Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Energy & Sustainability, Politics, Protests and Crackdowns, Shel's Personal Life, Socially Responsible Investing Tagged with , , ,

Entergy’s Vermont Yankee nuclear plant’s license expired Wednesday night, after 40 years. 40 years of leaks, collapsing cooling tower, tritium in the water, unexpected outages…in short, 40 years of a very poor safety record.

I’m looking at the first page of the official Atomic Energy Commission report on Abnormal Occurrences for the 1973–the last year a full report is available, because after that the AEC (which then became the so-called Nuclear Regulatory Commission, or NRC). Only a year into its use cycle, when it should have shaken out all the problems and long before radioactive corrosion, old age or other more recent stress factors, Vermont Yankee reported 39 separate incidents–that’s nearly one per week. Page one of the report, reprinted in the classic book No Nukes, by Anna Gyorgy and Friends (page 107 in my 1977 edition), shows that the first six included:

  • A switch in the Emergency Core Cooling System that failed to activate (potentially extremely serious)
  • Four miscalibrated radiation monitors
  • Power supply failure of a gamma radiation monitor on the perimeter
  • Discovery that some instrument sensor tubes were connected wrong, because the plant’s designers produced faulty drawings
  • Unplanned shutdown following an explosion that fractured the air ejector rupture disc, and release of radiation
  • A second air ejector rupture disc fracture and release of radiation

Again, these are just the first six of 39, during a single year of the plant’s 40-year operation.

Meanwhile, as a condition of operation, Entergy agreed a few years ago to be bound by approval of the state legislature to continue operation past its license expiration. Yet, when the state senate voted 26-4 in 2010 to close the plant, Entergy (which had expected at the tine it signed the agreement to win the legislative approval) reneged, sued the state, and actually found a judge–John Murtha–who issued an idiotic decision in the company’s favor, saying the legislature was clearly concerned about safety and nuclear safety was reserved for the federal government–specifically, for the NRC, which has so far NEVER to my knowledge turned down either a new or renewal license. (They should rename themselves the Nuclear Rah-Rah Cheerleaders)

So much for democracy, state’s rights, etc. The legislature, the governor, and a large majority of the state’s population (not to mention numerous government officials in both Massachusetts and New Hampshire, both of which are within four miles of the plant) all want to see this monstrosity shut down.

The state is appealing, but somehow, there’s no injunction to keep the plant from operating until the suit is resolved.

Along with about 1600 other people, I went up to Brattleboro, Vermont today to protest Yankee’s continued operation. Some 130 people got arrested. I didn’t, but my 93-year-old friend Frances Crowe did. I first met Frances, a Northampton, Massachusetts hero and living treasure, in 1977, when we were both incarcerated in the Manchester, NH National Guard Armory when 1414 of us were arrested at the construction site for the Seabrook, NH nuke. I saw a number of people today who I remembered from that and other Clamshell Alliance actions in the late 1970s.

Nuclear is a really dumb idea. I wrote a whole book on it. From a safety, economics, fuel efficiency, or even carbon footprint point of view, nuclear power is a disaster. And the GE Mark I design used at 23 US reactors including Vermont Yankee–the same one used at Fukushima–is particularly bad. Why are we mortgaging our future for no benefit?

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By Posted on Posted in Abundance and Prosperity, Democracy, Demographics/Psychographics, Ethics in Government, Politics, poverty, Social and Economic Justice

I’m pleased to bring you this guest post by the Congressional Progressive Caucus, chaired by Reps. Raul M. Grijalva (D-Ariz.) and Keith Ellison (D- Minn.)—who, along with  Rep. Michael Honda, prepared this alternative budget. If the slash-and-burn mentality of Paul Ryan, Mitt Romney, and Rick Santorum makes you want to vomit, share this with your friends, colleagues, and progressive allies. The original appeared at  https://cpc.grijalva.house.gov/index.cfm?sectionid=81&sectiontree=5,81, where you can also watch a video.

—Shel Horowitz, GreenAndProfitable.com

The Budget for All makes the American Dream a reality again. By putting Americans back to work, the Budget for All enhances our economic competitiveness by rebuilding the middle class and investing in innovation and education.  Our budget protects Medicare, Medicaid, and Social Security, invests in America’s future, and asks those who have benefited most from our economy to pay their fair share.

