Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Abundance and Prosperity, Business Ethics, Entrepreneurship Tagged with

My friend Denise O’Berry is running a contest for the best advice to new entrepreneurs. I don’t have much use for the prize (a year of blog hosting at Network Solutions–I’m happy hosting my own blog), but it felt like a fun and seasonal thing to do. Here’s what I posted:

1. Be as helpful and friendly to others as possible, and be well-networked (both online and off)–cultivate relationships from an attitude of how you can be of service, and people will help you. Introduce people who need to know each other.

2. Do outstanding work. Stuff that people will want to brag about. Turn it in on time or early, and on or under budget–and then suggest the next thing they need and you can help with that maybe they haven’t thought of on their own.

3. Stay true to both your ethics and your values. Do not cross the line to take on projects you shouldn’t. Keep honesty, integrity, and quality front and center.

4. Keep expenses down while starting out. And keep good records.

5. Make sure people understand what you do and how you can help–but do it without being salesy. Show that you know your stuff by answering questions, writing articles (and later, books), speaking,etc.–not by going on and on about how great you are.

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By Posted on Posted in Energy & Sustainability, Entrepreneurship Tagged with ,

I love the concept of EcoStiletto.com that you can be super-Green and also super-fashionable. The site name, of course, is taken from stiletto heels.

I will not win any prizes from the fashionistas myself (and it’s really ironic that I’m writing about fashion today), but I’m delighted to see sites springing up that reinforce this duality: Green doesn’t have to be ugly. Of course, it’s really not new; I live just outside a town that has for several years had a hemp clothing store as well as an Eileen Fisher natural cotton boutique. You could even make a case that Gandhi started the trend when he refused to wear anything but homespun cloth from local natural fibers, even when meeting with heads of state.

Looking at the EcoStiletto site, I’m not sure the reality has quite caught up with the concept–but give it a year or two. I can remember when recycled paper looked like it had been used to wipe up a spill and felt like sandpaper. I’m sure the day will come when truly fashionable clothing is widely available form organic and fairly-traded ingredients and processed naturally.

Anyway, it reinforces the idea that my forthcoming book, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (co-authored with Jay Conrad Levinson), is appearing at the right time. 😉

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By Posted on Posted in Shel's Personal Life

It started our first Chanukah in our “new” home–the 1743 Colonial farmhouse we bought in 1998. For the first chunk of my kids’ lives, we lived close to the center of town, a dense and fairly urban residential neighborhood. Then we moved to this ancient and wonderful home on a working dairy farm (my hard-working neighbors have 400 cows).

We lit the candles and each put our menorah in a different window. And then one of the kids asked, “Can anybody see our candles from the state highway?”

Our house is a block back and up a hill. At that time, there was only an open pasture between us and the main road. We piled into the car and made a circuit. Our house was visible, but it was pretty hard to tell there were candles in the window.

But once we were out there with our coats on, someone got the bright idea to walk around the house and look at all four menorahs, singing “Oh Chanukah, Oh Chanukah.”

Since then, we’ve walked around the house, singing, eight nights a year: four humans who live here, one dog, and whoever happens to be visit and is not too infirm. Sometimes it’s been so icy we needed ski poles. Sometimes we have our whole Chavurah (circle of friends) each with a menorah and there are dozens or hundreds of candles, depending on how far into the holiday we are (you add a candle each night). Sometimes it’s been sleeting.

Last night, the first night of Chanukah this year, was clear and cold. The constellations were incredibly clear, and one planet hung just over the mountain behind our house. I had left my glasses inside, because it was cold enough that I wore the hat I’d bought in Russia that I can’t wear if it’s above 20 degrees F, and wrapped a scarf around my face—and I knew the glasses would steam up. And yet, the stars were still fabulous.

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By Posted on Posted in Ethics: General Tagged with , , , ,

I wanted to share my response in a LinkedIn discussion around ethics (I don’t know if that link will work if you’re not a member of the group). It started when someone asked participants to list a few ethics books they’d found helpful. I posted several titles, culled from the archives of my Positive Power of Principled Profit newsletter, where I review one book per month on ethics, Green business, or service (scroll down).

