Category: Marketing Trends/News

By Posted on Posted in Activism, Democracy, Diversity, Ethics in Government, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, Protests and Crackdowns, Psychology Tagged with , , , , , , , , ,

As progressives and liberals breathe a big sigh of relief this morning after racking up victories in yesterday’s election, my Facebook feed is full of chatter about how the Democratic Party is not dead after all, though it’s still very ill.

I responded to one such post thusly:

Curable. Inject backbone 3x/day until they run candidates who stand for the people, give them the support to win, and stop backing down at the first hint of disagreement. Dems should have learned this lesson in 1988 from the disastrous Dukakis campaign. I kept waiting [after George HW Bush kept repeatedly accusing him of being a liberal] for Dukakis to say, “Yes, George, I’m a liberal. Liberals brought us the 8-hour day vs. 10 or 12 hours. Liberals protect the rights of people of all colors and gender identities. Liberals fight for the planet so we can all live healthy lives. Why aren’t YOU a liberal, George?” I think he’d have won with that approach. Instead, he kept doing this horrible, “Gee, I’m sorry, I didn’t mean to be a liberal” crap.

Yup. That time, as so many times, the Dems slunk away with their tails between their legs to count their losses and blame it on not being centrist or rightist enough. And they still seem to believe that rot.

When ordinary people can’t easily tell the Democrats from the Republicans by their positions, the Republicans will win, because being a true  Republican is more convincing than being Republican-lite. But being a true Democrat who is seen as standing for the people (rare thing!) generates far more excitement than being a true Republican and a toady to Wall Street and the ideology that puts money ahead of people, rights of the already privileged above rights of ordinary people, and voter suppression ahead of real democracy.

Despite his centrism, Obama was able to portray himself as a man of the people and generate that excitement. And he won, twice.

Gore, Kerry and Hillary Clinton never got this, despite pressure from the Left in the form of mass defections to Ralph Nader, Howard Dean, and Bernie Sanders. Sanders was able to move Hillary and the party platform well to the left, but she was unconvincing. And even when Sanders beat her by 13 points in the Wisconsin primary, she still took the state for granted (never campaigned there in the general election).

The lack of candidates with actual spine and the ability to energize the masses will continue to be a problem until the Dems remember their working-class roots. When they run charismatic progressives in places where the ballots are counted fairly and the populace is not prevented from voting, they tend to win. We get the Cory Bookers, the Barack Obamas, the Elizabeth Warrens.

When they run nonentities, they lose, even in my own very liberal state of Massachusetts. Martha Coakley ran a terrible campaign to keep Ted Kennedy’s Senate seat Democratic, and it went to Scott Brown. But then along came Elizabeth Warren, and boom! Brown ran a nasty campaign, Warren portrayed herself as a people’s champion on economic issues, and she won. And she has kept her promise, expanding it as one of the most pubic opponents of the current regime.

For the most part, the Dems’ lack willingness to take bold positions. Worse, they also lack the spine to challenge Republican-initiated disruption of the electoral process—which is the Democratic Party’s hospital bed, and could become the party’s grave. After narrowly stolen elections in 2000 and 2004, the party didn’t fix the plague of voter suppression in 2009 when it had the chance. And thus the election was stolen again in 2016.

The new governor-elect in Virginia is a centrist who probably won largely on the basis of being far less bad than his openly Trumpist opponent—and because Virginia went back to paper ballots, which cannot be so easily hijacked as electronic-only votes (unlike the recent Congressional race in Georgia, for example). How much stronger the victory if there had been a candidate who truly engaged the populace?

A voter marks a ballot. Photo by Kristen Price.
A voter marks a ballot. Photo by Kristen Price.

Today is not only the morning after the election. It’s also the one-year anniversary of the theft of our democracy in the 2016 election. While some of the loss is because Clinton was uninspiring, tainted with scandal, and vulnerable to accusations of her loyalty to Wall Street, at least as much was the result of a failed constitutional process that allows candidates with fewer votes to win, big-time voter suppression of likely-Democratic voters, probable fiddling with the results in electronic-only ballot areas, the interference of a foreign government, and other factors that seem to add up to a big fat case of fraud.