Our Budget Puts Americans Back to Work
Our budget attacks America’s persistently high unemployment levels with more than $2.4 trillion in job-creating investments.  This plan utilizes every tool at the government’s disposal to get our economy moving again, including:
• Direct hire programs that create a School Improvement Corps, a Park Improvement Corps, and a Student Jobs Corps, among others.
• Targeted tax incentives that spur clean energy, manufacturing, and cutting-edge technological investments in the private sector.
• Widespread domestic investments including an infrastructure bank, a $556 billion surface transportation bill, and approximately $1.7 trillion in widespread domestic investment.

Our Budget Exhibits Fiscal Discipline
• Unlike the Republican budget, the Budget for All substantially reduces the deficit, and does so in a way that does not devastate what Americans want preserved.
• We achieve these notable benchmarks by focusing on the true drivers of our deficit – unsustainable tax policies, the wars overseas, and policies that helped cause the recent recession – rather than putting the middle class’s  social safety net on the chopping block.

Our Budget Creates a Fairer America
• Ends tax cuts for the top 2% of Americans on schedule at year’s end
• Extends tax relief for middle class households and the vast  majority of Americans
• Creates new tax brackets for millionaires and billionaires, in line with the Buffett Rule principle
• Eliminates the tax code’s preferential treatment of capital gains and dividends
• Abolishes corporate welfare for oil, gas, and coal companies
• Eliminates loopholes that allow businesses to dodge their true tax liability
• Creates a publicly funded federal election system that gets corporate money out of politics for good

Our Budget Brings Our Troops Home
• Responsibly and expeditiously ends our military presence in Iraq and Afghanistan, leaving America more secure at home and abroad
• Adapts our military to address 21st century threats; through modernization, the Department of Defense will spend less and stop contributing to our deficit problems

Protects American Families
• Provides a Making Work Pay tax credit for families struggling with high gas and food cost 2013-2015
• Extends Earned Income Tax Credit, the Child and Dependent Care Credit
• Invests in programs to stave off further foreclosures to keep families in their homes
• Invests in our children’s education by increasing Education, Training, and Social Services

 

 

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By Posted on Posted in Abundance and Prosperity, Frugality/Frugal Fun, Shel's Personal Life Tagged with , , , , ,

As a 38-year vegetarian, I keep at least half an eye on trends around vegetarianism. I was quite tickled t odiscover a few months ago that former President Bill Clinton (Mr. Hamburger himself) is now a vegan.

Now this article on TriplePundit says meat can kill you.

When I got my physical last month, my doctor asked, as usual, what medications I take. Other than a couple of topical skin ointments, I take no meds. He congratulated me on the good health of my heart and lungs–though I suspect that has more to do with my 1-to-2-hours-a-day exercise program than with my diet. He keeps telling me that other than my overbig belly, I’m in much better shape than most people my age (55).

I’m sure nearly four decades without meat certainly helps to keep me healthy! So if the moral, economic, world hunger, or other arguments aren’t enough to cut your meat intake, consider living longer and in better health.

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By Posted on Posted in Energy & Sustainability

Neat article on Treehugger showing several wicked-cool examples of buildings that keep cool using stored water, overlay walls and other techniques that used to be common, but have been largely abandoned as air conditioning became more available. These buildings return to their cultural roots while bringing 21st-century green technology into the equation.

I’m impressed—how about you?

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By Posted on Posted in Advertising, Business-general, Marketing Techniques and Philosophies, People Helping People Tagged with , ,

I recently discovered that my pages have vanished from the top couple of pages for searches for résumé writing in my local area.

From 1985 to 1995, résumé writing for local clients was the biggest chunk of my business. At this point, it’s a very small percentage of what I do—my focus is far more on marketing consulting and copywriting for authors, publishers, and small businesses (especially those with green products and services).

But even though it’s a tiny fraction of my business, it’s work that I enjoy and am good at, and for local clients, it provides me with some human contact that I don’t get through a lot of my other work. And I do want to be found if people are looking.

For years, Google has brought me an occasional résumé client. I hadn’t noticed any drop off, but the résumé portion is such a small part of the operation these days, that it’s hard to measure real drops.

So, in December, I made a special page, just for resume writing in Western Massachusetts, and crammed it full of place names for cities, towns, and counties around here. And added Like buttons for Google+ and Facebook.

Google is known to “sandbox” new pages: to let them sit outside the index for a while until they determine the page to be legitimate. And a page with this many keywords may be particularly at risk.

