My friend Peter Shankman solicited comments from PR practitioners about Tiger Woods’ apology scheduled for later today, and the fact that reporters will not have access to him during the event; they’ll actually be in another building.

This drew lots of comments on Tiger but basically none other than Peter about how the media will play this. The media, by accepting the unacceptable terms of Tiger’s event-scripting, becomes complicit. If they said, “Hey, Tiger, it’s great that you want to apologize—and if you want us to cover the apology, you have to take questions, or else we’ll sit this one out,” you might have some real give-and-take. But the media has been awed by celebrities and cowed by the access question for too long (look at the unquestioning coverage of GW Bush and the run-up to the Iraq war as another example)—and they’ve forgotten that their mandate is not to unquestioningly amplify PR flacks’ scripts, but to dig deep and find the real story.

I’ve written two books on business ethics and blog frequently on media ethics, and I think that if the media is going to play the role of enabler of bad behavior, the media must share the blame that the real story doesn’t get told. It is the media that certified Tiger as someone worth paying attention to, rather than, say, someone who’s curing cancer or solving the energy crisis (like the amazing Amory Lovins).

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Very interesting post from Fairness and Accuracy in Reporting (FAIR), raising the question about whether a journalist with a son in the Israeli army can be neutral and objective in covering the war where his son is a soldier.

Rather than tell you what I think in my usual blunt and loud way. I’d like to know what you think. Please fill in a comment, below.

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Just stumbled on this article from a few months back. Never afraid to be controversial, the media watchdog Fairness and Accuracy In Reporting (FAIR) examined the boards of directors of nine major media companies–and found that some of those directors also sit on boards governing health insurance companies. Media properties with interlocking directors with the insurance industry included the Washington Post, Gannett (publishers of USA Today and other papers), NBC, and several others.

Hmmmm, wonders FAIR, might this conjunction have something to do with the refusal to discuss single-payer/Medicare for all (the standard for health care in most of the developed world) in any meaningful way?

In the past six months, the Washington Post has published hundreds of articles on the subject of healthcare reform, fewer than 25 of which mention single-payer. Fewer than 30 percent of the sources who spoke about single-payer in these articles were advocates of the plan. In all, though healthcare reform has been mentioned thousands of times in the output of these media corporations’ major outlets, single-payer was mentioned in only 164 articles or news segments from January 1 through June 30, 2009; over 70 percent of these mentions did not include the voice of a single-payer advocate. Over 45 percent of the pieces that did include a single-payer advocate were episodes of the Ed Show, an MSNBC program whose host, Ed Shultz, frequently advocates for single-payer healthcare. Without the Ed Show, just 19 percent of articles or news segments that mentioned single-payer would have included an actual advocate of the plan.

I’ll let you draw your own conclusions.

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If you search on Google for the word Google plus the exact phrase “Don’t Be Evil”, you get 366,000 hits. The company’s motto has been used at least since 2001, according to Wikipedia.

As someone who has been writing and speaking about business ethics for seven years, I applaud this motto. But I question its authenticity as it applies to some of Google’s actions. In other words, I see Google occasionally violating the motto with at least three sets of policies that–intentionally or not–certainly do evil.Read more »

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I may get smeared for this as Van Jones was, but let me say that I find it disgraceful that Van Jones was the target of a smear campaign and was forced out as Obama’s Green jobs person. He was one of the few genuine progressive voices in a sea of “moderate-centrists” who would have been considered quite far to the right a few decades back.

What were Jones’ “crimes”?

* He called for an investigation into possible government foreknowledge about 9/11. It’s pretty clear that elements within the U.S. government had advance knowledge that something was brewing (even George W. Bush was briefed on this the month before the attack, as Condoleezza Rice admitted in her May 19, 2004 testimony in front of the 9/11 investigation commission), and many respected scholars such as David Ray Griffin have widely circulated hypotheses of U.S. government involvement. My own view is that the U.S. saw the attack coming and decided for its own purposes to let the attack occur (our Reichstag fire, if you will)–but were not directly involved. Why is it unreasonable to ask for an investigation?

* He used an unfortunate metaphor to describe his radicalization in the aftermath of the acquittal verdict in the Rodney King beating case:

By August, I was a Communist,” he says in the article, describing his sense of radicalization at the time.

* He said that Republican strong-arm legislators who managed to force through legislation even when short of a super-majority in the Senate were “assholes.” How is this any worse than commentator Glenn Beck, who led the charge against Jones, calling Obama a racist, or
George W. Bush, when he was Governor of Texas, threatening a legislator with “I’m going to kick your butt if you don’t go along with me.”. And if you listen to it in context, the subtext was that Democrats are too gentlemanly to play this kind of hardball, and that’s why they can’t get their agenda enacted. This, unfortunately, is patently obvious to observers of the current political scene.

Glenn Beck, this is the latest in a long line of despicable things you’ve done. You may feel smug now, but you’re the one whose conscience will bother you–not Van Jones.

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What an outrage! If there is a PR equivalent of disbarment, Bonner & Associates would be a candidate.

