Category: General Commentary

By Posted on Posted in Business-general, General Commentary, Web 2.0/Social Media Tagged with , , , ,

Ever hear of the first-mover advantage? That’s a concept that Gravity Switch, a local web services firm here in Western Massachusetts, clearly understands. In three weeks, these guys came up with an idea (for a kiosk to frame an iPad, for touchscreen applications like museum displays), got the thing—called “iBracket”—prototyped and built, and started selling it.

In a situation where speed to market is critical, they were right there. Not surprisingly, they started coming up #1 on Google for “iPad mounting bracket”—21 days after coming up with the idea, seven days after finishing the prototype, and three days after taking the first order (which happened one hour after it was first mentioned on a blog).

By comparison, I have a publishing client who should have had his book out a year ago. This client is a walking testimonial to the need to understand that perfection is the enemy of good, and that good is good enough to move forward. The latest delay: I have been waiting for approval on a cover design since February. It would take ten minutes or less to look at the cover and tell us (me and the designer) if it’s good, or what changes need to be made. But no amount of prodding seems to get this person unstuck. Meanwhile, it’s already too late to have books ready for Book Expo America at the end of the month. Total missed opportunity because a false quest for perfection and lack of communication got in the way of good and moving forward and seizing the moment.

I think Gravity Switch’s approach makes a whole lot more sense.

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By Posted on Posted in Diversity, General Commentary, language, Shel's Personal Life, Web 2.0/Social Media Tagged with , , ,

Copywriter Ryan Healy had an interesting post today discussing the reasons why people unsubscribe from his blog. Not surprisingly, many had to do with e-mail overload. But quite a few had to do with Ryan’s openly conservative Christian mindset.

I’ve been reading Ryan’s stuff for a couple of years now, and I’m very far from either conservatism or Christianity. But I still read him. Here’s the comment I posted on his blog that explains why:

I get some posts like those as well. And Ryan, while you and I are poles apart politically (I think Obama has sold out to the conservatives), and while I do consider myself a person of faith, I don’t happen to be a Christian, or particularly religious. But for me, those are not reasons to unsub. You always keep a civil tone, and I think core disagreements force me to rethink my positions, justify them to myself, and sometimes find them wanting and shift. If you were nasty about it, that’d be different. (I don’t read much of Dan Kennedy anymore because he’s way too shrill in his conservatism. I do read Clayton Makepeace, and have even contributed a few articles to his conservative news site as “The Unabashed Progressive”–but I tend to turn off when he goes political).

Anyway, in spite of my ultra-crowded in-box, I’m continuing to read your stuff even as I’ve cut back on a lot of others 🙂

And I love both your commitment to ethics (which I share) and your copywriting/marketing smarts.

I trust also that if you read my blog, you wouldn’t be turned off by the unabashedly progressive positions I often take.

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By Posted on Posted in Abundance and Prosperity, Ethics: General, General Commentary, Politics, propaganda Tagged with , ,

I’ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the “public option”/private competition model). This bit of satire makes the point better than I could. I was hoping to be able to attribute it (it came anonymously as an e-mail) but on a quick Google, I found that it’s a very popular text, but couldn’t locate a source.

I, ________________________, do solemnly swear to uphold the principles of a socialism-free society and heretofore pledge my word that I shall strictly adhere to the following:

I will complain about the destruction of 1st Amendment Rights in this country, while I am duly being allowed to exercise my 1st Amendment Rights.

I will complain about the destruction of my 2nd Amendment Rights in this country, while I am duly being allowed to exercise my 2nd Amendment rights by legally but brazenly brandishing unconcealed firearms in public.

I will foreswear the time-honored principles of fairness, decency, and respect by screaming unintelligible platitudes regarding tyranny, Nazi-ism, and socialism at public town halls. Also.

I pledge to eliminate all government intervention in my life. I will abstain from the use of and participation in any socialist goods and services including but not limited to the following:

* Social Security

* Medicare/Medicaid

* State Children’s Health Insurance Programs (SCHIP)

* Police, Fire, and Emergency Services

* US Postal Service

* Roads and Highways

* Air Travel (regulated by the socialist FAA)

* The US Railway System

* Public Subways and Metro Systems

* Public Bus and Lightrail Systems

* Rest Areas on Highways

* Sidewalks

* All Government-Funded Local/State Projects (e.g., see Iowa 2009 federal senate appropriations)

* Public Water and Sewer Services (goodbye socialist toilet, shower, dishwasher, kitchen sink, outdoor hose!)

