Speaking of peace…this may be the first time anyone has cited both Howard Zinn and Mark Joyner on the same day. Mark is one of my favorite people. He’s extremely smart, a marketing legend, and that relatively rare bread, a marketer with a social conscience–even more rare for coming out of the military with his ideals intact. He’s an American but he lives in New Zealand. Here’s his well-thought-out plan for peace in Gaza. Methinks it could apply just as easily to Iraq or many other trouble spots.

I’ve been involved with Middle East peace stuff for years and I could find nothing to disagree with. Bravo, Mark! Now we just have to get the leaders of the world to read your blog.

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By Howard Zinn, with opening commentary by Shel Horowitz
Democracy Now ran a long speech by the legendary Howard Zinn, author of A People’s History of the United States (a book that is absolute must reading for any serious student of history, of the power of social change, of people’s movements, and yes, of how to get to the kind of future we all want).

I strongly advise: go to the DN website and listen, watch, or read this speech. And then go read his book. If you’ve read it already, it’s probably time to read it again. If you’ve never read it, prepare to have your eyes opened wide.

Here are a couple of fragments of the speech. Two of which I bolded. the first is maybe the best advice Obama could receive–and the second is advice for we, the people. For us.
-SH

So, the other factor that stands in the way of a real bold economic and social program is the war. The war, the thing that has, you know, a $600 billion military budget. Now, how can you call for the government to take over the healthcare system? How can you call for the government to give jobs to millions of people? How can you do all that? How can you offer free education, free higher education, which is what we should have really? We should have free higher education. Or how can you—you know. No, you know, how can you double teachers’ salaries? How can you do all these things, which will do away with poverty in the United States? It all costs money.

And so, where’s that money going to come from? Well, it can come from two sources. One is the tax structure…the top one percent of—the richest one percent of the country has gained several trillions of dollars in the last twenty, thirty years as a result of the tax system, which has favored them. And, you know, you have a tax system where 200 of the richest corporations pay no taxes. You know that? You can’t do that. You don’t have their accountants. You don’t have their legal teams, and so on and so forth. You don’t have their loopholes.

The war, $600 billion, we need that. We need that money…that money is needed to take care of little kids in pre-school, and there’s no money for pre-school. No, we need a radical change in the tax structure, which will immediately free huge amounts of money to do the things that need to be done, and then we have to get the money from the military budget. Well, how do you get money from the military budget? Don’t we need $600 billion for a military budget? Don’t we have to fight two wars? No. We don’t have to fight any wars. You know.

And this is where Obama and the Democratic Party have been hesitant, you know, to talk about. But we’re not hesitant to talk about it. The citizens should not be hesitant to talk about it. If the citizens are hesitant to talk about it, they would just reinforce the Democratic leadership and Obama in their hesitations. No, we have to speak what we believe is the truth. I think the truth is we should not be at war. We should not be at war at all. I mean, these wars are absurd. They’re horrible also. They’re horrible, and they’re absurd. You know, from a human, human point of view, they’re horrible. You know, the deaths and the mangled limbs and the blindness and the three million people in Iraq losing their homes, having to leave their homes, three million people—imagine?—having to look elsewhere to live because of our occupation, because of our war for democracy, our war for liberty, our war for whatever it is we’re supposed to be fighting for…

Obama could possibly listen, if we, all of us—and the thing to say is, we have to change our whole attitude as a nation towards war, militarism, violence. We have to declare that we are not going to engage in aggressive wars. We are going to renounce the Bush Doctrine of preventive war. “Oh, we have to go to”—you know, “We have to go to war on this little pitiful country, because this little pitiful country might someday”—do what? Attack us? I mean, Iraq might attack us? “Well, they’re developing a nuclear weapon”—one, which they may have in five or ten years. That’s what all the experts said, even the experts on the government side. You know, they may develop one nuclear weapon in five—wow! The United States has 10,000 nuclear weapons. Nobody says, “How about us?” you see. But, you know, well, you know all about that. Weapons of mass destruct, etc., etc. No reason for us to wage aggressive wars. We have to renounce war as an instrument of foreign policy….