One of the group members, Professor Allan Elder, wrote back with a long comment; here’s a piece of it:

The concern I have with all the books you recommend is they espouse a certain set of behaviors without explaining the reasoning behind them. For the casual reader (which is nearly all), this leads to prescription without understanding.

This is my response:

It’s true that my list focuses heavily on books that talk more about the behavior than the philosophy behind them. A book like The Fortune at the Bottom of the Pyramid is based on a simple economic construct: there is money to be made helping the world’s poorest improve their lives. Yet several of the authors I mention would, I’m quite sure, be very comfortable showing their roots in Kant and John Stuart Mill.

I don’t see this as a problem; I actually see it as a strength. Self-interest can motivate positive changes in behavior, and thus in society, that more abstract thinking cannot. Those who would never voluntarily expose themselves to deep philosophical thinking start to create changes in the culture–and those who find their curiosity engaged will go deeper.

A practical example from my own life: as a teenager, I got involved with food co-ops, not because I had any particular consciousness at that time about the problems caused by our society’s choices in food policy, but because I was a starving student and it was a way to get good cheap food. But from that beginning based purely in narrow self-interest, I grew to understand some of the very complex web of policy, philosophy, and culture that have caused our food system to be the way it is. Thirty-five years later, I can talk about food issues on a much deeper level–but I still recruit people to eat better by engaging in their own self-interest: better health, better taste, etc. If they seem open to it, I start bringing in issues like the positive impact of supporting the local economy (which can then, in turn, open the door to a larger discussion of ethics issues).

In short, I think the literature has ample place for books rooted in either the philosophical or the practical, because different people will be drawn to the different schemes, and either one is a starting point for understanding the other 🙂

Of course philosophers pay attention to practical matters first, only they use a fancy word: “Praxis.” I didn’t mention that in my response.

What do YOU think?

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By Posted on Posted in Energy & Sustainability, Publishing Tagged with , ,

Some good news for a change, although their statistic is somewhat misleading: 50% of market share is a looooong way from 50% of publishers. Which is why I changed it in the headline.

Anyway, here’s the press release, in full:

Book Industry Reaches Significant Environmental Milestone

Nov 30, 2009: New York Today, the U.S. book industry passed a meaningful environmental threshold – approximately 50% of publishers (market share) now have environmental commitments in place – most with goals and timelines for vastly improving their environmental and climate performance. This is significant due to the fact that as recent as 2001, virtually no publishers had environmental commitments on record within this $40 billion/yr industry. This milestone was hit with the release of Hachette Book Group’s new environmental policy. Hachette is one of the top five publishers in the U.S. and the new policy commits them to a tenfold increase in recycled fiber by 2012, a 20% reduction in greenhouse gas emissions, sourcing 20% of paper certified from the Forest Stewardship Council (FSC), ending the use of paper that may impact Endangered Forests, and a wide range of other initiatives.

“In these challenging economic times, it is wonderful to see a company as large as Hachette making environmental stewardship a core value and coming out with an industry leading policy. This helps the industry to pass an important threshold and hopefully will motivate those larger and smaller players that are lagging to do more.” said Tyson Miller, director of the Green Press Initiative.

When Hachette Book Group achieves the commitments laid out in its new policy, the company will save approximately 267,537 trees and up to 86,000 tons of greenhouse gases each year – equivalent to removing nearly 16,000 cars.

Relevant Industry Environmental Facts and Figures:

‚ The Book Industry Environmental Council (BIEC –more at bookcouncil.org) recently committed to reducing greenhouse gas emissions by 20% by 2020 – a global first in publishing and equivalent to 2.5 million tons of C02/yr or the annual emissions of 450,000 cars.

‚ A report co-published by Green Press in 2008 found that the industry consumes the equivalent of 30 million trees per year

‚ The U.S. book industry has increased its use of recycled fiber sixfold from 2004 to 2007 – equivalent to eliminating the annual emissions of over 200,000 cars.

