Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Diversity, Politics Tagged with , , ,

A court here in Massachusetts decided the state should pay the bill for a sex-change operation for a convicted murderer serving a life sentence, calling it a “serious medical need.” I’m a strong supporter of transgender people’s rights, and I think it might be totally appropriate to let her have the surgery. But I’m sorry, the taxpayers should not foot the bill. At least not until we have a single-payer healthcare system where the government pays all health care expenses.

As a Massachusetts resident, I am very much looking forward to consumer advocate Elizabeth Warren sending Senator Scott Brown packing in November. I usually disagree with him on issue after issue. But when he calls this “an outrageous abuse of taxpayer dollars,” I think he’s absolutely right.

I don’t think the state should be paying for this surgery for anyone. If someone can’t afford it, there ought to be some foundation money out there someplace.

 

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By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Diversity, language, Marketing Techniques and Philosophies, People Helping People, poverty, privacy, Social and Economic Justice Tagged with , , , , , , , ,

As a professional marketer and speaker, I look at speeches differently from a lot of other people. I look not only at what the speaker says, but at how effectively the ideas and emotions are communicated: how it impacts the listener. Michelle Obama’s speech at the Democratic National Convention [link to a transcript] gets an almost perfect 9.9 from me. I think when people remember the great speeches of the 21st century, this one has a good chance of making the list. Just as we remember 20th-century orators like Winston Churchill, Martin Luther King, and Maya Angelou, we will remember Michelle as an orator alongside Barack. People are still talking about Barack Obama’s speech at the 2004 National Convention, and about his speech in Cairo early in his presidency. I predict that people will be remembering Michelle Obama’s speech [link to the video] years from now. Why?

  • Without ever calling the Republicans out, she made a clear distinction not only in the candidates’ values, but also in their origins; Mitt Romney constantly struggles to connect with people less fortunate than he, while Michelle Obama gripped the audience with the unforgettable images of Barack picking her up in a car so old and rusty she could see through the floor to the pavement…of his proudest possession back then, a table he fished out of a dumpster.
  • She reminded us over and over again of the hope and promise of the 2008 campaign, and connected this year’s campaign to that same hope, even while the youth who were so inspired four years ago are disappointed in what Barack Obama has accomplished. Her message to youth was clear: we are not done yet, and we are still here for you—but you need to get out there and vote (italics are taken directly from Michelle Obama’s speech):

And if so many brave men and women could wear our country’s uniform and sacrifice their lives for our most fundamental rights—then surely we can do our part as citizens of this great democracy to exercise those rights. Surely, we can get to the polls and make our voices heard on Election Day. If farmers and blacksmiths could win independence from an empire. If immigrants could leave behind everything they knew for a better life on our shores. If women could be dragged to jail for seeking the vote. If a generation could defeat a depression, and define greatness for all time. If a young preacher could lift us to the mountaintop with his righteous dream. And if proud Americans can be who they are and boldly stand at the altar with who they love—then surely, surely we can give everyone in this country a fair chance at that great American Dream.Because in the end, more than anything else, that is the story of this country — the story of unwavering hope grounded in unyielding struggle.

  • As my wife, D. Dina Friedman, pointed out immediately afterward, she positioned some of Barack’s liabilities, such as his insistence on building consensus with Republicans who not only won’t reach consensus but who are actively sabotaging his efforts, as strengths:

I love that for Barack, there is no such thing as “us” and “them” — he doesn’t care whether you’re a Democrat, a Republican, or none of the above. He knows that we all love our country. And he’s always ready to listen to good ideas. He’s always looking for the very best in everyone he meets.

  • She reached out to many constituencies: veterans, teachers, firefighters, poor people working class people, those with disabilities, single moms, grandparents, dads, people facing serious illness, those in the struggle for women’s reproductive rights, recent grads under pressure of student loans or other crippling debt, those who remember the civil rights movement and Martin Luther King’s “I Have a Dream” speech, gays and lesbians and those who stand with them in the struggle for marriage equality. And time after time, she reached out to moms and identified as a mom.
  • Above all, her delivery was from the heart. She connected to her audience as a person, a mom, and as an advocate for the best of American values. She was both sincere and enormously likable. Even her little hint of a stammer came across as endearing. She didn’t need props or PowerPoint. My guess is she didn’t even need the teleprompter that no doubt was in her view.

