Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in General Commentary, Marketing Trends/News

Scott Karp’s Publishing 2.0 blog has a very interesting analysis of the proposed Microsoft/Yahoo merger:

The main problem with Microsoft and Yahoo, looking forward, is that they are not web-native companies — they rely on centralized control models, rather than distributed network models — thus they are not aligned with the grain of the web, which is a fundamentally a distributed network.

Microsoft and Yahoo rely on software lock-ins (Windows, Office, IM clients, web mail) to maintain their user bases — but without distributing any of that value to the network or harnessing the value that the network would give back if they did. As such, they do not benefit from network effects, which is precisely what powers Google — and why Google will likely still beat a combined Microsoft/Yahoo.

Jeff Jarvis, in Buzz Machine, also sees a similarity of operational strategies in these two giants:

Yahoo, I’ve long argued, is the last old media company, for it operates on the old-media model: It owns or controls content, markets to bring audience in, then bombards us with ads until we leave. Contrast that with Google, which comes to us with its ads and content and tools, all of which I can distribute on my blog. Yahoo, like media before it, is centralized. Google is distributed.

Maybe I’m thick, but I don’t really see the similarity. I see Yahoo as in many ways much more like Google than like Microsoft–and in many ways, as the precursor to all these Web 2.0 social networks springing up:

  • Yahoo spread virally because it created a much better search experience–as Google did later to overcome it
  • Yahoo has tried over and over again to broaden its offerings and provide one-stop shopping for free, a model which Google emulated
  • Yahoo’s corporate culture is much more Silicon Valley-loosey goosey, while MS is much more of an old-line massive and rigidly structured corporation–more like its original partner IBM (read yahoo exec Tim Sanders’ book, Love is the Killer App, which I reviewed here–scroll down–for a look into Yahoo’s culture)

    I would in fact argue that at least some Yahoo tools offer exactly the same kind of distributed power that Google does. For instance, Yahoo acquired, years ago, the first e-mail discussion group tools that really allowed anyone to set up and run a discussion list or newsletter (egroups, which had recently bought onelist) and rolled them into its own Yahoogroups–one of the few instances in which I find a Yahoo tool superior to Google’s version. How many hundreds of thousands of people are operating–for free–this very powerful and completely decentralized information creation and distribution method that once required a programmer and a pile of money?

    In fact, other than placing ads, I can’t think of anything that Yahoo charges for–whereas MS’s whole model is based on expensive software and forced upgrades.

    One thing all three companies, Microsoft, Yahoo, AND Google, have in common is their desire to aggregate massive amounts of information about their users–which makes me, personally, very nervous.

    Overall, I agree that Google will be the victor–but not for the reasons Karp and Jarvis posit. Google will win because it just provides a much better user experience. Which would you rather search with: Google’s clean, pleasant interface, instant results, and much better ability to return the right pages on the first results page, or Yahoo’s visual bombardment, slower and less accurate results? Most people have chosen Google.

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    By Posted on Posted in Politics

    Well, I never thought I’d see ultra-right and often-bizarre commentator Ann Coulter endorse Hillary Clinton. But Coulter said that if McCain is the GOP nominee, not only would she vote for Hillary, she’d actually go out and campaign for her!

    Apparently the very conservative McCain is not conservative enough for the woman who called John Edwards a faggot–and she sees Clinton as more likely to continue the war, the repressive policies, etc. McCain is no liberal, and he was the one who sang “bomb, bomb, bomb, bomb, bomb Iran”. But Coulter may be right I have no confidence that Hillary will end the war, and that’s a lot of why I’m voting for Obama Tuesday.

    Wonder what Hillary thinks of Coulter’s ‘endorsement.”

    Meanwhile, George Lakoff has a very perceptive column on the real differences between Hillary and Obama–not about issues, on which they’re largely in agreement, but about personality and style. This goes a long way to explain why Hillary, cut off from emotional rapport and drowning in her policy-wonk bathtub, is such a divisive figure–and why Obama has been a much better coalition-builder. Strongly recommended.

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    By Posted on Posted in Media Ethics, Politics

    Warning: I’m about to share a link to something filthy, vile, and disgusting. We all knew that if Obama turned into a serious candidate, as he most certainly has, that the racists would get down and dirty. I already heard William Bennett on the radio talking repeatedly about “Barack Hussein Obama”–and yes, the emphasis was in the original.

