Have I Found the Bush-Cheney-Fox News Playbook?
I always thought they were using Orwell’s “1984,” since it’s so much easier to read than Machiavelli’s “The Prince” or even Sun Tzu’s “The Art of War.” But here’s a disinformation primer so digestible that it wouldn’t tax the brain of His Imperial Delusional Majesty.
It’s on the right hand side of this page.
Here are the first five. In the original page, if you click on the little number at the beginning of each in the list, you get a detailed explanation.
1. Hear no evil, see no evil, speak no evil
2. Become incredulous and indignant
3. Create rumor mongers
4. Use a straw man
5. Sidetrack opponents w name calling, ridicule
Sound familiar?
My thanks to my friend and colleague Mark Joyner, who quoted this list in his remarkable new book, Simpleology.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com