Marshall: "40 of the Last 2"

As a copywriter, I love a good turn of phrase that makes you rethink your reality. It’s why I’m a fan of people like Sam Horn, author of books like ConZentrate, Tongue Fu!®, and Take the Bully by the Horns. It’s why I’ve written press releases with headlines like “It’s 10 O’Clock–Do You Know Where Your Credit History Is?” and “The One who Dies With the Most Toys–Is Just As Dead.”

And it’s why I was utterly captivated to read this on Perry Marshall’s site:

This whole “recession” thing everyone’s blathering about was merely fabricated by the media (you know, the people we trust to deliver the “news” to us) so they’ll have more to, uh, g-r-i-p-e about while they assault us with election propaganda.

Did you know that ABC, NBC, CBS and CNN have predicted 40 out of the last 2 recessions?

I love that: “predicted 40 out of the last 2 recessions.” It’s a completely fresh and interesting way to state that he thinks the media are lousy at economic predictions.

Do I agree with him? Well…my own business is doing pretty well, but I choose to live in an abundant world, and the world tends to reaffirm that conviction. However, I definitely see some areas of concern about the economy–in housing, in job creation, and other factors, most of which I can easily blame on the Bush administration.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com