I love this post from the Changemaker Institute, How to Change The World By Meeting People Where They Care. I love it because it approaches social change through a marketing lens. It starts by revisiting the famous Loving v. Virginia Supreme Court Case of 1967, which struck down longstanding bans on marrying across the color line. Pointing out how Richard and Mildred Loving got people to care, the post goes on to ask how to get people to care about what you’re doing–and answers with a business-oriented focus on outcomes of your social change action, which you arrive at through these questions (quoting directly from the post):

  • What does it take to get an investor to believe in your business and invest in your mission?
  • What does it take to get customers to believe in your product or service and invest in it?
  • What does it take to get your employees to believe in your company’s mission and invest time and energy in supporting it?
  • What does it take to get people to support your vision for a better world? [end of quote]
Seet spot and 3 words posters in Shel's office, where he sees them every day
Shel’s inspirational posters describing his “sweet spot” institutional mission and his 2020 and 2021 sets of three words to inspire his year

This intersection is so important to me that on the wall behind my computer monitor, where I see it many times a day, I have a poster that reminds me, “I help businesses find their unique sweet spot where profitability meets environmental and social progress.” It’s important enough that I’ve written four books making the profitability case for business to deeply embrace social change and planetary healing, and have also written about the success lessons activists can take from business. It’s the basis for much of my consulting and speaking.

To take it a step further: I see getting out of the silo, rubbing shoulders with people who are not like you and examining different ideas from different industries or different sectors of the same industry as crucial is testing your own ideas, sharpening them enough to really get inside someone’s head and cause enough discomfort with the status quo to embrace the brighter future you propose. Whether you’re marketing a business or a movement, that’s a pretty important thing to do.

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Guest Post by Sam Horn, author of Tongue Fu and many other books.

Does it feel like you’re talking on eggshells these days? You’re not alone. A report from McKinsey says, “Rudeness is on the rise and incivility is getting worse.”

As one woman said, “It feels like I can’t say anything right. It seems everyone’s on edge. They take offense at the least little thing. What can we do when everyone’s stressed out?”

She has a point, doesn’t she?

The last year and a half has been tough.

People have lost loved ones and jobs. Controversies around masks and vaccinations have put people at odds. Remote work and home-schooling have frayed nerves and tempers.

So, what can we do? We can Tongue Fu!

Tongue Fu! (a trademarked communication – conflict prevention/resolution process) teaches what to say – and not say – in sensitive, stressful situations you face every day.

It’s ironic. We’re taught math, science and history in school, we’re not taught how to deal with difficult people without becoming one ourselves.

And in these tough times, it’s more important than ever to know how to proactively handle complaints, disagreements, and unhappy, upset people.

Fortunately, that’s what Tongue Fu! teaches.

Here are a few challenges you may face at work, at home, online and in public – with tips on how to respond in the moment instead of thinking of the perfect response on the way home.

4 Tongue Fu! Tips for What to Say/Do When Things Go Wrong

Complaints
When people complain, don’t explain. Explanations come across as excuses. They make people angrier because they feel you’re not being accountable. For example, if a host is upset because you’re late for a meeting, don’t explain why, just take the AAA Train:

Agree: “You’re right, Bob, our meeting was supposed to start at 9 am.

Apologize: And I’m sorry I’m late.

Act: AND I’ve got those stats you had requested. Would you like to hear them?”

When you take the AAA Train – Agree, Apologize and Act – instead of belaboring why things went wrong, you advance the conversation instead of anchoring it in an argument.

2. Negative accusation.

Whatever you do, don’t defend or deny untrue accusations. If someone says “You are so emotional!” and you say, “I am not emotional!” now you are! Instead, put the ball back in their court by asking, “What do you mean?” That questions motivates people to reveal the real issue and you can address that instead of reacting to their attack.

Imagine says, “You don’t care about your customers.” Reacting with, “We do care about our customers.” makes them wrong. Instead ask, “Why do you say that?” The client may say “I ordered supplies two weeks ago and still haven’t received them.” Now you know what’s really bothering them and you can fix their problem instead of debating their accusation.

3. Arguments.

If people are upset and you try to talk over them, what will happen? They’ll talk louder. The voice of reason will get drowned out in the commotion.

Instead, make a T with your hands (like a referee would) to cause a pause. Then say these magic words, “Let’s not do this. We could go back and forth for the rest of the afternoon about what should have been done, and it won’t undo what happened. Instead, let’s put a system in place to prevent this from happening again.”

You can also put your hand up like a traffic cop to do a pattern interrupt. Say, “Blaming each other won’t help. Instead, let’s figure out who will be in charge of this in the future so we can trust it will be handled promptly.”

As John F. Kennedy said, “Our goal is not to fix blame for the past, it’s to fix the course for the future.” If people start blaming, remind them, “We’re here to find solutions, not fault.”

4. Have to give bad news.

It’s easy to get defensive if your have to give bad news and say “It’s not my fault,” however that makes people feel you’re brushing them off.

A more empathetic response is to say “I can only imagine” as in ‘I can only imagine how disappointing this is.”

Then turn, “There’s nothing I can do” into “There’s something I can suggest. We have set up a 24 hour job-line with…”

In the real world, things go wrong. And sometimes we can’t fix them. We can at least let people know we care and we’re doing the best we can to help out.

