Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Ethics: General, media-general, Social and Economic Justice

In a very long piece (7823 words) in the New York Times Magazine this week, Steven Pinker makes the case that Bill Gates might be more moral than Mother Teresa–because he’s using his fortune to deal with problems like malaria in developing countries.

Well, I’m not sure I’m ready to agree. But it certainly is nice to see moral issues getting lead-story placement in the Times Magazine.

It’s also fascinating to see how the author, a Harvard professor, manages to explore moral questions in some depth, and yet manages at the same time to keep his own viewpoints remarkably hidden. We don’t know if he’s liberal or conservative, and we don’t even know if he thinks Gates or Teresa would win the morality contest.

Another of his examples is how the difference between Islamic Sudan and the secular West had near-disastrous consequences for a well-meaning schoolteacher.

And because we don’t know his position, it’s easier to accept his premise that morality can create a common ground between Left and Right, or between people of widely disparate cultures.

An example of the former:

But in any conflict in which a meeting of the minds is not completely hopeless, a recognition that the other guy is acting from moral rather than venal reasons can be a first patch of common ground. One side can acknowledge the other’s concern for community or stability or fairness or dignity, even while arguing that some other value should trump it in that instance. With affirmative action, for example, the opponents can be seen as arguing from a sense of fairness, not racism, and the defenders can be seen as acting from a concern with community, not bureaucratic power. Liberals can ratify conservatives’ concern with families while noting that gay marriage is perfectly consistent with that concern.

This insight, about 90% through the article, is simply brilliant. I’ve seen it in action many times, but never so clearly expressed, except perhaps by legendary community organizer Saul Alinsky. It’s a principle that every agent of social change should internalize.

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By Posted on Posted in Business Ethics, Energy & Sustainability

Thoughtful article by Mallen Baker in the UK publication Ethical Corporation, discussing a number of specific companies who’ve been called on the carpet for greenwashing: claiming to be more ecological than they really are.

As one among many examples:

Shell, which said “we use our waste CO2 to grow flowers”, was in breach of the advertising code because the wording could be seen to imply that all the company’s waste CO2 was so used, not just 0.33 per cent of it.

The result of this corporate misfeasance is not surprising. As Baker notes,

According to a recent survey, 80 per cent of Britons now think that companies simply pretend to be ethical in order to sell more products. Widespread cynicism over all the claims has set in, and is hardening with every ill-judged poster or TV ad. Nobody can see an ad with flower petals floating from the exhaust of a motor car and be anything other than cynical.

Oil companies are often making green claims, which I’ve learned to treat with skepticism. Yet I admit to being fooled occasionally. I once profiled BP as the socially responsible company of the month in my Positive Power of Principled Profit newsletter on the basis of its stated policies and actions on environmental responsibility. Later, I found out that BP still has quite its share of environmental problems, even disasters.

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By Posted on Posted in Ethics in Government, Media Ethics

Seems to be a day for absurdist stories. First the FBI phone tapping gets shut off for nonpayment, and now this: some print journalists in Colorado want to keep “political activists posing as journalists” out of the legislature. and they’ve actually gotten a really dumb policy enacted.

Translation, as I see it: keep the bloggers and other riff-raff in the indy media out. Just as Kucinich and Paul were kept out of the New Hampshire debates, becuse neither of them follow the party line.

Let’s hope this gets reversed quickly, before it makes a lot of people look stupid.

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By Posted on Posted in Ethics in Government, Politics

Big Brother is Big Broke? One more bit of incompetence from the bizarre GWB administration:

The FBI lost a whole bunch of its wiretaps for failing to pay its enormous phone bill, USA Today reports.

Of course, since a lot of government wiretaps didn’t bother with such niceties as FISA warrants, this might turn out to be a good thing.

But don’t you feel so much safer?

Needless to say, some bloggers have been having some fun with this:

Fast Silicon:

Because incidents like this make it all too clear that “Big Brother” rides the short bus and frequently forgets to take his meds.

This same blogger referred to the FBI being “outed as morons.”

Then there’s this delicious satirical piece by James Dickerman on Huffington Post:

When the ACLU complained initially to the phone companies, talking about some constitutional hooey, the phone companies said that they were just trying to do their patriotic duty to help the FBI find terrorists between phone conversations about The Office. It made a lot of sense. Now though, the ACLU is saying, “Hey hey, phone companies. If you’re really so patriotic, why are you shutting down the wiretaps?” It’s a ridiculous idea that completely contradicts what the phone company is up to. Can’t the ACLU see that if the phone company had to shut down the wiretaps in order to protect our way of life?

If you want more, here’s the whole Google listing for fbi phone bill.

Oh, and wait till you see the FBI’s official excuse–one of the best examples of how not to write a press release I’ve ever seen:

The FBI is confident that the Department of Justice effort to create a Unified Financial Management System for all DOJ agencies will greatly strengthen oversight and controls over financial programs, including confidential case funds and the related costs associated with telecommunications services. While there is widespread agreement that the current financial management system, first introduced in the 1980’s, is inadequate, the FBI will not tolerate financial mismanagement, or worse, and is addressing the issues identified in the audit. Every effort is being made to either implement the recommendations or otherwise put in place corrective actions to ensure appropriate oversight.

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By Posted on Posted in Politics

This exchange between Mitt Romney and John McCain, and the follow-up dialogue with George Stephanopoulosshows everything that’s wrong with the bland, I-didn’t-mean-what-I-said-and-in-fact-I-never-said-it, duck-the-real-issues treacle that U.S. presidential politics has become.

