Category: General Commentary

By Posted on Posted in General Commentary, Networking, Shel's Personal Life Tagged with , ,

Last night, I opened an e-mail about the Occupy Wall Street protests from one of the people who send me progressive political mail.

To my amazement, it was forwarded from an old boss of mine (1979 and 1980)—someone I’d wanted to stay in touch with and had searched for online. And suddenly, there he was. I wrote to him last night, but he hasn’t written back yet.

I still remember the first time something like this happened: I was still on AOL, so this was 1994 or 1995—and in came an e-mail from an old high school buddy. We’ve been in contact ever since.

We all leave footprints all over Cyberspace. And those of us with somewhat uncommon names can connect again. I’ve done it dozens of times now.  Facebook makes it particularly easy for connections like old classmates, because you can actually search the alumni of your school. But Facebook is not the only game in town. Last year, I tracked down two high school friends through their own websites.

Who would you like to have back in your life again? Maybe they’re out there, waiting for you to reach out.

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By Posted on Posted in Demographics/Psychographics, General Commentary, Marketing Techniques and Philosophies, Shel's Personal Life Tagged with , ,

Allow me to deviate from this blog’s usual fare of sustainable energy, business ethics, reasons to oppose nuclear power, and progressive vs. conservative politics—today’s post is about mice. The four-legged kind.

We live in a very old farmhouse, built in 1743, surrounded by our neighbors’ corn and hayfields. There have always been lots of mice around, but until a few months ago, the cats and dog kept them to manageable proportions. However, between December and April, all three of our animal companions died. We’re looking to get another cat, maybe two, in the fall, but meanwhile, we’re petless.

So, a couple of months ago,we invested in two lightweight plastic no-hurt traps, baited them with peanut butter, and started hauling a series of mice back out to the field. And I noticed very quickly that different mice reacted very differently to the experience of being trapped, and then released. Microcosms of the human experience, in fact.

Here are a few of the characters we’ve encountered:

  1. Optimist: “Top of the morning to you, Sir, and if I had a hat, I’d tip it. Thanks for letting me into this beautiful green field with lots of goodies to eat.”
  2. Terrified: “It’s so dark and claustrophobic in here that I’m going to pee all over myself with fear.”
  3. Angry: “How dare you put me in a little box all night!”
  4. Klutz: “Darn it, I closed the door while I’m outside and the peanut butter is still inside.”
  5. Burglar: “Heh, heh, heh, more peanut butter! I’ll just tiptoe in so gently the trap doesn’t spring. I didn’t bring calling cards but, I’ll leave some poop to show I was here.”
  6. Escape Artist: “If I rattle this thing enough, I’m sure I can get the door open.” (We’ve learned that it’s a really good idea to stop what we’re doing instantly and carry the trap outside when we get this type.)

Finally, there was today’s mouse, with an attitude I have never before encountered—and ’twas he that inspired this post: “Hey! Im not done eating yet! I’m going back in the trap.” Perhaps I should call him “the climate-denying CEO.” 😉

How would you market to these different types of mice?

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By Posted on Posted in Abundance and Prosperity, Democracy, Energy & Sustainability, General Commentary, Green Business, Peace and War, Politics, poverty Tagged with , , , , ,

While the GOP lines up to see who can be more crazy and out-of-touch and unintelligent than their competitors, the Left is strangely quiet. Haven’t even heard rumblings of candidacy from Congressman Dennis Kucinich, who has set the bar for leftist challenges in the past two presidential elections.

And this is odd, because Obama has failed the Left, despite being elected on a platform—dare I say a mantra—of “change.”

Yes, he can claim a number of significant accomplishments—one blogger found Obama’s legislative accomplishment rate was an astonishing 96 percent—but on most of the issues that really matter, his record does not inspire:

WAR:

We’re still in Iraq, where five US soldiers lost their lives this week. And we’re way deeper in Afghanistan than we were, with about 100,000 troops on the ground. And we’ve deployed in Pakistan and Libya. The only real move toward peace was Obama’s recent speech on the Israel-Palestine conflict

HEALTHCARE:

All that energy into the pathetic and complicated Obamacare compromise! Not only was single-payer not “on the table,” but even the wimpy public option was taken off the table. What was left?  A gift to the insurance industry and not much else. I want a candidate who will propose a one-sentence health reform bill: “All US citizens and legal residents are eligible for Medicare from birth.” If we need to phase it in, start by moving eligibility to age 55, then 40, then 20, then zero over a period of years.

