By Posted on Posted in Ethics in Government, Politics

Wooo-eee! Columnist Greg Palast has a powerful commentary on the difference between the trashing of Elliot Spitzer, crusader for consumers in the mortgage mess, and do-nothing Republican Senator David Vitter.

Spitzer, says Palast, was pretty much the only one standing in the way of a Federal reserve $200 billion bailout of banks who lost money in subprimes. Does this help the overmortgaged householder in any way? Nope.

And Spitzer was ready to take on the Bush administration over this, and in fact that’s what he was doing in Washington on that fateful night.

Fascinating reading. Here’s a little taste:

Then, on Wednesday of this week, the unthinkable happened. Carlyle Capital went bankrupt. Who? That’s Carlyle as in Carlyle Group. James Baker, Senior Counsel. Notable partners, former and past: George Bush, the Bin Laden family and more dictators, potentates, pirates and presidents than you can count.

The Fed had to act. Bernanke opened the vault and dumped $200 billion on the poor little suffering bankers. They got the public treasure – and got to keep the Grinning’s house. There was no ‘quid’ of a foreclosure moratorium for the ‘pro quo’ of public bail-out. Not one family was saved – but not one banker was left behind.

Every mortgage sharking operation shot up in value. Mozilo’s Countrywide stock rose 17% in one day. The Citi sheiks saw their company’s stock rise $10 billion in an afternoon.

And that very same day the bail-out was decided – what a coinkydink! – the man called, ‘The Sheriff of Wall Street’ was cuffed. Spitzer was silenced.

Funny–one thing I haven’t heard discussed at all, is that Spitzer built his reputation as a consumer advocate, yet he was willing to pay far more than the going rate. Forgetting for a moment about morality, about idiocy, about hypocrisy (this guy was a prosecutor before he became governor, and he even went after some of the high-end “escort” operations), about throwing your entire career away for a few minutes of pleasure–you really do have to wonder how someone who works so hard at stopping consumer ripoffs would pay, on multiple occasions, $5K to spend an evening with a call girl. I’ve owned cars that cost me less than that!

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By Posted on Posted in Business Ethics, Ethics in Government

The danger in being an ethics warrior is that if you get caught with your own pants down, you’re in trouble. You’ve lost all the credibility you spent all those years building up.

It happened to John Mackey, CEO of Whole Foods last year. This week it happened to the crusading anti-corruption New York State Governor Elliot Spitzer, who apparently uses a high-end call girl service similar to those he investigated as Attorney General.

It’s really a shame. There’s been much to admire in the public positions of both men. But if you make your living touting honesty, you should, quite frankly, know better. I’m not trying to sound self-righteous here, really I’m not–but from a marketing point of view, if you stake out your reputation on being the best and then get caught dealing in lousy product, you’re going to fall a lot harder than if no one expected any better from you in the first place.

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By Posted on Posted in Copywriting, Marketing Techniques and Philosophies

I won’t embarrass this company by naming it, but boy, they could use some marketing help. They really haven’t got a clue.

I found their quarter-page ad in the program guide of a play I attended.
here’s what it contained:

  • An attractive, professionally done logo with the firm name (but no clue either in the name or in the graphic representation about what this company actually does)
  • This very pleasant quote from Ralph Waldo Emerson: “Nothing great was ever achieved without enthusiasm” (Still don’t know what they do)
  • Street address, phone number and Web URL–which is such an abridgment of the firm name that it does nothing to reinforce brand identity

    • I am guessing I will be the only person to type in that URL on the basis of that ad–and only because I wanted to be able to write this blog post. Turns out it’s a financial services firm, ad even that wasn’t obvious at first glance. the home page is dominated by a picture of a park and skyline in a nearby city–but this company is actually located in a nearby suburb.

    And the copy–oy! It’s the perfect example of what I call “we, we, we all the way home.” See for yourself:

    We are a fully integrated financial services company. Our mission is to help our clients build, protect and preserve wealth to meet their long-term financial goals.

    (Firm name)’s centerpiece is our own unique Process approach, which allows us to offer comprehensive advice to our clients. We have an exceptional degree of expertise across four disciplines, including Wealth Transfer, Investment Management, Executive and Employee Benefits. Each discipline works together to meet our client’s goals.