Could you ever imagine Hugo Chavez spouting that sort of junk?

I’m no fan of McCain, but Romney should be ashamed of himself–except that he has made it abundantly clear to me for years that he has no shame. He specializes in the flip-flop.

And a lot of the other candidates imitate this crap. We, the American people, ought to flat-out reject it. We should demand that our candidates say what they mean, mean what they say, and be held accountable when they screw up or retreat into this sort of meaningless blather.

Columnist Chris Kelly analyzed it like this:

And then remembers that it’s probably on videotape somewhere. So he clarifies:

I would never stoop to accusing you of doing the horrible things everyone knows you do. I’d just insinuate it.

But it’s even more remarkable than that. Mitt Romney has the power to reverse-insinuate. Sometimes when he directly says something, it turns out he’s really just hinting.

He can unsay things by saying them. Don’t ask me how that’s possible. It resists interpretation, like abstract expressionism.

BTW, I’m using “treacle” as Lewis Carroll used it–to describe a bland, unappetizing mishmash–think of it as Muzak(TM) without music. I actually do like molasses.

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By Posted on Posted in Business Ethics, Energy & Sustainability, media-general

Is it outright deliberate deception, bad science, or merely urban legend run amok?

The widely cited study that claims the manufacturing and transport of Prius batteries has worse environmental impact than building and driving a Hummer has serious flaws:

  • It bases assumptions on the Hummer being driven for 379,000 miles, while the Prius gets retired after just 109,000 miles (and having owned many Toyotas, I can tell you that most of them are just hitting their stride at 100K); this alone is enough to completely invalidate the study
  • The issues about nickel mining are taken out of context and based on 30-years-obsolete data
  • In general, life-cycle issues related to cars skew 85% toward use over the vehicle’s lifetime, and only 15% to manufacturing and distribution–so even if the Prius energy consumption has a higher front-load than typical, it’s not likely to be enough to overwhelm the energy savings during the car’s useful life
  • Oh yes, and no independent researchers reviewed the data

    • Two good articles with real data: This very readable one from the Sierra Club, and this more technical one from Pacific Institute (it’s a PDF).

    I would be very curious about what economic interests were behind the original claim–which got picked up by George Will, among many others.

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    By Posted on Posted in Politics

    Obama has a commanding lead. He is a remarkable orator, a very charismatic figure. His record is not quite as progressive as his rhetoric, but if he (or Edwards) is the nominee, I would vote Democrat in November. If it’s Clinton, with her hawkish politics and defense of extremely antilibertarian legislation such as the Patriot Act, I’ll vote for Cynthia McKinney on the Green ticket.

    Edwards’s second-place showing is remarkable given the way he was outspent.

    The marginal voices are being squished out. Neither Kucinich nor Mike Gravel got any showing at all, and Richardson, Biden and Dodd together couldn’t muster 3 percent. Ahead of time, Kucinich threw his support to Obama in the caucuses, and Nader to Edwards. Following the results, Dod and Biden dropped out.

    Speaking of outspent, the very scary Mike Huckabee ran away with the GOP side, 34% to Romney’s 25, and Romney outspent him 3:1. And Ron Paul got 3 times as many delegates as Giuliani.

    Much as I love the idea that you don’t have to spend your way to the nomination, I am extremely troubled by Huckabee’s beliefs. I don’t trust him to be the president of all of us.

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    By Posted on Posted in Blogroll, media-general, People Helping People, Web 2.0/Social Media

    This is cool: a new social networking venture that has journalists–both mainstream and New Media (e.g., bloggers) judging the relevance of stories and filtering them to the world at large. Sort of like Digg but covering a much broader sphere, since absolutely every field has its own journalists.

    The venture, called Publish 2, is fronted by Scott Karp of the very nicely done Publishing 2.0 blog.

    I was not familiar with Scott, with Publishing 2.0, or with Publish2 (which was announced back in
    August)–but in true “social proof” fashion–this is why search engines are less important than they used to be–I followed a link from Joan Stewart’s excellent Publicity Hound, which I’ve been reading since she interviewed me many years ago, to a long article by Howard Owens on bringing non-wired journalists up to speed, and he had a link to Publish2.

    Wow, no wonder I’m falling behind on my work! The Web is just too darned seductive for an info-junkie like me. 🙂 I’ve got a client project to get done today–but first, off to request an account at Publish2.

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    By Posted on Posted in Abundance and Prosperity, Marketing Techniques and Philosophies, Web 2.0/Social Media

    Whether we use Facebook and other Web 2.0 sites, email discussion groups, blogs, or even Usenet newsgroups, one of the key advantages for solopreneurs/very small companies is our ability to use social networking much more effectively than big corporations. This has been true all the way back to BBS systems in the 1980s.

    We can be nimble, we don’t need committees to approve our posts, and we can be authentic. And this is one medium where dollars don’t mean as much as quality.

    As someone who provides marketing consulting and copywriting to microbusinesses (many of them home-based businesses), I have been urging my clients (and the readers of my books) to pick a social medium that works for them, and work the niche since at least 1993.

    E-mail discussion lists in particular have been very powerful in growing my own business from a local to an international clientele. They have allowed me to brand myself very powerfully in front of a carefully target group of prospects, and I get many clients as a result of a consistently helpful and well-informed posture.

    What’s your experience?

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    By Posted on Posted in Marketing Trends/News, media-general

    Talk about a clueless company! First its PR department issues wrong information. Then when journalists pick up the story and cast the company in a negative light, they demand retractions saying the story was based on erroneous information–but not bothering to mention that the wrong stuff was supplied by them in the first place.Read more »

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