Want to make a REAL impact on carbon footprint, as well as put money back in the pockets of those suffering in this troubled economy (or perhaps those who never participated in the economic boom in the first place)?

I got an e-mail describing a wonderful sustainability project in Cambridge, MA–one that would be easy to replicate anywhere: Weatherization Barnraisings.

Steve Morr-Wineman, one of the initiators, wrote that a group of people organized…

a local energy co-op called the Home Energy Efficiency Team (HEET). In August we organized our first event – a weatherization barnraising. It was a simple idea: bring people together to weatherize a house by doing things like insulating doors, windows, and pipes, and installing programmable thermostats and compact fluorescent lightbulbs. We publicized the event with a simple flyer, got on some listserves, and then it just took off through word of mouth – and 40 people showed up.

Since then we’ve been doing one weatherization barnraising a month, and people just keep turning out; 30-40 every time. We’ve assembled a pool of skilled team leaders, gotten contractors to come for free to some of the events, and have expanded the range of weatherizing we can do. The multiplier effects are huge, because people are learning skills they can use to weatherize their own homes.

The Boston Globe even ran a story on the community weatherization project, noting that the group is looking at doing public buildings as well, including a school.

If you’d like to start your own weatherization group, Morr-Wneman and his friends have posted a free how-to manual at https://www.audreyschulman.com/HEET/manual3.htm

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When are sustainability measures real, and when are they a counterproductive waste of time and money?

That was one of a several very interesting questions posed by Dean Cycon, CEO of Dean’s Beans and award-winning author of Javatrekker: Dispatches from the World of Fair Trade Coffee (Chelsea Green, 2007).

Dean’s Beans uses only organic fair-trade coffee and cocoa, typically pays farmers well above the fair-trade minimum while still keeping consumer prices very affordable, and reinvests substantial profits into locally governed sustainability/economic development projects in the communities that supply his coffee. He’s also perhaps the business person with the highest integrity that I’ve ever encountered.

Not surprisingly, his revenues and profits have grown every year, despite the recession.

In a speech to small business owners in Massachusetts, Cycon described how he had decided not to invest thousands of dollars in a more eco-friendly liner for disposable coffee cups, that in a year would keep about a basketball’s worth of plastic out of the landfill on a year’s volume of 100,000 cups. It didn’t make either economic or environmental sense, he said.

On the flip side, Cycon was asked to be the organic coffee supplier when Keurig introduced its wildly popular single-serve coffee makers. He looked at the machine, was disturbed by the large amount of plastic that would be consumed, and suggested to the engineers that they redesign it more sustainably, replacing the disposable plastic containers with biodegradable ones made of the same thick paper used to make egg cartons. When the company declined, he refused to supply the coffee, a decision that cost him millions of dollars, but which still feels like the right decision to him. He’s actually looking to develop a competing model that would be more eco-friendly.

Cycon has also been an agent of change within the coffee industry, challenging companies like Starbucks and Green Mountain to up their percentage of fair-trade sources, and to make much larger donations to village sustainability programs in the coffee lands: $10 million to his $10,000, in one case.
On the fair trade issue, he points out that if a large coffee roaster sources four percent from fair-trade co-ops, that could mean 96 out of every 100 farmers are not making a living wage.

His challenge to business in general? Bring CSR and sustainability “deeply into your business” as an integral part of decision-making, and don’t just tack it on at the end. With that attitude, Cycon believes companies can influence their vendors, their customers, and other stakeholders to take many more sustainability steps: from convincing UPS to use biodiesel trucks in the fleet to biodegradable paper from their label supplier.

Award-winning author of Principled Profit: Marketing That Puts People First and seven other books, Shel Horowitz writes and speaks on driving success through environmental sustainability, business ethics, cooperation (even with competitors), attitude, and extreme service. He is the founder of the international Business Ethics Pledge.

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Bad enough that Arkansas State Senator Kim Hendren called Chuck Schumer ‘that Jew’–but even worse is the anti-Semitic trash talk from so many readers of the New York Daily News story about it.

Eeeew! In 2009, we should be better than that! In fact, that kind of racist crap should have been unacceptable in 1809. No matter what ethnic or racial group is being denigrated, the message needs to go out that this is unacceptable. I’m not blaming the Daily News for having an open comments page, but I wonder about these narrow-minded bigots who are posting.

