Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Demographics/Psychographics, Shel's Personal Life Tagged with , , ,

It’s amazing how much you can see on foot, if you just open your eyes.

I just took an hour-plus walk in Springfield, Massachusetts, from Baystate Medical Center’s Chestnut Building in the North End to the Quadrangle downtown, inbound on Dwight and returning on Chestnut. And I saw all sorts of things that I found fascinating (your mileage may vary—but as I always say, I became a writer because I’m interested in almost everything). Unfortunately, I didn’t have my camera with me, so words will have to do. Here’s some of what I discovered:

  • A spectacular blue, green, and pink Victorian house, as fancy as any of San Francisco’s Painted Ladies.
  • Not one, but three churches with Star of David motifs. One of them was obviously and one probably built as synagogues, but the third, a massive stone Catholic edifice with a medieval-style tower and an ultra-modern series of metal sculptures on the roof—could only have been built as a church. The star was directly over the main entrance.
  • The most graceful windows I’ve ever seen on a residence: the dramatically tall and elegant rounded windows on the Kimball, built in 1911.
  • Several blocks that must have once held graceful if run-down Victorians and still has a few—but most have been replaced by a tactless mix of tiny 1950s ranch houses and ugly 1970s or 1980s small duplexes. What a shame!
  • The vibrant blue art panels and gold trim on the sides of the Deco-era Massachusetts State Office Building, across from the railroad station—which I never noticed in many trips passing it as I picked up or dropped off someone
  • A former school from the late 19th century, built to resemble a castle (now housing for the elderly).
  • An enormous strip club decked out to look like a commercial block in New Orleans
  • The sprawling ante-bellum-Southern-mansion-style institution that might be part of Mercy Hospital, tall columns and all—sealed off with a chain-link fence and no trespassing signs, seemingly deserted except for one cluster of rooms with lights on. This building was sandwiched between another once-grand institutional building that had burned and been partially demolished—and a modern glass, steel, and aluminum office complex that doesn’t even have its walls yet.
  • A beautiful green antique copper clock tower on Main Street, viewed from up the hill on Chestnut near State where I couldn’t tell what building it was attached to.
  • Three gilded onion domes atop a Russian Orthodox church.
  • A sculpture all by itself on the Chestnut Street side of Museum Quadrangle, obviously part of the Dr. Seuss Sculpture Garden but one I’d never noticed walking around the quad—and another sculpture across from the Mass Mutual Center that looked like broken pottery.
  • The Two Mattoon nightclub is now a law office. Mattoon is a beautiful historic block that would be at home in Washington DC’s Georgetown or Brooklyn’s Park Slope. I didn’t walk it today, but crossed the western edge of it.
  • Rehab projects everywhere.
  • How remarkably few people were out on the streets. In an hour’s walk, I probably saw just a couple of dozen pedestrians, even though I came close to Main Street and it was a beautiful sunny day.

Of course, it’s not enough to notice. We need to think about what these things mean. For instance, I see Springfield as a city that actively reuses its old buildings; the ugly urban renewal project was an exception. More typical are the synagogues that have become evangelical churches, the train station that’s being redeveloped into a modern transportation center and retail base, and the school that now provides living quarters.

The near-absence of pedestrians means something less positive: that the city still has a long way to go before it feels vibrant. I’ve seen pictures of Downtown Springfield in the 1940s, teeming with people. The city needs a more active commercial base with people-centered retail and attention to both visitors and residents, as it once had.

What do you see when you walk around a neighborhood that you usually drive through? Your comments, below, are welcome.

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By Posted on Posted in media-general, Peace and War, Protests and Crackdowns, Social and Economic Justice Tagged with , , , ,

Last Wednesday, my local paper’s lead story was a profile of two long-time peace activists: Frances Crowe, age 94, and Arky Markham, 98. I’ve known them both for decades; you can’t be involved in peace and social justice issues in our area for long without encountering them. I saw both of them at the peace demonstration last Monday, in fact.

31 years ago, when I was actively freelancing for this same paper, I published an interview with a different pair of legendary local peace activists, and was thrilled when the paper ran it on the front page.

Of course, these four wonderful people are just the tiniest fraction of people doing good work for peace in our neighborhood and around the world.

Let’s tell our newspapers we want more stories like that on the front page :-).

Note: you may have to be a subscriber to view the link, but you should be able to at least see the headline and lead paragraph.

