Surely, we can build a better future with technology instead of focusing on autonomous drone delivery of a latte 9 blocks away in San Francisco.

—Seth Godin, December 31, 2018

On New Year’s Eve, Seth Godin riffed on an ambitious list of 23 problems we can focus on solving. A few of my favorites:

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

1. High efficiency, sustainable method for growing sufficient food, including market-shifting replacements for animals as food
2. High efficiency, renewable energy sources and useful batteries (cost, weight, efficiency)
8. Useful methods for enhancing, scaling or replacing primary education, particularly literacy
12. Gene therapies for obesity, cancer and chronic degenerative diseases
13. Dramatic leaps of AI interactions with humans
14. Alternatives to paid labor for most humans
15. Successful interactions with intelligent species off Earth
17. Cultural and nation-state conflict resolution and de-escalation
18. Dramatically new artistic methods for expression

Seth’s list fascinates me because it uses technology as a jumping-off point to solve social problems. Most of us don’t think of technology that way; too often, we think of technology only in terms of lifestyle issues (I don’t even want to label them as problems). Go back to the quote at the very top of this post to see what Seth says about that!

I’m one who does think of technology this way. I’ve written frequently about using technology to turn hunger and poverty, war, and catastrophic climate change into abundance, peace, and planetary balance.

And like Seth, I think we actually can solve these huge problems. As he writes,

[This list seems ridiculous until you realize that in the last few generations, we created vaccines, antibiotics, smartphones, GPS and the Furby].

Not to mention viable solar power, conflict resolution based on deep listening, the ability to access the world’s entire written or pictorial knowledge base from devices the size of a watch, a vast increase in the quantity and quality of organic food…

So I let Seth’s list percolate in the back of my brain for a week.

Here are a few I’d add:

  • Peace: no more armed conflict as a way to settle grievances, anywhere—and this means diplomats must be trained deeply in nonviolence theory and practice, using not just academic but also empirical hands-on problem-solving and creative thinking
  • Nonviolent, respectful conflict resolution taught from preschool through college as a required subject, and reinforced through adulthood in the media, the court system, and government—among other things, that means no longer glorifying actual or threatened violence or presenting it as a way to solve problems in film, TV, or literature
  • New tools for genuine democracy: governments at all levels from village to planet that work for the benefit of their entire population while minimizing any restrictions on personal freedom to act in any ways that don’t harm others, that are based not in who pays the candidates the most but in how each government unit can benefit its population (including the non-humans) and the ecosystem (macro and micro)—this also means ensuring that votes are free and fair, honestly and accurately counted, and allow all citizens to participate
  • Two-way or multiple-way communication with many plant as well as animal species—maybe even with bacteria—not just by a few outliers, but as other languages people could study
  • At least 50 percent urban community food self-sufficiency: even our most paved-over spaces, like New York City,  should be able to supply 50 percent or more of their own food, using rooftops, windowsills, traffic islands, public green spaces, etc. (This will require cleaning up pollution using plant-based filtration, first—and ending sources of ongoing pollution from fossil-fuel-powered vehicles, buildings, and powerplants)
  • Complete conversion to clean, renewable, non-fossil, non-nuclear power sources within five years for new construction or manufacture, and fifteen years to phase in the conversion of existing buildings and vehicles
  • Elimination of all forms of slavery, including not just sex trafficking (Seth’s #3), but also sweatshops, child slaves picking cocoa beans in Africa, prison labor at far below minimum wage…
  • Speaking of prison—isn’t it time we had more humane ways of dealing with criminals and sociopaths?
  • Exploration of space in ways that honor the ecosystems, not to rape and plunder their resources but to expand our knowledge, develop laboratories for alternative ways to design a society, and perhaps find other intelligent life forms we can communicate with and learn from, as Seth notes in his #15 and #23
  • And because not everything has to be so ambitious and grandiose, making email useful again. Figuring out a way to eliminate spam while letting legitimate messages through, even if people write about subjects like marketing or cancer of a the mammary system using the b-word, but keeping the real junk out. That’s actually pretty ambitious, because the only way it’s likely to get done is with a huge leap in artificial intelligence technology—in other words, this is one application of Seth’s #13.