    Let’s see…out of 74 words, eight are either “we”, “our”, or “us”. That works out to 10.8 percent.

    Now…how many times can you find a “you” or your”? I’ll give you a hint: a four-letter number that begins with z and ends with o. Yup–zero. They do say “clients” or “client’s” twice, d would have been easy to replace those with “you” and “your”, respectively.

    Okay, how about any testimonials? None on the home page. How about anything about what makes the “Process approach” (and whose idea was that bizarre capitalization scheme?) different from/superior to any other agency’s offering? Nope.

    I’m sure this is a well-meaning company and probably does right for their clients–but I think they could have more clients if they stopped patting themselves on the back, stopped assuming people know what they do by their firm name (two last names), and started positioning themselves as people who can help answer your investment questions.

    And yes, I know, the ad that caught my ire was a charity ad that they don’t really expect to bring them any business. But why exclude the possibility?

    It would have been just as easy to make the Emerson quote smaller (it fills fully half the ad) and then add a line like “For enthusiasm about growing your investments, please call or visit.”

    It would have cost nothing more to make the home page you-focused, and to make it obvious on first click what exactly their offering and what their specialization is. (A headline would help; there isn’t one).

    And then people say marketing doesn’t work. Of course it isn’t going to work if you can’t be bothered to even try!

    Unfortunately, this is all too typical.

    I’m sorely tempted to dig through the contact page and send a gratis copy of my book Grassroots Marketing: Getting Noticed in a Noisy World–but I have a feeling it wouldn’t be appreciated.

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    By Posted on Posted in Abundance and Prosperity, Arts & Entertainment, Marketing Trends/News, People Helping People, Web 2.0/Social Media

    Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for three years (not that long to pay your dues, really–historically, many artists spent decades to achieve this kind of fan base).

    Better yet, Kelly outlines how to make this self-funding without anyone worrying about not getting their money back if you don’t make your goal, through a very cool Web 2.0 website, Fundable.org

    Over the years, I’ve always liked Kelly’s work–although sometimes the layout of Wired makes it rather unapproachable. This article, however, is on a blog called The Technium, and it’s very easy to read.

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    By Posted on Posted in Business Ethics, Politics

    A day after the Texas, Ohio, RI and Vermont primaries, and the Democratic nomination is once again totally unclear. It’s time to ask how social responsibility issues will affect this election.

    Both Obama and Clinton are talking about change, but neither is really putting forward a dramatic change agenda. Clinton has taken heat for her vote for the war, Obama (whom I’ve endorsed, in spite of his shortcomings) for what seems at times like empty rhetoric, and McCain for flip-flopping on torture and on campaign finance reform. And both Clinton and Obama have made some good noises on climate change.

    Meanwhile, I haven’t heard any of them talking about business ethics, a meaningful exit strategy in Iraq, or the questions of poverty raised by the Edwards campaign–to name just a few.

    I think the American people are ready for a candidate who is willing to go beyond rhetoric and propose substantive social change, especially in health care and the war. Unfortunately, the Democrats have driven out the multiple candidates who put forth those positions, the Republicans apparently have no interest, and our system treats third parties as thrown away votes (unlike most of Europe).

    Meanwhile, the mainstream media focuses on “soma” (a word invented by Aldous Huxley in his book, Brave New World) like the shenanigans of Britney Spears.

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    By Posted on Posted in Ethics in Government

    Even after seven years of the long night of the GW Bush administration, I can still be shocked by how low he is wiling to go. His latest and continuing embrace of torture just makes me sick. This mini-item from Democracy Now, “Bush to Veto Bill Outlawing CIA Use of Waterboarding”:

    President Bush is expected to soon veto a bill that would have required the CIA and all intelligence services to abide by the same interrogation standards as outlined in the US Army Field Manual. The Army manual specifically bans waterboarding, mock executions, the use of electric shocks, beatings, forcing prisoners to perform sexual acts and depriving prisoners of necessary food, water or medical care. President Bush says the Army rules are too restrictive.

    This is the same man who claims to be strongly influenced by his Christian faith. Did he maybe skip the sections in the Bible about the golden rule, turning the other cheek, and treating even those at the very bottom of the social ladder with utmost respect. Harumph–endorsement of torture strikes me as within the impeachable category of “high crimes and misdemeanors”!

