Even "Marketing Gurus" Can Be Dumb Sometimes–Look What I Did

Posted on Posted in General Commentary, Publishing, Shel's Personal Life, Uncategorized

In which Shel gets to laugh at himself. I’ve written five books on marketing, and I make my living as a marketing copywriter and consultant. So of course I posted to my blog in advance of my book signing last week for the launch of my just-released Grassroots Marketing for Authors and Publishers.

Except that I never realized I clicked on “save” instead of post. So the event came and went, and there was my nice little announcement still waiting for me to release it to the world. I just noticed it today under saved drafts.

Duh! (Sound of hand slapping forehead).

Oh well–there’s always New York in May. I’m trying to work out an event at Book Expo America, and hopefully I’ll hit the correct button when I have the details.

PS–Am I really a marketing guru? See what other gurus think about my services and about my award-winning sixth book, Principled Profit: Marketing That Puts People First.

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About

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com