Mind you, I’m one Jew who does NOT believe in “Israel right or wrong.” But I do believe in treating every person civilly, and in condemning racist behavior.

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Fascinating. Paul Smith demonstrated a real-world example of how to use Twitter for powerful real-time research–in product development, marketing, or journalism.

He posed a question on behalf of a client who wanted to launch a Green product that would be made in China, and how that would be received by consumers–and posted several responses at the above link.

I’ve used Twitter to drive traffic to a survey, but this kind of direct and immediate feedback may be even better–because it’s much more human, not to mention faster. Who knew a year ago that Twitter could be used for market research?

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The news is terrible again: Dreadful violence in Gaza and Iraq, charities bankrupted by the Madoff scam, military forces massing on the India-Pakistan border, an open homophobe giving the invocation at the Obama inauguration, tough times for industries from publishing to retail to manufacturing, rampant poverty around the world (of material goods, housing, medical care, educational opportunity, and more) and a finance and foreign policy team that sure doesn’t seem a lot like the “change” mantra we were promised before the election.

And yet, this lyric from “Tommy” keeps playing in my head: “I have no reason to be overoptimistic…but somehow when you smile, I can brave bad weather!”

Yes, I know–the next part of the Tomm7 story is no cause for optimism. Neither is the world around us today.

But as 2008 draws to a close, I am still optimistic. I think the generation that is living now will fix the climate change problem. I’m hoping the generation of my future grandchildren might be able to do something about war and poverty.

I think the potential exists to transform the world we live in into something beautiful and powerful, to stake the claim on the rightful heritage of all people. But it will take all of us working together.

Decades ago, Franklin D. Roosevelt claimed that all of us deserve four freedoms:
1. Freedom of speech and expression
2. Freedom of religion
3. Freedom from want
4. Freedom from fear

It’s still a pretty good list. Freedom from want and fear includes freedom from environmental catastrophe, hunger/poverty, or war. What can each of us do to help the world achieve this?

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Calling it the worst fraud in history (far worse than Enron), Democracy Now released the shocking news that the Securities and Exchange Commission (SEC) had known there were serious problems around Bernard Madoff for nine years!

Are you as sick and tired of this as I am? Enron fell apart in 2001. Michael Milken was indicted in 1989–that’s almost 20 years ago! And now we find out that Madoff, former head of NASDAQ, took the whole financial system for an astonishing $50 billion, suckering investors in with the promise of outrageously good yields and wiping out numerous good charities–the same week we find out Illinois Governor Rod Blagojevich actually had the chutzpah to try to sell Obama’s vacant Senate seat.

Have we learned NOTHING since the Milken days?

If you’re all riled up about business scandals, about banks and industrialists coming to Washington to coax billions of our tax dollars out of the government while doing nothing either to change the over-lavish lifestyles or to pump credit back into the system, if you think these companies should get a clue before they come looking for a handout and the government should get a clue before it hands out our money without any oversight, if you’re sick and tired of being sick and tired–there are a few things you can do. They’re easy, they take almost no time, and they could make a difference.

First, tell Obama’s transition team what you want to see the next administration accomplish. It’s the first time I can remember a newly elected president making a conscious and thorough effort to tap the wisdom of the general public.

Second, sign the Business Ethics Pledge and help create a climate where the Milkens, Madoffs, Kenneth Lays, and Blagojeviches of the future won’t find anyone to listen to their crooked Ponzi schemes and extortionate rackets.

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Apparently, a lot of players in the international adoption world have been a little too glib about where these babies are coming from, and some children have been stolen from their parents to be adopted by people in the Northern hemisphere.

Even though it delayed and may have prevented her adoption, one adoptive mom, Jennifer Hemsley, got too suspicious. Her courageous battle with the system and great personal/family/financial hardship in order to do the right thing are a model of how to behave in an ethically cloudy situation, even if the outcome is the opposite of what you’re striving for.

Medical reports seemed obvious forgeries, without letterhead or doctor’s signature. And during a critical hearing, Hemsley said, her Guatemalan advisers tried to pay a stranger to pose as Hazel’s foster mother.

