Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Frugality/Frugal Fun, People Helping People, Shel's Personal Life, Uncategorized

The other day, I bought a loaf of artisan bread at a supermarket. It even happened to be a locally owned, single-location supermarket.

But then I looked at the label and saw it was made in California. I live in Massachusetts.

I’ve got plenty of stuff in my pantry that made a long trip–but for the most part, it’s stuff for which there is no local source. I can’t get chocolate of any sort, let alone the organic fair trade chocolate that I buy, that’s grown within even 1000 miles of my house. Ditto with olives, Indian pickles, etc. I can buy from local companies that import the stuff, but it will never be locally grown unless global warming happens a *lot* faster than I think it will.

The bread made me feel guilty, though. Within 10 miles of my house there are close to a dozen quality bakers, most of them locally owned and operated. I buy a lot of bread from them.

And part of my belief in people helping people is buying local, keeping money in my own local economy (or the local economy where I happen to be traveling)–as well as, where practical, reducing my environmental footprint. So I shop local a lot. The majority of my food dollars, at least in the summer time, are spent at farmer’s markets, our local Community Supported Agriculture farm store. I’ve even managed to find a local supplier for the recycled paper I feed my computer printer.

But in two ways, I’m not a purist. I do spend a fair amount of money in the local branches of nationally owned food stores, because selection, price, and convenience make that a sensible path for me, at least in the winter. (I’ve been shifting more and more to local markets, however–and when I happen to be in the town 25 miles form me with that local supermarket, I shop there.)

And I’m not yet willing to live the stark and barren life without the stuff that doesn’t grow around here. I want my daily cup of cocoa, my wife wants her black tea, we add those Oriental hot sauces to our cooking.

But bread? What was I thinking?

Resources:
Business Alliance for Local Living Economies (BALLE), a nationwide network working on keeping money in the local economy. Website is unintuitive–even s a member, I had to hunt for it: https://www.livingeconomies.org/

Community Involved in Local Agriculture, a group here in Western mass focusing on buying local.

29,10o answers to the question, “Why Buy Local?”

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By Posted on Posted in General Commentary, Marketing Trends/News, Shel's Personal Life, Uncategorized

Hidden Tech was founded by Amy Zuckerman five years ago, to provide both virtual and physical networking for those of us who work at home or other nontraditional settings and use technology to get our work done.

Originally it was focused on the hidden economy of the four westernmost counties of Massachusetts, including my home base of Hampshire County–but now there are members in all sorts of places, like Arizona.

Wile Amy has left the H-T board, she’s still very committed to the concept. She’s recently begun to profile some of the members, and I’m honored that she chose me as the second person to profile.

Here’s a bit from her article that not a lot of people know about me:

He has also been living the virtual American dream by operating a successful virtual business owner for the last 13 years — Accurate Writing & More — from a bucolic farm-house setting in Hadley, Mass. He and his wife, Dina Friedman, a children’s book author and academic, came to this lifestyle region in the Pioneer Valley of Massachusetts (also known as the “Five Colleges” region) “as a compromise between Brooklyn and the Ozarks.” They wanted “fresh air, clean water and an easy pace. Dina wanted job possibilities, friends, others of her ethnicity in the area, so we looked at the intersection of our needs and came to the Valley,” said Horowitz.

I’ve donated a fair amount of time to Hidden-Tech over the years, mostly as a speaker on various aspects of frugal and ethical marketing–and Amy and I have had some preliminary conversations about a book project. It’s nice to get some recognition. Thanks, Amy, and good luck with the new blog!

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By Posted on Posted in Ethics in Government, Politics, Uncategorized

Remember George W. Bush’s pre-election promises to clean up what he saw as corruption of the Clinton era?

Already this administration held the dubious distinction of most corrupt in my memory. Now he’s granted clemency to Scooter Libby, shifting his prison sentence from 30 months to zero.

This is the same president who said he would bring the leaker to justice. But even one day behind bars would apparently offend the sensibilities of Cheney’s good friend Libby.

Some anti-corruption president, huh? What a lovely legacy.

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By Posted on Posted in Ethics in Government, Politics, Uncategorized

Remember a few months back, when we learned that Karl Rove had engineered the firing of several highly competent, high-performing U.S. Attorneys and their replacement by Bush loyalists who wouldn’t question their orders?

One of those who got kicked out was Bud Cummins, who was replaced by a particularly disgusting hack named Tim Griffin–a good friend of Karl Rove’s.

Griffin, according to BBC investigative reporter Greg Palast, left his cushy appointment in a hurry once the story broke about his criminal activities stripping likely Democratic voters, disproportionate numbers of whom happened to be black–including active-duty service men and women in Iraq!–of their right to vote, through a process known as “caging.”

Palast says:

“I didn’t cage votes. I didn’t cage mail,” Griffin asserted.

At the risk of making you cry again, Tim, may I point you to an email dated August 26, 2004. It says, “Subject: Re: Caging.” And it says, “From: Tim Griffin – Research/Communications” with the email tgriffin@rnchq.org. RNCHQ is the Republican National Committee Headquarters, is it not, Mr. Griffin? Now do you remember caging mail?