I will commemorate this disaster at an impeachment rally in downtown Amherst, Massachusetts, at noon on the corner of Amity and Pleasant Streets. Hope to see you there!

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By Posted on Posted in Advertising, Branding, Copywriting, Demographics/Psychographics, Eco-friendly, Environment, Green Marketing, language, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, propaganda, Psychology Tagged with , , , , , , , , , , ,

I received a fund appeal from a climate-change nonprofit asking for money to put this ad on the air. I was so appalled that I sent this letter:

[Subject] THIS AD WILL DO THE OPPOSITE OF WHAT WE WANT Re: Enough tiptoeing around it

[Body] No, and here’s why: This ad shows an astonishing ignorance of the deep triggers that change or reinforce behavior.  You pit an audio track that is 100% climate-denier against visuals that fail to make a connection between the catastrophes shown and climate change.

For climate skeptics, this will not only not change their mind, it will REINFORCE the idea that climate change is a hoax. They will focus on the audio. Those of us who understand that climate change is real will focus on the visuals, and will be able to make the connection that climate change worsened the storms—but we’re not the ones who need to be convinced.

As a marketer with over 40 years experience who believes strongly in the ability of marketing to create social change, I think this ad will do more harm than good and should not be released.

Please don’t run it!

We’ve known about the difference between how the brain processes the obvious and the subliminal  messaging in an ad for decades.  I think I learned about this when I started reading a lot of marketing books, back in the 1980s. We’ve also known about “social proof” (the idea that because other people are doing something, you should too) going back to early-20th-century advertising geniuses like John Caples and Edward Bernays.

Edward Bernays' secretary Bertha Hunt smokes in public at Bernays' 1927 "Torches of Freedom" march
Edward Bernays’ secretary Bertha Hunt smokes in public at Bernays’ 1927 “Torches of Freedom” march

And we’ve known about the negative impact of negative images about the environment since at least the Cialdini study of 2003 (which showed that people are more likely to litter after watching an anti-littering video showing lots of people littering) and probably much earlier. So why would any marketer script an ad like this?

By contrast, consider how the super-successful anti-littering campaign “Don’t Mess With Texas” rallied people around state pride. Cleverly, the ad agency didn’t even announce it as a clean-up-the-state program at first. Aiming at the demographics that were most likely to litter, they handed out bumper stickers with just the slogan, then later introduced commercials that tied it to the real purpose: stopping littering. And Texan litter rates went way down!

We’ve also known for many years that cultural and language differences have a lot to do with any marketing piece’s success. I’ve written often about the way companies sometimes market the same product differently to different nations or subcultures, or how a company can even change up its whole product line for different markets. Here are two examples from very different industries (breakfast cereal and luxury cars) in an article I published five years ago on an Australian website.

Don’t make the mistake that Chevrolet made when it tried to market the Nova in Latin America. In Spanish, “no va” means “it doesn’t go.” Oh, and look at every possible way to break up a website or product name into separate words. Unintended consequences of a badly-chosen name are still consequences, as that link demonstrates extremely well.

Have you examined your own marketing to make sure the subliminal message, the obvious message, and the goal are all aligned? Do this right away—or contact me. I’d be happy to do it for you, at very reasonable prices. I’ve written eight books on marketing including several that won awards, were translated and republished overseas, and/or made some best-seller lists—note that I’m using social proof here ;-)—and have studied marketing for more than 30 years.

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By Posted on Posted in Business Ethics, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environment, Green Business, Greenwashing, language, Marketing Trends/News, Social and Economic Justice Tagged with , , , , , , , , , , , ,

Found this list of 25 “Greenest Brands in America“—but frankly, I’m skeptical.

It’s based on reader votes. In any kind of reader popularity contest, the votes go to companies the most people are familiar with—or those whose marketers actively campaign and tell their fans to go vote for them.

Certainly, all these corporations have major environmental achievements; by now, every major corporation does. In fact, I attended a conference last month that focused on the profitability case for green action. Several of these 25 had speakers. I even moderated a panel that included Coca-Cola.

But this kind of survey pushes away the small companies with smaller followings but very green practices (Interface, Timberland, Patagonia, etc.) Only two such companies made the list: Tom’s of Maine and Ben & Jerry’s, and both are owned by much larger companies.