    But Alec Baldwin shared a clipping on Huffington Post from his small-town Long Island (NOT Mississippi) newspaper that is incredibly audacious in its hatred–thank you, Alex, for pointing out the barbarism we’re up against. It was written by the publisher of the paper, so don’t expect any firings. But a nice boycott might be in order. And wouldn’t it be nice if the publisher saw fit to enroll in a course on civil rights, ethics, or both?

    I personally find nothing funny in this “satire.”

    For whatever it’s worth, I had planned to endorse Obama in this space anyway, now that Kucinich is out of the race. I hereby endorse him–not because of this racist screed, but because I’d already made the decision (and actually last night authorized my name on a signature ad in our local paper). And I hope when people start to confront the racism of their own neighbors, that he will receive many, many more endorsements.

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    By Posted on Posted in Ethics in Government, Politics

    I don’t dip into Alternet as often as I should. But I did today, and I found the juxtaposition of two stories very interesting:

    1. The FBI agent in charge of interrogating Saddam Hussein for seven months says that not only was there no link between Saddam and Al Qaida, but Saddam saw Bin Laden as a dangerous and destablizing force.

    2. Months after the scandal first broke (or is it years), government honchos are still interfering with scientists who try to speak out on climate change.

    These two stories share a pattern: a White House administration that sees truth as an inconvenient obstacle, but one it can easily climb over. See my post earlier today about the 935 documented lies on just one issue, in just two years.

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    By Posted on Posted in Ethics in Government, Peace and War, Politics

    While I was still feeling nauseous after the smug hypocrisy and misleading statements that filled last night’s State of the Union address, I followed a link to a study released this week by the well-respected Center for Public Integrity.

    That study documents 935 false statements by the Bush administration just about Iraq, counting only the two years beginning 9/11/01. 259 of these lies were straight from the lips of George W. Bush. That means Bush lied about Iraq (either about WMDs or the imaginary Al Qaida connection) once every 2.8 days–and his administration lied more than once a day.

    Correct me if I’m wrong, but wasn’t the last president impeached for telling one single lie, about a personal matter that affected only his immediate family and a few others. Yes, that was wrong. But how much worse is it to tell almost a thousand lies on just this one topic (who knows how many others?), and have on your conscience some 4000 dead Americans, hundreds of thousands of dead Iraqis, that country in ruins and our own a rogue state that can’t meet its own people’s basic needs, and our reputation as a great nation in tatters.

    Madame Speaker Nancy Pelosi, what will it take to convince you that the time is long past to put impeachment back on the table?

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    By Posted on Posted in Ethics-International, Peace and War, People Helping People, Shel's Personal Life, Social and Economic Justice

    Throughout history, far more lasting, positive social change has been accomplished through

    nonviolent (though often massive) organizing than through coups, violence, military dictatorships of the left or the right.

    Need examples? Just in my own lifetime, there are many. A few to tickle your memory:

  • The US Civil Rights movement
  • Abolition of apartheid in South Africa
  • The Solidarity movement and the dismantling of the entire Soviet empire
  • Getting the US out of Vietnam

    The skills involved in this kind of organizing are not necessarily intuitive, and if you only look at traditional history sources, they aren’t well documented. However, plenty of people’s history exists, and numerous courageous individuals have spent their lives studying these skills, and building them in others.

    I didn’t know Gandhi, Martin Luther King, Jr., Nelson Mandela, or Dorothy Day–but I have been fortunate to know personally some of the leaders of this movement. The late Dave Dellinger was a personal friend for a few years. And I knew George Lakey and Stephen Zunes when I lived in a nonviolent study and action community in Philadelphia. Stephen and I even collaborated as the principal authors of a paper on future directions for the peace movement.

    I bring this up not to name-drop but to be able to speak from personal experience that these are people of very high integrity.

    So I was a bit shocked to get an e-mail from Stephen calling attention to criticism he and Gene Sharp (author of the definitive analysis of nonviolent social change, The Politics of Nonviolent Action), and others. Apparently, they are being targeted by certain elements of the left who sees them as tools of imperialism–including Hugo chavez of Venezuela.

    Stephen has posted a long rebuttal to this absurd claim on the Foreign Policy in Focus website.