* Public and State Universities and Colleges

* Public Primary and Secondary Schools

* Sesame Street

* Publicly Funded Anti-Drug Use Education for Children

* Public Museums

* Libraries

* Public Parks and Beaches

* State and National Parks

* Public Zoos

* Unemployment Insurance

* Municipal Garbage and Recycling Services

* Treatment at Any Hospital or Clinic That Ever Received Funding From Local, State or Federal Government (pretty much all of them)

* Medical Services and Medications That Were Created or Derived From Any Government Grant or Research Funding (again, pretty much all of them)

* Socialist Byproducts of Government Investment Such as Duct Tape and Velcro (Nazi-NASA Inventions)

* Use of the Internets, email, and networked computers, as the DoD’s ARPANET was the basis for subsequent computer networking

* Foodstuffs, Meats, Produce and Crops That Were Grown With, Fed With, Raised With or That Contain Inputs From Crops Grown With Government Subsidies

* Clothing Made from Crops (e.g. cotton) That Were Grown With or That Contain Inputs From Government Subsidies

If a veteran of the government-run socialist US military, I will forego my VA benefits and insist on paying for my own medical care

I will not tour socialist government buildings like the Capitol in Washington, D.C.

I pledge to never take myself, my family, or my children on a tour of the following types of socialist locations, including but not limited to:

* Smithsonian Museums such as the Air and Space Museum or Museum of American History

* The socialist Washington, Lincoln, and Jefferson Monuments

* The government-operated Statue of Liberty

* The Grand Canyon

* The socialist World War II and Vietnam Veterans Memorials

* The government-run socialist-propaganda location known as Arlington National Cemetery

* All other public-funded socialist sites, whether it be in my state or in Washington, DC

I will urge my Member of Congress and Senators to forego their government salary and government-provided healthcare.

I will oppose and condemn the government-funded and therefore socialist military of the United States of America.

I will boycott the products of socialist defense contractors such as GE, Lockheed-Martin, Boeing, Northrop Grumman, General Dynamics, Raytheon, Humana, FedEx, General Motors, Honeywell, and hundreds of others that are paid by our socialist government to produce goods for our socialist army.

I will protest socialist security departments such as the Pentagon, FBI, CIA, Department of Homeland Security, TSA, Department of Justice and their socialist employees.

Upon reaching eligible retirement age, I will tear up my socialist Social Security checks.

Upon reaching age 65, I will forego Medicare and pay for my own private health insurance until I die.

SWORN ON A BIBLE AND SIGNED THIS DAY OF __________ IN THE YEAR ___.

_____________ _________________________

Signed Printed Name/Town and State

Spread it around!

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By Posted on Posted in Arts & Entertainment, Democracy, General Commentary, Peace and War, Politics Tagged with , , , , , , , , , , , , ,

For the last 28 years, I’ve lived in or just outside Northampton, Massachusetts. About ten years ago, Northampton established the position of City Poet Laureate, with a two-year term. Until two years ago, the post was mostly ceremonial. The official poet would occasionally show up and read a poem to mark some event or other, but kept a low profile.

Then Lesléa Newman was chosen for the post. She used her entire two years to work as a catalyst to bring poetry to the people–and the people to poetry. She organized event after event, and brought formidable community organizing skills into the task of making poetry relevant to every generation.

Among her accomplishments:

  • Filling an 800-seat theater with a poetry reading involving readers from the community as well as cities within a few hours drive (none of them superstars)
  • Getting poets to agree to write a poem a day for a month and get sponsors to pledge contributions, raing over $11,000 to benefit a literacy program that helps new immigrants
  • Putting together an anthology of local poets
  • Taking poetry programs into the schools
  • Providing exposure to local poets in a newspaper column

    • The list could go on and on. Newman has been a dynamo and an inspiration. Perhaps this is not surprising from a woman whose 57 published books (!) have included such groundbreaking material as Heather Has Two Mommies (possibly the first lesbian-friendly children’s book to get wide circulation, Letter to Harvey Milk, and one of the first novels about bulemia.

    In the United States, we tend to be uncomfortable with intellectuals. People who pride themselves on their lack of knowledge of the world around them actually do grow up to be President (GW Bush) and run for Vice President (Palin). When we do elect a leader who’s an intellectual, like Barack Obama or Bill Clinton, it’s because they disguise it well, and we see pictures of them doing “man of the people” activities like chowing down burgers at McDonald’s (Clinton) or taking his kids to the bumper cars at a fair (Obama). I think the last prominent US leader who was not afraid to show himself as an intellectual may have been Franklin Roosevelt.