Patagonia's fish/mountain range-shaped logo
Patagonia’s fish/mountain range-shaped logo

I was also struck by three absences I would have expected to be there: Walmart, which has done more to green the supply chain and its own operations than any other player, but whose demographic doesn’t typically participate in sustainability surveys (and which has serious issues on other parts of the social entrepreneurship spectrum, especially on labor and supplier policies), Starbucks, which talks a great line to the right demographic, but whose practices don’t always mirror its rhetoric, and Whole Foods, whose entire mission intersects so well with green practices. Also kind of surprised to see Apple included. Either they’ve cleaned up their act or people give them more kudos than justified because their products are so cool and their fan base is so strong. To go from the Foxconn scandal to being named on a Top 25 list for green practices in just over two years is quite remarkable.

Even in surveys based on research, what you measure influences your conclusions. For example, Monsanto often wins data-driven corporate responsibility awards (and loves to brag about them), yet to many food activists, its policies are anything but responsible; they would call this award greenwashing.

 

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By Posted on Posted in Abundance and Prosperity, Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, Shel's Personal Life Tagged with , , , ,
For the past 3-1/2 years, I’ve been not just thinking but taking steps to change the entire direction of my business from basic marketing consulting for green businesses to shaping profitable ventures that directly turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance. In other words, showing how social entrepreneurship is a business success strategy that increases revenues and decreases costs. Obviously, more revenue plus lower expenses = higher profits.
Yeah, thinking big. Big enough so it took some serious time to get ready (far more than I thought it would. Here are some of the steps I’ve taken:
  • Hired a remarkable business coach, Oshana Himot, who helped me see that I didn’t have to wait until certain metrics were in place before dong this work that’s been in my heart for decades—and that if I did wait, I’d never get there. She has also worked with me on role-playing sales conversations, etc., to the point where now I really am ready.
  • Launched several new talk topics, including “‘Impossible’ is a Dare”—which I first gave as a TEDx in 2014; I’ve done it several times since, in longer (and once, shorter) formats. You can get a nice taste of it in my 4-minute demo video, if you’re interested: https://www.youtube.com/watch?v=tooSVbHQ5Ik&feature=youtu.be
  • Wrote and found a publisher for my 10th book, Guerrilla Marketing to Heal the World, and went to press (a year ago) with about 50 endorsements, Chris among them—alongside Seth Godin, Jack Canfield, and guest essayists Cynthia Kersey (“Unstoppable”) and Frances Moore Lappé (Diet for a Small Planet). The book has won two small awards so far.

    Cover of Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz
    Cover of Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz
  • Organized a very ambitious telesummit (also in 2014) that flopped utterly and made me realize I was NOT ready to go after clients in this new niche—and began to do more work to get myself ready.
  • Put up several websites to help me figure out where to put my energy: I had to develop https://transformpreneur.com and https://impactwithprofit.com before I figured out what I really wanted to say and to whom. The result is https://goingbeyondsustainability.com
  • Determined that small businesses were probably my most likely clients, but that they were not likely to have the budget freedom. Thus, I chose to go after larger companies who might sponsor me to work with their clients, suppliers, NGO partners, etc. Bought a program on how to get sponsors and created a fabulous proposal, driven by benefits to the sponsoring company, that (hopefully) will get my hired to speak and consult.
  • Created a list of ~200 companies I mention favorably in the book and hired someone to research the contact info.
  • Hired a designer to develop a log.
And now I’m finally at the point where it makes sense to reach out to those companies and see if I can get traction. I only need about three to say yes to a medium-to-large project to have a full pipeline.
To me, this is true sustainability; business has to survive—and thrive—in order to make that difference. But the business world often defines sustainability much more narrowly: as simply going green. In positioning my services, I wanted to make a statement that “sustainability,” under that definition, is not enough. It’s keeping things from getting worse, where I think we can make things better. Thus, the name, “Going Beyond Sustainability. And this logo:

https://goingbeyondsustainability.com logo and tagline
Going Beyond Sustainability logo and tagline

This, I believe, is the future of Corporate Social Responsibility (CSR): fundamentally reinventing society to better serve the needs of its planet and its people, self-funding through profitable products and services.