Like Seth, I’ll ask, “What’s on your list?” Please leave a comment whether it’s your top few or a longer list. If comments are closed (which they do automatically after a certain time), write to me at my contact form, https://greenandprofitable.com/contact/, and use the subject, Blog Comment: Seth’s List. I’ll get them posted here.

Facebooktwitterpinterestlinkedinmail

Guest Post by Wayne Stevenson Thomas, in San Antonio, Texas

[Editor’s note: We stayed with Wayne on our first trip to San Antonio many years ago, and have stayed in contact. I am always looking for examples of for-profit businesses that serve a greater good. If you’ve got an example and would like to guest-blog, please write to me through this site.]

Thrift Shop Interior
Thrift Shop Interior

Cliff Morgan was an executive at the local St. Vincent de Paul. They had a big operation of recycling the items they couldn’t sell or give to the poor. But he and the St. Vincent board found that the not-for-profit model didn’t allow him the flexibility he needed to operate. (Something about how all contracts or agreements had to go to the board as well as any expenditures above a fairly low number.)

So St. Vincent decided to spin off the operation into a for-profit, which Cliff owns. SA3 Community Recycling serves three communities of interest: Nonprofits who receive donations they cannot use, nonprofits who need items, and citizens (as represented by our governmental organizations).

He collects unneeded items from providing nonprofits. He pays them for clothing, shoes and bundled cardboard, generating a small revenue stream for them while allowing them to concentrate on their mission, rather than on disposing or selling unwanted material.

He contacts receiver nonprofits to provide them exactly the items they need from the stream of items he receives from the provider nonprofits. He provides exactly what they need. For instance, Dress for Success might need 5 size 16 Women’s business suits. SA3 would pull exactly that out of their stream and no more.

For the citizens as a whole, he contracts with governmental organizations to keep items out of the landfill. For instance he accepts cathode ray tube TVs from the providing nonprofits and disassembles them. He does the same with other electronics (if he doesn’t have another nonprofit that can use them.)

He generates income (as I understand it) by selling the clothing and cardboard for a bit more than he pays for it, and by selling the metal and other material captured from the electronics. He pays his staff, who do the pick-ups and supervise the volunteers who help sort the items that come through the door.

Among the nonprofits he provides with items from his stream are: Habitat for Humanity (building material), the Diaper Bank (loose and packaged diapers), Dress for Success, Spare Parts (an arts nonprofit that provides used and repurposed items to local art educators) and Samministries (household items for families leaving shelters). He also provides items as needed to several St. Vincent operations in South Texas. I believe he sincerely wants to recycle as much as he can within the community (and have connected him with several other receiver organizations).

Wayne Stevenson Thomas is a former volunteer and assistant manager at Jefferson Thrift Store in San Antonio.Facebooktwitterpinterestlinkedinmail

I read Seth Godin’s daily blog almost daily but I missed this one from a couple of days ago. I think he’s absolutely right. Kids need time in nature, to daydream, to make friends, and do things that don’t involve a screen.

And they need to develop independence. It’s a myth that you can protect your kid from all bad or even uncomfortable things. And some discomfort is necessary to growth. Otherwise, when they do hit a challenge, they are completely unable to cope. I believe in parenting that presents gradual increases in challenges. That doesn’t mean forcing kids to do things where they have zero interest or skill, but helping them find the places where growth is exciting, and helping them get through the uncomfortable incidents in their lives–but not by attempting to seal them off in a vacuum tube somewhere.

Then there’s the effect on our biology. I know from paying careful attention to my own body that I’m most comfortable if my on-screen shifts are an hour or less. Research confirms that prolonged computer use creates health problems (one of 369,000,000 results for “health effects of computer use”, BTW).

Electronic babysitters are not really new, just intensified. In my day, many of my peers were shuttled off to the family television, nicknamed, for good reason, the “boob tube.” Mainstream TV in the 1960s, and especially kid programming in the pre-Sesame Street, pre-Mr. Rogers days, sabotaged intelligence and reinforced a culture of violence. Even the years-later and scrupulously politically correct Barney  worked really hard to dumb things down, and that was public TV–while Sesame Street, although a terrific show, changed our thought patterns and shortened our attention spans by chopping up several stories into little pieces and scattering them throughout the show.