As U.S. Rep. Tom Perriello was considering how to vote on an important piece of climate change legislation in June, the freshman congressman’s office received at least six letters from two Charlottesville-based minority organizations voicing opposition to the measure.

The letters, as it turns out, were forgeries.

“They stole our name. They stole our logo. They created a position title and made up the name of someone to fill it. They forged a letter and sent it to our congressman without our authorization,” said Tim Freilich, who sits on the executive committee of Creciendo Juntos, a nonprofit network that tackles issues related to Charlottesville’s Hispanic community. “It’s this type of activity that undermines Americans’ faith in democracy.”

You can read the newspaper article here If you prefer audio. Democracy Now covered this today (briefly) as well.

I make a good part of my living as a Pr copywritier and marketing strategist, and I’m totally appalled. I also note that all the press coverage I’ve seen points out that this particular firm has a long history of “astroturfing,” which casts suspicion on the claim that this was an accident. I don’t know how you forge a letter from an imaginary person on someone else’s official letterhead—twice!—and call it an accident. I also don’t know how you can run a PR agency for decades for 25 years and not think that the Public Relations Society of America Code of Ethics has any relevance to you.

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Yikes! Somebody at the storied Washington Post–nobody’s admitting who–came up with the no-so-bright idea to have a gala event at the publisher’s house, provide attendees with access both to news staff (who would not be allowed to ask tough questions or use material on the record) and Obama administration staffers–and charge a quarter-million a pop to attend.

Yeah, newspapers have a financial crisis AND great connections–but when you build a brand based on journalistic integrity, this isn’t going to fly very prettily. Both the publisher and key newsroom folks are saying nobody ran this by them first, and the event is canceled. Guess we’ll have to take them at their word about that. Good thing they caught it and snuffed it before it went too far, or the organization that uncovered Watergate and the Pentagon Papers might have been caught on the hinges of “WashPoGate.”

Shel Horowitz’s award-winning sixth book, Principled Profit: Marketing That Puts People First, spends a lot of time examining how to incorporate integrity into your business, and how to leverage that commitment for success.

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Very disturbing article on Total Health Breakthroughs about a deliberate campaign by Merck to intimidate, defund ,and otherwise make life miserable for doctors who dared to speak out about the nasty and sometimes-lethal side effects of Vioxx.

I am not in a position to evaluate the claims this article makes, but if there’s any truth to it at all, we’ve got yet another very serious problem in our health care system.

Isn’t it time we put actual healing in front of corporate profits? And isn’t it time that drug companies and others are held responsible for the consequences of their products–and their strategies?

If you’re in the US, tell your representative in Congress to support HR 676, the Medicare for All bill.

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Been spending some time on Huffington Post this morning, always a fascinating place. Here’s some of what I’ve been reading:

Oregon’s Senator Jeff Merkley on Republican strategist Frank Luntz’s plan to derail health reform. What he doesn’t talk about is single-payer, which I believe could engage the strong support of the American people and roll right over all the roadblocks put there by industry lobbyists–while piecemeal “reform” would gain no such support. I do not understand why mainstream Democrats aren’t pushing this issue. It’s key to a raft of economic boosts that would help, for instance, both US automakers and labor. It’s little-talked-about that because most governments around the world, at least in developed nations, provide a real health care service, foreign competitors to GM, Ford, and Chrysler aren’t stuck with that enormous cost.

Robert Borosage on the general climate of business corruption in Washington. And on how that corruption has caused us to fail in such areas as mandatory sick leave, which then in turn makes the “stay home” response to swine flu impractical for those at the bottom of the ladder, who might lose their jobs and would certainly lose their pay.

Apparently some right-wing pundits have nothing better to do than attack Obama as elitist because–are you sitting down?–he likes Grey Poupon or Dijon mustard on his burgers! Give me a break! You can buy the stuff for two dollars a bottle at a discount store, and it sure does taste a lot better than the yellow glop that’s largely turmeric. I say unto them: get a life!

Stephen Colbert’s very funny video spoofing the big too-big-to-fail bailouts; no commentary necessary from me

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Want to know why right-wing pundits far outnumber those on the left in mainstream US TV? Bloggers Jay Rosen and Glenn Greenwald shared a theory on Bill Moyers Journal: having someone like Amy Goodman of Democracy Now would interfere too much with the construct disseminated by US mainstream media that the US government and major corporations are our benevolent friends, and they don’t want to air views that might help explain why the US has enemies abroad.

Rush Limbaugh, Sean Hannity, and Ann Coulter, those preachers of hate, are OK in their view because they are simply putting out a more vitriolic version of the Reaganite “mainstream.” But the soft-spoken, highly articulate and very well informed Goodman (who I consider one of the best interviewers in contemporary journalism) is considered a threat!

Of course, this doesn’t explain how another articulate and well-informed progressive,
Rachel Maddow, gets air. But it says a lot about the nature of today’s corporate media.

In the “know your enemies” department, fans of intelligent TV must read this brief transcript or watch the video. It’s a shocker.

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