If that doesn’t ring a bell, please note that at the bottom is this: “ATTACHMENT: Caging-1.xls”. And that attachment was a list of voters.

Two U.S. Senators have already formally asked Attorney General Gonzales to investigate.

This, of course, is only one scandal. Just a week ago, I wrote two posts about Cheney setting himself up as above the law, again. If you want more background on that, I heartily recommend the Washington Post’s four-part series on Cheney’s various power grabs. And then of course there’s the stuff we’ve known for years–lying about WMDs, cooking up backroom deals with big energy corporations, suspending the civil liberties of Americans (including illegal wiretaps), intimidation and fraud in multiple elections, and on and on it goes.

And still, the Democrats don’t talk about impeachment. Just what will it take to get these villains out of office?

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By Posted on Posted in Business Ethics, Politics, Uncategorized

Seven-year sentences for Richard Scrushy, former HealthSouth CEO, and his enabler, former Alabama Governor Don Siegelman (a Democrat).

Fraud during Scrushy’s reign is estimated at $2.7 billion (with a b).

Ken Lay may have gotten around jail time by conveniently dropping dead, but it’s good to see at least some of these scoundrels doing time.

Speaking of scoundrels…The Washington Post has run an amazing series on VP Cheneythis week–must reading for anyone who cares about politics and the future of the US.

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By Posted on Posted in Energy & Sustainability, Uncategorized

A politics-neutral report on how to vastly reduce New York City’s energy use could serve as a model for cities around the country, and around the world.

Some of the plans make a huge amount of sense, especially for a city like NYC with a well-developed transit system and large inventory of existing buildings.

In NYC, most of those buildings have flat roofs. I have long advocated using those roofs for food and energy self-sufficiency, through garden spaces and solar collectors. The report points out that solar hot water is 60-70% efficient–far better than photovoltaic (solar systems that change sunlight into electricity). In my own very non-urban house, my experience bears this out. Our solar hot water system works extremely well, but our photovoltaic panels generate a much smaller percentage of our energy than I’d hoped. The three hot water panels immediately sliced out a big part of our electric bill (we had been heating our water with electricity), while the four PV panels made a much smaller reduction.

Better still, says the report, would be a crash program to retrofit existing buildings with low-energy light bulbs and capture the heated or cooled waste air that escapes (often because tenants in overheated apartment buildings actually keep windows open in winter!).
Combine that with a serious program to switch from cars and trucks to other transit alternatives, and NYC would slash its energy use.

While this report mentions a number of technological alternatives to conventional fossil fuels, I feel one area where it’s weak is in evaluating those technologies. It gives lip service to the major problem of food displacement if there was a widespread switch to biofuels, but doesn’t go into any detail. And then it brings up tired dead horses with high energy and pollution costs, such as oil shale extraction. Haven’t we learned something in the last 30 years?

Still, this report has enough easily- and cheaply-implemented strategies to be well worth a look–as long as we use a critical thinking filter to evaluate the ecological and dollar consequences of each recommendation.

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By Posted on Posted in Ethics in Government, Politics, Uncategorized

If you need more context, read my post from earlier this afternoon.

As downloaded from the PDF on his website–scroll down to “Documents and Links.” The numbers at ends of paragraphs refer to footnotes in the original document:

Since 2001, Vice President Cheney has made repeated efforts to shield the activities of his office from public scrutiny. These efforts include exempting his office from the presidential executive order governing the protection of classified information, challenging the right of the Government Accountability Office to examine the activities of the Vice President’s energy task force, and refusing to disclose basic facts about the operations of his office, such as the identity of the staff working in his office and the individuals who visit the Vice President’s residence.

Exempting the Office of the Vice President from the Executive Order on Classified National Security Information. Over the objections of the National Archives, Vice President Cheney exempted his office from Executive Order 12958, which establishes a uniform, government-wide system for safeguarding classified information. In response to the protests of the National Archives, the staff of the Vice President proposed abolishing the office within the Archives that is in charge of implementing the executive order.1

Blocking GAO Oversight. In 2001, Vice President Cheney headed a task force to develop a national energy policy. After GAO sought to learn the identity of the energy industry officials with whom the Vice President’s task force met, Vice President Cheney sued the Comptroller General to prevent GAO from conducting oversight of his office.2

Concealing Privately-Funded Travel. Vice President Cheney has refused to comply with an executive branch ethics law requiring him and his employees to disclose travel paid for by special interests.3

Withholding Information about Vice Presidential Staff. Every four years, Congress prints the “Plum Book,” listing the names and titles of all federal political appointees. In 2004, the Office of the Vice President, for the first time, refused to provide any information for inclusion in the book.4

Concealing Information about Visitors to the Vice President’s Residence. The Vice President has asserted “exclusive control” over any documents created by the United States Secret Service regarding visitors to the Vice President’s residence.5 This has the effect of preventing information about who is meeting with the Vice President from being disclosed to the public under the Freedom of Information Act.