Luckily, my mom believed in limiting TV. We were allowed two hours a day, after completing our homework, and nothing too violent. I am very grateful to her for this rule, and to my first grade teacher who recognized that Sally, Dick, and Jane bored me–I was reading at age three–and sat me down in the back of the room with a 4th-grade geography book. Under these two influences, I became an avid reader. From then on, any time I felt bored, I could escape into a book. I discovered a world of ideas (and their potential to create a more just, eco-friendly world) in biography, science, and “think” books…alternate worlds in science fiction…wonderful characters in literary fiction…deductive reasoning combining with intuitive leaps in detective novels. I always say I became a writer because I’m interested in everything–but being a reader created that interest. Oh, and I still find geography fascinating.

My interest in reading predates school. I still remember being frustrated because the New York Public Library wouldn’t let me get a library card until I could write my name, which only happened two or three years after I was reading. My mom had to use some of her precious allotment to keep me in reading material. Years later, when NYPL lifted the 6-books-at-a-time limit, my mom would take a shopping cart over to her branch, fill it up, read the books on her 3 hours of bus commuting per day, and trade them in two weeks later for another batch. I started tracking the number of books I’m reading a few years ago, and it’s ranged from 83 to 88 per year. This year, it will probably be more like 75, because an all-consuming family situation cut deeply into my reading time this fall. It’s at 71 as of today. And reading is eco-friendly and frugal (thank you, public libraries and friends with interesting books), too.

We read Charlotte’s Web to our daughter when she was four. At seven, it was the first full-length chapter book she read on her own. A few years later, she got to play Charlotte in a local theater production. In college, she did a long academic paper on  the deeper philosophical implications of

Thomas Edison took 10,000 steps to invent a lightbulb. Could your child be so patiently focused on a task?
Thomas Edison took 10,000 steps to invent a lightbulb. Could your child be so patiently focused on a task?

Phillip Pullman’s His Dark Materials trilogy. Now she’s about to get a master’s degree in teaching adult literacy.

Today, at least, screen time is much more interactive. Instead of sitting passively, kids create scenarios and alternative endings, share their discoveries on social media, etc. But they do it in nanobits.

But in today’s electronic world, I worry about attention span, focus, creativity–and empathy; I see a rapidly growing culture of intolerance (125,000,000 results on Google for “social media bullying”). In a world with no attention span, how can we make the next lightbulb discovery? Edison himself described inventing the lightbulb as a 10,000-step process. Nanobits don’t lead down that torturous path. Reading, meanwhile, reinforces attention span, focus, and creativity. Whether it narrows or widens your horizons depends on what you choose to read.

And reading can also be interactive, because you create your own storylines and then read further to see if you’re right.

What if your kid has learning disabilities or other issues that make reading difficult? Try audiobooks, or make the time to read aloud, or bring the books down a couple of grade levels until your child is ready for more. Or substitute other equally creative activities, from one-sentence-per-person storytelling to counting how many ideas you can get on a stroll through a forest. Even kids who love to read can benefit by broadening their creative repertoire.Facebooktwitterpinterestlinkedinmail

Let’s just pretend for a moment that the climate deniers are right and nearly the entire scientific community is wrong. We spend a lot of time and effort so humans can continue living on this planet of ours–and it turns out we didn’t need to do all that. Let’s say all that happens is we switch to clean energy and super-efficient design, improve  our air and water quality, dramatically reduce pollution-related illness, free up more spending power among people who are no longer buying fossil fuels, create hundreds of thousands of well-paying jobs, and so on–but it doesn’t affect the climate, or the climate continues to be just fine for humans. Let’s say that ending our reliance on fossil fuels changes our foreign policy away from resource-based wars and toward peace, quality-of-life improvements around the world, and international cooperation.

A storm-damaged pier. Courtesy freeimages.com
A storm-damaged pier. Courtesy freeimages.com

You know what? I’d be pretty happy with those outcomes. It would be worth making that effort even if climate change were not an issue.