ENERGY/ECONOMY/ENVIRONMENT

I lump these three together because the solution integrates across the disciplines: A massive, Marshall-plan-style initiative to get OFF fossil and nuclear energy sources in ten to twenty years, replacing them with sources that are both clean and renewable (with special attention to deep conservation that reduces the need for energy by 50 percent or more). We’d use government loans to jumpstart the effort, bring the price of conversions down, and front the money for homeowners, tenants, farmers,  and business owners to get systems in place—with the loans repaid out of the energy savings. This would boost the economy, create hundreds of thousands, maybe even millions of jobs, get people out of poverty, put them back to work, remove our biggest reason for starting wars—and drastically reduce our carbon footprint, all at once!

The candidate who can articulate this vision, who can claim the unfinished mandate that Obama promised and didn’t deliver, has a pretty good shot at galvanizing the American people—if they can be convinced that these changes are actually possible.

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By Posted on Posted in Energy & Sustainability, General Commentary, Politics, Social and Economic Justice Tagged with , , ,

Even though I’ve been in favor of legalizing marijuana since the 1970s and have been in the environmental movement  just as long, it never occurred to me that the continuing prohibition on pot actually has negative consequences for the environment.

But this fascinating article shows a number of negative environmental effects from the prohibition, ranging from highly toxic pesticides used both by growers and by law enforcement authorities on down to greater energy usage because the plants are often grown indoors and therefore need artificial light. If I counted right, the article offers six environmental benefits of legalizing pot. Who would’ve thunk it?

What are the other arguments that convinced me decades ago that pot should be legal? Here are two different choices that list a few of the main reasons to legalize marijuana, in some depth (the first, and I think better-argued one, is from High Times, the second is from the advocacy group Norml. And here’s a brief list of 101 reasons to legalize pot, some a bit tongue-in-cheek.

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By Posted on Posted in censorship, General Commentary, Publishing, Web 2.0/Social Media Tagged with , ,

I just came across an article announcing that ICANN is going to be allowing domains to register with the suffix xxx—a “red light district” in cyberspace.

What do you think of this?

On my end, I’m all for it. As someone who has to balance a huge commitment to free speech with a personal disgust for in-your-face porn, I think this is great:

  • Get the pornographers OUT of the dotcom space where people hit them by accident (and maybe, just maybe, OUT of my e-mail inbox, where I really do NOT appreciate them)
  • Make it harder for minors to get in
  • Monetize only on the backs of those who voluntarily choose to subsidize this industry
  • Maybe stop hijacking visitors to non-xxx sites who really don’t want to see this crap?

I really can’t think of a down-side. Can you?

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By Posted on Posted in Demographics/Psychographics, General Commentary, language

A friend sent this article about brain behavior, irrationality vs. rationality, why we often go against our actual interests, the Left-Right split, and how we look at facts in ways that reinforce our existing beliefs.

He asked for feedback, and this is what I wrote:

It has often been a question in my mind how people can get swept up in mass irrationality, why they so often act against their own interest, and how to shift that.
I don’t pretend to have the answer, but one piece of the puzzle is to meet people where they are, agree on the areas where you have commonality, and then nudge the conversation forward a step at a time–while external forces are pushing much harder and faster. Excruciatingly slow, but it does seem to work. We saw this when GWB, in an attempt to block the momentum of the gay marriage movement, actually ENDORSED civil unions. He would have never done this without the pressure of the marriage movement making a formerly-seen-as-extreme step seem measured and rational. But I think he also had to be met on the ground of “family values” to be able to recognize that families are not just a husband, wife, and kids.

And what do you think about it?

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By Posted on Posted in Demographics/Psychographics, General Commentary, media-general, People Helping People Tagged with , ,

Re-examining the “Media Ecosystem”: Reflections on the National Conference on Media Reform #NCMR11

By Shel Horowitz, GreenAndProfitable.com

 

At the fifth National Conference on Media Reform (NCMR) since 2003, the media landscape was repeatedly described as a rapidly evolving ecosystem—a metaphor I don’t remember at the two previous conferences I attended, in 2005 and 2008.

Looking at the mainstream media, the ecosystem is in tough shape. Massive cutbacks to news resources, a crippling of expensive investigative reporting at the expense of infotainment, rapid dropoffs in newspaper subscribership and ad revenues, and a lot of journalists working for free or almost free are some of the outcomes of massive consolidation and deregulation over the past 30 years or so—combined by a major rightward shift in the politics of media owners that is reflected in the way stories are covered, or if they’re covered at all.

Yes, the Internet is partly responsible. Many people seek out alternative news channels from their local bloggers on up to international outlets like the UK Guardian and Al Jazeera. And people under 30, growing up with computers in the home, never got into the habit of curling up with the morning paper over breakfast. And yes, Craigslist has hurt newspaper classified sections, hard.

But the Internet also made possible the incredible renaissance of alternate media. Anyone can be a publisher or a journalist now, and hundreds of thousands have done so. Many have built strong communities across geographical or interest-group commonalities.

