Tag: mindset

By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, Energy & Sustainability, Environment, Ethics in Government, Innovation, language, Mindset, People Helping People, Politics, propaganda, Protests and Crackdowns, Psychology, Social and Economic Justice No Comments Tagged with , , , , ,

Welcome to 2025, a year that’s only two weeks old and already fraught. This is a
challenging time. Business leaders who believe business can make the world better for
the planet and its residents will face intense scrutiny and pressure to fold our tents. But
if we stand firm, if we continue to act on our sense of ethics, our decency, and our
knowledge that environmental and social responsibility is a business success strategy,
we will eventually prevail!

My heart goes out to readers and their loved ones who have been directly impacted by
the dozens of recent massive climate events such as the floods in the US Southeast,
Libya, and Uganda, earthquakes in China and Vanuatu, fires in California, cyclones in
Mozambique and Sri Lanka, volcanic eruption in the Philippines…and by human-caused
disasters, including the brutal wars in Ukraine and Gaza, the massive migrations from
areas that are no longer safe, and more.

Speaking of human-caused disasters—here in the US, starting on January 20, we face
an openly authoritarian, openly bigoted, and openly corrupt administration that brags
about how it will undo our progress on environmental and social issues and attacks
personal freedom. This new government plans to act not as a force for the greater good,
but to enrich kleptocrats and make life miserable for “enemies” within.

And many senior executives are pushing hard to enable that undercutting within their
own organizations. Companies are shredding DEI programs, universities are struggling
to come up with something equitable to replace welcoming admissions policies deemed
illegal by a partisan Supreme Court, and both social and mainstream media are
adopting policies that kowtow to authoritarians, from eliminating fact-checks and
enabling hate speech to suppressing criticism of the new regime. And alas, similar
governments already exist in Hungary, North Korea, Russia, and elsewhere.

But there’s plenty of good news, too:

  • Several countries, including Brazil, Chile, and
    Columbia, have tossed out right-wing dictators.
  • Others including Germany and France turned back far-right candidates and slates.
  • In the US, many left-of-center candidates and ballot initiatives won even in states that went for Trump.
  • Under-the-radar organizing by progressive grassroots organizations is massive.
    And these groups are finally working together. I went to one national Zoom meeting that
    had 140,000 registrants, 100,000 attenders, and the active participation of at least five
    national grassroots groups. Individually and collectively, they’re crafting and launching
    to best create nonviolent strategies to resist Trump policies and nominees.
  • These organizing efforts marked its first victory in November with the almost immediate collapse of Matt Gaetz’s nomination for Attorney General, which culminated in the release of the US House ethics report on his long list of transgressions.

And that’s just the beginning. Visit this page from Nonviolence News for a torrent of more good news, most of which I hadn’t even known about until their newsletter crossed my desk. I don’t see
everything on their list as good news, but the vast majority certainly is.

So instead of drowning in doom and gloom, get active, get involved, get excited. Remember, as Nerissa Nields put it in her song, “Tyrants Always Fall” (written during the earlier Trump administration), “There are more of us than there are of them.” And become an even more effective agent of change!

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By Posted on Posted in Activism, Corporate Social Responsibility, Democracy, Diversity, Energy & Sustainability, Environment, Gratitude, language, Mindset, People Helping People, Psychology, Shel's Personal Life, Social and Economic Justice Tagged with , , , , , ,
I went through a course from Pachamama Alliance called “Awakening the Dreamer,” a prerequisite for an activist training course I signed up for.
Near the end, I was asked, “Identify and write down the actions you will take to express your commitment to creating a thriving, just, and sustainable future.
And, for added effectiveness, include the date by which you will complete the action.”
My response has a lot to do with who I am, who I have been, who I hope to become, and why I do what I do. I’m sharing it in full:
  • Continue to work on immigration justice through Jewish Activists for Immigration Justice (ongoing since 2019).
  • Continue my career path of showing business that meaningfully addressing climate change, hunger/poverty, racism/otherism, war, etc. through core products, services, and mindset can be a success path (ongoing since 2003).
  • Continue to nurture democratic impulses in my own town/region and help some of them run for local office (ongoing since 1983).
  • Continue using my writing, speaking, and organizing skills to spotlight important issues locally, regionally, nationally, and globally (ongoing since 1972)–and strengthening these skills through continuous learning (which is why I signed up for this training).
  • Continue to be an activist who shows up to make a difference and be counted whenever practical (and sometimes when it’s not).
  • Continue to act on my belief that each of us can make a difference, and that difference is greatly amplified by working with others.
  • Continue to celebrate the victories I help achieve or passively support.
  • Continue to find ways to evolve as a person: to be more supportive of others, to recognize barriers others may face, and to face new experiences with gratitude and enjoyment.
None of these have completed-by dates. Most will not be completed in my lifetime.. I will do this work as long as I can.
<End of my response>
Three quick takeaways I want to leave you with:
  1. Each of us can have an impact, especially if we go about our work with focus and determination
  2. That work is amplified when we collaborate with others in an organized way
  3. We are all growing and changing and evolving–ideally, into our best selves; that journey never stops

