Social-good products like this solar-powered LED lamp make a difference AND a profit
Too often, businesses think of sustainability as a “have to” instead of a “delighted to.” Let’s change that attitude! Here are three among many reasons why business leaders should be thrilled to embrace deep sustainability:
The powerful business case. More and more stakeholders are demanding that the companies they patronize address wider environmental and social issues; those who fail to do this are starting to lose market share. Not only that, but going green the RIGHT way can substantially lower costs of energy, raw materials, and other goods while building in customer loyalty and tolerance for higher prices. To say it another way, greening your company can significantly up profitability! Companies in the Fortune 500 figured this out some years ago. Pretty much all of them have sustainability departments (under various names) and have made huge progress in the past decade. Of course, we still have a long way to go. But many smaller companies are resistant. Because they see expenses, not income streams, they dig in with their old, inefficient ways. But certainly, the low-hanging fruit–taking the steps with quick payback–increases profitability directly, by raising income and lowering costs.
The ability to market sustainable goods, services, and processes to three different types of consumer: the Deep Green, who makes purchasing decisions contingent on social responsibility; the Lazy Green, who will do the right thing if it’s convenient; and the Nongreen, who is indifferent or even hostile to a sustainability agenda, but who will happily buy green products and services if they are positioned as superior (more comfortable, more durable, less toxic, etc.). Of course, these three kinds of customers need three different sets of marketing messages–something many green companies don’t understand, and thus leave a lot of money on the table.
The power of business to go beyond sustainability—to regenerativity. To actually make things better: identify/create/market *profitable* offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. Lifting people out of poverty (and creating new markets), ending war, solving climate change as ways to make money: how cool is that?
I’ve spent the last several years studying this trend and have written an award-winning book, Guerrilla Marketing to Heal the World, that shows how in detail. It’s been endorsed by over 50 business and environmental leaders, including Seth Godin and Chicken Soup for the Soul’s Jack Canfield. You can learn more at the Guerrilla Marketing to Heal the World page at GoingBeyondSustainability.com (I think it’s by far the best of my 10 books, several of which have won awards or been translated and republished in other countries).
When gallery owner Richard Michelson asked Jules Feiffer if he wanted a retrospective for his 89th birthday, the brilliant artist replied, “I am doing the best work I’ve ever done and want this exhibit to be new and explosive, with figures sprawling and flying everywhere, and focused on dance…It only took 89 years to figure out how to do this stuff!”
Jules Feiffer, 89, at Michelson Gallery, April 13, 2018
That wonderful and extensive show is now on display at R. Michelson Gallery in Northampton, Massachusetts. We went in to peruse it, and Rich’s wife Jennifer told us that Feiffer was about to do a Q&A. Of course we went upstairs, chatted a bit with Jules and his Phantom Tollbooth collaborator Norton Juster (who lives locally), and settled in to listen.
Jules has a quick and acerbic wit and a strong sense of social justice. Someone asked him what the best response was to the current situation in national politics and he instantly responded with a primal scream. I asked him how he was able to capture the 3-dimensional, flowing art of dance so well in static two-dimensional pictures and he talked about capturing the illusion, that everything was an illusion.
His new work is indeed brilliant. While it descends directly from his famous Village Voice cartoons of he 1960s and 70s, it really is what he told Rich. It has so much vibrancy, often very sophisticated and detailed captioning, and the figures really come alive—especially those using colored inks, which he’s begun to use here and there (though most of the show was black-and-white).
Jules is the latest in a long line of inspirational role models for growing older. I’ve profiled some of them here: Arky Markham, centenarian and activist; Bob Luitweiler, founder of the international homestay organization Servas, for instance I’ve been fortunate to know many others, including Pete Seeger and Chicago Seven/Eight defendant Dave Dellinger—with whom I became friends as a teenaged college student when he was 60, and whom I consider one of my personal mentors—as well as Gray Panther founder Maggie Kuhn; I met her when I was working for the Gray Panthers as a VISTA Volunteer, at the group’s national conference.
These are the kinds of people I want to emulate as I (hopefully) reach well past my current age of 61. When I was a teen activist, I often heard that I was too young to change the world. Now, I’m beginning to hear people tell me I’m too old to do the work I do. But I remind them that Grandma Moses started painting in her 70s and enjoyed a 20-plus-year run as a painter. Today, for example, I’m going networking at a sustainability fair, then attending a peace and tax fairness rally, then hiking a mountain, and probably going out to hear some live music or theater in the evening. You’re only as old as you feel.