So why do I give a 9.9 and not a 10? I deduct one tenth for staying behind the lectern. That is much more distancing; when I speak, I stand to the side of the lectern, so there’s no barrier between me and my audience, yet I can still see my notes. However, she was able to overcome that distance and connect personally and viscerally with the live audience and those watching from afar. If Barack Obama does win a second term, I think Michelle Obama will deserve some of the credit.

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By Posted on Posted in Energy & Sustainability, Green Business, Innovation, Uncategorized Tagged with , , ,

I’ve been saying for years that we have the technology to fix many of the worlds environmental problems; we lack only the will. And new, exciting technologies to go deeper in the quest for solutions are being released all the time.

I just read about a great example: an ultrabsorbent “nanosponge” that drinks up spilled oil, but doesn’t absorb water. It’s even reusable! What a wonderful world!

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Ethics-International, Politics Tagged with , , , ,

An AP story on the Republican Convention in today’s paper puts it this way:

Mitt Romney conceded Sunday that fresh controversy over rape and abortion is harming his party and he accused Democrats of trying to exploit it for political gain.

“It really is sad, isn’t it, with all the issues that America faces, for the Obama campaign to continue to stoop to such a low level,” said Romney, struggling to sharpen the presidential election focus instead on a weak economy and 8.3 percent national unemployment.

Let me see if I get this straight:

  1. Mitt Romney has spent the entire campaign trying to distance himself from the moderate stances on social issues he embraced as recently as 2008, embracing a hard-right radical ideology that would attack women and gays, increase economic disparity, and stack the Supreme Court with more radical-right ideologues.
  2. Mitt Romney chose as his running mate Paul Ryan, whose budget proposals are akin to a hit-man attack on the poor, and whose environmental record makes me worry a great deal about the future of the planet (Paul Ryan gets a miserable 3% rating from the League of Conservation Voters)—and who co-authored extreme anti-choice legislation with none other than the notorious Missouri Congressman Todd Akin, yes, the same one who made the ridiculous remark about pregnancy being nearly impossible in cases of “legitimate rape.”
  3. Mitt Romney is content to stand behind a Republican party platform that contains a full-blown assault on women’s reproductive rights.
  4. As an example of taking the high road, I suppose, Romney made a joke that essentially endorsed the discredited birther movement that claims Obama was not born in the US, just last week. Talk about focusing on the important issues!

And please, finally, let’s not forget that the Republicans have no legitimate claim to run on economic issues. Not only did George W. Bush turn the largest surplus in history—that he inherited from Bill Clinton, who built a remarkable ecnomic recovery after the disaster of the Reagan-Bush years—into a raging deficit, not only did the economy crumple under years of deregulation and defanging the watchdogs, but the Republicans have sabotaged Obama’s recovery efforts over and over again, with the expressly stated goal of making him a one-term president. Even so, housing starts are up, private-sector jobs are up, and the stock market is waaaay up.

And let’s not forget Romney has made it quite clear he will be the president of the 1%. Those of us in the 99% will not find a friend in Romney-Ryanomics.

Joseph Welch asked Senator Joe McCarthy, “Have you no sense of decency, sir?” He’s often misquoted as asking “have you no shame, sir?” That second question is the one I pose today to Mitt Romney.

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By Posted on Posted in Activism, Energy & Sustainability, People Helping People, Politics, Social and Economic Justice Tagged with , , , , , ,

Los Angeles Unified School District, a massive consumer of single-use plastic, has banned Styrofoam under student activist pressure—the first district in the nation to do so. And the school district superintendent, John Deasy, will put the topic on the agenda of a district superintendent’s conference.

This is great news—but I have to question why the district switched to compostable disposable trays. It’s certainly more ecological, and probably cheaper, to buy a commercial dishwasher and switch to not only reusable trays, but reusable dishes as well. I would think the materials savings would cover the costs of the machine and the employees to run it, as well as create some needed employment.

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By Posted on Posted in Marketing Techniques and Philosophies, propaganda

Vacationing in Northern Minnesota, driving up Hghway 61 from Duluth, at mile 54.3, we followed a sign for a scenic overlook that had a nice description in a book of gentle hikes on the North Shore. This took us off to the west a mile or so, up a high hill overlooking the lack.

Unfortunately, this lookout was built by the Northshore Mining Company to provide views of its massive taconite transfer plant, a hideous blot on the beautiful lake view. From the parking lot, there are signs to three different views: plant, lake, and city.