    Stephen points out that the consulting he and other nonviolent activists do focuses on helping democratic opposition to totalitarian groups favored by US government interests, and not on destabilizing governments the US doesn’t like. In fact,

    …The only visit to Venezuela that has taken place on behalf of any of these non-profit groups engaged in educational efforts on strategic nonviolence was in early 2006 when I – along with David Hartsough, the radical pacifist director of Peaceworkers – led a series of workshops at the World Social Forum in Caracas. There we lectured and led discussions on the power of nonviolent resistance as well as offered a series of screenings of a film ICNC helped develop on the pro-democracy movement in Chile against the former U.S.-backed dictator Augusto Pinochet. The only reference to Venezuela during those workshops was how massive nonviolent action could be used to resist a possible coup against Chavez, not foment one. In fact, Hartsough and I met with some Venezuelan officials regarding proposals that the government train the population in various methods of nonviolent civil defense to resist any possible future attempts to overthrow Chavez.

    • I very much like Stephen’s analogy of nonviolence training and the appropriate technology/green development movement:

    Just as sustainable agricultural technologies and methods are more effective in meeting human needs and preserving the planet than the conventional development strategies promoted by Western governments, nonviolent action has been shown to be more effective in advancing democratic change than threats of foreign military intervention, backing coup plotters, imposing punitive sanctions, supporting armed rebel groups, and other methods traditionally instigated by the United States and its allies. And just as the application of appropriate technologies can also be a means of countering the damage caused by unsustainable neo-liberal economic models pushed by Western governments and international financial institutions, the use of massive nonviolent action can counter some of the damage resulting from the arms trade, military intervention, and other harmful manifestations of Western militarism.

    Apparently, there will be some kind of action campaign in support of Gene Sharp and others. I Not in the article but in the letter, Zunes writes,

    I’ve recently posted an article which critically examines these claims that popular indigenous pro-democracy struggles and Western nonviolent activists who support them are somehow collaborators with U.S. imperialism… Among the things I address is the irony that so many on the authoritarian left ˆ after years of romanticizing armed struggle as the only way to defeat dictatorships, disparaging the potential of nonviolent action to overthrow repressive governments, and dismissing the notion of a nonviolent revolution — are now expressing their alarm at how successful popular nonviolent insurrections can be, even to the point of naively thinking that they are so easy to pull off that it could somehow be organized from foreign capitals. (One would think that Marxists would recognize that revolutions grow out of objective social conditions…)

    Anyway, I will shortly be sending all of you an open letter in support of Gene Sharp and other folks who do this kind of work I hope you will consider signing on to.

    When I get the link, I’ll post it here.

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    By Posted on Posted in Ethics in Government, Media Ethics, Peace and War, Politics

    Facing a tough race for his own seat in Congress, Dennis Kucinich is ending his presidential campaign.

    This is very unfortunate. I heard Kucinich speak during the 2004 campaign, happily voted for him in the primary, and was appalled to see the way mainstream media refused to acknowledge his candidacy.

    In fact, Kucinich and the similarly ignored Ron Paul are the only ones to raise any truly visionary ideas in this campaign (unless you count Huckabee’s idea to rewrite the Constitution as a Christian fundamentalist document–ugh!). Kucinich’s platform included single-payer health care, a dramatic shift toward renewable energy, and many other things we progressives have advocated for years–and which the mainstream media cloaks in invisibility, so candidates with something fresh to bring to the table get no coverage, and people have to hear about them through their own personal networks and brave media outlets like Democracy Now.

    I question the ethics of a media empire that decides which candidates we should listen to, sanitizes those remaining, and ducks out on intelligent coverage of real issues. The whole system is deeply broken.

    To me, Kucinich was the first person since George McGovern and Shirley Chisolm that I could vote for with a smile and a light heart, as someone who actually represents my views, and I wasn’t old enough to vote for McGovern.

    He and Ron Paul have been the only ones willing to speak truth to power. Gravel has good politics but he’s been reaaaaly quiet!

    The country is poorer for him being forced out.

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    By Posted on Posted in Arts & Entertainment, General Commentary, Publishing, Shel's Personal Life

    Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.

    I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.