BUT…what if the climate scientists are right? What if our future is full of massive flooding, wildfires, severe storms, food riots, and all the rest of it? I’m not actually worried that much about the planet. The planet has survived climate upheaval many times before, and it will again. So will the cockroaches. But I AM worried about our planet’s capacity to sustain human and mammal life, and the plants that we all rely on for our survival. The planet is indifferent to whether humans survive and thrive. It looks to me that the planet has begun to fight back over the past ten or twenty years; “global weirding” has become a thing, around the world. The climate we’ve been used to for a couple of centuries is not the one we have anymore. If we continue blindly down the path of climate denial and inaction, explorers from other planets will land here to discover that the cockroaches are in charge, and humans are either extinct or a tiny remnant living lives of deprivation in scattered little bands.

Don’t take my word about those consequences. Follow these links and listen to the real experts: scientists.

  1. First, a quick general-audience overview of why climate change matters
  2. A more scientific but still relatively readable report from NASA
  3. And finally, a more technical piece from the Union of Concerned Scientists (a group I’ve been paying attention to for about 40 years and for whom I have a great deal of respect) outlining why humans need to own the responsibility for climate change

Are natural causes also contributing to climate change? Sure. Volcanoes, earthquakes, massive forest fires and floods…all of those have an effect on climate. But it’s important to keep four things in mind about natural disasters:

As an example of that last point, consider the accident at Fukushima in 2011. Seismic activity caused a tsunami, which flooded one of the largest concentrations of nuclear power plants in the world (6 plants at the Fukushima Daiichi site and another 4 at Fukushima Daini, just 7 miles away), which led to explosions in at least four of the Daiichi plants, which led to a meltdown, which contaminated a wide swath and forced thousands to evacuate.
The Deepwater Horizon oil spill in the Gulf of Mexico is another example. Around the world, numerous oil rigs, nuclear plants, chemical refineries, etc. sit on earthquake faults or next to large bodies of water. And this is simply nuts!

We’ve had 200 years to watch this crisis coming. We have plenty of technology to reduce our need for energy AND to generate clean, safe energy to power our world. If we’d started to get serious about dealing with climate change even as recently as 50 years ago, by now, we could have easily moved to 100% renewables, and if we had any sense, we would have. The good news: we could still convert to 100% renewables by 2050, or perhaps even sooner. The bad news: we may not have the luxury of 30+ years to figure this out, and at the moment, the US at least has a federal government that is actively hostile to climate science and puts dollars in the pockets of big business ahead of the health, safety, and livability of people and planet.Facebooktwitterpinterestlinkedinmail

I started answering this question on Quora but ran out of room.

First, it does make a difference. Little things add up.

For instance, where I live in the northeastern US, many people turn the water on full blast and leave it running the whole time they’re brushing their teeth. So in many of my speeches and interviews I talk about a way to brush your teeth that uses teaspoons instead of gallons: turn the water on a trickle, wet the toothbrush, then turn the water off until you’re ready to rinse with another trickle. Let’s say that this saves even just one gallon of water each time.

Child brushing teeth (FreeImages.com)
Child brushing teeth (FreeImages.com)

If someone hears my message and lives for another 40 years and brushes twice a day without squandering that huge amount of water each time, that one person has saved 29,200 gallons. Now, if I can influence just 50 people a month and I talk about this for the next 19 years until I’m 80, that means a total of 332,880,000 gallons saved. And if just one person in each of those 50 goes on to influence just ten of their friends, the total savings become astronomical.
More and more places around the world are discovering that water is extremely precious, so eventually this will become the common best practice for brushing teeth.
And this is only one of hundreds of easy lifestyle changes we can make. Click here to see how to get your hands on 111 of them.
Second, it changes the way you look at the world. You start looking holistically, seeing connections among things that appeared random and unconnected to you before. Who knows—maybe you’ll be the person to make the next big scientific breakthrough in sustainability because of that shift in your thinking ;-).
Third, it changes the way you feel. You see yourself as someone who can make a difference in some small ways that add up to big ways. Guess what: Ordinary people can change the world–but only with a mindset that their actions make a difference. What’s more ordinary than a seamstress? Think about a seamstress named Rosa Parks. How about a high school student? Just in the last few weeks, a group of them in Parkland, Florida sparked a new national movement and managed to get a few restrictions on guns passed into law in Florida after decades of failures on this issue, less than one month after 17 of their schoolmates were murdered in a school shooting. What about an electrician working in a shipyard? That would be Lech Walesa, who led the movement to kick the Russians out of Poland and became its president. I personally started a movement that saved a local mountain.
I’ve been speaking and writing about this for several years. If you’d like to know more, check out my award-winning book, Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, and many others) and my 15-minute TEDx talk, “Impossible is a Dare!” (click on “event videos”).

