Hey, Senator Edwards, if you think a haircut should cost $400, I’d be glad to give you some shopping lessons. After all, I’ve written books and operated websites on frugality for years. I’ll even give you a copy of my e-book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook. It’s got a whole chapter on frugal shopping.

Not only did you pay $400 each for two Beverly Hills haircuts, but you got your campaign to pay for it! Guess which campaign I’m NOT contributing to?

And the funny thing is, you’ve got hair any barber could manage. If you looked like, say, Cher, there might be some justification for spending $100 (though not for getting the campaign to pick up the tab).

BTW, I go to stylist, not a barber, and I get great haircuts. I get them two or three times a year, and pay $20 or $22 (I forget). I’d be glad to introduce you to my hair guy. He’s even a Democrat.

Yes, it’s a legitimate campaign function to look properly groomed. But using other people’s money for a $400 haircut, twice, is shameful. Let the campaign pay the first $20 or $30 of each–and you should reimburse for the balance.

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Found in email in my spamfilter this morning that said, in part,

You are part of a select group of blog owner/publishers that we are inviting
to take an early “sneak peek” at lyro. We see your blog as a major
delivery vehicle for news and information and hope you’ll have a
willingness to cover our launch (good or bad).

Well…that’s certainly flattering! I think that’s the first time I’ve received a press release because I’m a blogger. I receive plenty as a newsletter publisher, book reviewer, etc. It would be nice to think that people are actually reading what I write here.

Lyro turns out to be a database of business cards. It presents a rather rigid format, but by putting one URL in the company field and another in the URL field, and by using the address2 line to talk about what I do, I made it marginally more useful. Still, there’s a lot more I’d like to say. And I find it absurd that there’s no way yet to upload a photo so everyone will have the same blank silhouette in the photo field.

No line for e-address, but on a searchable Web-based database, that’s a good thing–spambots would otherwise make this site a nightmare instantly. And there *is* a message system (hope it’s better than the awful one at MySpace).

I figure, what the hey–it’s links to two of my sites, it’ll probably get some viral traffic, and it took about three minutes to fill out. As long as they’re not charging, I’ll give it a whirl.

You can see mine at https://shelhorowitz.lyro.com/

Oh, and what else would I have put on the card?

My two or three most recent book titles (Principled Profit: Marketing That Puts People First, Grassroots Marketing for Authors and Publishersand Grassroots Marketing: Getting Noticed in a Noisy World) as well as more of my nine URLs.

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In which Shel gets to laugh at himself. I’ve written five books on marketing, and I make my living as a marketing copywriter and consultant. So of course I posted to my blog in advance of my book signing last week for the launch of my just-released Grassroots Marketing for Authors and Publishers.

Except that I never realized I clicked on “save” instead of post. So the event came and went, and there was my nice little announcement still waiting for me to release it to the world. I just noticed it today under saved drafts.

Duh! (Sound of hand slapping forehead).

Oh well–there’s always New York in May. I’m trying to work out an event at Book Expo America, and hopefully I’ll hit the correct button when I have the details.

PS–Am I really a marketing guru? See what other gurus think about my services and about my award-winning sixth book, Principled Profit: Marketing That Puts People First.

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Several months ago, I introduced a new service just to find domains for people–something I’ve done a number of times in the course of the ongoing marketing consulting and copywriting work I do for my clients.

I set up a dedicated site for this, at the-domain-finder.com. For a very reasonable flat fee, I would provide a minimum of three workable domains.

Considering how often I’ve heard people complain, “auuugh, all the good domains are gone!”–something that in my experience is far from true–I’ve been kind of surprised at the lack of traffic and interest.

I have an affiliate program for it (which also enables the affiliate to sell my books and other services), though I admit I’ve not been at all aggressive in seeking out affiliates. Pretty much only told my own newsletter readers.

Yes, I know…I should be contacting and following up with 30 or 50 prominent Internet entrepreneurs. I should be doing Pay-Per-Click (PPC) advertising. I should be sending out press releases.

The problem is, I have too many other irons in the fire that have a more immediate payback, or that are very time-sensitive, like doing the publicity for my just-launched seventh book Grassroots Marketing for Authors and Publishers.

So meanwhile, this sits on the back burner, and when I get some time (or an intern), I will do some of those things and see what happens. It was, if nothing else, a nice chance to see if I can write a decent one-page salesletter.

Oh, and if you’d like to be an affiliate for me, start by visiting this link–and then do me a favor and drop me a note (shel AT principled profit dotcom) to tell me you’ve done so. I know of at least one application that never made it to me (my assistant is checking on what might have happened to it).

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Well, my seventh book, Grassroots Marketing for Authors and Publishers, is finally done, at the printer, and due to ship back to me shortly. Finally.

My original expectation was that I’d have copies in late July for an official publication date of September. Ha! The universe had other plans in store for me, apparently, and even delaying the official date to March 15, I’m only coming in about a month ahead–far closer than I’d like.