    This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:

  • Giving, by Bill Clinton
  • Gary Hirshberg, founding CEO of Stonyfield Yogurt, writing about socially/environmentally conscious companies
  • The Zookeeper’s Wife, a novelized account of a true family that risked their own lives to hide dozens of Jews in the zoo during the Nazi era
  • About five of Jeffrey Gitomer’s entertaining and acerbic sales books
  • A Thousand Splendid Suns, sequel to Kite Runner
  • Meatball Sundae–the latest unconventional marketing rant from mega-guru Seth Godin

    • It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.

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    By Posted on Posted in General Commentary, Peace and War, Shel's Personal Life

    When Richard Nixon’s secret list of “enemies” (very broadly defined) became public knowledge, I was much too young and unimportant to be included–and I confess I was a bit jealous of some of my older friends who made the list. And a few years later when I lived with a paid staffer for a leftist peace magazine, we were pretty sure our phone was tapped.

    But I discovered today that I have made it onto at least one more recent enemies list, put out by a Jewish right-wing hate site. 7000 of us, in fact, described by these modern-day McCarthyists as self-hating Jews. The language they use is racist, homophobic, and “my way or the highway.” The list includes celebrities like Woody Allen, most of the famous progressive rabbis I’m aware of, and even the very pro-Israel pundit Christopher Hitchens. My wife, who’s written an award-winning book whose protagonist is a Jewish teen who flees the ghetto of World War II to go live in a forest camp with partisans, makes the list by being married to me.

    I’m rather amazed. I get a whole paragraph about me, while my friend Stephen Zunes, who has published probably hundreds of articles opposing Israel, gets only his name. Stephen and I collaborated back in 1981 on a white paper outlining strategies for the US peace movement. It was never published, but I’m very glad to have gotten a chance to work with him.

    My crime? Saying publicly that I don’t necessarily think the “security fence” Israel is building is such a good idea. Just for the record, this is accurate. I’ve also said that I don’t think much of the similar fence the US is trying to erect to close off Mexico.

    If they’d dug a bit deeper, they might have found out that I spent much of my 20s writing and organizing around Middle East peace issues and have published articles about the Israeli peace movement, and that one of my websites contains several pro-peace articles.

    Fortunately, these people don’t run the wonderfully pluralistic societies of either Israel or the U.S. I shudder to think of what they’d do if they were in power.

    I thought about linking to their site, but I decided that I would not be benefiting the causes I support by giving them an undeserved link from a well-ranked site. Nor do I want Google’s computers to think that I endorse them in any way.

    Speaking of endorsements and link love–I was amused to see that my wife’s mention was linked to the Amazon page for one of my books (I presume it’s an affiliate link)–so these people are not above making a few shekels off the people they despise, although the book they chose to link to is actually out of print.

    I guess I’ll have to start blogging more on Middle East peace issues, in order to properly earn my place on the list (wink)

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    By Posted on Posted in Ethics: General, media-general, Social and Economic Justice

    In a very long piece (7823 words) in the New York Times Magazine this week, Steven Pinker makes the case that Bill Gates might be more moral than Mother Teresa–because he’s using his fortune to deal with problems like malaria in developing countries.

    Well, I’m not sure I’m ready to agree. But it certainly is nice to see moral issues getting lead-story placement in the Times Magazine.

    It’s also fascinating to see how the author, a Harvard professor, manages to explore moral questions in some depth, and yet manages at the same time to keep his own viewpoints remarkably hidden. We don’t know if he’s liberal or conservative, and we don’t even know if he thinks Gates or Teresa would win the morality contest.

    Another of his examples is how the difference between Islamic Sudan and the secular West had near-disastrous consequences for a well-meaning schoolteacher.

    And because we don’t know his position, it’s easier to accept his premise that morality can create a common ground between Left and Right, or between people of widely disparate cultures.

    An example of the former:

    But in any conflict in which a meeting of the minds is not completely hopeless, a recognition that the other guy is acting from moral rather than venal reasons can be a first patch of common ground. One side can acknowledge the other’s concern for community or stability or fairness or dignity, even while arguing that some other value should trump it in that instance. With affirmative action, for example, the opponents can be seen as arguing from a sense of fairness, not racism, and the defenders can be seen as acting from a concern with community, not bureaucratic power. Liberals can ratify conservatives’ concern with families while noting that gay marriage is perfectly consistent with that concern.

    This insight, about 90% through the article, is simply brilliant. I’ve seen it in action many times, but never so clearly expressed, except perhaps by legendary community organizer Saul Alinsky. It’s a principle that every agent of social change should internalize.

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