And the collapse of mainstream news was predicted decades ago by George Orwell and Ray Bradbury, among others. The infotainment focus of broadcasters bringing technology to bear in order to dumb down popular culture was clearly laid out in their books, 1984 (published in the 1940s) and Fahrenheit 451 (1950s). The Internet was not even a dream yet.

Although I didn’t go with a press pass this time, I did take extensive notes. Over the next few weeks, I’ll try to pull out some highlights and share them

Shel Horowitz’s latest book is Guerrilla Marketing Goes Green. He writes the Green And Profitable and Green And Practical monthly columns, https://greenandprofitable.com. Permission granted to reprint this post as long as this bio is included and any edits are approved by the author.

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By Posted on Posted in Democracy, General Commentary, language Tagged with , , , , ,

The other night, I went to Candidate Night for the upcoming town election. And what struck me most of all was how uncomfortable with public speaking most of the candidates and the debate moderator seemed to be. This was not a huge stadium filled with thousands of people; it was a high school cafeteria with maybe 150 or 200 town residents, and most of the candidates personally knew a good chunk of the audience.

And yet…nine out of nine speakers hid behind the podium…I think everyone except the moderator read their remarks…and all but one candidate seemed quite ill at ease. Their speeches mostly emphasized the wrong things, and the debate left little impression of what most of these people actually stood for. One candidate for Town Meeting Moderator–which mostly involves chairing a meeting twice a year that brings out as many as 1100 local voters–actually said he’d never addressed such a large group and wasn’t used to public speaking. If he’s so nervous with 150 people, how is he going to handle a large Town Meeting?

Communication, both oral and written, needs to be effective. A speaker or writer needs to get across point of view, plan of action, intent, and both emotional  and rational appeals. Most of this group flunked the test.

When my parents were students in the 1940s, effective speaking and writing were part of the school curriculum. I think they should be still. And I think a few other things should be part of the curriculum:

  • Critical thinking skills
  • Media literacy: the ability to evaluate news and advertisements for their content, their biases, and their spoken or unspoken agenda (my grandfather used to read all seven New York daily papers in order to extrapolate the truth; my son once had a media literacy class that involved looking at the same stories through the eyes of Fox on the right, Democracy Now on the left, and a mainstream newspaper; why don’t more schools require this?)
  • Learning at least one foreign language to the point where you can have at least a simple conversation
  • A health education program that includes Alexander Technique, yoga, and vision therapy, as well as the usual calisthenics and sports
  • Basic literacy in arts and culture

I think our democracy would be better for it.

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By Posted on Posted in General Commentary, Marketing Trends/News Tagged with , , ,

Master marketer Seth Godin used his own ignorance of/lack of interest in Lady Gaga to make the very valid point that marketers should go after their unique audience and not worry about those who don’t choose to opt in.

But then he says,

I’m virtually certain that Lady (do her friends call her that?) doesn’t read my stuff, so we’re even.

Seth, Lady Gaga is a very savvy marketer. It would not shock me at all if she knows your stuff and dips in regularly for great ideas (as I do). 🙂

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By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, General Commentary

Back to back, I saw two instances of organizations making a good step forward, but stopping half-way. Why do they stop there?

I’m in New York because I spoke at a conference today, at the Sheraton on 7th Avenue at 53rd. So of course, I took the E train from where I’m staying in Queens to the conference hotel. And since I was speaking, I had a handcart loaded with books to sell after my talk.

Getting off the train, I noticed an escalator up. Oh, good–it’s not much fun to carry 30 pounds of books and a cart up a crowded NYC public stair. And good, too, for anyone who pushes a stroller.

This is progress. When I was a kid growing up here, only a handful of stations had any kind of mechanized people lifter. A few escalators, a handful of elevators. Now, people with disabilities can navigate many parts of the system, but nowhere near the whole thing. The city is definitely making an effort.

However…the escalator only goes as far as the token arcade, and there’s still a flight of stairs from there to the street. And in the opposite direction, down to the platform, there is no option. It’s stairs–a loooong flight–or walk to another station. And no one in their right mind would take a wheelchair even on the part that has an escalator. Fail!

Inside the elegant hotel, I got to the conference room and was pleased to see, instead of the usual water bottles, the far Greener approach of carafes of filtered tap water and biodegradable (compostable, really) plastic cups. An excellent start–score one for Sheraton.

But to complete the circle, the hotel needs to collect those cups separately for composting. Instead, they’re going into the regular trash. Considering the premium price the hotel is likely paying for branded, custom printed compostable plastic, this is rather odd. Either the hotel should do glass, or collect the cups separately for proper, eco-friendly disposal.

Unlike the subway accessibility problem, which would be hugely difficult to re-do, this would be an easy fix, and would give the chain a lot more Green karma points.

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