The good news is that much of that delay was involved in making the book better. This was supposed to be an “easy” book that I could spin off quickly from my 2000 publication, Grassroots Marketing: Getting Noticed in a Noisy World. But as soon as I started writing realized it was going to be a whole different book. I simply know too much about book marketing to shoehorn it into an excerpted little box. Still, every aspect of this project kept dragging on–tearing up the cover I thought was done once I got (very negative) peer feedback on it, demanding that the indexer do a far better job on the index than was represented in her irst draft, and on and on in went.

I guess I’m spoiled because book #6, Principled Profit: Marketing That Puts People First–a book that I think could actually change the world–really was on the fast track. Even though I didn’t even have a title until the manuscript was finished, and it took two months to get an appropriate cover, and I lost six weeks having to switch printers unexpectedly, it was still just ten months from the time I wrote the first word (and about six months after I completed the first draft) until I held finished books in my eager hands. Without the delays, it would have been eight and four–phenomenally fast by publishing industry standards (not counting barely-edited “instant books” that surface within weeks of some event like Princess Diana’s death). Yet despite the fast timetable, that book has gone on to win an Apex Award, be sold to foreign publishers in India and Mexico, and gain over 70 endorsements.

The new book has been getting great reviews and endorsements, from some of the top names in the independent publishing world–among them Dan Poynter, John Kremer, Fern Reiss, Marilyn Ross… I’m sure it will do well. But I think I’ll wait a while before I tackle another book–and when I do, I’ll try to be more realistic.

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An article in today’s SpeakerNet News (scroll down to “Do book testimonials work? — Ian Percy”) posits that many, if not most, book blurbs are signed by people who’ve never examined the book.

I surely hope Mr. Percy is wrong! Certainly, when I’m asked for a book blurb I spend some serious time with the book and read at last several sections as well as the Table of Contents, index, etc. I will confess–I don’t generally read the whole thing–but I read enough of it that I can comment accurately. I find it scandalous that some people apparently consent to blurb a book without looking at it at all.

Perhaps it hasn’t occurred to them that ultimately, it’s *their* reputation at stake as well as the author’s. To endorse a book you don’t actually believe in is asking for trouble on both moral and practical grounds.

And when I request a blurb from someone else, I want that person to give me something based in honesty and a true appreciation of the content of the book. The blurbs I get, as a result, have enough substance that they actually do sway a sale. Yes, I believe readers can tell the difference between an honest enthusiastic blurb and a fake. (In fact, I spend some time explaining what makes a good blurb and how to get them, in my newest book Grassroots Marketing for Authors and Publishers).

Blurbs are a crucial tool in creating a marketing buzz, and one that helps equalize the playing field between those books published by big houses and those published by small independents. Let’s not cheapen them, please!

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It’s 5 p.m. on December 23, which means I have only 7 hours left in my 40s.

It’s been a magnificent decade. I feel very, very blessed.

In fact, since I was about 15, life continues to get better and better. 15-20 was better than what had come before, my 20s were very nice–getting married, and moving together to Western Massachusetts.

My 30s were even better, as I got to know my two amazing kids, born in 1987 and 1992, and as my writing and publishing career began to take really shape with the 1993 publication of Marketing Without Megabucks: How to Sell Anything on a Shoestring by Simon & Schuster, and then with my decision to buy back the remaining inventory two years later.

And my 40s? This was the decade where I began to make my mark on a wider world, not just my local community. I built strong communities in Cyberspace, transformed my home-based business into a global presence–and also had an impact in my own town, with the formation of Save the Mountain.

I founded STM to protect our much-loved local mountain from a very poorly conceived development plan. In all my years of organizing, this was the most amazing experience. I started the group when the first story in the local paper quoted a bunch of experts who said “this is terrible but there’s nothing we can do.”

I knew they were wrong. I figured we could gather a small group of activists and stop the project within five years or so. It astonished even me when we got hundreds of people to turn out at hearings, thousands to passively support us with petitions, bumper stickers, and so forth, a very diverse active core of 35, including scientists, legal liaisons, organizers, students, farmers, local landowners…it was the closest thing to a true consensus movement I’ve ever been involved with, bringing together people from all political views and even gaining support from town officials who had a reputation for opposing progressive change.

And we won…in just 13 months.

That experience was one of the forces that shaped my decision to make change on a more global level, and to institute the Business Ethics Pledge campaign. I’ve given that campaign 10 years to see if it can make a fundamental change in the world.

Meanwhile, I expect my 50s to be full of new books to write, new people to influence, new initiatives on sustainability and ethics, new countries to visit, plenty of fascinating client projects, land to preserve, speeches to give, and maybe even getting my office dug out of its clutter.

In short, I fully expect to have an awesome time and even surpass my amazing 40s.

I wish you, as well, an amazing 2007, and an amazing next ten years.

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For the past 15 months, I’ve been doing “Principled Profit: The Good Business Radio Show” on a local community radio station.

I am a very experienced radio guest as well as a host, and I also have done a fair bit of public speaking to live audiences. But last night’s show was the first without a guest, and let me tell you–it was hard!

With a guest, I can easily fill my hour. and in front of a live audience, I can talk and talk. But last night, with no one in front of me, I realized how much I rely on audience feedback when I’m speaking.