    Other countries treasure their artists, and especially their dissident artists. The first president of free Senegal was the poet Leopold Senghor; in the Czech Republic, it was the playwright Václav Havel. In the United States, yes, we’ve had a number of Presidents who’d written books before taking the office, including both JFK and Nixon as well as Obama (and his former opponent Hillary Clinton)–but these people were already in public life when they wrote their books. Outside of the movies, which gave us Reagan, Schwarzenegger, and even former Carmel, California mayor Clint Eastwood, it’s hard to think of major US policy makers who really came up out of the arts.

    We’ve had plenty of dissident artists, some of them even pretty famous (Bob Dylan, Pete Seeger, Ani DiFranco). But while art can shape people’s movements, as protest folk and protest rock helped to solidify protests against segregation, the Vietnam War and nuclear weapons, it doesn’t seem to shape policy. And in many cases, we find that the dissidents who achieve fame are quieter about their dissent, at least until they’ve already achieved fame (classic example: John Lennon, who did become quite visible in the peace movement after moving to New York). Not too many people stop to analyze the working-class-hero lyrics of Bruce Springsteen and find the progressive values underneath, because it’s cloaked in something that looks superficially like a right-wing version of patriotism. But get down-and-dirty with the lyrics of “Born in the USA”, and you’ll see it’s about a Vietnam vet who went into the army because he grew up in a depressed town, couldn’t find work, and got into trouble–and then after his hitch still can’t find a job.

    Hey, Bruce, ever thought about running for office?

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    By Posted on Posted in General Commentary, Politics, Social and Economic Justice Tagged with ,

    Spend 12 minutes listening to the best commentary I’ve heard on the healthcare mess, from MS-NBC’s Keith Olbermann.

    He is the only other person I’ve heard advocating my viewpoint: that since compromise isn’t working anyway, since the right-wing nutters will call you a socialist no matter what you do, you may as well fight for what we really need, and then in the next elections call down the progressive forces to sweep out the GOP and BlueDog intransigents, along with the ever-more-loathsome Joe Lieberman. Letting the bill go down in flames and then bringing it back as a campaign tool is a far more sensible strategy to me than chipping and chipping away at the reforms until there’s nothing left other than total capitulation to the insurance industry. This bill embodies everything wrong about the legislative process: the influence of big lobbying and big campaign money, the people shut out from the beginning, even Sanders being forced to abandon the single-payer vote on a parliamentary procedure trick.

    Like Olbermann, and like Howard Dean, if I were in the Senate, I’d be voting no until there are some crumbs in here for ordinary Americans. First Obama and Baucus rejected single-payer—what we really want and NEED—in favor of the very limited “public option.” Then they traded that away for extension of Medicare. Then they traded THAT away…for what? For the unreliable promise of a possible (not definite) yes vote from Lieberman!

    Progressive Senators like Sanders and a few others need to tell Obama and Ried tht this bill is not one they can vote for. Let the bill grind to a halt! We can play this kind of hardball as well. When there’s nothing to vote for, it’s time to vote no.

    I’ll be urging my own Senators to do so later today. Not in a petition but in a personal letter. When I’ve done the letter, I’ll post it here, and I give open permission to copy it in whole or in part to contact your own Senators.

    I’m also going to ask MSNBC for a transcript of Olbermann’s remarks, and permission to post it.

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    By Posted on Posted in Ethics in Government, General Commentary, Politics

    Is it possible for Sarah Palin to get any more distasteful?

    Here’s another example of her viper-like turning on old allies when they cross her, as Geoffrey Dunn writes in Huffington Post:

    But perhaps the nastiest and most duplicitous passages of all in Going Rogue are those directed at Andree McLeod, the longtime Republican watchdog out of Anchorage who filed many of the Alaska Ethics Act complaints that, by Palin’s own admission, hounded her from office.

    Because McLeod has some Lebanese heritage, Palin dubbed her “the falafel lady.” And claimed she’s some sort of left-wing nutcase, because she had the chutzpah to call Palin to account for numerous ethics violations.

    Dunn proceeds to quote from several gushing e-mails of praise that Palin wrote to McLeod, back when she was in Palin’s good graces. Here’s one of them:

    That was a great letter to the ed. this week Andree. I haven’t had time to call but wanted to tell you it was, again, insightful & educational & good writing. I’m still disenchanted with the whole issue of RR and state politics and am not even very optimistic about the call for an independent investigation. We’ll see. I guess I’ll believe it when I see it. Hope you’re doing well, staying warm & staying on top of all these state issues I’m hearing about on the news! Love, SP

    Dunn, whose book The Lies of Sarah Palin: The Untold Story Behind Her Relentless Quest for Power will be published next year by St. Martin’s Press, is a frequent critic of the colorful ex -governor. Here, for instance, is his look at the first ten lies in Palin’s ghostwritten-but-not-credited memoir, which has no index and apparently doesn’t mention the ghostwriter on the cover, title page, or copyright page (great ethics, there, Sarah–all you needed was the usual “as told to” line in small print).