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By Posted on Posted in Corporate Social Responsibility, Eco-friendly, Energy & Sustainability, Environmenl, Frugality/Frugal Fun, Green Living/Green Lifestyles Tagged with , , , , ,

In light of Michelle Obama’s new initiative on drinking more water, a reporter wanted to know the best bottled waters.

I immediately wondered why the reporter saw bottled water as the only choice to drink more water, and this is what I wrote:

I do hope your article offers the non-bottled alternative of filtered tapwater. It is far superior–at least for those of us who live somewhere the water is drinkable–in environmental and social impact and cost.

Enviro

Water bottling not only wastes the oil used to make the plastic, as well as the energy to power the bottling plant, it also contaminates and renders unusable two to three times as much water as is in the bottle. And quite frankly, I don’t think we have that water to squander. Our grandchildren might forgive us for squandering the oil, but they won’t forgive us for leaving them without enough usable water.

Economic

I’ve seen estimates that people can save $1400 a year per person drinking tap instead of bottled.

Social Justice

In far too many locations, water (and soda) bottlers draw down an area’s water reserves with little or no compensation to the locals–who are often economically disadvantaged. Sometimes they are left withinadequate supplies for their own farming, etc.

And did you know that a number of prominent bottled water brands are nothing more than filtered tap anyway? Both Green American and Corporate Accountability International have long-running campaigns in favor of nonbottled water. You can find lots of information on their websites.

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By Posted on Posted in Abundance and Prosperity, Business-general, Energy & Sustainability, Green Business, Peace and War, Politics, Social and Economic Justice Tagged with , , , , ,

All through the Vietnam era, we used to hear that war was terrible in so many other ways, but good for the economy. It put people to work, it allowed companies facing hardship to find customers, etc. etc.

This was always a misleading argument, as war spending created far fewer jobs than many other categories.

It seems today’s market is much more aware of the potential economic devastation of war. Consider this bit of news:

With the possibility of military action against Syria easing, investors sent the markets soaring to a sharply higher close with the Dow leaping 127 points to 15,191. Nasdaq climbed 22 points to 3729.

Incidentally, money spent on energy efficiency and going green has a much higher rate of return for the economy. Green energy spending creates more jobs, consumer spending, and long-term consumer savings that frees up cash for more spending, while war drives us deeper into debt.

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By Posted on Posted in Activism, Peace and War, Politics, Protests and Crackdowns, Shel's Personal Life Tagged with , , , ,
No War in Syria Candlelight Vigil, Northampton MA 9-9-13
No War in Syria Candlelight Vigil, Northampton MA 9-9-13

Something magical happened at the peace demonstration in Northampton, Massachusetts tonight.

A young man crossed the street to read our signs, and then engaged in dialog with four of us. He told us that he was very ambivalent, because he didn’t want to be seen as supporting chemical weapons. I told him, “I don’t think you’ll find a single one of us [sweeping my hand to indicate the more than 200 demonstrators] in favor of chemical weapons. And it isn’t clear who it was that used the chemical weapons—but it is clear that war will not solve the problem, and will destabilize the region. It doesn’t have to be only two choices: war or no action. There are a lot of other options.”

Another demonstrator talked about the likelihood that Iran and Israel would be drawn into the conflict. And someone else noted, “200,000 people have died in this conflict. I don’t see that chemical weapons are so much worse than landmines as to be worth going to war.” To which the young man replied, “That’s a really good point. I hadn’t thought of it that way before.” No doubt reflecting on our questioner’s age, the fourth demonstrator talked about the likelihood that a new war could reinstate the draft.

I spoke again: “With the possible exception of the former Yugoslavia, I can’t think of a single war after World War II where war solved the problem, and I can think of many where it made it worse. I don’t understand how killing innocent people to protest the killing of innocent people makes any sense.”

At that point, the young man said he had to go meet his friend, but he thanked us for the dialogue and said we’d left him with a lot to think about.

To me, participating in this dialogue and watching a mind open in front of us (not necessarily change, but open) makes it all worthwhile. It is so rare to get immediate feedback that our actions make a difference—but tonight, I and three other people made a difference in thinking of one young man.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
—Margaret Mead

In 44 years of participating in political protest, I can count a dozen or so times where I could see instantly that my actions actually mattered. This was one of them. Another was the very first demonstration I ever went to, in 1969 when I was 12. That time, the person who was changed was me.