You can participate in this experiment at https://www.accuratewriting.com/wmass_resumes.shtml. Please click the two buttons; let’s see how long it takes for Google to notice. I will report back the results, whatever happens.

So far, in the three months since the page went up, Google has sent me one résumé client. I think the page is still in the sandbox. However, if you beleive in the Law of Attraction, here’s some validation: I’ve had a noticeable uptick in résumé work generally, but from other sources.

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By Posted on Posted in Energy & Sustainability, Frugality/Frugal Fun, Green Business, Socially Responsible Investing Tagged with , ,

You may have heard the slogan, “the greenest building is the one that’s already built.”

Think about it: You’re using existing resources, and those resources are already on-site. For the parts of the existing building that you can adapt or fix, you don’t have to mine or cut down anything, you don’t have to transport anything, and you don’t have to clear a new site out of farmland or forest.

Here’s a nice article on TriplePundit about a renovation of a former military barracks in Ft.Carson, Colorado into an office building. The project cost only a quarter of what a new building would have cost, and is green enough to be submitted for LEED silver certification. And that’s particularly interesting, because my understanding is that military barracks were typically built cheaply, quickly, and with little thought for conservation.

Another great example is the Empire State Building—which spent $20 million to achieve annual energy savings of more than $4 million. That works out to better than 20 percent ROI—at a time when you can’t even get 1 percent in a savings account. Not a bad investment!

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Entrepreneurship, Green Business, People Helping People, Technology Tagged with , , , , , , , , , ,

Very interesting article on Sustainable Brands, “Climate Change – Good For Business” by John Friedman.

Friedman cites Richard Branson on the opportunties in the environmental field:

“I have described the increasing levels of greenhouse gases in the atmosphere as one of the greatest threats to the ongoing prosperity and sustainability of life on the planet,” he says. “The good news is that creating businesses that will power our growth, and reduce our carbon output while protecting resources is also the greatest wealth-generating opportunity of our generation.”

And I agree. I have profiled many entrepreneurs over the years who are succeeding with creative green businesses. In many cases, they are creating whole new market sectors—such as an entrepreneur who saves water by selling a spray fluid that largely neutralizes the odor and stain of urine, thus substantially reducing a family’s need to flush.

What is perhaps most interesting about the Friedman article is his historical perspective of energy and transportation not only as wealth-generators, but as environmental problem-solvers for their time:

A high percentage of the wealthiest people in history – excluding despots and conquerors – have made their fortunes in the areas of energy, transportation and construction. The Rockefeller fortune was based on oil (energy), Andrew Carnegie (steel), Cornelius Vanderbilt saw the revolution from wind to steam engines and built an empire in shipping and railroads. Henry Ford took the automobile from the purview of the wealthy to a staple of the average American household by increasing production efficiency, thereby reducing costs for consumers and creating an entire industry that was much of the basis for the American economy for decades…

Indeed many of these changes in industry and transportation have followed the evolution from individual power (feet or paddles), to animal power (horses and horses and buggies) to steam (initially powered in the U.S. by wood and then coal) and finally to internal combustion and electricity. It is important to note that in addition to increasing speed and efficiency, many of these changes were furthered by the desire for more environmentally friendly alternatives [emphasis added]; streetcars and buses in New York were seen as a solution to the manure that was lining the city streets.

Of course, there’s an obvious caution here. The message from the past, viewed through the lens of 2012 and catastrophic climate change, is that sometimes, solutions to old problems cause greater problems. This is a principle that must inform us as we go forward, to avoid blundering into even worse situations as we fix the urgent problems we face.

The good news: we know a lot more about what works and what doesn’t. For instance, we already know that nuclear power is not a solution to climate change and has enormous catastrophic potential. We know that fracking to drill for natural gas not only pollutes water but probably causes earthquakes.

And we also know that we have to be careful to develop solar, wind, hydro, tidal, magnetic, and other clean, renewable energy sources in ways that are both environmentally and economically sustainable.

This is our mission, our duty, our responsibility. Let’s get it done—the right way.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, poverty

I love arrangements that make clean and renewable energy available to the very poor. Here’s one I found in the very conservative UK magazine, The Economist, where homeowners or tenants get a very small solar system with a $10 initial deposit and then another dollar now and then as they use the power. At $80, they own the unit free and clear (or can upgrade to a larger one).

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