid about being criticized is, well, more stupid than it used to be. Word gets around. Fast.

A Seattle organization called Reel Grrls, which teaches teens how to become filmmakers, criticized the revolving-door hiring by Comcast of FCC Commissioner Meredith Attwell Baker. (Lots of other people raised a public eyebrow on this one.)

In a truly idiotic move, Comcast then announced it was yanking $18,000 it had planned to fund Real Grrls’ summer camp to teach filmmaking, editing and screenwriting. Then, when the media got hold of the story and the public squawked, Comcast recanted and said the fund withdrawal was unauthorized.

But then Real Grrls said it didn’t want the money if there were going to be issues about corporate censorship. They’re using Web 2.0 channels, including a fundraising blast from media watchdog FreePress.net, to raise the money from outside  the corporate world.

With 42,600 Google search results for “reel grrls” comcast as of Monday when I’m actually writing this, Comcast’s PR is clearly taking a hit.One it could have avoided completely by not doing something stupid.

Want to help? Here’s the link to donate.

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