Allowing Former Vice Presidents to Assert Privilege Over Documents. An Executive Order issued by President Bush in November 2001 provided the Vice President with the authority to conceal his activities long after he leaves office. Executive Order 13233 took the unprecedented step of authorizing former Vice Presidents to assert privilege over their own vice presidential records, preventing them from being released publicly.6

Had enough? Click below to cast your vote in the national Cheney Impeachment Poll.

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By Posted on Posted in Peace and War, Politics, Uncategorized

Item: Rep. Henry Waxman, Chairman of the House Committee on Oversight and Government Reform, notes that Vice President Cheney has been claiming an exemption for his office from the rules governing handling of classified information. Hmmm, didn’t Scooter Libby of the Veep’s office get sent to jail for just such a security breach? Perhaps that’s what Waxman means when he writes, “I question both the legality and wisdom of your actions. … [I]t would appear particularly irresponsible to give an office with your history of security breaches an exemption from the safeguards that apply to all other executive branch officials.”

(This is one of several charges against Cheney by Waxman. Click here for the full list.)

Item: Bush nominated John Rizzo as the CIA’s General Counsel–yes, the same Rizzo who wrote to Gonzales that U.S. laws prohibiting torture “makes plain that it only prohibits extreme acts.”

Item: Yes, they’re finally talking about closing that disgrace and embarrassment of a torture center at Guantanamo…but opening up a new one in Afghanistan, no doubt so they can once again argue that U.S. law doesn’t apply.

Item: the U.S. is openly discussing, and has for six months, having U.S. military special operations forces working on American soil. I don’t know about you, but that makes me very nervous. Do we learn nothing from studying Hitler’s early years in power? Read Naomi Wolf’s “The End of America,” published by Chelsea Green. (I have sent an article about her to my webmaster for posting, but it hasn’t appeared yet.

Item: Cheney’s KBR (subsidiary of Halliburton) just got another fat military contract, shared with three other companies and totaling half a billion dollars. Coincidence? I don’t think so.

All of these were brought to my attention in just a single news bulletin from Citizens for Legitimate Government, which sends out several such bulletins every day. They follow the news closely and link to the original, mostly mainstream media, sources–as I have done here. Subscription costs nothing. Be informed, or be sorry later. (Standard disclaimers: my only connection is as a fairly recent subscriber.)

And why are the Democrats still funding the war? And why aren’t they talking about impeachment?

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By Posted on Posted in Business Ethics, Peace and War, Politics, Shel's Personal Life, Uncategorized

About ten years ago, a local PR agency decided to subcontract some overload copywriting projects. She asked me if I wanted to try out wrking together. The first assignment she gave me was for a manufacturer of luggage–sounds innocuous enough, right? This was a local company, and I knew that they had a number of DOD contracts to make cases for weapons.

Well, when she sent me their sell sheets, they were so jingoistic and pro-war that they made me sick to even look at them.

I knew the PR agent was overwhelmed and didn’t want to mess her up (especially on the first project)–but after an hour of thinking about it, I realized there was no way I could work on this account–it was too at odds with my values.

So I very apologetically called the PR agency and told her I’d be glad to help her out, but not on this account, and sorry to strand her.

She immediately gave me a different account. I’ve never been sorry I turned that first one down.

OTOH, about a decade earlier, I did some work for Smith & Wesson involving sales materials for their police training program. The material was not rah rah, shooting is good–but emphasized the need for cops to be well-trained before being unleashed on the streets with lethal weapons. I decided that well-trained cops was an agenda I could support, at least to the point of doing this assignment.

In Principled Profit: Marketing That Puts People First, I go on at some length about when to say no to a sale. Discomfort with the politics of the client is a legitimate reason. At the same time, you don’t want to suddenly walk away from a big chunk of your income.

And this works two ways. Although I disagree with the position of making gay marriage illegal, I respect the right of a right-wing fundamentalist to say no to an account promoting gay marriage, for instance. It’s not congruent with their values. (Something I blogged about this idea a year ago, in fact.) I hope we and other activists can eventually change those values–a very hard thing to do and a whole other discussion.

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By Posted on Posted in Marketing Trends/News, Shel's Personal Life, Uncategorized

As a copywriter and editor, I spend a lot of time chopping out redundant words, phrases, and concepts–even though I’m aware of the saleswriting mantra, “tell them what you’re going t say, tell it to them, and then tell them what you’ve told them.”

Still, for the most part, I try not to be too repetitious.

But with technology, redundancy is a good thing. Any website should have redundant backups, any e-mail should have multiple routes available.

This week, I did a live two-hour seminar on book creation and marketing. My co-presenter brought two mini-recorders; I brought a laptop with recording capability. We presold a few copies of the recording and also have a web page up where people can continue to buy the program.

Thank goodness for our redundancies! Only one of the three devices worked. But it worked beautifully, and as soon as we do some cosmetic cleanup on the file, we’ll have a nice new product.

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