A hundred different countries, we have military bases. That doesn’t look like a peace-loving country. And besides—I mean, first of all, of course, it’s very expensive. We save a lot of money. Do we really need those—what do we need those bases for? I can’t figure out what we need those bases for. And, you know, so we have to—yeah, we have to give that up, and we have to declare ourselves a peaceful nation. We will no longer be a military superpower. “Oh, that’s terrible!” There are people who think we must be a military superpower. We don’t have to be a military superpower. We don’t have to be a military power at all, you see? We can be a humanitarian superpower. We can—yeah. We’ll still be powerful. We’ll still be rich. But we can use that power and that wealth to help people all over the world. I mean, instead of sending helicopters to bomb people, send helicopters when they face a hurricane or an earthquake and they desperately need helicopters. You know, you know. So, yeah, there’s a lot of money available once you seriously fundamentally change the foreign policy of the United States…

when you put together that don’t belong together, you see a “national security”—no—and “national interest.” No, there’s no one national interest. There’s the interest of the president of the United States, and then there’s the interest of the young person he sends to war. They’re different interests, you see? There is the interest of Exxon and Halliburton, and there’s the interest of the worker, the nurse’s aide, the teacher, the factory worker. Those are different interests. Once you recognize that you and the government have different interests, that’s a very important step forward in your thinking, because if you think you have a common interest with the government, well, then it means that if the government says you must do this and you must do that, and it’s a good idea to go to war here, well, the government is looking out for my interest. No, the government is not looking out for your interest. The government has its own interests, and they’re not the interests of the people…

We have checks and balances that balance one another out. If somebody does something bad, it will be checked by”—wow! What a neat system! Nothing can go wrong. Well, now, those structures are not democracy. Democracy is the people. Democracy is social movements. That’s what democracy is. And what history tells us is that when injustices have been remedied, they have not been remedied by the three branches of government. They’ve been remedied by great social movements, which then push and force and pressure and threaten the three branches of government until they finally do something. Really, that’s democracy.

And no, we mustn’t be pessimistic. We mustn’t be cynical. We mustn’t think we’re powerless. We’re not powerless. That’s where history comes in. If you look at history, you see people felt powerless and felt powerless and felt powerless, until they organized, and they got together, and they persisted, and they didn’t give up, and they built social movements. Whether it was the anti-slavery movement or the black movement of the 1960s or the antiwar movement in Vietnam or the women’s movement, they started small and apparently helpless; they became powerful enough to have an effect on the nation and on national policy. We’re not powerless. We just have to be persistent and patient…

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After the Madoff scandal, the collapse of the stock market, and all the rest, we need recession-busters and we need a business culture of ethics and sustainability. Here are three simple steps that could make it happen:

1. Sign the Business Ethics Pledge–demonstrate your understanding that ethical businesses work better, and your commitment (which your customers will love) to conduct your business ethically.
2. Tell at least 100 others (you’ll get a resource guide offering a dozen easy ways to do this, once you sign). better yet, tell a few thousand.
3. Take advantage of the option you have as a Pledge signer to get my award-winning sixth book, Principled Profit: Marketing That Puts People First, at a very deep discount ($9.95 instead of $17.50).
4. Read a chapter a week and put at least one idea into practice.

By around May, you’ll have finished the book–and chances are good that your business will be thriving as you implement these life-changing strategies and demonstrate to the world–and your own financial team–that these ways actually work.

Why not give it a try?

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The news is terrible again: Dreadful violence in Gaza and Iraq, charities bankrupted by the Madoff scam, military forces massing on the India-Pakistan border, an open homophobe giving the invocation at the Obama inauguration, tough times for industries from publishing to retail to manufacturing, rampant poverty around the world (of material goods, housing, medical care, educational opportunity, and more) and a finance and foreign policy team that sure doesn’t seem a lot like the “change” mantra we were promised before the election.

And yet, this lyric from “Tommy” keeps playing in my head: “I have no reason to be overoptimistic…but somehow when you smile, I can brave bad weather!”

Yes, I know–the next part of the Tomm7 story is no cause for optimism. Neither is the world around us today.

But as 2008 draws to a close, I am still optimistic. I think the generation that is living now will fix the climate change problem. I’m hoping the generation of my future grandchildren might be able to do something about war and poverty.

I think the potential exists to transform the world we live in into something beautiful and powerful, to stake the claim on the rightful heritage of all people. But it will take all of us working together.

