Category: Abundance and Prosperity

Looking at abundance as not necessarily monetary–how to get your needs met and desires fulfilled without necessarily needing money to do it.

By Posted on Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Web 2.0/Social Media

Whether we use Facebook and other Web 2.0 sites, email discussion groups, blogs, or even Usenet newsgroups, one of the key advantages for solopreneurs/very small companies is our ability to use social networking much more effectively than big corporations. This has been true all the way back to BBS systems in the 1980s.

We can be nimble, we don’t need committees to approve our posts, and we can be authentic. And this is one medium where dollars don’t mean as much as quality.

As someone who provides marketing consulting and copywriting to microbusinesses (many of them home-based businesses), I have been urging my clients (and the readers of my books) to pick a social medium that works for them, and work the niche since at least 1993.

E-mail discussion lists in particular have been very powerful in growing my own business from a local to an international clientele. They have allowed me to brand myself very powerfully in front of a carefully target group of prospects, and I get many clients as a result of a consistently helpful and well-informed posture.

What’s your experience?

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By Posted on Posted in Abundance and Prosperity, General Commentary, People Helping People, Shel's Personal Life

This is a post I’ve been wanting to write for over a month, but it deals with some big concepts and I wanted to let it roll around the back of my brain until it was ready to come out. And Erev Rosh Hashana, the night beginning the Jewish New year, is the perfect time to do it.

As a teenager and young adult, I was very skeptical about God in general, and about prayer in particular. Over time, and especially the last few years, I’ve made more space for God in my life. Not the beaded and fierce old man of my childhood, but a spiritual force, a higher power. And in the last year or so, I’ve begun actively communicating with that higher power, asking for advice–usually about little things.

On July 30, I was bicycling the hilly state highway I live on, coming back from the post office in South Hadley, Massachusetts. I was just coming out of one of the downhills, going at a good clip, when I got caught in a pothole I hadn’t even seen. I remember hitting the pothole, and the next thing I can remember is lying on the ground, unable to get up, bleeding from 19 different places, and in acute pain.

Somehow, I managed to flag down the next car. The driver, and another car coming the other way (Peter Edge of South Hadley, and thank you so much), helped me to sit on the guardrail and called my wife to come get me. My wife took me to see our regular doctor, who prescribed some Percoset and a sling and told me to get seen by an orthopedist.

But I couldn’t get an appointment until the next day, and even though it was strong enough that the pharmacy had to follow narcotics procedures, the Percoset did absolutely nothing for my pain.

I spent the whole rest of the day in severe pain, barely able to move. Shortly before I went to bed, I decided to ask for help. I sent this email to several hundred people:

Dina is typing for me because I can’t. I had a bicycle accident, broke my arm, and am in severe agony. Couldn’t see the orthopedist until tomorrow afternoon. Please send healing energy to me.

TIA
Shel

My wife checked the e-mail just before she came upstairs for the night, and reported that there were over a dozen responses. Just knowing that they were there lightened my load, and I was able to get some sleep.

In all, I got and responded to 30 messages–which means, probably, somewhere between 50 and 300 people actually held me in their prayers for a moment or more. An abundance of positive energy.

And I have to tell you, it worked a heck of a lot better than Percoset!

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Energy & Sustainability

I just learned that Dame Anita Roddick died yesterday, at the young age of 64.

Roddick was a woman of great principle, one of the leading lights of ethical and socially/environmentally conscious business. The founder of The Body Shop, Roddick embodied the idea I write about in Principled Profit: Marketing That Puts People First that doing good in the world, through business, is a pathway to doing well financially.

Starting from almost nothing, she built an international chain of socially responsible cosmetics shops, and she never forgot her commitment to the earth and to justice.

Not that she didn’t have her own blind spots. The obit in the London Daily Telegraph offers a thorough resume of her life in both business and activism, from the rough childhood to becoming the fourth-richest woman in Britain. Many of her causes are listed, and so are the many places where purists found her lacking or even hypocritical. It makes fascinating reading.

Speaking of reading, Roddick wrote several books. I read Business As Unusual, which was done in copper-colored ink and a bizarre layout. I think some of her other books were easier to read because the design didn’t get in the way.

Dame Anita, you will be missed.

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By Posted on Posted in Abundance and Prosperity, Frugality/Frugal Fun, Peace and War, People Helping People, Shel's Personal Life

I’ve had the good fortune to meet many people over the years who’ve truly made a difference in the world. I met another one today, in a nursing home in Bellingham, Washington.

Bob Luitweiler is 87 and ill with cancer–but he still talks about the alternative school he’d like to start. He demands a lot from his visitors: hearty, probing conversation that goes deep about personal lives and about the state of the world, punctuated by references to various books and magazines that surround his sickbed. He sprinkles his conversation with several snippets of other languages, and we have a long talk about whether to be optimistic that people will come out of their self-centered cocoons in time to avert the coming environmental crisis (I’m more optimistic than he is)–and about life in the post-Word War II, pre-NATO Denmark of alternative folk schools, peace, community, and an excellent safety net.