“Todd and I felt a lot like, ‘Gee, is this really happening?’ Maybe we should just look the other way and keep plodding along, because every time I tried to tell someone, nobody cared,” Hemsley said. “I couldn’t look the other way. I just couldn’t turn my head.”

Ricardo Ordonez, the Hemsleys’ adoption attorney, denied any fraud and vowed to clear his name by producing the birth mother for new DNA tests. Another court hearing is pending.

If the Hemsleys had walked away, as hundreds of other Americans did after problems surfaced, Hazel would likely have been abandoned or reoffered for adoption under another false identity, Tecu said. Instead, Jennifer Hemsley stayed with Hazel for months, draining more than $70,000 from a second mortgage on their home and paying for a trusted nanny.

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Nelson Mandela was the first black president of South Africa, who came to power after decades of an oppressive apartheid regime that enforced a horrible climate on its people of color–the vast majority of its population. Mandela himself was imprisoned for 27 years.

When Mandela and the African National Congress came to power, it would have been easy to conduct Nuremberg-style trials and punish the transgressors. But instead, South Africa established an official Truth and Reconciliation Commission; he handled the need to change with love. The Commission thoroughly investigated many of the old regime’s criminals, but did not punish them–instead using the trials to create healing rather than division.

While it’s easy to imagine taking a good deal of satisfaction from seeing the rogues of our rogue state–Bush, Rumsfeld, Gonzales…and especially Rove and Cheney–on trial and facing long prison terms, from the point of view of healing the country and actually accomplishing a progressive agenda in these already-difficult times, it may make sense to have the trials but have them under the banner of truth and reconciliation, and let their consciences (such as they are) or the Higher Power they call claim to believe in, be the ones to punish them.

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Does your skin crawl every time you hear Ann Coulter, William Bennett or some other radical-right wingnut savor the pleasure of saying “Barack HUSSEIN Obama”

Did you take pleasure in learning the famous story of World War II Denmark, when the Nazis ordered all the Jews to wear yellow stars–and the King of Denmark proudly pinned one on, as did many of his countryfolk?

Well, we’re not alone. Mark Hussein Gordon, of sonomacreative.com, has set up a Facebook group called Hussein is my name too! All you have to do is join, change your middle name in your profile, and remember to change it back after the election, and you can show solidarity both with Barack and with the Arab and Muslim communities by being Hussein for a couple of weeks.

I think this is brilliant. And I thank Robin Hussein Blum for drawing it to my attention.
Shel Hussein Horowitz

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By Shel Horowitz
This post is in three parts:

  • My Personal Poverty Story
  • What’s Wrong Right Now
  • Prescription to End Poverty
  • 7000 bloggers are joining together today to talk about one issue: poverty. I’m proud to be one of those 7000.

    My Personal Poverty Story
    Poverty is something I know something about, first-hand. In the 1970s and early 1980s, I was desperately poor, and for a portion of that time, on food stamps. I jokingly refer to those years as the “research phase” for my e-book, “The Penny-Pinching Hedonist.” But I didn’t just pinch those pennies. I squeezed them so hard it might have drawn blood, if pennies could bleed.

    When I got a job as a VISTA Volunteer community organizer, with the princely salary of $82 per week (and they let me keep getting food stamps), it was a major step UP the economic ladder for me; before that, I’d been working a single day a week in a neighborhood fruit store. I seem to remember that I earned $15 for those shifts, but that would have been below minimum wage even then, so it must have been more like $26.

    I do know that I thought long and hard about every discretionary purchase other than food; with the food stamps, I didn’t have to worry about that, at least. But if I could get around New York City by bike instead of subway, I did–all over Brooklyn, where I was living and where I was charged to build the local Gray Panther chapter, and lower Manhattan, where my community organizing office was. If I could find clothing at a thrift shop, I did–even if it didn’t fit quite right. I found entertainment like poetry readings, that didn’t cost anything. I read the books and listened to the records I already had, on a stereo I’d bought used while a college student.