Facebooktwitterpinterestlinkedinmail

Watch the 3-minute video at the top of Expand Furniture’s Smart Space-Saving Ideas page. Don’t multitask; you need to see people going through the few seconds of converting a piece of furniture from one use to another, or storing it in tiny spaces when it’s not needed.

This entire product line is an excellent example of the principle of one part, many functions (which I discuss in Guerrilla Marketing to Heal the World, BTW). If you want to create a green business, one of the planet-saving tricks is to build for multiple uses. It’s also an example of miniaturization; when not needed, these chairs, tables, sofas, and storage units take up almost no space.

Think of the all-in-one printer/scanner/fax as one example that’s gone mass-market. A smartphone is an even better example because it’s far more universal AND and embraces miniaturization.

When I was a kid growing up in the 1960s and 1970s, portable communication existed in concept and showed up in comics, science fiction, etc. (Maxwell Smart’s shoe phone, Dick Tracy’s walkie-talkie). And so did the idea of all-powerful computers that contained the world’s knowledge.

But combining those two concepts into one device that fits in a pocket—WOW! I don’t think I came across anything that even hinted at this until the Apple Newtown and Palm Pilot PDAs in the 1990s, and I don’t think either of those had Internet access.

Now, think about the video. Most of the furniture ideas are not really a new concept. William Murphy received his first patent for a “disappearing bed” in 1912 (and the concept predated him); modular sectional sofas and tables with self-contained expansion leaves have been on the market for decades.

The one really new product is that miraculous looking couch that seemed to pull out of a twisted piece of foam. It’s actually paper, and you can get a better look at it here and in this post’s photo.

Expand Furniture's FlexYah bench is made from paper
Expand Furniture’s FlexYah bench is made from paper

Yet this gets only a few seconds in the video. The rest of it is simply doing more with ideas that have been around forever.

Some of the other designs could be called “deep Kaizen.” The Japanese concept of “continuous improvement,” Kaizen got very popular in the US business world a few decades back. So yes, we’ve had Murphy beds forever—but have you ever seen a Murphy bunk bed before? An ottoman that holds a set of five padded folding chairs? A coffee table that can transform in under a minute into a full-size dining room table?

And this brings up another principle: repurposing. Ask yourself what do you already make or sell that could be used differently? I ask my consulting clients this question regularly, and it opens up many conversations about new markets and new ways of marketing to them. Expand has identified several target markets: condo dwellers and people living in Tiny Houses, among them. But some of the marketing photos and videos deploy the pieces in massive, spacious living rooms, too. The company understands that a photo like that changes the way people think about their products and make it attractive to a whole different sector.

How will you take these insights into your own business?Facebooktwitterpinterestlinkedinmail

Seize the opportunity!

Tragic as it is, the wipeout of Puerto Rico’s fossil-based infrastructure via Hurricane Maria creates a powerful opportunity to do it right the second time. With its vast solar and wind resources, why not make this sunny, breezy island the pilot project to develop 100% renewability in buildings for a populous island—using microgrids to build in resiliency, so if part of the system goes down, the rest still delivers power?

A storm-damaged pier. Courtesy freeimages.com
A storm-damaged pier. Courtesy freeimages.com

There’s already at least one island country we’ve all heard of that is near-100% renewable if you don’t count vehicles: Iceland (hydro and geothermal). Solar/electric entrepreneur Elon Musk has already converted several tiny, obscure islands, like Ta’u in American Samoa, and he says he can scale up to serve the 3,670,243 Puerto Ricans.

