NYT: Orwellian Crackdown on Luxury Tenants

Apparently, paying $2,715 a month rent for a two-bedroom apartment doesn’t even come with the slightest bitching privileges.

That’s what Katy and David Griffiths paid to live in a luxury apartment owned by Rockrose Development Corporation. But they were asked to leave, the lease not renewed–apparently because they tried to ask some pretty basic questions in a public forum, like why they were being assessed $600 per year to pay for a gym that wasn’t yet open. When David Griffiths’ post on that topic was refused by the building’s Internet forum administrator, he started a Google group for tenants; he suspects the company was monitoring.

The company claims he was one of only about 10 problem tenants out of 6000 units it controls around the city–but the action created a climate of fear. One tenant is quoted as saying,

Another tenant has circulated a petition asking Rockrose to keep the gym open later. It closes at 10 p.m., too early for some tenants, who pay a mandatory $600 annual amenities fee.

But she is unsure whether to deliver the petition. “I’m scared,” she said. “What if I need to renew?”

Ironically, the building was supposedly set up to encourage community. But this heavy-handed action makes you wonder.

Hmmm, almost sounds like Facebook.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com