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By Posted on Posted in Activism, censorship, Corporate Social Responsibility, Democracy, Diversity, Ethics: General, language, Marketing Trends/News, Media Ethics, media-general, Politics, propaganda, Protests and Crackdowns, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , ,

Have you seen the infamous Pepsi ad that’s been called “tone-deaf” by progressives, and which Pepsi pulled quickly? Before you read the rest of this post, please write your impression of it in the comments.

I watched the part of it shown on this segment of The View.

Protestor calls for unity
Protestor calls for unity

 

 

And I agree with Whoopi: the message is about inclusion.

Yes, it is co-opting the movement. Advertisements have always co-opted cultural memes. If you wear $60 torn jeans, you can thank the hippies and grunge-punks who wore their clothes to rattiness. For that matter, Bud commercials and Wheaties cereal boxes have been co-opting sports culture for decades (it feels like millennia).

I’m old enough to remember when hijab-wearing women and people of color and same-sex couples would not have been allowed anywhere near a commercial. What I see most of all is a message to DT that we are united in our diversity (and that includes the cops, who are actually our allies most of the time–and which the movement made a big mistake in automatically trashing in the 1960s).

I also agree with Whoopi that water is my preferred drink over any kind of soda.

That Pepsi was attacked to the point where they pulled the ad is much more shocking to me than the ad itself.

But I guess I shouldn’t be shocked. Here in the Blue Bubble, behind the “Tofu Curtain” (not a phrase I invented) in Massachusetts’ Hampshire/Franklin Counties—one of the bluest parts of a very liberal state—those accusations of “tone deaf” are all-too-familiar. Two among many examples:

  • A program in which cops in the schools did something sociable with the kids was kiboshed and the very progressive police chief (an out lesbian who was seen at Pride Day marches long before she became chief) was trashed as tone-deaf
  • Two towns over, several years ago, a production of “West Side Story” was canceled because some people thought the whole idea of the play was racist. I don’t know if they read the script or saw the movie, but to me, that movie makes a statement against racism, just like Twain’s Huckleberry Finn (which has also been criticized for racism, because it uses the N-word—even though it was written in the 19th century when that was the term used and the whole premise of the story is to show the absurdity and cruelty of racism)

It reminds me of the days when the left (my teenage self included) would practically canonize any extreme statement that happened to be made by a person of color or one who identified as any shade of LGBTQ, even if that statement incited violence against innocent people who happened to be white and straight. I should have spoken out against those outrages 45 years ago, but I was just as hoodwinked.

I’m not talk about any false unity of sweeping real grievances under the rug. But I am objecting to the shrill side of political correctness that demonizes the Other without even listening, even when the Other is mere steps away on the political spectrum, dividing instead of uniting and leaving us all at risk when the real forces of repression sweep in.

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By Posted on Posted in Advertising, Branding, Business Ethics, Corporate Social Responsibility, Demographics/Psychographics, language, Marketing Trends/News, Psychology, Social and Economic Justice Tagged with , , , , , , ,

Being political can be a very good thing for a business—look what it’s done for Ben & Jerry’s. I believe that social/environmental responsibility is what made B&Js a player with 40% or more of the superpremium ice cream market. Without it, it would be just another among the hundreds of minor players with slivers of market share. Many other companies have also benefitted by their strong stands, including Patagonia, The Body Shop, Interface (flooring company), and many others.

But there has to be a good match between audience and messages.

Which is what makes Budweiser’s “Born the Hard Way” Superbowl ad so surprising, almost shocking.

The football-adoring working-class male Bud drinker (a big part of their audience) is one of the demographics most likely to have voted for DT. Many voters in that demographic had enough comfort with the anti-immigrant rhetoric and action that they cast that vote, even if their motivations were on other issues (such as believing that DT would create more jobs). In other words, this ad could anger a large segment of Bud’s core market. Taking that risk is an act of courage.