‚ Over two hundred publishers now have commitments in place to increase recycled and FSC certified fiber, eliminate impacts on Endangered Forests, and a range of other initiatives (including Random House, Simon & Schuster, Scholastic, Chronicle Books, New World Library, Baker Publishing Group, Lantern Books, Thomas-Nelson, Chelsea Green, and a variety of others)

New Industry Progress

‚ The BIEC is finalizing a green publisher certification program and logo that will be launched in Spring of 2010. It is a points-based system similar to LEED that awards environmental leadership across 22 environmental performance areas and will be identifiable on books

‚ This national eco-label will set a rigorous environmental performance standard and qualifying publishers will be audited

Contact: Kelly Spitzner, Communications Coordinator, 952-223-3364, kelly@greenpressinitiative.org

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By Posted on Posted in Business Ethics, Ethics: General, Web 2.0/Social Media Tagged with , ,

Here’s a depressing article that says today’s teens think they have to lie and cheat their way to success.

Sorry—I’m not buying it! Call me naive, but I’m the parent of both a teenage boy and a bit-past-teenaged girl. Among their friends, I see a delightfully high awareness about the importance of an ethical, socially conscious lifestyle, and about the importance of leaving the world better than they found it. And I think that kids raised in the era brought about by the transparency inherent in social media will be more likely, not less, to follow an ethical path.

The study is from a respected ethics organization, the Josephson Ethics Institute. While I’ve long known their work, and respect it, I can only hope they’re wrong this time. Faith in human goodness is part of what keeps me going.

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By Posted on Posted in Business Ethics, Entrepreneurship, Ethics: General, propaganda, Publishing, Transparency vs. Secrecy Tagged with , , , , , , , , ,

While visiting Minneapolis, I took in the opening day of the new Ben Franklin exhibit at the Minnesota History Center in downtown Saint Paul. I’ve long ben a Franklin fan. To me, his far-reaching curiosity, big-picture viewpoint, multiple interests, creativity, willingness to question authority and even make fun of it, media and persuasion skills, dedication to the public good, and rise from poverty to a comfortable (even hedonistic) lifestyle are all traits that today’s entrepreneurs can learn from.

No one can question that he made many important contributions in science (adding vastly to our knowledge of electricity, inventing a safer and more fuel-efficient wood stove), diplomacy/statesmanship (bringing France in as a powerful and game-changing ally against the British during the Revolution, oldest member of the Constitutional Convention), literature and communication (best-selling author/journalist/printer/publisher who was successful enough to retire from printing at 42, and propagandist for causes and philosophies he believed in), entrepreneurship (training and funding printers for a multistate network to print and distribute his works, anticipating the Internet by about 200 years and the modern franchise system by at least a century), as well as civic good (co-founding a public library, public hospital, fire department, fire insurance company, postal system, philosophical society).

But what struck me were some of the contradictions—there are many others, but these two in particular need a second look:
Slavery
Franklin became convinced late in life that slavery was evil, and served as president of an anti-slavery society. Yet he not only owned slaves for over 40 years, but often published ads from slave-hunters in his periodicals, and refused to put his name on much of his earliest anti-slavery writing.

Integrity
Franklin is well-known for his moralizing, his aphorisms, and his commitment to honesty and integrity. Yet he broke his apprenticeship to his brother, ran away to Philadelphia before it was completed, and started as a printer without the papers necessary to show he qualified as a journeyman.

While none of us are perfect, it does seem that these areas of Franklin’s life, among others, need careful examination, with more detail than was provided by this traveling exhibit (which seemed to be aimed largely at children).

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By Posted on Posted in language, Marketing Techniques and Philosophies, Politics, propaganda Tagged with , , ,

This is not about politics; it’s about communication style, using a politician as an example.

My wife teaches business communication (with a heavy focus on international dos and don’ts), and she and I both give Barack Obama high marks for his sensitivity to other cultures.

Two quick examples among many:

  • For his state dinner last night with Indian Prime Minister Singh and his wife, no only did the menu have many Indian touches (and was mostly vegetarian, since the Singhs don’t eat meat), but Michelle Obama’s gown was designed by an Indian-American designer, and her preview outfit was the work of different Indian-American designer
  • When he went to Shanghai, he didn’t just learn how to say hello in Chinese, but he actually learned the correct pronunciation in the local Shanghai dialect

    • In the campaign, too Obama was consistently on message, able to deflect all the name-calling from the other side, and consistently able to turn attention back to the real issues.