Decades ago, Franklin D. Roosevelt claimed that all of us deserve four freedoms:
1. Freedom of speech and expression
2. Freedom of religion
3. Freedom from want
4. Freedom from fear

It’s still a pretty good list. Freedom from want and fear includes freedom from environmental catastrophe, hunger/poverty, or war. What can each of us do to help the world achieve this?

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Turning 52 today–and I feel very, very blessed.

In fact, since I was about 15, life continues to get better and better. 15-20 was better than what had come before–the time in my life when I figured out who I was and accepted it, began to make friends on my own, and experienced the last two years of high school, the very intense and wonderful ride that was my three years at Antioch College, and my first year finding my way in the world after school.

My 20s were very nice–getting married, and moving together to Western Massachusetts. And I published the first two of my seven books. I think my 20s were also when I made a conscious decision that I could have a happy or an unhappy life, and that I would choose happiness–and that the work I did and do to heal the world was a crucial component of that happiness, but not the whole thing. Since then, the universe has just showered me with blessings, even if they’re sometimes disguised as ugliness or hurt.

My 30s were even better, as I got to know my two amazing kids, born in 1987 and 1992, and as my writing and publishing career began to take really shape with the 1993 publication of Marketing Without Megabucks: How to Sell Anything on a Shoestring by Simon & Schuster, and then with my decision to buy back the remaining inventory two years later.

And my 40s? This was the decade where I began to make my mark on a wider world, not just my local community. I built strong communities in Cyberspace, transformed my home-based business into a global presence–and also had an impact in my own town, with the formation of Save the Mountain.

I founded STM to protect our much-loved local mountain from a very poorly conceived development plan. In all my years of organizing, this was the most amazing experience. I started the group when the first story in the local paper quoted a bunch of experts who said “this is terrible but there’s nothing we can do.”

I knew they were wrong. I figured we could gather a small group of activists and stop the project within five years or so. It astonished even me when we got hundreds of people to turn out at hearings, thousands to passively support us with petitions, bumper stickers, and so forth, a very diverse active core of 35, including scientists, legal liaisons, organizers, students, farmers, local landowners…it was the closest thing to a true consensus movement I’ve ever been involved with, bringing together people from all political views and even gaining support from town officials who had a reputation for opposing progressive change.

And we won…in just 13 months.

That experience was one of the forces that shaped my decision to make change on a more global level, and to institute the Business Ethics Pledge campaign. I’ve given that campaign 10 years to see if it can make a fundamental change in the world.

Meanwhile, two years in, my 50s are already full of new books to write, new people to influence, new initiatives on sustainability and ethics, new countries to visit, plenty of fascinating client projects, land to preserve, speeches to give, and maybe even getting my office dug out of its clutter.

In short, I fully expect to have an awesome time and even surpass my amazing 40s.

I wish you, as well, an amazing 2009, an amazing next ten years, and a fabulous rest of your life. I’ll be right there, not necessarily enjoying every minute, but certainly enjoying every month and year.

Shel Horowitz, owner of FrugalMarketing.com, has been an activist since age 12. His books include the Apex Award winning Principled Profit: Marketing That Puts People First.

Tags: Work/Life,
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OK, here comes a rant; I’m in an Andy Rooney mood, only more snarky. But it’s short. You’ve been warned.

Whose bright idea was this inane bit of “viral marketing?” I opened up one too many e-mails from Internet marketing gurus this week where the headline promises a gift, and the “gift” is a bleeping half-off offer.

Dude, if I have to pay for it, it isn’t a gift. It’s a sale. And if it’s a sale, don’t call it a gift–or you wont get the sale from me. Not only that, you’ve just drastically reduced the chances of my ever doing business with you again, because I value business honesty so much that I wrote an award-winning book about it.

Want to make money with a holiday gift offer? Don’t pull this crap. Instead, follow the model of Publicity Hound Joan Stewart. She compiles her annual “best of” e-book, filled with useful, actionable advice, loads every page with a good tip and a bounce-back order to a highly relevant product you can buy, and gives it away for free. And tells all her readers they can give it away, too. It’s the same formula that grew her free weekly newsletter into a six-figure business.

Okay, rant over. Putting on big smile to wish you a very happy holiday and an ethical, profitable 2009 🙂

And call a spade a spade, a ale a sale, and a gift a gift.

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I had to miss the first Western Massachusetts Tweetup since I joined Twitter a few months ago, because we’re in the middle of a serious blizzard and I live several miles from town on winding, hilly country roads.

