Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Diversity, Politics, Social and Economic Justice Tagged with , , ,

Finally, a decades-overdue move to allow hospitalized patients to choose who should be allowed in to see them! President Obama issued a presidential directive Thursday night making federal funding contingent on nondiscrimination in visitation, and providing much greater respect for patients’ wishes in carrying out healthcare decisions.

This is a victory not only for gays and lesbians, but for anyone who “chooses their family” through means other than legal marriage, including many elderly, or those with common-law companions.

The above link includes a video interview with a woman who broke into tears, remembering that she was barred from visiting her dying female partner, and who said she felt like she’d failed her partner of 17 years, because she wasn’t there to hold her hand.

Obama is to be commended for this. It should have been done by FDR, or Kennedy, or Johnson, or even Clinton.

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By Posted on Posted in Politics Tagged with ,

The Supreme Court is dangerously out of balance.

I am old enough to remember when the nomination of Robert Bork was rejected because he was so much a creature of the Radical Right. Yet, the Bush presidencies have left us with four justices who are equally far to the right and totally out of step with mainstream American thought: Thomas, Scalia, Roberts, and Alito. They are pushing a dangerous agenda in favor of corporate steamrollering, against legitimate government controls on issues like the environment, and appallingly backward on minority rights. The so-called centrists on the court are what we used to think of as solidly conservative.

The shifts from the likes of the moderate conservative O’Connor and the steadfast progressive Thurgood Marshall to Chief Justice Roberts and Clarence Thomas and their allies have been a radical veering off course. It’s time to get back on course and have a Court that stands for the fundamental values on which this great country was founded.

These four dangerous radicals must be held in check by a progressive caucus that goes beyond Ginsburg and Sotomayor and can build coalitions with Breyer and Kennedy. Sonya Sotomayor has shown signs of being an outstanding Justice, and I’d like to see Obama appoint someone else with similar values and similar judicial excellence.

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By Posted on Posted in Uncategorized

I was in my 20s the first time I ever saw a personal computer, and 27 before I had one of my own. That was three years before my older child was born. My kids grew up with computers. Now comes a generation that will grow up with personal devices. They may never use a mouse, a floppy disk will be something they can only dimly relate to (by analogy with USB drives, just as a kid who grew up with CDs might dimly understand that we used to play music on records).

This 5-minute video shows a two-and-a-half-year-old girl’s first encounter with an iPad. She’s highly verbal, speaking in sentences and even paragraphs. (My son was like that at that age, so I know it’s possible.) And that makes her an ideal test subject, because she can talk about what’s going on for her.

What pleasantly shocks me is the way she intuitively groks the user interface. Also, how she anticipates absent features that ought to be there, and sees some of the possibilities the technology presents. It probably would not have occurred to me to swipe my hand to the side rapidly to display another window of icons. But then again, I grew up with manual typewriters.

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By Posted on Posted in Energy & Sustainability, Politics Tagged with , , ,

The latest sellout of progressives by the Obama administration is on the energy front. The plan announced in his speech today opens huge areas on the east coast and Alaska (click here for a map).

Even Nancy Pelosi is disgusted.

Here’s an open letter to Barack Obama, which I give permission to be reposted, circulated, reprinted, as long as the attribution remains intact.

President Obama, what happened to the bold young senator who understood that our future is not with fossil fuels, and not with nuclear? Our future, if we are to have a future, is in lowering our carbon footprint far beyond the puny standards you set out in Copenhagen, to the shock of a whole world willing to go much deeper. Our future is not in any way reliant on nuclear power…but it is very much aligned with protecting our environmental heritage, something to which you’ve dealt yet another crippling blow today.

On issue after issue, you disappoint. You sold us out on health care, on militarism, on controlling Wall Street, and now again you’ve sold us out on yet another energy issue (at least the third one).

President Obama, do NOT take our votes for granted. I wrote months ago that we would “have your” back if you pushed for the progressive agenda, the change you promised to bring. By the same token, we will desert you if you continue to desert us. Do you really want to align yourself with Sarah “Drill, Baby, Drill” Palin?

Sometimes, the lesser of evils, is still too evil to support. I do not believe you’re an evil man, but your policies, while not based in the malice and trickery of your predecessor, are getting too evil for me to go along with them.

Shel Horowitz is the primary author (with Jay Levinson) of Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet

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By Posted on Posted in Abundance and Prosperity, Ethics: General, General Commentary, Politics, propaganda Tagged with , ,

I’ve long wondered why the people who so strenuously object to socialized medicine have no problem with other socialized services, such as police and fire protection (on the government monopoly model) and education (the “public option”/private competition model). This bit of satire makes the point better than I could. I was hoping to be able to attribute it (it came anonymously as an e-mail) but on a quick Google, I found that it’s a very popular text, but couldn’t locate a source.

I, ________________________, do solemnly swear to uphold the principles of a socialism-free society and heretofore pledge my word that I shall strictly adhere to the following:

I will complain about the destruction of 1st Amendment Rights in this country, while I am duly being allowed to exercise my 1st Amendment Rights.