Of course, converting PR to renewables requires the re-invention of funding. We need mechanisms that allow a bankrupt country (technically part of the US) to front-load a huge infrastructure and then repay out of savings even when many pressing needs will be competing for those funds. The private sector won’t step up if they don’t have complete confidence that they’ll get paid back. Eco-economists, this is your moment!

But also, justice demands that a big chunk of financing come from outright grants, from the US government and various foundations and disaster relief agencies—just is occurred in storm recovery after other superstorms like Katrina, Rita, Sandy, and Irene. Even the heartless occupant of the White House, possibly the least compassionate and least competent man ever to hold that office, must not be allowed to marginalize Puerto Rico just because the population is Latina/Latino and the language is Spanish.

And wouldn’t it be cool if someone (Elon Musk perhaps?) stepped forward to fund a switch of the vehicle fleet to non-carbon-emitting sources? If the island had solar on every sunny room, it would be easy enough to supply the vehicles as well.

In some ways, converting the entire island to clean, renewable, resilient energy would actually make rebuilding cheaper and easier. Fossil fuel infrastructure is expensive, complex, and subject to environmental catastrophe. But if the money that would have gone to build tanker ports and refineries went to establishing on-island solar panel factories and training installers and to bringing in the raw materials to make millions of high-efficiency panels to deploy in every neighborhood in the Commonwealth, it’s doable.

I’m not the only and certainly not the first to say this. In addition to Musk, Time Magazine, Renewable Energy World, safe energy activist/author Harvey Wasserman, the deep-story news outlet Democracy Now, to name a few, have all said this is possible and desirable.Facebooktwitterpinterestlinkedinmail

My heart goes out to all those impacted by Hurricanes Harvey and Irma, the flooding in Bangladesh and other parts of Asia (not much in the US news but also very severe), or the out-of-control fires in the American West (a friend in Oregon told me, “the whole state is on fire. I can’t go out of my house because of the smoke.”

Every bit of research I’ve seen concludes that all these catastrophes are far worse than they would have been without human intervention. Humans have raised the temperatures in the Gulf of Mexico through our industry, agriculture, and architecture, and those warmer waters vastly increased the severity of the storms. And because of numerous social choices over decades if not centuries, disaster impacts tend to fall most heavily on those who can least afford it.

Storm Flooding. Photo by Gabriel Bulla, freeimages.com
Storm Flooding. Photo by Gabriel Bulla, freeimages.com

This pattern has been increasing dramatically since at least 2005, starting with the Asian typhoon and continuing through Katrina and Rita, Irene and Sandy, and now Harvey and Irma. Humans have built flood-vulnerable buildings in low-lying places where flooding, sooner or later, is inevitable. So not only are the storms more severe measuring just their force, but they impact the human-built landscape where that humanscape ignores nature’s principles.

To think of it another way, the planet is fighting back against the human assault. The planet doesn’t really care about humans as a species, or even individual ecosystems. The planet just wants to survive, and it acts to protect the “macro-ecosystem”: the planet as a whole. It has already survived extinctions of millions of species, including some that were the dominant lifeforms before earlier, non-human-caused catastrophic climate events. If humans are wiped out and cockroaches rule the earth, Earth won’t care.

But we care. We want a world whose treasured heritage and powerful promise we can pass on to many generations.

Please talk to your friends, colleagues, neighbors, and especially your legislators. Help them understand that human-caused catastrophic climate change is real, and that *there are things we can do to mitigate the impact and even reverse the terrible trends.*

We can take individual actions, from switching to organic foods and eating less meat to insulating our homes and workplaces and using LED lighting. And we can also take action as a society. With no help from the US federal government, individual cities and states can still participate in the Paris Accords (and many have). For bottom-line revenue-building and expense reducing reasons, companies can design buildings that create at least as much energy as they use, from clean renewable sources (and many have).

But still, government must have a role: in funding not just disaster relief but preventive measures such as dam inspections and humane ones such as fair labor practice enforcement (both stripped of much of their funding by the current administration). In encouraging clean energy. In understanding that foreign policy needs to factor in who uses what resources in which ways, and that domestic policy has to focus on creating jobs in industries that will remain relevant (unlike, for instance, coal and nuclear, neither of which are economically viable in the current world).