And this was a bummer–I was very much looking forward to seeing old friends and meeting new online-only friends.

What do I like about Twitter?

I am amazed by the powerful networking on Twitter, and the great resources people constantly post. I’ve also gotten a speaking gig and a serious client nibble, plus continue to build my own brand identity and interest in the book I’m writing. Plus it’s a great source for free advice. After just a few months, I have 509 followers, including some pretty heavy people in the Internet world.

I also love the way spamming is basically impossible. If your page is full of junk, I either won’t follow you in the first place or will unfollow you.

In short, of all the social media where I participate, Twitter has rapidly become my favorite. The way to get followers is to post really cogent content and great links, retweet a lot, and do a lot of @ replies (include context). And the followers will come to you.

You’re welcome to follow me on twitter–I’m at https://twitter.com/shelhorowitz. I promise I’ll visit your page (though maybe not right away) and if I like what you have there and find it relevant, I’ll follow back.

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Calling it the worst fraud in history (far worse than Enron), Democracy Now released the shocking news that the Securities and Exchange Commission (SEC) had known there were serious problems around Bernard Madoff for nine years!

Are you as sick and tired of this as I am? Enron fell apart in 2001. Michael Milken was indicted in 1989–that’s almost 20 years ago! And now we find out that Madoff, former head of NASDAQ, took the whole financial system for an astonishing $50 billion, suckering investors in with the promise of outrageously good yields and wiping out numerous good charities–the same week we find out Illinois Governor Rod Blagojevich actually had the chutzpah to try to sell Obama’s vacant Senate seat.

Have we learned NOTHING since the Milken days?

If you’re all riled up about business scandals, about banks and industrialists coming to Washington to coax billions of our tax dollars out of the government while doing nothing either to change the over-lavish lifestyles or to pump credit back into the system, if you think these companies should get a clue before they come looking for a handout and the government should get a clue before it hands out our money without any oversight, if you’re sick and tired of being sick and tired–there are a few things you can do. They’re easy, they take almost no time, and they could make a difference.

First, tell Obama’s transition team what you want to see the next administration accomplish. It’s the first time I can remember a newly elected president making a conscious and thorough effort to tap the wisdom of the general public.

Second, sign the Business Ethics Pledge and help create a climate where the Milkens, Madoffs, Kenneth Lays, and Blagojeviches of the future won’t find anyone to listen to their crooked Ponzi schemes and extortionate rackets.

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Anita Bruzzese’s post on what bloggers can learn from traditional journalists is must-reading for anyone in the social media space. As someone who has done journalism, PR, and blogging (among other kinds of writing), I agree with at least 90 percent of her column.

I especially liked her section on rewriting:

When I wrote my second book, I spent three months writing it and three months editing it. I put on five different hats when I read the copy: 1) as writer I made sure the copy flowed easily; 2) as a reporter, I made sure the copy included solid facts and sources; 3) as a copyeditor, I made sure I used proper grammar, correct spelling and looked for ways to tighten the copy so that it was concise; 4) as a workplace/career journalist, I made sure I was giving people information they wouldn’t find elsewhere; and 5) as a reader, I made sure that even if I knew nothing about the subject, it was still clear. (By the way, don’t try and put on all these hats at once. You’ll lose focus and get confused.)

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A wonderfully snarky Op-ed in the New York Times by Timothy Egan, called “Typing Without a Clue“–basically attacking Joe the Plumber and Sarah Palin for the book deals they’re expected to ink, and saying writing should be left to the many talented but unappreciated writers out there and not sold off as if it were junk bonds by those in the 14th minute of their 15 minutes of fame.

He has a point, certainly–but I’m actually rather fond of the democratization of writing, music making, movie making, etc. There’s still plenty of third-party validation available for those who want to judge these works by some kind of standard–but there’s also an openness, an ability to disseminate a message, that I could never have dreamed of in 1972 when I published my first articles (in an underground high school newspaper published, oddly enough, by conservatives–they ran my liberal stuff with disclaimers). From these mimeographed samizdats–already more accessible than traditional media–to the disintermediated world of blogs, e-zines, Tweets and, yes, hundreds of thousands of books every year is an amazing leap.

Now all we have to do is find time to read one-millionth of it, ha ha ha.

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