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Going Beyond Sustainability
Profit From the Hyperexpanding Green Market—Just Like Companies as Diverse as Ben & Jerry’s, Walmart, Patagonia, Marks & Spencer, and Toyota—Or Watch Your Business Crumble if you Fail to Act
In sector after sector, green businesses outperform the competition. Two examples: during the recent recession, conventional building shrank 17 percent—but green construction skyrocketed 1700 percent. Organic food leapt ahead 238 percent in the same period.*
Increasingly, the market is demanding that the companies we buy from take sustainability seriously. Those companies still stuck in the old, non-green ways—or those unable to turn their green initiatives into marketing advantages—could face extinction if they don’t turn it around, as both customers and employees desert them for companies that have gone green. 67 percent of consumers say they want to consider environmental criteria in their buying decisions,** and 71 percent of employees say that a CEO’s environmental activity influences their desire to work for that company.***
Big companies realize this—and are profiting handsomely. Even a company as bottom-line obsessed as Walmart has singlehandedly doubled the market for organic food—by selling billions of dollars worth of it to people who, for the most part, never shop at Whole Foods.
In other words, this fast-growing market is far too big to ignore. More than ever, consumers demand environmental consciousness from the companies they patronize. You ignore this at your peril; you embrace it to your profit.
Can your company withstand the earthquake of this drastically altered business environment—or is it built on a sand “foundation” of principles that may never have been true, and certainly aren’t true now.
Going green doesn’t have to be scary, difficult, or costly—and you don’t have to do it all at once. Going green—and marketing green—can mean lower costs, higher revenues, and greater customer AND employee loyalty.
Shel Horowitz’s consulting firm, Green And Profitable, is the first business ever to earn Green America’s rigorous Gold Certification as a leading green company
Which Kind of Business Are You?
Scared and Nervous about Going Green: You’ve heard it’s difficult and expensive…or that other companies have been trashed for “greenwashing.” Take a deep breath, relax, and click here to discover how easy, inexpensive, and profitable going green can be.
You’d Love to Take Your Business Greener—If Only…: You want to do the right thing. You care about the earth and the world that your children and grandchildren will inherit. But you’re cautious, because there are too many unknowns. You want to do it right, but you also want to maximize profits—and you’re not even sure what to do first. Scan the rapidly growing world of successful green businesses and give a big smile as you click here to join them.
Gung-Ho on Green: You’ve been waiting for this moment in history, when the world catches up with all the good green innovations you’ve championed for years. Now you want to know how to turn your visionary business practices into visionary profits. Listen to the crowd cheer as you click here.
* Source for both the building industry and food industry statistics: “The Big Green Opportunity,” report published by Green America, August 2013
Sources for Reference Citations
*** https://www.commitforum.com/index.php/the-cost-bad-reputation-the-impacts-corporate-reputation-talent-acquisition/
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This site is brought to you by Shel Horowitz, green business profitability consultant/copywriter, best-selling author of ten books including Guerrilla Marketing Goes Green, and international speaker with talks including “Making Green Sexy” and “Impossible is Not a Fact…It’s a Dare!”