I could go on for much longer, but I’ll just say, thanks for listening, talk to your network, write letters to the editor, and contact your legislators.Facebooktwitterpinterestlinkedinmail

After a wonderful week visiting four cities in Portugal, I noticed a lot about the state of green consciousness there. Obviously, visiting only four of hundreds of communities is only a sampler, but certainly enough to share with you.

Renewable Energy

For such a sunny country, Portugal has remarkably empty rooftops. We saw a few dozen photovoltaic arrays, mostly just a two to five panels and maybe two or three larger installations. And hardly any roofs had solar hot water heaters, even though other sunny countries, like Israel, have them on practically every house and they’re far less expensive than PV, with very quick payback.

Large building with rare photovoltaic solar array, Aveiro, Portugal. Photo by Shel Horowitz.
Large building with rare photovoltaic solar array, Aveiro, Portugal. Photo by Shel Horowitz.

We passed one wind farm, and a few installations with a turbine or two. I didn’t see any hydro or geothermal facilities, but we weren’t in the mountains where they’d be more likely to be built.

Overall, Portugal appears to be trailing in this area. But appearances can be deceiving. In 2016, an astounding 58 percent of Portugal’s electricity generation and 27.2 percent of overall energy was renewable—and those ranges are typical of the past several years. For four days in a row in May 2016, the country generated all of its electricity renewably. The country has also invested heavily in wind and solar farms and even opened (and then quickly closed) the first commercial ocean-wave energy capture facility in Europe.

Recycling

Trash sorting stations for metal/plastic, paper/cardboard, glass, and undifferentiated (the world looks a lot like “indifferent”) were very common in Sintra (where they were enormous and hard to miss), and somewhat more sporadically—and in smaller bins—in Lisbon, Porto, and Aveiro.

In places, litter is a problem, especially around the edges of some of the plazas and parks.

Green Food Movement

It was easy to get vegetarian options in every city we visited. All of them also have a small natural foods community with places to get organic, vegan, gluten-free, and other options. In two cities, we stayed with families, and both served us farm-fresh eggs (one from their own chickens). For every vegan cafe, there are hundreds of traditional cafes and restaurants serving almost entirely meat or fish or seafood, but there would usually be one or two vegetarian options such as an omelette or a baguette with cheese. Artisanal cheeses are commonplace (and scrumptious). Choices are much more limited for vegans.

Some of the more artisanal vineyards and port wine cellars use organic grapes—and in fact we’ve enjoyed organic Portuguese wine in the US for several years, particularly the vinho verde, young, “green” wine. In-country, we sampled a number of wines and were especially impressed by some of the reds.

Fruits were often amazingly delicious, and fresh-squeezed orange juice (sumo laranja) is available almost anywhere. Many natural food cafes and smoothie bars will also juice carrots, mangos, and other fruits and vegetables, to order.

Transit

In Lisbon and Porto, it was possible to get most places via metro, bus, antique tram, modern tram, or funicular, and both cities have at least three intercity train stations (including the one across the river from Porto in Vila Nova del Gaia). Transit was inexpensive. Taxis were also inexpensive, and tuk-tuks were available as well. Car-sharing networks exist but don’t seem heavily used.

The small communities of Aveiro and Sintra were much less well served. Most of central Aveiro is built along canals, and there are plenty of boats, but more for sightseeing than actually getting someplace. There’s a nice bike path going from town to both halves of the university. Sintra has frequent commuter rail service to Lisbon, Queluz, and several other towns along its one rail line. Sintra had local buses serving the downtown area, hop-on/hop-off service to the palaces and parks from at least three companies, and rather poor service to the outlying areas.

Open Space

Every community we visited had lots of parkland, public plazas, and nearby farms. Sintra is particularly phenomenal, with vast and magnificent nature reserves in and surrounding the town. Three of the four (Lisbon, Aveiro, and Porto) had active waterfronts with good public access, and Aveiro had public salt marshes. High marks on this one.

Overall Environmental/Climate Change Consciousness

Several times, when someone realized we were from the US, the other person would bring up the presidential decision a few days before our visit to exit the Paris Climate Accord, signed by 193 countries including the US. This decision is seen as a disaster in Portugal. We did not meet a single person who supported it—and our president is seen as either a madman or a laughingstock. This survey was based only on those who started conversations with us, but it was consistent. Not one person who started these conversations had anything good to say about the new US regime.