I will complain about the destruction of my 2nd Amendment Rights in this country, while I am duly being allowed to exercise my 2nd Amendment rights by legally but brazenly brandishing unconcealed firearms in public.

I will foreswear the time-honored principles of fairness, decency, and respect by screaming unintelligible platitudes regarding tyranny, Nazi-ism, and socialism at public town halls. Also.

I pledge to eliminate all government intervention in my life. I will abstain from the use of and participation in any socialist goods and services including but not limited to the following:

* Social Security

* Medicare/Medicaid

* State Children’s Health Insurance Programs (SCHIP)

* Police, Fire, and Emergency Services

* US Postal Service

* Roads and Highways

* Air Travel (regulated by the socialist FAA)

* The US Railway System

* Public Subways and Metro Systems

* Public Bus and Lightrail Systems

* Rest Areas on Highways

* Sidewalks

* All Government-Funded Local/State Projects (e.g., see Iowa 2009 federal senate appropriations)

* Public Water and Sewer Services (goodbye socialist toilet, shower, dishwasher, kitchen sink, outdoor hose!)

* Public and State Universities and Colleges

* Public Primary and Secondary Schools

* Sesame Street

* Publicly Funded Anti-Drug Use Education for Children

* Public Museums

* Libraries

* Public Parks and Beaches

* State and National Parks

* Public Zoos

* Unemployment Insurance

* Municipal Garbage and Recycling Services

* Treatment at Any Hospital or Clinic That Ever Received Funding From Local, State or Federal Government (pretty much all of them)

* Medical Services and Medications That Were Created or Derived From Any Government Grant or Research Funding (again, pretty much all of them)

* Socialist Byproducts of Government Investment Such as Duct Tape and Velcro (Nazi-NASA Inventions)

* Use of the Internets, email, and networked computers, as the DoD’s ARPANET was the basis for subsequent computer networking

* Foodstuffs, Meats, Produce and Crops That Were Grown With, Fed With, Raised With or That Contain Inputs From Crops Grown With Government Subsidies

* Clothing Made from Crops (e.g. cotton) That Were Grown With or That Contain Inputs From Government Subsidies

If a veteran of the government-run socialist US military, I will forego my VA benefits and insist on paying for my own medical care

I will not tour socialist government buildings like the Capitol in Washington, D.C.

I pledge to never take myself, my family, or my children on a tour of the following types of socialist locations, including but not limited to:

* Smithsonian Museums such as the Air and Space Museum or Museum of American History

* The socialist Washington, Lincoln, and Jefferson Monuments

* The government-operated Statue of Liberty

* The Grand Canyon

* The socialist World War II and Vietnam Veterans Memorials

* The government-run socialist-propaganda location known as Arlington National Cemetery

* All other public-funded socialist sites, whether it be in my state or in Washington, DC

I will urge my Member of Congress and Senators to forego their government salary and government-provided healthcare.

I will oppose and condemn the government-funded and therefore socialist military of the United States of America.

I will boycott the products of socialist defense contractors such as GE, Lockheed-Martin, Boeing, Northrop Grumman, General Dynamics, Raytheon, Humana, FedEx, General Motors, Honeywell, and hundreds of others that are paid by our socialist government to produce goods for our socialist army.

I will protest socialist security departments such as the Pentagon, FBI, CIA, Department of Homeland Security, TSA, Department of Justice and their socialist employees.

Upon reaching eligible retirement age, I will tear up my socialist Social Security checks.

Upon reaching age 65, I will forego Medicare and pay for my own private health insurance until I die.

SWORN ON A BIBLE AND SIGNED THIS DAY OF __________ IN THE YEAR ___.

_____________ _________________________

Signed Printed Name/Town and State

Spread it around!

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By Posted on Posted in Energy & Sustainability, Ethics: General, Marketing Techniques and Philosophies, Politics, propaganda, Transparency vs. Secrecy Tagged with , , , ,

I got a call tonight from a survey company asking me questions about my views on various candidates for Massachusetts Governor, and then about various energy alternatives, and then the obvious real purpose: questions about my views on the large-scale wood-burning biomass projects proposed around the state (including three locations fairly close to me: Russell, Greenfield, and even densely populated Springfield), and a proposed bill to count only solar, wind and hydro as Green projects, excluding nukes and biofuels.

I think this gets an “award” for the most biased survey I’ve ever taken. First, the questioner determined that I was strongly opposed to the biomass plants—which are very bad on carbon footprint, not only from the burning of wood but also the massive deforestation and the huge amount of truck traffic they will generate. Wood is, indeed, a renewable resource. But it sure isn’t a clean one!