15 minutes into the show, I started to panic and worry that I’d run out of things to say. I put on my first song to give myself some thinking time (and the audience a break from my voice) and when the song was over, I was fine. I normally play three songs during my show, and did so last night as well.

The show actually went very well–but I was completely drained afterwards. And my throat was tired.

And I have a lot more respect for radio personalities who are their entire show. It’s tough! I grew up listening to people like Lynn Samuels and Steve Post on Pacifica’s WBAI-FM (New York). They could carry a solo monologue for two or three hours, with just a few music breaks. All I can do is tip my hat and say, Wow!

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As it happens, tonight is the final run of a play that I’m in, about the courage of one Christian scholar, Johannes Reuchlin, who defends Jewish holy books from the German Catholic church’s attempt–with the aid of a converted former Jew, Johannes Pfefferkorn–to confiscate and destroy them.

The play is called “Burning Words,” by Peter Wortsman. It’s based on real events, and the main characters show up in a Google search.

The author has been present for the entire three-show run, doing talkbacks after the show.

Last night, he spoke movingly of the play’s relevance for our time. He cited fundamentalist zealots of several major religions who have gotten into positions of power, and who have tried to foist equally crazy schemes on the rest of us, including the destruction of ancient and irreplaceable iconic art (such as the Taliban’s wanton despoliation of an ancient Buddhist monument in Afghanistan).

I’m proud to be a little part of this small effort to bring free speech and freedom of worship issues to the foreground.

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For maybe a year now, there’s been huge buzz about the movie “The Secret” and its cast of well-known millionaire lifestyle gurus. I saw the trailers many months ago and was frankly blown away by them. They were intensely cinematographic, full of sound and motion, filmed at least as powerfully as anything I’ve seen coming out of Hollywood–and, like any good promo piece, they created a desire to experience the entire film. You can see the latest version of the trailer here, although this time it crashed Firefox twice when I tried.

Yet I held back. There’s so much I need to do on the computer, every single day, that it’s hard for me to find the time to watch a 108 minute movie, especially since when my computer is paying a DVD, it hides all the other applications.

Yesterday, after two days in a row where I hadn’t gotten a lot done, I received an e-mail from my colleague Joe Nicassio, containing a link to a copy posted at MySpace, with no charge for viewing. Knowing that such things didn’t happen by coincidence and figuring perhaps it would help me get out of my rut, and understanding that watching it on MySpace would let me work on other things in the background, I gave it a try.

And the movie held my interest all the way through–something that’s not easy when most of it is “talking heads”: interviews of people, one on one. Sometimes they put more active sequences behind the voice, but there’s a lot of looking at people’s faces while they talk. And in the MySpace copy, the picture and sound are slightly out of synch and the film is slightly out of proportion, so that these heads seem unusually tall and thin. I imagine you don’t get these minor glitches if you pay your $4.95 for the official copy.

For the first 30 or 40 minutes, I didn’t even do anything else at the same time. After that, I felt I knew where it was going and started multitasking. Yet there were a few key sections where I stopped and gave it full attention.

However, I really didn’t see it as worthy of the hype. The core of the movie, the big secret of the title, is something I’ve known about for years: the Law of Attraction that says you attract to yourself whatever you focus on. And maybe for that reason it didn’t ultimately move me very far, because I’ve been living that truth for a long time. If this is the first time you’re exposed to it, it could easily shake up your whole world.

I started learning this lesson a few years after I published by fourth book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook: a book that shows people how to enjoy a lifestyle that would cost most people a lot of money, while spending little to nothing to achieve it. Perhaps because I’ve figured out many ways to slash the cost of travel, entertainment, fine dining, etc., I’ve never had a desire to be super-rich. I don’t need to. I travel frequently, live in a beautiful home, see lots of top-name concerts, etc., and in that e-book, now eleven years old, I tell others exactly how. But money is a means to these things, not an end. I have achieved them without anything close to a seven-figure income. You might say I’ve used the Law of Attraction–which, in my world, I call the Abundance Principle (and discuss in some detail in Principled Profit: Marketing That Puts People First–to bring those things into my life, bypassing money as an intermediary.

The film makes the point that you can use the Attraction Principle to improve your life and improve the world, not just on the material plane. But still, far, far too much is devoted to envisioning the car or house or beautiful necklace of your dreams, and far too little to healing the illnesses within yourself or in the world at large.

These small parts of the movie I think actually are life-changing: the woman who cures herself of cancer, the paralytic who beats the doctors and learns to walk again, the idea (quoting Mother Theresa) that if you want peace you don’t attend an anti-war rally, but a peace rally, because you don’t want to attract more war by paying too much homage to it…these concepts I’d have loved to see in more detail, but the coverage is scant. I love the idea that you can overcome even the toughest adversity by focusing on what you actually want, rather than where you’re stuck–and was deeply moved to hear people like Jack Canfield and Joe Vitale talk openly about the adversity in their own childhoods, that they’d learned to move past. I was especially struck by one doctor who was told as a child that his communication disorders were so severe that he’d never learn to write or converse.

When they make a sequel about applying these principles to social change, I want to be there!

My recommendation: see it, but know that what you take away from it may be something other than what the hype has led you to believe.

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