Interest in eating organic and natural foods seems to be rising rapidly.

Small cars are still extremely dominant, as was true in most of Europe until about 20 years ago. There are surprisingly few motorscooters and motorcycles, and even fewer bicycles—but you see almost no large cars. I saw two Jeeps (one small, one larger) and one Hummer. Most everything else was no bigger (and often a lot smaller) than a Toyota Corolla. This may be based in economics as much as environmental awareness, or even just a reaction to the narrow streets in all the historic sections—or it may have to do with carbon consciousness. Almost all the cars have manual shifts, which is no longer true in other European cities we’ve visited in the past decade. Of the cars I happened to look into, only one (the big Jeep Wagoneer) had an automatic.

Urban architecture is primarily row houses, which are energy-efficient because they have fewer outside walls. In the few houses we entered, the appliances seemed pretty large. Portugal clearly values historic preservation, though many of the buildings are only 100-130 years old, but look centuries older.

Water-saving dual-mode toilets were very common, though there were still plenty of single-mode ones.

In short, Portugal is moving nicely along with the rest of its European Union neighbors on the full range of green issues, even though it’s one of the poorer countries in the federation.Facebooktwitterpinterestlinkedinmail

(Guest Post) Sustainable builds are environmentally sensitive and use less energy. Solar energy is a commonly used strategy for harnessing sunlight to generate electricity, and in some parts of the world, wind power is equally as effective. However, while these strategies are a step in the right direction, designers need to look beyond the obvious and put more effort into using sustainable materials for their architectural projects.

Flooring
Flooring

Cork Flooring

Cork is a sustainable material. It is warm underfoot and nice and soft to stand on, which makes it a popular choice for the modern home. Cork comes from the bark of the cork oak tree. When sourced from a renewable forest, cork is harvested without causing any lasting damage. Cork bark grows back quickly, so it is eco-friendly. The only downside is that it is not as long lasting as some types of flooring.

Bamboo

Bamboo grows incredibly quickly and is regarded as a sustainable building product all over the world. Bamboo forests are fully rejuvenated four years after a harvest so bamboo flooring is eco-friendly and a great alternative to natural hardwood flooring. Bamboo is easy to maintain and can be treated just like timber. The downside to bamboo is that it only grows in certain areas of the world, so importing bamboo to North America generates carbon emissions.

Decomposed Granite Aggregate

Decomposed granite aggregates are a green solution for commercial environments. A range of different materials, including granite, glass, porcelain, asphalt and concrete, are crushed to size and used as a replacement for natural stone. The resultant aggregate can be used to create water permeable pavers and paver grit, which absorb rainfall back into the water table and prevent flooding and runoff. When white quartz, porcelain, and birchwood are used to create a roofing material, energy costs are lowered due to reduced heat absorption.

Recycled Glass

Recycled glass is an attractive flooring material for commercial and residential environments. Glass comes from local recycling initiatives and can be re-used to make glass tiles. This saves tons of waste glass bottles and jars from ending up in landfill sites. The main disadvantage of using recycled glass tiles is that they can be expensive and tricky to install.

Recycled Rubber

Recycled rubber tires can be repurposed to make rubber matting and tiles for commercial flooring. Rubber has excellent shock absorbency properties, it is water resistant, and it lasts for around 20 years before it needs replacing. Before investing in rubber tiles and matting, make sure you source products made from recycled materials rather than new rubber.

Reclaimed Timber

Timber is not eco-friendly unless it comes from sustainable forests. Unfortunately, some hardwood flooring is irresponsibly harvested from forests where trees are not replaced, so it is not an eco-friendly option. One solution is to use reclaimed timber flooring instead of new hardwood. Reuse wood from old buildings or boats. It will look beautiful and be far kinder to the environment than alternate options. Pre-seasoned wood is also less prone to natural movement once installed.

Choose your flooring wisely, as some options are not as eco-friendly as they first appear.

The author wishes to remain anonymous. The siteowner was compensated for one of the links in this article.Facebooktwitterpinterestlinkedinmail