    Even then, I knew I was lucky. All around me, I saw people who were trying to support a family; I had no dependents. I saw people being forced out of rent-controlled apartments so that landlords could quadruple the price under vacancy decontrol; I had found a small apartment in a warehouse district that I shared with a friend; my half was only $150, which meant that once I got the organizing job, I was able to earn back the cost of housing in less than two weeks and have the other two weeks’ pay to live on for the month. Before that, I’d been paying the rent out of small and precariously dropping savings since losing the entry-level corporate job that had brought me to New York. And even during that time of unemployment, I scraped by enough that I didn’t have to deal with the intimidating and humiliating welfare bureaucracy; the food stamp office was far more humane, according to my friends who’d been through the welfare system.

    Gradually, in the 1980s, I moved out of the city, started the business I still run, and eventually got to a living wage, and then out of poverty.

    What’s Wrong Right Now
    But I still get very angry when I hear politicians and toxic talk show hosts who have no first-hand knowledge of poverty ranting about welfare cheats while passing out massive subsidies to their friends and funders at the very top of the economic ladder.

    And it shocks me that we’ve allowed the disparity between the poorest and the richest to go totally haywire, much like the Latin American dictatorships we always heard about in the 1970s and 80s. CEOs take home nine-figure compensation packages, while poor and middle-class people lose their homes. This is not fair or just, and I’m hoping the current world-wide financial crisis will lead us to change those percentages. What would life be like if no CEO got more than 25 times the wages of a full-time employee making minimum wage, or for that matter, 25 times as much as the check that a welfare mom is supposed to live on while she supports her kids?

    Some companies manage to get by paying their CEOs much less than that! There are companies where the CEO makes only eight or ten times the lowest paid employee, and others, collectively owned, where every worker makes the same salary. Somehow, they survive and thrive and attract great talent. Because they have a mission they can believe in that’s not just about lining their own pockets.

    Okay, so I’m the one ranting now.

    Prescription to End Poverty
    But this is Blog Action Day. I’d like to finish with some action steps that we can take as a society, steps that address some (by no means all) of the systemic causes of poverty, and whose adoption will lift up the bottom. Changing these could take whole communities from poverty to abundance.

  • Switch to sustainable, renewable, nonpolluting energy sources such as solar, wind, geothermal, and small-scale (non-invasive) hydro. Surely, if we can find $700 billion to pump into the financial system, we can find a few billion for a Marshall Plan-style initiative that would eliminate dependence on foreign oil, slash carbon emissions, create thousands of jobs, and put money in the pockets of rich and poor alike.
  • Retrofit all buildings with proper insulation, water-saving plumbing, and other sustainabiity measures. Again, this lowers costs, creates jobs, and reduces carbon as well as dependence on oil imports (and thus global warming).
  • Decriminalize the petty offenses that fill up our prisons, taking away income-earners, making it harder for them to get jobs again when they get out, and leaving their families with a huge financial burden. We have no business throwing people in prison for using drugs or feeling forced into prostitution. Dealing is one thing; it harms society. But using harms only the users and their families, as long as they don’t get behind the wheel or operate dangerous machinery.
  • Revitalize mass transit. Poor people get to work on buses and trains, and the more places transit systems reach, the more job opportunities for poor folks. Added benefits once again: reduced carbon, reduced foreign oil imports, reduced traffic congestion.
  • Urban community food self-sufficiency: an organic garden on every flat roof and in every vacant lot! Lowers food costs, boosts nutrition, freshness, and flavor, builds community, reduces carbon and more.
  • Adopt, finally, the sensible system of government-salaried doctors not beholden to insurance companies that has allowed almost every other industrialized country in the world to make health care a right, not a privilege. This is something we advocated for when I had the community organizing job with the Gray Panthers almost 30 years ago, and it’s still a good idea–and long-overdue.
  • Oh yes, and save poor and middle-class lives as well as vast boatloads of dollars by getting out of the illegal and unconscionable war the Bush administration lied its way into in Iraq. the $700 billion per year saved could provide seed capital to fund all the rest of it.
  • So there you have at least part of my prescription to create jobs, reduce costs, lower pollution, and shift our country’s trade and overall deficits. What are your ideas? Please post them, and let’s get started!

    While this post is copyright 2008 by Shel Horowitz of https://www.principledprofit.com, I hereby grant permission to reproduce the post in its entirety in any medium as long as attriubtion is included, and to link to the post without restriction.

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