    Oh, and didn’t occur to him that he is putting American servicemen and servicewomen at severe risk? If we torture those we capture, what happens when our people are captured?

    Meanwhile, a perceptive piece by Marty Kaplan in Huffington Post on this issue:

    When Dana Perino told the White House press corps that the Field Manual is “perfectly appropriate… for young GIs, some so young that they’re not even able to legally get a drink in the states where they’re from,” but not for trained intelligence agency “professionals… with an average age of 40,” it’s a wonder she wasn’t asked a follow-up about how tall you have to be to ride the Constitution.

    The same piece has some speculation on why John McCain, long a champion of treating prisoners right, and himself an ex-POW, is now willing to go along with torture.

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    By Posted on Posted in Marketing Techniques and Philosophies, Marketing Trends/News

    Over at Publishing2.com, Scott Karp takes the Washington Post to task for using the same old coupon-style discounting offers they’ve used for decades–when in order to get him to pick up a physical newspaper, they’d have to speak to why it’s a better option than just logging on to read online.

    He cites one motivation that might have worked for him: enjoying an unplugged no-computer day kicking back with in-depth analysis he wouldn’t normally have time to read.

    Fr me–and I still read the print form of my local daily paper–a key argument might be reduced eyestrain. I’m always looking for ways I can get offline to do some of my work.

    I discuss in my award-winning sixth book, Principled Profit: Marketing That Puts People First, and elsewhere, why discounting is often a poor strategy for lots of marketers. It’s always better, as Scott points out, to show the real value you add.

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    By Posted on Posted in Politics

    GOP now says using “Barack HUSSEIN Obama” is a “distraction” and should be stopped. Took them long enough!

    I noted that this racist tactic was backfiring back on January 30.

    Good morning, GOP. It’s nice to know that 145 years after Lincoln (the first Republican president) freed the slaves, that you still care at least a little bit about black folks. At least when it seems expedient.

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    By Posted on Posted in Ethics in Government, Politics

    Whole bunch of links in the Citizens for Legitimate Government e-bulletins this week, all pointing to different aspects of the real, not-in-the-spotlight John McCain. And it’s not a pretty picture, especially since this is the “straight shooter” who claims to be focused on ethics. Mainstream media is not doing a good job of looking at these stories, even when they’re published on big wire services like Reuters.

    A few of the news bites:

  • McCain retracted his statement that he has to convince the public that the Iraq war is going well, in order to win (Reuters)
  • McCain is implicated in an influence-peddling scandal involving a broadcaster in violation of ownership-concentration rules. His formerly unheard plea for assistance suddenly went to the top of the pile after he became a $40,000 client of McCain’s lobbyist friend Vicki Iseman and made a $4000 contribution directly to McCain (WorldNetNews)
  • As I noted earlier this week, McCain has been sued by the Democratic Party over his lack of compliance with a federal campaign finance program. It appears that McCain is using public financing as collateral, yet he wants to withdraw from the program in order to spend money faster than the law allows.
  • McCain’s personal wealth may have a lot to do with his father-in-law’s involvement in organized crime (for which the in-law was convicted in 1948) (WorldNetNews)
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    By Posted on Posted in General Commentary, Politics

    I’ve already commented about the smear campaign of right-wing blabbermouths like Ann Coulter emphasizing Barack Obama’s middle name. Now he’s been shown wearing the robes and turban of a Kenyan tribesman, on a visit there.

    Once again, the subtext is anti-Arab/anti-Muslim racism.The racists seem to be playing that card rather than worrying about anti-black racism.

    And I found the best rebuttal to this despicable racism on a blog with the unlikely title, “Chapati Mystery.” Click on this link for pictures of George W. Bush in a Chinese jacket, Bill Clinton in a turban and lei, holding some kind of ceremonial object–and Hillary and Chelsea, all decked out in Chinese or Vietnamese pointed straw hats. The Obama picture is there as well. You may even want to bookmark it; no doubt, we’ll need it during the fall campaign. If you want to see Laura Bush in Islamic dress–black overgarment and headscarf–click here.

    Sure.y, in the year 2008, it’s time to say no to this petty racism! We’re better than that.

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