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By Posted on Posted in language, Media Ethics, Peace and War, Politics, propaganda Tagged with , , , , , , , , , , , ,

This year’s “Shame On You, That’s Propaganda, Not Journalism” award goes to AP reporter Julie Pace, the Associated Press for distributing it, and the dozens of newspapers and blogs that ran the story on President Barack Obama’s decision to consult Congress before going to war with Syria over chemical weapons.

Pace’s story, “Analysis: Obama’s credibility on line in reversal,” greeted me from Page 1 of my local newspaper this morning. Her message: Obama will be seen as weak if his line-in-the-sand on chemical weapons doesn’t lead him to military action.

Perhaps channelling the discredited Judith Miller of the New York Times, who helped drum up domestic support for the ill-advised, illegal, and tragic war in Iraq during the George W. Bush presidency, Pace writes, among other zingers,

President Barack Obama’s abrupt decision to instead ask Congress for permission left him with a high-risk gamble that could devastate his credibility if no action is ultimately taken in response to a deadly chemical weapons attack that crossed his own “red line.”

The stunning reversal also raises questions about the president’s decisiveness and could embolden leaders in Syria, Iran, North Korea and elsewhere, leaving them with the impression of a U.S. president unwilling to back up his words with actions.

If you ask ME…

  1. The President is constitutionally required to get Congress’s permission. Even G.W. Bush did so, though based on a tangled web of fabrications, untruths, and misleading statements.
  2. It is fairly clear that chemical weapons were used in Syria, and that is definitely not acceptable. However, there’s been quite a bit of speculation about who actually used them. Here, for example, a Congressman in Obama’s own party expresses skepticism about who used the weapons—and about their use to justify military action. And here, an AP story that speculates the rebels may have been the ones using chemical weapons, in order to draw other countries into the conflict.
  3. Pace makes an assumption that military force is the only acceptable response. That, frankly, is just plain crazy. Why not just send in a small, well-protected squad of international peacekeepers to arrest Assad, and try him? This is not so different from the way the US killed Bin Laden, after all.
  4. If the justification is to save innocent lives, please explain to me how the far greater bloodshed that inevitably occurs in war will accomplish anything other than the embitterment of the local populace against us and their recruitment by terror elements, as has happened in Iraq and Afghanistan—which, not coincidentally, undermined most of our credibility and our reservoir of good will in those parts of the world.
  5. War generally does not solve problems. Usually, it makes things much worse.
  6. In this case, war with Syria runs huge risks of involving Iraq, Lebanon, Israel, and Iran. Do we really want to create a regional holocaust and the potential for World War III?
  7. Diplomacy and example are much more powerful credibility builders than macho posturing.
  8. Speaking of example, the US is not in a position to throw stones here. The US has a long and ugly history of using unconscionable weapons that disproportionately affect civilians. Examples include the Dresden firebombing against German civilians and the use of atomic bombs against Japanese civilians during World War II, Napalm and Agent Orange in Vietnam (aren’t those chemical weapons?), and depleted uranium in Iraq.

Lastly, which part of Obama’s noncredibility do we want to focus on? Is it the red line in the sand about chemical weapons that Pace focuses on—or the deeper issue that even she mentions later in the article?

Obama could make good on the promises he made as a senator and presidential candidate, when he called for restraint and congressional consultation by White House’s seeking military force. And with the American public weary of war and many opposed to even modest military action against Syria, Obama could share with Congress the burden of launching an attack.

To me, he started losing credibility when he failed to make good on those promises of peace for which he was elected. He has proven himself a war hawk, a lover of the Bush-era NSA spy apparatus, an enabler of torture and false imprisonment at Guantanamo, a suppressor of dissent, and  unworthy of my trust. If he tries to be a Boy Scut about his promise of retaliation if chemical weapons are used, he breaks those earlier, more crucial promises yet again.

Barack Obama is still an improvement over Bush, but it’s getting harder and harder to tell the difference.