Budweiser bottle (photo credit Paul Fris)
Budweiser bottle (photo credit Paul Fris)

Those out in the streets for immigrant rights who are not themselves immigrants or the children of immigrants probably skew rather heavily toward craft beer. I don’t think as great a percentage of them will be going for Bud, Coors (BTW, heavily associated in the 1970s with right-wing causes, before it merged with Molson), or any other industrial beer. It’s also worth pointing out that Islam is a no-alcohol religion (though that commandment is not always followed). So Anheuser-Busch is being quite courageous. If right wing elements (or DT himself) call a boycott, it’s going to be hard to get those who support their position to also support their beer.

I speak out of my own tastes here. I am delighted that Bud took this stand. The company says this ad was prepared in October, before the anti-immigrant candidate eked out his Electoral College victory. That may be. But that also left them two months following the election to decide not to run it. Going forward raises my respect for A-B. But until an American Bud tastes as good as the incredible Czech Budwar (originated by the same family), I still won’t want to drink it. I might talk about them in my speeches or even invest in the company, but I’m not likely to be a customer, let alone a brand loyalist.

Wouldn’t you love to be a fly on the wall when A-B discusses this commercial at its next high-level strategic marketing meetings?

If you like to study Superbowl ads, BTW, here’s a reel of someone’s choices for the top 10 of this year. (My comments are underneath the video.)

https://www.youtube.com/watch?v=XF3wOrWBKjc

The “Born the Hard Way” Bud ad didn’t make the cut, though another Bud ad did. I don’t know who curated this, but I don’t share that person’s sensibility. As a group, I found them disjointed, way too violent, and for the most part not focused on selling (other than the McDonald’s “Big Mac for That”). Why does Mercedes spend 3/4 of their ad on a play fight among motorcyclists in a bar? Why was it such a struggle to even make the connection between the Humpty Dumpty ad and the product that less than half an hour after watching, I can’t even remember what the ad was for? Considering how many millions of dollars go into producing and airing each of these ads, it just makes me scratch my head. Is this really a successful marketing strategy?

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By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with , , , , ,

As someone who is decidedly NOT a fan of the annual Black Friday shopping orgy—and who participates instead in celebrating Buy Nothing Day (like Black Friday, always on the day after US Thanksgiving), I just love this!

Patagonia had pledged to donate all of its worldwide online and offline revenues on Black Friday to environmental causes.

Patagonia's fish/mountain range-shaped logo
Patagonia’s fish/mountain range-shaped logo

Here’s what happened, as reported by ABC News:

The outdoor clothing maker previously announced it would donate 100 percent of its global retail and online sales on Black Friday. It says it expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Mind you, that’s not the profits from its $10 million in sales. It’s the whole amount, the gross revenue. Nothing set aside for product costs, operating costs, or anything else. I hope this generates many loyal new customers and lifelong fans. May the company’s generosity be a source of continued abundance, and maybe next year they can repeat and do even better.

All I can say is BRAVO and WOW!

Personally, I’ve been a fan of Patagonia for decades. I even profile the company in my latest book, Guerrilla Marketing to Heal the World. I didn’t happen to hear about this ahead, but might have actually moved from participating in Buy Nothing Day to making an online Black Friday purchase to support the environment. That would not have felt like the crass commercialism that seems to fill every moment of airspace in November and December, and feels especially extreme on Black Friday.

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, Psychology, Social and Economic Justice Tagged with , , ,

Two kernels of wisdom to help us all understand what happened on Tuesday.

First, this story in the Boston Globe, “The red state no one saw coming.” A few things worth noting there. First, Hillary’s campaign has only themselves to blame for being complacent, for not shoring up a weak base in states, like Wisconsin, they took for granted.

Senator Elizabeth Warren of Massachusetts
Senator Elizabeth Warren of Massachusetts

When Sanders trounced her by 13 points in the Wisconsin primary, she didn’t see the warning signs. She didn’t see that people were hurt and angry and demanding change. She didn’t bother to campaign in Wisconsin, while Trump visited five times in the past few months. She didn’t even start running ads there until the final week. And a thin wisp of a margin lost her the state. Rinse and repeat in other places, and you see the pattern. The Globe article notes that some Sanders voters switched to Trump, and this pattern (in my very unscientific observation via Facebook and elsewhere) shows up all across the country. Others, of course, stayed home or voted third-party.