When we saw “plant view,” we figured it would be some rare species growing on the side of the hill, but the sign actually refers to the taconite plant, and the lookout contains an informational display about it. “City View,” on the other side of the hill, provides a vista of the small town of Silver Bay, an uninspiring collection of suburban tract houses and a large campus with a green-colored roofs that I’m guessing is the local school complex. The “Lake View” overlook was a little bit better, with a pleasant, if not exactly breathtaking, view of Palisade Head just north—the lookout we thought we were going to is there—and Tettegouche State Park two miles beyond

I found myself extremely annoyed. I felt I’d been betgrayed by false promises, and event hough there was no charge, it wasted my time and my psychic energy—the moreso because it turned out Palisade Head, just a mile and a half up the road, wasa much nicer overlook.

This “attraction” gets my vote for Most. Useless. Scenic. Overlook.

And Most.  Misleading. Marketing.
Not a way to build goodwill.

 

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By Posted on Posted in Corporate Social Responsibility, Energy & Sustainability, Green Business Tagged with , , , ,

Too much goes into the landfill. Good article on Sustainable Brands about how manufacturers can and should be recapturing the materials, and how the US lags behind many other countries on this.

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By Posted on Posted in Politics Tagged with , , , , ,

GOP VP pick Paul Ryan’s attacks on the poor and the middle class are well-known. His opposition to women’s rights and gay rights includes cosponsoring a bill that would force women to carry a baby to term even in cases of rape or incest , and is not a big surprise. He gets an actual zero from NARAL, after all.

But even I didn’t know that he scored a truly dismal three percent rating from the League of Conservation Voters—meaning he has voted the wrong way on almost every significant piece of environmental legislation. Or that he has investments in oil and extractive mining companies that would benefit under his tax plan. His wife’s father owns and operates four of the companies, and the Ryans have ownership percentages up to 10 percent, according to Newsweek.

He has made it clear he will be a friend to oil and coal, and an enemy to renewables and conservation. He is also a climate change denier, which means the US government would fall even farther behind the rest of the world in dealing with catastrophic climate change.

Right-wingers used to try to insult environmentalists by calling us “tree-huggers.” Personally, I think that’s a badge of honor. But let’s spread it widely that Paul Ryan is a tree-hater, and that a vote for Mitt Romney/Paul Ryan is a vote AGAINST the Earth.

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By Posted on Posted in Abundance and Prosperity, Energy & Sustainability, Frugality/Frugal Fun Tagged with , , , , ,

This article in the New York Times feeds a lot of people’s ideas about what it means to live a green lifestyle: a guy all by himself in the desert, living off the grid in a dwelling he pieced together out of old shipping containers.

That scares a lot of people. Heck, it scares me! But it’s important to note that John Wells, the occupant of said desert paradise, is happy. He’s got a few hundred thou in the bank and he’s there because he wants to be.

I know people like that. My friend Juanita’s no-plumbing, no-electricity hilltop cabin that she and her late husband built by hand is as frugal a dwelling as I know, and culturally about as far from the New York City that both Mr. Wells and I chose to leave behind as it’s possible to get.

But the point I want to make is this: you can still live a green lifestyle and enjoy all the creature comforts and social conveniences of modern life. Consider Amory Lovins, energy futurist extraordinaire, whose spacious and gadget-filled 4,000-square-foot home was sustainability state-of-the-art when it was constructed in 1983. In the cold, snowy Colorado Rockies (just outside Aspen), he doesn’t need a furnace, or an air conditioner—and his monthly electric bill could be made back by skipping a couple of lattes per month at a fancy coffee shop..

Frugal, green lifestyles can be about comfort, ease, lower maintenance costs, and even luxury. They don’t have to be about deprivation—unless, like John Wells, you don’t think of being a hermit in the desert as deprivation, but as liberation. It’s his choice, and I say, go for it.

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By Posted on Posted in Energy & Sustainability, Green Business Tagged with , , , , ,

Ray Anderson, CEO of InterfaceFLOR, took his company from a traditional petroleum-based carpet maker to a green pioneer whose name comes up frequently when people talk about merging deep sustainability
AND profitability

Anderson pioneered the idea of modular carpeting, so that if one area is worn out, you can just pop in a couple of new carpet squares instead of replacing the whole darn thing.

In his last years, Anderson created an ambitious program geared toward making Interface a zero-waste company.

Triple Pundit gives us a behind-the-scenes look at Ray Anderson, one year after his passing—written by Giulio Bonazzi, Chairman and CEO of Italy-based Aquafil Group—a supplier and friend to Anderson whose company created a process to recover and recycle polyamide 6, a carpeting component.

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