Then he asked questions like

  • Would it change your vote if you knew that although the Sierra Club and [I think] the Massachusetts Medical Society support the bill, the Union of Concerned Scientists, Associated Industries of Massachusetts, and AFL-CIO oppose this bill? [Very clever of them to throw in the environmental groups on the other side; my suspicions were not yet aroused. Later, I Googled and could find no such endorsement from UCS, although their research is cited by another group, here]
  • Would it change your vote if you knew that wood-biofuel plants are carbon neutral? [absolutely NOT true!]
  • Would it change your vote if you knew that Massachusetts has more forested land now than it did 100 years ago?

    • After these three biased questions that were clearly tilted toward counting me as an opponent of the bill, I stopped the guy and said I thought this was a survey, and not a blatant attempt to feed misinformation to me in an attempt to change my opinion. He said, “hey, I’m just reading the questions!” I said I understood that, but I didn’t appreciate being manipulated like this, and I ended the interview. My caller ID told me he had a 609 area code (New Jersey), incidentally.

    I am totally sure this so-called survey will be used to trumpet the citizens of Massachusetts’ supposed stance in favor of biofuels and against the proposed law. While the law’s definitions could be sharpened, I actually feel that eliminating nuclear power and large-scale wood-burning biomass plants from being counted in the progress toward a Green economy is a GOOD thing. And I’ll be directing my friends who are active in the anti-biofuel campaigns to this blog, so they can see exactly what their opponents are up to—sleazy and easily discredited “surveys” like this.

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    By Posted on Posted in Energy & Sustainability, Frugality/Frugal Fun Tagged with , , , ,

    I just found out today is World Water Day, which you can read about at https://liveearth.org/en/liveearthblog/celebrate-world-water-day.

    Water is something far too many of us take for granted, but I believe it will be one of the most important resource issues of the coming years—something that could actually dwarf oil in importance, over time. After all, we have many options to fuel our appliances, vehicles, factories, schools, and homes, among them solar, wind, hydro, geothermal, magnetism, flywheel power, etc. But without clean water, we die—end of story.

    Water is so important that I devote 28 of the 111 tips in my e-book Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle to conserving and handling water.

    I’ll give you one of those tips now, because it’s a really easy behavior to change and is one of the biggest residential wastes of water:

    #60. Wet the toothbrush with a small trickle of water, and then turn the water off! Turn it back on to rinse the toothpaste off the brush at the end. A family of four could save hundreds of gallons every month just from this simple trick.

    (You can get all 111 tips for the princely sum of $9.95 US).

    We need to look at our “water finprint” just as hard as we look at our carbon footprint. Start saving today.

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    By Posted on Posted in Energy & Sustainability Tagged with , , , ,

    Judging by my life this week, the environmental movement is on a growth path:

  • Today, I leave for New York City, where I’ll be speaking tomorrow at the Go Green Expo—I’m speaking at 12:30 and then signing copies of my newest book, Guerrilla Marketing Goes Green.. Organizers are expecting 8000 people over the course of three days and the speakers roster includes Mariel Hemingway and Ed Begley, Jr. (Friday admission is free to people in business. If you’d like to attend the other two days for $10 instead of $25, use the promotional code NYSPEAKER.)
  • Yesterday, a man from Greece whom I met when we both spoke at a conference in Switzerland got me invited to speak at a conference in Romania. 20 years ago, such a conference would never have happened in that country.
  • Earlier in the week, I received news that a Turkish rights to republish Guerrilla Marketing Goes Green were sold (joining the Italian and audio rights that were already sold)
  • I’m in active negotiation to speak at two other large environmental events expected to attract thousands of people.

    • This is amazing growth for a movement that was still somewhat marginal even as recently as 2003. In 1980, a big environmental event like GoGreenExpo in New York would have been in someplace like the 92nd Street Y or New York University, and would have been expected to attract maybe 2000 people—if they did a really good job on publicity and didn’t charge admission.

    The other thing that’s changed in 20 years is the technology. It’s so much easier to go Green now, and you get a lot more for your money. Design improvements in alternative energy systems, as well as growing demand, have made a difference. It’s a very good time to go Green.

    And if you run a business that’s going Green and want to take full marketing advantage of your commitment, or if you’d like to make your business more green, you really should pick up a copy of the book. It costs less than $15 at some of the online discounters, and you get $2600 worth of extra goodies if you register your purchase at https://guerrillamarketinggoesgreen.com/bonuses

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    By Posted on Posted in propaganda, Social and Economic Justice Tagged with , , ,

    Glen Beck has always represented a weird and radical extremism, but I never expected that even he would go so far as to diss Jesus’ own legacy, calling for congregants to leave churches that talk about social justice.

    Here’s the brief note I wrote to him:

    Dear Mr. Beck:

    When I heard your call to boycott churches that talk about social justice, I had to wonder if you have actually read the New Testament.

    Jesus’ own words are rooted firmly in social justice…in helping the economically or culturally oppressed, fighting back against the crushing pressure of the oligarchs of his day, giving aid and comfort to those opposing the totalitarian Roman regime, and bringing a new message of justice through nonviolence.

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