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By Posted on Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Frugality/Frugal Fun, Green Living/Green Lifestyles Tagged with , ,

Yesterday, I showed you  how local organic food makes a difference in my life, my wallet, and in the health of the planet. The day before, I shared the five-course locavore feast I made, where the only nonlocal main ingredient I used was rice. Today, we wrap up this series with 10 specific ways you can get more local and organic food into your life—even if you live in a big-city apartment: Grow Your Own:

  • Grow herbs and dwarf tomatoes on a sunny windowsill
  • Set up a vertical garden—if you have about three square feet of space, you can buy a plastic tower for hydroponic gardening, and it’s amazing how much food you can get from this
  • Get a plot at a local community garden (or organize your neighbors to convert a vacant lot from an eyesore into a bountiful community-building enterprise)
  • Grow potted or raised-bed food plants on your balcony, terrace, or fire escape (as long as you don’t block the exit pathways)—and investigate whether your roof is suitable for a garden
  • Find a friend in the neighborhood who has a yard, and who will let you garden there for a portion of the harvest
  • Make friends with a gardener who will give you some of the harvest in exchange for your labor

Buy From Farmers:

All this is possible even in the largest cities. Watch the movie, “No Impact Man” (or read the book) to see how one Manhattan family switched to 100% locavore eating. (Link goes to my blog about the movie.) Enjoy!

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By Posted on Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Environmenl, Frugality/Frugal Fun, Green Living/Green Lifestyles, People Helping People, Shel's Personal Life Tagged with , , , , ,

Yesterday, I wrote about how much fun I have cooking and eating local organic food—and how it’s not uncommon for 80 percent of our dinners to be grown within a few miles of our house.

Today, I want to talk about what local organic food means personally, and to the planet.

For me:

  • Food that’s fun to cook and delicious to eat
  • Super-fresh, and loaded with nutrition, vitamins, and minerals (instead of toxic chemicals)
  • Very frugal
  • Children who feel a direct connection to where their food comes from and how it grows—and who have carried their food awareness into their own lives in big cities, now that they’re grown
  • Community; we always see friends when we pick up our share at the CSA farm, and they have educational programs like herb walks or food preservation workshops, potlucks and concerts once in a while

As an example of the dollars and cents, consider the six-flat of tomato plants we bought. I think we paid $3—so 50 cents per plant. Let’s amortize the fixed costs of the garden across all the crops, and add another $3 to cover the tomatoes’ share. So we’re up to $6.

Fresh local organic tomatoes are usually around $3 per pound at the local farmers  markets—so we break even on the second pound. This is a slow year; we’re only getting about a dozen tomatoes a week, perhaps four pounds. Some years we get more like 40 pounds a week. But even with this year’s limited crop, that means we’re pulling in $120 worth over a ten-week harvest season, and in a good year, that number is more like $1200. And that’s just one crop; we’re also growing broccoli, green beans, kidney beans, eggplant, kale, onions, basil, rosemary, cucumbers, zucchini, raspberries, blackberries, blueberries, and peas (earlier in the year). The whole garden costs us less than $100 for the year.

We split the $600 CSA membership with another family, and we collect our share for about 23 weeks, typically getting 10-20 pounds of organic produce per week—or roughly 345 pounds for the year. If the stores averaged even $4 per pound (they’re often higher for organic), that means our $300 has turned into $1380—not bad!

Saving so much money on our local organic produce lets us justify the expense of the locally produced food craft items at the farmers markets; the cheeses and eggs are quite a bit more expensive than the industrial versions in supermarkets. But it’s worth it, because they taste so much better, feel so much better in our bodies, and help our local organic farmers stay in farming. And with those foods, a little goes a long way; $10 or $20 a week gives us all we need.

The Planet:

Now, let’s look at what my food lifestyle means to the economy and ecology of my town, and the whole country:

  • Very low carbon footprint. Instead of being shipped across the country, our food is hand-carried about 100 feet from our garden to our kitchen, or brought three miles (five kilometers) from the CSA farm either by car or bicycle. Instead of requiring huge inputs of petrochemicals and petrolabor, we work our garden by hand, except for the initial rototilling. And as vegetarians, our carbon footprint is much lower than if we ate meat (it would be lower still if we went vegan).
  • Chemical-free. No health effects from pesticides and herbicides—to me and those who share my table, or to the farmers who grow it. AND no harmful effects to the soil and the water.
  • Good for the local economy. Our farm membership fee and the dollars we spend on local dairy products, bread, and fruit stay in the community, instead of being siphoned off by a dozen middlemen and into the coffers of far-away corporations.
  • Good for farmland. Every farmer that sells food to us is a farmer who is keeping the land in agriculture instead of selling that land off for development—and every successful local organic farm is a living lesson to other farmers that they don’t need to douse the earth (and their customers’ bodies) with poisons.

Pretty cool!

Now it’s Your Turn:

Please leave a comment about how you’ve incorporated (or will start incorporating) local artisan foods into your lifestyle. How are local organic foods making a difference to you?