For the past few years, I’ve been doing Chris Brogan’s exercise of picking three words to guide my year. In 2020, they were Clarity (20/20 vision), Justice, and (perhaps presciently) Healing. Last year, Rethink, Pivot, Transform.

This year, I’ve picked a single word after reading this article by my friend and mentor Sam Horn. My Word for the Year is EVOLVE–and it’s an acronym:

Enthusiasm

Vision

Optimism

Leverage (getting my message in front of more influencers, and more people generally)

Victories along the way (which we achieve through both small and large steps toward a more just, eco-friendly society)

Evolution (a better world)

 

And how are you framing YOUR 2022? May it be a blessed one for you your loved ones, and all of us.

 

 

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By Posted on Posted in Activism, Branding, Copywriting, Environment, Marketing Techniques and Philosophies, Marketing Trends/News, Protests and Crackdowns, Psychology, Social and Economic Justice Tagged with , , , , , , , ,

Some marketers are engaged in a vigorous debate between people who identify as “thought leaders” and those whose skins crawl when they hear the term.

Whether you love or hate the term, “thought leader”, marketing by showing leadership through content and letting people meaningfully engage with those ideas is undeniably powerful. 

That type of marketing hooked me when I first tried it, as a 15-year-old 3rd-year high school student, and I’ve been using it ever since. First, I used it only to spread my ideas. Later, I also marketed products and services based on those ideas. And those ideas built me a decent following (and, eventually, a decent consulting practice)—sharing them through my books, articles, presentations, interviews, media coverage, etc.

This takes time and energy, and I know many people who do it better than me. But it certainly can be done. One of my book launches garnered over 1,000,000 short-term Google hits (for the book title, an exact-match four word string that wouldn’t show up in any other context). It’s the only time anything I’ve done got a million hits on Google.

I’ve even managed to help shift several mindsets at the international or national or local level.

My biggest success was changing the attitude about a proposed local mountaintop housing development from “this is terrible but there’s nothing we can do” to “of course we’ll win! The question is how.” This campaign took just over a year and used everything I knew in 1999-2000 about marketing AND community organizing (and the knowledge/labor of many others)—but the mindset shift took only four or five months. And that mindset shift created the conditions for our victory.

Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)
Lawn sign from the Save the Mountain campaign in Hadley, MA, in front of Mount Holyoke (a state park next to the mountain we saved)

I also like to think I helped change the idea that business has to be evil. Of the five books I’ve published since 2003 (and the 10 since my first book came out in 1980), four show how business can profitably address issues ranging from business ethics to ending poverty—while reversing environmental destruction. I’ve given dozens of “Making Green Sexy”, “Impossible is a Dare,” and other talks on how business can be heroes.) And it’s been years since I’ve heard “business ethics? That’s an oxymoron!” When I first started talking about business ethics as a success strategy, I heard that false “wisdom” constantly.

I like to think my activity is part of WHY I no longer hear that horrible sentence.

Leading with ideas means finding others who will amplify those ideas. It’s not a coincidence that I actively seek out media coverage, endorsements, and more. 

My latest book, Guerrilla Marketing to Heal the World has a blurb from Chicken Soup’s Jack Canfield on the front cover, another from Seth Godin on the back, and some 50 endorsements on the front pages. It has 4 guest essays from best-selling authors. These are some of the ways I’ve built credibility and gotten people interested, even though the book no longer has a current-year copyright.

One review of that book didn’t appear until 17 months after publication—and I’ve gotten reviews on books that were up to eight years old at the time. When you write about issues and do so with substance, your book can attract interest for years.

Of course, events can shift the relevance. If you try to repurpose articles on how to survive the coming Y2K crisis or books on the presidencies of Hillary Clinton, Mitt Romney, or Al Gore, thought leadership is not the image you’ll project. 😉

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