    So what I’m wondering is why, since he does have such awesome communication skills, he seems totally unable to focus on his message. Issue after issue has gotten bogged down, and he’s fallen into a rut—abandoning the very successful organizing and communication strategies he used so well during the campaign, and continues to use well in his international contacts, in favor of overly nuanced, bureaucratic, uninspiring policy-ese. I think he could move his agenda forward a lot more successfully if he went back to building support among the American people, and organized them to be a force influencing their own legislators to push the change he was elected to bring.

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    By Posted on Posted in Ethics in Government, General Commentary, Politics

    Is it possible for Sarah Palin to get any more distasteful?

    Here’s another example of her viper-like turning on old allies when they cross her, as Geoffrey Dunn writes in Huffington Post:

    But perhaps the nastiest and most duplicitous passages of all in Going Rogue are those directed at Andree McLeod, the longtime Republican watchdog out of Anchorage who filed many of the Alaska Ethics Act complaints that, by Palin’s own admission, hounded her from office.

    Because McLeod has some Lebanese heritage, Palin dubbed her “the falafel lady.” And claimed she’s some sort of left-wing nutcase, because she had the chutzpah to call Palin to account for numerous ethics violations.

    Dunn proceeds to quote from several gushing e-mails of praise that Palin wrote to McLeod, back when she was in Palin’s good graces. Here’s one of them:

    That was a great letter to the ed. this week Andree. I haven’t had time to call but wanted to tell you it was, again, insightful & educational & good writing. I’m still disenchanted with the whole issue of RR and state politics and am not even very optimistic about the call for an independent investigation. We’ll see. I guess I’ll believe it when I see it. Hope you’re doing well, staying warm & staying on top of all these state issues I’m hearing about on the news! Love, SP

    Dunn, whose book The Lies of Sarah Palin: The Untold Story Behind Her Relentless Quest for Power will be published next year by St. Martin’s Press, is a frequent critic of the colorful ex -governor. Here, for instance, is his look at the first ten lies in Palin’s ghostwritten-but-not-credited memoir, which has no index and apparently doesn’t mention the ghostwriter on the cover, title page, or copyright page (great ethics, there, Sarah–all you needed was the usual “as told to” line in small print).

    Meanwhile, Palin continues to cram her foot into her mouth. Even on the friendly turf of Sean Hannity’s TV how, Sarah Palin can’t tell the difference between Iran and Iraq. Though she scores a point for her excellent pronunciation of “Ahmadinejad.”

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    By Posted on Posted in Media Ethics, propaganda, Social and Economic Justice Tagged with , ,

    Just stumbled on this article from a few months back. Never afraid to be controversial, the media watchdog Fairness and Accuracy In Reporting (FAIR) examined the boards of directors of nine major media companies–and found that some of those directors also sit on boards governing health insurance companies. Media properties with interlocking directors with the insurance industry included the Washington Post, Gannett (publishers of USA Today and other papers), NBC, and several others.

    Hmmmm, wonders FAIR, might this conjunction have something to do with the refusal to discuss single-payer/Medicare for all (the standard for health care in most of the developed world) in any meaningful way?

    In the past six months, the Washington Post has published hundreds of articles on the subject of healthcare reform, fewer than 25 of which mention single-payer. Fewer than 30 percent of the sources who spoke about single-payer in these articles were advocates of the plan. In all, though healthcare reform has been mentioned thousands of times in the output of these media corporations’ major outlets, single-payer was mentioned in only 164 articles or news segments from January 1 through June 30, 2009; over 70 percent of these mentions did not include the voice of a single-payer advocate. Over 45 percent of the pieces that did include a single-payer advocate were episodes of the Ed Show, an MSNBC program whose host, Ed Shultz, frequently advocates for single-payer healthcare. Without the Ed Show, just 19 percent of articles or news segments that mentioned single-payer would have included an actual advocate of the plan.

    I’ll let you draw your own conclusions.

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