Still need ideas? Tomorrow’s blog will provide concrete steps you can take to green your food, even if you live in a city. I do have to warn you though: once you’ve tasted REAL food, you won’t ever be satisfied by the poor imitations that dominate the industrial food system.

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By Posted on Posted in Abundance and Prosperity, Eco-friendly, Energy & Sustainability, Environmenl, Frugality/Frugal Fun, Green Living/Green Lifestyles, Shel's Personal Life, Uncategorized Tagged with , , , , , ,

Are you a locavore?

From June through October, the vast majority of or dinners are 60 percent or more sourced locally—and the majority of that, hyperlocally: either our own garden, or the Next Barn Over CSA farm 3 miles up the road, or the artisan cheeses and breads we buy from area farmers markets. (In a CSA farm, you pay a membership fee and then collect the harvest all season)

Last night’s dinner, about 80 percent locavore, was typical: Of the five different dishes I prepared, four used only local main ingredients (plus very small quantities of non-local flavorings, such as olive oil, salt, and balsamic vinegar):

  1. Cucumber-tomato-basil soup. All three main ingredients from our garden, plus a touch of hot pepper from the CSA .
  2. Grilled shitake mushrooms, grown by a friend of ours one town over, and seasoned with herbs from the CSA farm.
  3. Our own green beans and onions in a nonspicy peanut sauce (locally made one-ingredient natural peanut butter thinned with boiling water—yes, I know, the peanuts, were grown elsewhere, but I ground them myself a couple of days ago, using the store’s machine).
  4. Organic brown rice (the one nonlocal main ingredient) with our own tomatoes, our own oregano and lavender, the farm’s thyme, and local Greek yogurt.
  5. Salad with our own cucumbers, the farm’s salad greens and red bell pepper, and a local artisan goat cheese, garnished with non-local walnuts.

I was in a Mediterranean mood, so I used a lot of oregano, thyme, Greek yogurt, and salt. Some meals are more Indian,  Chinese, Italian, or Mexican themed, some are a mix—and some have no theme at all.

Eating like this has been remarkably easy, frugal, and infinitely rewarding—I’ll talk more about that tomorrow.

This time of year, our menu planning revolves around what’s in the crisper. I cooked what I cooked because we had two big bags of green beans in the fridge,and one of them was harvested three or four days ago and was not going to last too much longer, by our standards. I’d originally thought I’d make a mixed-veggie dish with our garden broccoli, zucchini, and eggplant—but when I saw the large number of beans that had to be used, I shifted the plan. The rice was left over from Dina’s cooking Thursday night, and we’re still inundated with cucumbers, so I built both the soup and salad around them (all-told, I used eight cukes and four tomatoes plus another seven or so for a batch of frozen sauce I made this morning).

Last night’s feast was a typical meal in the Horowitz/Friedman household. It’s how we eat in the summer and fall. In the winter, we often still manage to eat 30 to 50 percent locavore, drawing heavily on what we’ve frozen and dried during the harvest.

It’s still August, and our freezer is already crammed with corn, kale, green beans, three kinds of our own berries, tomato sauce, garlic scapes, basil pesto, and I forget what all else, and our pantry is lined with jars of dried zucchini and tomatoes—all of it local and organic, and processed while still very fresh.

Growing up in New York City apartment buildings in the 1960s and 70s, “locavore” was an unknown concept. The “fresh” vegetables  we ate were trucked from California and had been sitting for weeks and most of our my friends ate their veggies out of cans. So the way I eat is a radical departure from the way I ate as a child. I knew ONE family with a garden: friends of my mother who lived in suburban Westchester County.

Tomorrow, please check back—we’ll look at the impact of eating locally and organic—how being a locavore is good for you, your wallet, and the planet.

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By Posted on Posted in Energy & Sustainability, Politics Tagged with , , , ,

Entergy’s Vermont Yankee nuclear power plant has been operating illegally since March 2012 and unsafely since its opening in 1972. It is the same design as the plants that failed at Fukushima.

Although continued operation past the original license expiration date has been illegal under the plant’s agreement with the state of Vermont, the federal government has allowed the plant to keep operating, and even renewed the license for another 20 years.

The economics have been questionable for much of that time, and today, Entergy announced that it will close the plant no later than the end of 2014. (That link is the coverage by the Wall Street Journal.)

Now, if we can just baby it along without a major accident until then…

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