Andrew Johnson impeachment trial, 1860s (via Wikipedia)
I’ve got a few to add to his list.
Let’s not forget that the GOP considered lying an impeachable offense and stated proceedings against Bill Clinton on those grounds. DT lies constantly. It’s one thing he’s consistent about. The Washington Post documented more than 2000 in his first year in office.
Then there’s slander and libel, other things he’s consistent about. Every time he called one of his opponents adjectives like “Lyin'” or “Crooked,” that is actionable—slander if spoken, libel if written. Every time he smears entire classes of people, from those with disabilities to Mexicans to Muslims to, most recently, people from Haiti and Africa, he commits defamation anew.
There’s his open racism and discrimination against many protected groups, which is a violation of the oath he took to uphold laws that include the Americans with Disabilities Act and the various civil rights and free association laws. This has been a hallmark of his entire public career, and even earlier when he first went to work for his father—a man so known for his discriminatory renting policies that Fred T.’s tenant Woody Guthrie wrote songs condemning his landlord’s racism.
And then there’s the general question of DT competence, and whether we need to work a removal under the 25th Amendment (probably a good deal easier than impeachment). I consider him a sociopath and I worry that he and North Korea’s equally sociopathic Kim will get into a nuclear pissing contest. Oh yes, and the irregularities around voter disenfranchisement and ballot counting probably contain the seeds of impeachable offenses too.
Of course, I recognize the near-impossibility of winning a vote to impeach when both houses are controlled by people willing to accept the devil if the devil is a Republican. And I agree the prospect of a Pence presidency is scary. He’s smarter, far more stable, and well to the right of DT, plus he understands the game of politics.
But these are NOT reasons not to go forward. There comes a time when you have to say, “this behavior is unacceptable.” Otherwise we are a 3rd-rate banana republic with a strongman dictator—and the laughingstock/”scaringstock” of the world.
We said it to Nixon, who was far less appalling (and we got him out). We should have said it to George W. when he started a war against people who were not our enemy and destabilized the entire Middle East while also waging war on the freedom of Americans at home. We said it to Clinton for lying about his relationship with Monica, which had no impact on policy and just reinforced that he’s not a great human being.
I also believe that if DT is impeached, Pence will have limited ability to do harm. Among several possible scenarios:
Pence will go down with DT because DT takes him down
Pence will be implicated by others and not take power
He will assume the presidency but be seen as “damaged goods” and a lightweight, a short-term straw man like Gerald Ford, not worth giving much attention to
Pence will be much more circumspect, recognizing that his power has limits. A far worse scenario would be Pence becoming president after DT dies in office, and then he would not be in any way limited by the fate of his predecessor.
Finally, impeachment allows the Dems to differentiate themselves, which they’re not very good at outside the Northeast and Left Coast. By moving impeachment forward, quixotic though that is while the GOP has their majority, they take a stand in favor of decency, in favor of inclusivity, in favor of good government, and against corruption, “otherism,” crony politics, and all the rest—all of which can become campaign issues both this year and in 2020.
In other words, though it will fail in 2018, the impeachment attempt is an opportunity for the Democrats to show themselves as a party of principle, as a party willing to take risks, and as something considerably different from today’s Republican Party (a party that Lincoln, Theodore Roosevelt, Eisenhower, and even Reagan would not be welcome in today).
Needless to say, these kinds of behavior cause a great deal of skepticism about the virtue of supporting Democrats. Thus, mainstream Dems have to do something to win back the youth vote, the progressive vote, and those who just plain don’t like corruption and were left with no candidate they could support in November, 2016.
When Nancy Pelosi and Steny Hoyer say impeachment is not an option to pursue, the implicit messages to these folks include “Democrats are like Republicans but with but a nice veneer of soft fur so it won’t hurt quite so much”, “Blatant corruption and lawbreaking are OK with me”, and “the Democratic Party doesn’t really stand for the ideals on which this country was founded and will do nothing to protect them.” And the youth, the progressives, and those who believe in good government will once again stay home, and this vile creature will (perhaps honestly this time) win a second term.