Don Draper said, “If you don’t like what’s being said, change the conversation.”

We can change conversations and outcomes for good by using Tongue Fu! approaches.

Because when we treat people with respect, they’re more likely to treat us with respect.

And that’s a win for everyone.

This post originally appeared in Sam Horn’s newsletter and LinkedIn. Reprinted with permission. Sam’s 3 TEDx talks and 9 books have been featured in NY Times, on NPR, and taught to Intel, Cisco, Boeing, Capital One, NASA, Fidelity and Oracle. Want support completing your creative projects? Check out Sam’s Stop Wishing – Start Writing Community.
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I wish I’d written this wonderful piece, “Ten Ways to Confront the Climate Crisis Without Losing Hope” by Rebecca Solnit. It’s part of a new series in The Guardian called “Reconstruction After Covid” (thus the UK spellings on a piece by an American author).

It covers a lot of ground: optimism, hope, organizing mass movements, climate justice, the role of indigenous people in todays struggles, and much more. I found it well-worth the 15 minutes or so it took to read the whole thing.
 
Three short excerpts from this long article:
1] I have often met people who think the time I have spent around progressive movements was pure dutifulness or dues-paying, when in fact it was a reward in itself – because to find idealism amid indifference and cynicism is that good.
 
2] [Halting the Keystone XL pipeline] was not a gift from Biden; it was a debt being paid to the climate activists who had made it an important goal. Patience counts, and change is not linear. It radiates outward like ripples from a stone thrown into a pond. It matters in ways no one anticipates. Indirect consequences can be some of the most important ones. [She goes on to trace the Standing Rock movement and AOC’s decision to run for Congress to earlier struggles that appeared, in the moment, to fail. These types of indirect sparks to deep change are something I’ve often written and spoken about, including this post about how one environmental justice action changed the world.]
 
3] We have victories. Some of them are very large, and are why your life is the shape it is. The victories are reminders that we are not powerless, and our work is not futile. The future is not yet written, but by reading the past, we see patterns that can help us shape that future.
One small quibble: while I agree with Solnit that individual lifestyle changes are far less consequential than mass organizing, and that the solutions have to really reinvent the entire worlds of business and government–I do think the lifestyle choices, the changes we make in the ways we are on this planet, should not be trivialized or dismissed. 
 
Via Robert Hubbell’s always-optimistic Today’s Edition newsletter, which I read before breakfast every weekday morning. Hubbell is a champion of the Democrats and far more centrist than I am. But I love that he is always a cheerleader for what went right and a strong advocate of the need to keep organizing and working for change when things don’t go according to our wishes.
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While searching “electric lawn service near me,” I found this CNN story from 2000 miles away that describes an eco-village sold down the river by the new owner of the land.

It is very unfortunate that the original developer didn’t get any guarantees that a buyer would maintain the fossil-free commitment written into the sale documents. Nonetheless, I think a creative and skilled attorney could make a number of different legal arguments that could force the developer to honor the agreement. Could the Environmental Defense Fund? perhaps take this on? It would be a great precedent to say that a community developed specifically as an eco-community could not then be put at the mercy of eco-hostile development.

As a non-lawyer, all I can do is speculate about the arguments a lawyer might use to block the conversion of the acquired parcels to fossil fuels (I have no idea if any of these would hold up in court and I am not presenting this as legal advice). Arguments could be made about such harms as

  • Introducing new health risks (especially to children)
  • Negative progress on climate that goes against International, US,Colorado, and neighborhood climate goals
  • Adverse possession (a doctrine that gives rights to squatters in certain circumstances)
  • The deliberate destruction of a cohesive intentional community
  • And of course, about consumers’ rights: this could clearly be seen as bait-and-switch: buying into a community with a stated purpose, and having that purpose violated, even shredded.

After all, a group of children have sued for climate justice, and the US Supreme Court recognized that their suit had validity (there have been many conflicting decisions on this case, however).

But the courts aren’t the only recourse. I do know something about organizing movements, and these neighbors should be organizing a movement. To list a few among many possibilities, they could be:

  • Organizing mass protests outside the developer’s office
  • Saturating the local paper with letters to the editor and op-eds
  • Enlisting allies in powerful environmental organizations, of which Colorado has no shortage
  • Protesting at the capital in Denver that their rights are being taken away
  • Contacting the press ahead of and after all of these events
  • Physically but nonviolently blocking attempts to connect the pipelines (note: this is illegal civil disobedience and participants might be subject to arrest)
  • Researching obscure laws that might provide tools that can successfully block the connection
  • Organizing boycotts and other public shamings of the developer

Plus, I really have to wonder what the developer is thinking. Eco-friendly homes are in high demand, can often sell for more than the price of comparable fossil-powered homes, and prove a skill set that many homeowners want. After all, people moved from other states just to participate in this community. And forcing eco-hostile housing development into an eco-friendly community is a recipe for public relations disaster and a bad, bad reputation.

Why not simply stop, think about the benefits of keeping this community identity, and use it as a marketing tool? That would make so much more sense than risking ongoing hostility, a ruined reputation and possibly much worse.Facebooktwitterpinterestlinkedinmail