Bob is the founder of Servas, an international traveler/host network that fosters peace through international communication. As a member of this organization since 1983, I have enjoyed fabulous times both as a traveler and a host–and when our host offered to bring us over, I was delighted. It has made traveling not only much more affordable, but also much more of an experience of abundance (I strongly recommend this organization–here’s an article I wrote about the basic concept, and another describing ten of my favorite homestay moments–scroll down past the response to 9/11 article). Servas was started as a peace organization after Bob (who has been to 53 countries and speaks something like seven languages) experienced that remarkable culture of Denmark in the days following World War II, and now offers no-cost homestays in over 140 countries. We’ve enjoyed this very special way of travel in four different continents so far, including stays in Paris, London, Prague, Athens, Jerusalem, Mexico City, Los Angeles, Chicago, and numerous small towns, backwoods cabins, and more.

Knowing that he was ill, I expected we’d visit for 20 or 30 minutes–but Bob didn’t want to let us go. He seemed thrilled to have a deep conversation, and when we finally excused ourselves after an hour and a half, he was deeply disappointed. He said he wanted to know us better and asked if we could come back another time before we leave the area. (Postscript: he called the following morning to tell us that our visit had been “the greatest gift of the last six months.”)

Clearly, this man who has accomplished so much has a lot more he’d like to do before his time is up.

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By Posted on Posted in Abundance and Prosperity, Business Ethics, Ethics: General, General Commentary, People Helping People, Shel's Personal Life

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Very refreshing article in the New York Times about foundations not only not burying their mistakes, but actually looking at how they happened, what went wrong, and what to do better the next time around.

Just a few years ago, it would have been astonishing for a foundation, particularly one as traditional as Carnegie, to publicize a failure. Today, though, many of the nation’s largest foundations regard disclosing and analyzing their failures as bordering on a moral obligation.

“There’s an increasing recognition among foundation leaders that not to be public about failures is essentially indefensible,” said Phil Buchanan, the executive director of the Center for Effective Philanthropy, which advises foundations. “If something didn’t work, it is incumbent upon you to make sure others don’t make the same mistake.

I see this as a welcome trend, and one that businesses can learn from. Failure is not something to be ashamed of. I had a number of failures in business before I started the one I’m in now, back in 1981–and even then, it had to change with the times. It has reinvented itself several times, and I feel another reinvention percolating (don’t know how it will shape up yet).

Entrepreneurs almost always have failures to “brag” about. otherwise, we wouldn’t be entrepreneurs, because in order of succeed, you have to take risks.

When asked about has many failed attempts to develop a light bulb, Thomas Edison famously said, “I have not failed 10,000 times. I have
successfully found 10,000 ways that will not work.” (Quoted in The
World Bank. 1994. World Development Report 1994: Infrastructure for
Development. New York, N.Y.: Oxford University Press and cited here.)

I’ll tell you about a few of my failures over the years, within my current, successful business:

  • Around 20 years ago, I tried to start a state trade association for resume writers, without having any idea of how much work would be involved or how much direct mail I’d have to do to get a viable membership. I actually got a phenomenal response to my first mailing (somewhere around 8 percent, I think), but that left me with something like seven members.
  • I’ve been unable to find a publisher for a research-intensive book I’d like to do that requires a big publisher who can pay a big advance. Even though I’ve done one book with Simon & Schuster and two others with respected smaller commercial publishers, and even though I speak and write and am very visible on the Internet, agents think I don’t have enough of a platform to take on this project. Since coming up with this idea, though, I’ve done two more self-published books, to critical acclaim.
  • A few years back, I stepped into a catfight on one of the discussion lists I participate in–and watched the client referrals from that list shrivel up to a tiny fraction of what they’d been.
  • I set a goal some time back of doing a certain number of speeches at a certain rate of compensation, by a certain date. Years later, I still haven’t reached that goal.

    • I won’t bore you with the whole long list. But I do think it’s important to take stock, to reflect on the mistakes/failures as well as the brilliant successes. I’ve learned, I’ve channeled my energy into becoming not only more successful financially, but a better person. And it’s showing results.

    I urge you to admit and discuss your setbacks as well as your successes.

    Maybe I should add admitting setbacks to the Business Ethics Pledge.

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    By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, People Helping People, Social and Economic Justice

    Audio interview on a year of eating only local foods, many of them from her garden.

    https://www.organicconsumers.org/articles/article_6208.cfm

    I confess–while I try to eat local and organic as much as possible, I’m not to the point where I can completely give up cocoa, olive oil, and tropical fruit, among other pleasures. But nothing beats a perfect-tasting tomato or raspberry from our own planting and harvesting.

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    By Posted on Posted in Abundance and Prosperity, Energy & Sustainability

    An amazing juxtaposition of two stories in the Organic Consumers Association’s latest newsletter:

    A Reuters report, “Organic Farming Can Feed the World“:

    “Model estimates indicate that organic methods could produce enough food on a global per capita basis to sustain the current human population, and potentially an even larger population, without increasing the agricultural land base,” they wrote in their report, published in the journal Renewable Agriculture and Food Systems.