Yes, there were those who voted for Trump out of bigotry. But according to Elizabeth Warren, in a powerful post-election speech, more of his voters were voting for economic change. They supported (she claims) the liberal parts of his agenda, such as trade reform, restoring Glass-Steagall (which I don’t remember him supporting), and rebuilding our country’s infrastructure while creating jobs. Undeterred by the lack of specifics and in many cases holding their noses over his character issues, they voted for a Republican with an old-line Democrat domestic agenda and an appeal to the racist populism that propelled the Democratic Party even into the 1960s. The above link takes you to the video. Full transcript: https://www.elizabethwarren.com/blog/president-elect-donald-trump. Watch or read it; there’s much to learn about how we frame this election and where we go from here.

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Techniques and Philosophies, Marketing Trends/News, People Helping People, Politics, propaganda, Psychology, Social and Economic Justice Tagged with , , , , , , , , , ,

“When they go low, we go high.”—Michelle Obama

The US election is tomorrow, and I’m hoping for a result that utterly repudiates the racism, misogyny, and general hatred spewing from the mouth and keyboard of Donald Trump. That hope got me thinking about a column that ran in our local paper this summer.

The writer is progressive and I usually agree with him. But when he wrote about his experiences as a counterprotestor at a Trump rally, tossing insults at the attenders with his child in tow, I had a growing sense of unease.

Michelle Obama gardening with an elementary school student. Photo courtesy of Whjte House Public Domain
Children from Bancroft Elementary School in Washington, D.C. help First Lady Michelle Obama plant the White House Vegetable Garden, April 9, 2009. (Official White House Photo by Samantha Appleton)

He forgot Michelle Obama’s excellent advice at the Democratic Convention not to stoop to the level of those we oppose.

Yes, it’s very easy to get caught up in a temporary good feeling, hurling insults at Trumpsters and feeling like you’re striking a blow for what’s right and true. But it negates the other side’s humanity. It demeans people. It ignores the phrase popularized by 17th-century Quaker theologian George Fox, “that of God in every [hu]man.”

And it accomplishes the reverse of the desired goal! No one’s mind is changed by being insulted. If anything, when people are belittled, they are more likely to harden their hearts, reinforce their defenses, and stand resolute against what they perceive as the rowdy mob.

Think about the mindset of a Trump supporter encountering a protestor hurling insults. Many of Trump’s supporters are already feeling attacked; that’s why they respond to ideas like building a wall to keep Mexicans out or blocking any Muslim from entering the US. When they get insulted, they’re going to feel even more attacked. Instead of changing their minds, they’re more likely to come away from an encounter with a name-calling protestor feeling more justified in their condemnation of protestors. Instead of being touched at a human level, they wall themselves into the gated communities of a mind that now finds more safety in Trump’s lies and empty threats.

He writes, “what became clear as we shouted back and forth is that there is no common ground whatsoever between Trumpistas and the rest of us.”

But I disagree. When we focus on our differences, on the “otherness” of our “enemy,” we lose sight of what binds us together—yet our commonalities are still there. We all want a word where we feel safe, can earn a decent living, and can raise our children to feel like they matter in this world.

Are there some Trump supporters who are attracted to Trump’s blatant racism and misogyny, the constant lying, incessant bullying and name calling, and all the rest of his hateful message? Of course. But I don’t think it’s anything close to a majority of his voters. He has learned the fine art of framing. Helped by a vitriolic, slanderous 20+ year campaign against his Democratic opponent in right-wing media, he has framed his opponents as crooked and incompetent liars, who are bringing this country down, and he portrays himself as the Messianic savior who can turn the whole thing around, even without clear policy positions—and he’s managed to get enough people to believe this to win the nomination.

Trump is a master of crowd psychology. He speaks to the amygdala, the “reptilian” part of the brain that doesn’t care about facts—and he knows how to work an audience. I’m guessing that he’s probably read many works on manipulating the psyche, including Neurolinguistic Programming. I’m guessing that he has carefully studied the methods the Nazis used to get elected in 1933. This makes his refusal to be bound by facts more understandable. Catch him in a lie and he denies he ever said it, or denies it means what it appears to—because to admit and apologize would pry loose his grip on the minds of his followers. If we mirror his nastiness, we fertilize the field where his metaphorical bacteria can grow. But when we take the high road, we defuse his manipulations with a powerful natural antibiotic: the truth of our common humanity.

