Tag: black friday

By Posted on Posted in Abundance and Prosperity, Branding, Business Ethics, Corporate Social Responsibility, Eco-friendly, Entrepreneurship, Environment, Green Business, Green Marketing, Innovation, Marketing Trends/News, People Helping People Tagged with , , , , ,

As someone who is decidedly NOT a fan of the annual Black Friday shopping orgy—and who participates instead in celebrating Buy Nothing Day (like Black Friday, always on the day after US Thanksgiving), I just love this!

Patagonia had pledged to donate all of its worldwide online and offline revenues on Black Friday to environmental causes.

Patagonia's fish/mountain range-shaped logo
Patagonia’s fish/mountain range-shaped logo

Here’s what happened, as reported by ABC News:

The outdoor clothing maker previously announced it would donate 100 percent of its global retail and online sales on Black Friday. It says it expected to reach $2 million in sales, but instead generated five times more. Patagonia says the fundraiser “attracted thousands who have never purchased anything from Patagonia before.”

Mind you, that’s not the profits from its $10 million in sales. It’s the whole amount, the gross revenue. Nothing set aside for product costs, operating costs, or anything else. I hope this generates many loyal new customers and lifelong fans. May the company’s generosity be a source of continued abundance, and maybe next year they can repeat and do even better.

All I can say is BRAVO and WOW!

Personally, I’ve been a fan of Patagonia for decades. I even profile the company in my latest book, Guerrilla Marketing to Heal the World. I didn’t happen to hear about this ahead, but might have actually moved from participating in Buy Nothing Day to making an online Black Friday purchase to support the environment. That would not have felt like the crass commercialism that seems to fill every moment of airspace in November and December, and feels especially extreme on Black Friday.

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By Posted on Posted in Events, General Commentary, localism/locavore, Shel's Personal Life, Social and Economic Justice Tagged with , , ,

I choose not to participate in the always-crowded and frequently violent orgy of consumerism called Black Friday. I do my best to shop locally most of the time, I don’t like crowed craziness, and I know Black Friday is not really a help to local small businesses that can’t afford to deep-discount.

There’s an alternative celebration on the day after US Thanksgiving that resonates more with me: Buy Nothing Day: 24 hours without any purchasing activity. I can’t always do it; sometimes the gas tank is empty or I’m flying home from Thanksgiving in another part of the country. But this year, I see no reason to spend any money today.

Wikipedia has a nice page on the history of Buy Nothing Day and some creative incarnations of anti-consumerism.

Meanwhile, society at large is going in the opposite direction. I was really hoping that the big-box store openings would be a flop. Unfortunately, there were big crowds leaving their families to chase down bargains. This, I see as a blow against workers’ rights. I very much doubt that all the employees working yesterday were volunteering to work on a holiday. In fact, there are demonstrations at Walmarts all over the country today, protesting this encroachment on workers’ family time. In my area of Western Massachusetts, it’ll be 3 p.m. at the Walmart in Hadley.

 

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