    Wow! We can have the much higher food quality, eliminate a major pollution source, and increase yields. Sounds good to me!

    The other story examines research that examines specific effects pesticides have, interfering with plants’ natural ability to fix nitrogen. It’s rather technical but I found a paragraph in ordinary English:

    Drawing on their recent work and other published studies, the team projected that pesticides and other contaminants are reducing plant yield by one-third as a result of impaired SNF. This remarkable conclusion suggests one mechanism, or explanation of the yield-enhancing benefits of well-managed, long-term organic farming systems.

    In fact, yields can be as much as three times higher than conventional agriculture.

    Isn’t it time to reclaim our organic heritage and stop farming the old, destructive ways?

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    By Posted on Posted in Abundance and Prosperity, Arts & Entertainment, People Helping People, Shel's Personal Life, Social and Economic Justice

    We have close friends who moved last year from California to New Zealand, because they were concerned about the growing rightward drift in the US–even though they lived in one of the most liberal cities in the whole country.

    Well, my wife and I saw “Sicko,” the other night: Michael Moore’s movie about the healthcare crisis in the US–and indepedently, both of us thought, ‘hmmm, New Zealand doesn’t seem so outrageous right now.’

    Moore exposes the human cost of the USA’s failed healthcare system: doctors who are paid to deny necessary procedures, 9/11 volunteers who fell between the very large cracks, a cancer patient who had to sell her home and move into a spare room in her daughter’s house, thousands of miles away…and in true Moore fashion he bundles a few of these folks off on small boats to Guantanamo Bay–to demand the same free, state-of-the-art healthcare that the Bush-Cheney government repeatedly brags is offered to the prisoners there.

    Of course, he’s turned away there–but finds a very receptive audience within the Cuban medical system, which treats the 9/11 volunteers as true heroes. In a very moving moment, a doctor in Cuba tells Moore that Cuba is a very poor country with few resources, but it has made healthcare a priority for all its citizens–and she pretty much tells him, if we can do it, you can too.

    Cuba is not the only place that has made healthcare a priority–just about every First World country except the US offers high-quality free or minimal-cost universal healthcare, and Moore documents this with interviews in Canada, France, and England.

    Less strident and more poignant than in some of his earlier films, Moore has made a film that I think could reach mainstream American audiences and show them it doesn’t have to be that way. And why, Moore asks, is “socialized medicine” such a demonized concept in the US? After all, we have socialized police and fire protection, public education, and plenty more. Why isn’t healthcare likewise considered a basic service?

    In 1979 and 1980, I worked as a paid organizer for the Gray Panthers. Their biggest platform was the need for single-payer healthcare. Back then, we used to say that the United States and South Africa were the only two industrialized countries to lack this basic right–and South Africa, of course, embraced universal healthcare when it voted out the old apartheid government. So the US is all alone in its insistence that healthcare should be for profit, and not for health. Almost 30 years later, the Gray Panthers’ call is more important than ever.

    And will I leave the country just to get affordable healthcare? At the moment, no. Our parents are here, our children are here, we live in Paradise in our antique farmhouse next to the mountain…and at the resent, we’re both in fine health. But certainly, this movie made us consider the option.

    The website for the movie is https://www.michaelmoore.com/sicko/

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    By Posted on Posted in Abundance and Prosperity, Marketing Trends/News, Media Ethics, People Helping People, Social and Economic Justice, Uncategorized

    FreePress.net sent out this alert yesterday

    Imagine having a fast connection to an open Internet wherever you go, without needing a telephone wire or cable modem.

    The FCC could make this happen. Instead they’re on the verge of turning over our public Internet airwaves to the same giant phone and cable companies that control high-speed access for more than 96 percent of American users.

    Don’t let the FCC give away our wireless Internet to these price-gouging giants. We need to use these public airwaves to connect more Americans to an open, neutral and affordable Internet.

    And this is what I appended at the beginning of the comment field:

    The idea of using the existing TV spectrum for widely available broadband is tremendously exciting. As a business owner, I could see that this might spark a wave of creative entrepreneurship like the original dotcom boom a decade ago, and create useful technologies we can only dream of currently. Open access is the way to do this, not tight control by a handful of companies.

    If you’d like to comment on this, this link brings you to the webform.

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    By Posted on Posted in Abundance and Prosperity, General Commentary, People Helping People, Uncategorized

    Marketing legend Joe Vitale is one of the big boosters of the “think it and manifest it” school (often called “The law of Attraction”), much-publicized in the movie “The Secret,” among other places. Joe is, in fact, one of the people interviewed in that movie.

    Today, Joe announced that for the past several months, he’s been dealing with several tumors that were thought to be cancerous.

    While I am not without my skepticism about the Law of Attraction as a cure-all, I certainly believe it is an important tool in the toolbag–and reading how Joe approached this illness is simply astonishing.

    Whether you’re a complete skeptic or a total convert, this post is worth reading.

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