Let’s not stoop to Trump’s level. Let’s honor Michelle Obama’s call to take the high road. Rather than call our opponents nasty names, we must win them over to the promise of a better world than Trump can offer: a world that helps them achieve our common universal desires—without stomping on the backs of others.

“When they go low, we go high.” Let’s go really high tomorrow, and show that as a country, we are better than that.

 

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By Posted on Posted in Demographics/Psychographics, Diversity, Ethics in Government, language, Marketing Trends/News, Politics, propaganda, Psychology Tagged with , , , , , , , , , , , , ,

I read a comment by the author of a new book called President Obama Created Donald Trump, claiming that President Obama saw himself and the country as post-racial, and thus didn’t prepare for the consequences of “the catalyst for racial backlash and unrest” that led to Trump’s nomination.

The White House. Photo by Emilien Auneau
The White House. Photo by Emilien Auneau

Interesting theory. But it sounds to me like blame-the-victim. I’m too young to remember FDR, who I know was adamantly hated by conservatives—and who, despite that hostility, was elected four times. When the Republicans got power again in 1952, their standard-bearer was no radical demagogue. It was Eisenhower, a moderate who feared the oligarchy and was the first to call it “the military-industrial complex.”

Obama has borne the brunt of more hostility than any US president in my lifetime (much of it due to his color)—and handled it with remarkable grace. In this author’s view, he is somehow to blame for racism?

Here’s my contrasting view: When the Democratic Party and especially (Texan/Southerner) LBJ began to get serious about undoing racism, the Republicans, starting at least with Richard Nixon and his Southern Strategy (if not earlier) began courting and nurturing the most racist right-wing fanatics in the party. Richard Viguere and his ilk brought fundraising, marketing, and organizing prowess. Reagan came to the party with a new economic agenda geared toward the 1%. Bush II added megalomaniacal ignorance and disastrous foreign and economic policies, yielding two wars and the Great Recession–and a hankering for “change.”

Obama rode that wave but faced an intransigent Congress openly dedicated to sabotaging his efforts. Progressives perceive him (falsely) as not accomplishing much. Yet the Republicans see him as usurping power. Neither accusation has merit, but that’s the public perception.

So people are eager for change. We saw it in the remarkable primary successes of not only Trump but Bernie Sanders (who I supported and voted for, incidentally—and like Bernie, I’m voting for Clinton next month). People feel disenfranchised, powerless, and thoroughly disgusted with the Establishment. Hillary Clinton, destined perhaps to be an even more hated president than Obama or FDR, is the embodiment of that establishment, as is Jeb Bush–one of the first GOP candidates to drop out.

Trump stepped into the vacuum, with lowest-common-denominator messages of hate masked in “Make America great again” rhetoric. I don’t think it’s a coincidence that many of his statements closely parallel quotes from Hermann Goering:

Trump: “I love the poorly educated!”
Goering: “Education is dangerous—every educated person is a future enemy.”

Trump: “The security guys said, Mr. Trump, there may be some people in the back with tomatoes in the audience. If you see somebody with a bag of tomatoes, just knock the crap out of them, would you? I promise you, I will pay for the legal fees.”
Goering: “Shoot first and ask questions later, and don’t worry, no matter what happens, I will protect you.”

Trump: “By the way, if she gets to pick, if she gets to pick her judges, nothing you can do, folks. Although the Second Amendment people, maybe there is, I don’t know. But I tell you what, that will be a horrible day.”
Goering: “Whenever I hear the word culture, I reach for my Browning.”

While his psychopathologies and abusive behaviors (not just the groping, but the lying, cheating, physical intimidation, psychological intimidation, threats of violence, etc.) go beyond even the Republican Party of Dick Cheney and Donald Rumsfeld, Trump’s thinking is a logical extension of his party’s reach for the bottom of the bottom of the bottom of the barrel. He is the next iteration of a pattern that began in the GOP nearly 50 years ago. He is merely the next step the Republican Party has aimed toward for decades.

 

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