    Meanwhile, Palin continues to cram her foot into her mouth. Even on the friendly turf of Sean Hannity’s TV how, Sarah Palin can’t tell the difference between Iran and Iraq. Though she scores a point for her excellent pronunciation of “Ahmadinejad.”

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    By Posted on Posted in Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies Tagged with , , , , ,

    Whole Foods’ standing is less than it was before CEO John Mackey wrote a well-publicized op-ed in the Wall Street Journal, attempting to put the brakes on health care reform. According to Mashable.com, which covers social media, positive perceptions of Whole Foods dropped 10 points in a week, and a 13 point drop in the perception that respondents would be proud to work there. Mashable also notes that the boycott group launched on Facebook is up to 27,000 members.

    I’ve been very vocal over the years, saying that strong values can add business value and profitability–most loudly in my award-winning sixth book, Principled Profit: Marketing That Puts People First. Does this mean that CEOs shouldn’t be vocal in expressing their opinions on issues of the day?

    Not at all. To me, it indicates that CEOs should choose businesses where their key demographic is in alignment with their values. Whole Foods’ constituency is overwhelmingly liberal-to-progressive. If management is shown to be ultra-conservative, their stand may “play in Peoria”–but not necessarily in Cambridge, Berkeley, Austin, Ann Arbor, and the other progressive communities that have welcomed a full-service organic and natural supermarket.

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    By Posted on Posted in Energy & Sustainability, General Commentary, Shel's Personal Life, Uncategorized Tagged with , , , ,

    Who knew? The tomato blight that’s been ravaging organic farms and gardens in my area of Western Massachusetts has been traced to starter plants apparently grown originally at one location in the South, and shipped to some of the big-box suppliers like Wal-Mart.

    I know at least three local farms growing tomatoes in commercial quantities that have no crop this year. Thousands of infected plants had to be destroyed. At least one of those started their own plants from seed, and yet was done in by blight spreading from infected plants grown far away form the local ecosystem. And of course, organic farms can’t, by definition, use chemical fungicides.

    Just tearing out our half-dozen rotten, smelly, toxic plants and doing our best to dispose of them properly was a job and a half. I can’t imagine dealing with a whole field’s worth.

    In 2007 and 2008, we averaged about 1600 tomatoes, with a taste that simply cannot be equaled with commercial methods. This year, we managed to harvest *one* San Marzano before the blight set in. We still have a few from the hundreds that I dried last year, but not having fresh tomatoes is a huge disappointment. Still, I count my blessings. Compared to those who farm for a living and/or supply CSA members, we had a lot less to lose. Farms are faces losses of thousands and thousands of dollars.

    The sad thing is, the farms hardest hit are those with a commitment to local, sustainable agriculture–tainted by other companies’ reliance on non-local, centralized systems that allowed this nasty disease to blanket the Northeast all the way out to Ohio.

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    By Posted on Posted in Business Ethics, Ethics-International, General Commentary, Politics, Social and Economic Justice Tagged with , , , , , ,

    Pope Benedict XVI’s third encyclical is a sweeping, 144-page document addressing and interlocking a wide range of social issues. He calls on the financial industry to tame its greed and turn to ethics, asks the United Nations and individual governments to address deep-rooted poverty issues–not only from economic development perspectives but also making sure these countries have a voice and a seat at the table of power–a political shift, in other words.

    Good coverage in the Washington Post (see above link). And a shoutout to Allan Holender of the World Wide Association of Zentrepreneurs, for bringing this important document to my attention.

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    By Posted on Posted in General Commentary Tagged with , ,

    Some of the comments regarding abortion doctor George Tiller, who was brutally murdered in his church yesterday are just disgusting. Bill O’Reilly, who has been attacking Tiller for years, called him a Nazi and a baby-killer, and made this crack:

    And if I could get my hands on Tiller — well, you know. Can’t be vigilantes.

    Randall Terry of Operation Rescue called him a mass-murderer.

    From what I’ve heard about Tiller, he was a sensitive, caring man who believed in a woman’s ethical right to control her own body.

    I can respect the truly pro-life, such as Catholic Worker pacifists who oppose both abortion and war. But I have always found it odd that so many of the people who scream loudest that they’re pro-life, at least as far as unborn fetuses are concerned, suddenly lose their righteous stance when it comes to

  • Sending kids off to die in wars
  • The death penalty
  • Vigilante “justice”
  • Sometimes-fatal torture in prison
  • Bombing civilians

    • If you’re really pro-life, then BE pro-life! Even after birth.

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