Over at Publishing2.com, Scott Karp takes the Washington Post to task for using the same old coupon-style discounting offers they’ve used for decades–when in order to get him to pick up a physical newspaper, they’d have to speak to why it’s a better option than just logging on to read online.

He cites one motivation that might have worked for him: enjoying an unplugged no-computer day kicking back with in-depth analysis he wouldn’t normally have time to read.

Fr me–and I still read the print form of my local daily paper–a key argument might be reduced eyestrain. I’m always looking for ways I can get offline to do some of my work.

I discuss in my award-winning sixth book, Principled Profit: Marketing That Puts People First, and elsewhere, why discounting is often a poor strategy for lots of marketers. It’s always better, as Scott points out, to show the real value you add.

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GOP now says using “Barack HUSSEIN Obama” is a “distraction” and should be stopped. Took them long enough!

I noted that this racist tactic was backfiring back on January 30.

Good morning, GOP. It’s nice to know that 145 years after Lincoln (the first Republican president) freed the slaves, that you still care at least a little bit about black folks. At least when it seems expedient.

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Whole bunch of links in the Citizens for Legitimate Government e-bulletins this week, all pointing to different aspects of the real, not-in-the-spotlight John McCain. And it’s not a pretty picture, especially since this is the “straight shooter” who claims to be focused on ethics. Mainstream media is not doing a good job of looking at these stories, even when they’re published on big wire services like Reuters.

A few of the news bites:

  • McCain retracted his statement that he has to convince the public that the Iraq war is going well, in order to win (Reuters)
  • McCain is implicated in an influence-peddling scandal involving a broadcaster in violation of ownership-concentration rules. His formerly unheard plea for assistance suddenly went to the top of the pile after he became a $40,000 client of McCain’s lobbyist friend Vicki Iseman and made a $4000 contribution directly to McCain (WorldNetNews)
  • As I noted earlier this week, McCain has been sued by the Democratic Party over his lack of compliance with a federal campaign finance program. It appears that McCain is using public financing as collateral, yet he wants to withdraw from the program in order to spend money faster than the law allows.
  • McCain’s personal wealth may have a lot to do with his father-in-law’s involvement in organized crime (for which the in-law was convicted in 1948) (WorldNetNews)
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    I’ve already commented about the smear campaign of right-wing blabbermouths like Ann Coulter emphasizing Barack Obama’s middle name. Now he’s been shown wearing the robes and turban of a Kenyan tribesman, on a visit there.

    Once again, the subtext is anti-Arab/anti-Muslim racism.The racists seem to be playing that card rather than worrying about anti-black racism.

    And I found the best rebuttal to this despicable racism on a blog with the unlikely title, “Chapati Mystery.” Click on this link for pictures of George W. Bush in a Chinese jacket, Bill Clinton in a turban and lei, holding some kind of ceremonial object–and Hillary and Chelsea, all decked out in Chinese or Vietnamese pointed straw hats. The Obama picture is there as well. You may even want to bookmark it; no doubt, we’ll need it during the fall campaign. If you want to see Laura Bush in Islamic dress–black overgarment and headscarf–click here.

    Sure.y, in the year 2008, it’s time to say no to this petty racism! We’re better than that.

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    This is a doozy, from China.

    The photographer of an award-winning photo that advanced the Chinese government’s aims and allayed fears of environmentalists who had protested a high-speed China-Tibet rail link has admitted faking his widely published photo of a herd of rare-species chiru antelope placidly grazing underneath the train tracks, while a train zooms by.

    It is two photos spliced together. Liu Weiqing, a man who claimed on his blog, “One man, one car, one year…and a campaign to protect Tibetan antelope,” has now resigned in disgrace along with his editor, his reward revoked.

    But…as the Wall Street Journal notes,

    Other photographs that took home awards that night included “Facing a harmonious future,” a picture of Chinese President Hu posing with world leaders, and a “A trip to apologize,” a picture of a Japanese monk apologizing to China for Japanese atrocities in World War II. CCTV didn’t reply to inquiries about its criteria for photo awards.

    In other words, this award seems to follow a trail that dovetail’s nicely with Chinese government policies and propaganda.

    Which makes me–and the Journal’s writers Jane Spencer and Juliet Ye–wonder if Liu was merely the fall guy, if he was asked or ordered to come up with a photo like this:

    His friends say he was dedicated to his job and determined to raise the profile of the embattled antelope. “He was a good guy,” says Zhou Zhuogang, an environmental activist from Shenzhen in southern China who met Mr. Liu in the summer of 2006 when the two men were at a volunteer station on the Tibetan plateau. “He loved photography, and he loved the antelope. I don’t know what pushed him to do this.”

    Some suspect pressure to create the photo came from above. “When everybody points a finger to the photographer, we actually missed the real core problem here,” says Wang Yangbo, editor of Wen Wei Pao, a Hong Kong Daily. The photographers “are nobodies in the scheme of things here,” she adds.

    Remember:

  • China invaded Tibet in the 1950s, has behaved with the worst kind of imperialistic colonialism since then, and continues to repress Tibetans and their independence movement
  • China has been roundly criticized on a number of environmental grounds, from flooding a huge and magnificent area with the Three Gorges Dam to contributing to rapid climate change through its unbridled (and largely un-pollution controlled) consumption of fossil fuels
  • Environmentalists tried to block this train’s construction precisely because of worries about this antelope species
  • Hmmmm.

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    Straight from the horse’s mouth:

    “The crucial issue here is John McCain’s integrity. John McCain poses as a reformer but seems to think reforms apply to everyone but him,” said Democratic National Committee Chairman Howard Dean. “He used taxpayer money to guarantee a loan so he could raise money from lobbyists and special interests – it’s the height of hypocrisy. This is just the latest example of his do as I say, not as I do double standard, and it’s unlikely to be the last. McCain financially benefited from this legally binding contract – he got free ballot access, saving him millions of dollars, and he secured a $4 million line of credit to keep his campaign afloat by using public financing as collateral. He should follow the law.”

    This is from a Democratic National Committee press release sent today.

    Ironic, isn’t it. “Straight shooter” McCain doesn’t seem to be shooting very straight these days. This is the lead sponsor of the rather mild McCain-Feingold campaign finance law.

    Added to the questions the New York Times raised last week (see my previous blog post)…it does make you wonder. This is their ethics guy???

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    To me, the biggest news of the highly critical New York Times story on John McCain is that a man whose entire campaign for the presidency is based on being “Mr. Straight Shooter” is caught in an obvious, blatant, easy-to-check, and dare-I-say spectacular lie. And it’s not about whether or not he slept with this lobbyist (he and she both deny it, and from what I’ve read it appears that staff were getting nervous that the affair might happen not that it was happening.

    Anyway, the New York Times ran a long profile about a number of instances of questionable judgment on John McCain’s part–and McCain’s office issued this rebuttal:

    It is a shame that The New York Times has lowered its standards to engage in a hit-and-run smear campaign. John McCain has a 24-year record of serving our country with honor and integrity. He has never violated the public trust, never done favors for special interests or lobbyists, and he will not allow a smear campaign to distract from the issues at stake in this election.

    (emphasis added).

    And that is the lie. McCain was one of the infamous Keating Five. Here’s the Keating Five section of his hometown newspaper the Arizona Republic’s bio of McCain.

    In fact it was his brush with ethics censure over Keating that led McCain into campaign finance reform, a place where he’s had a bipartisan leadership role. Yet it seems like

    Meanwhile, Kelly McBride and others at the journalism/ethics think tank Poynter Institute took the Times to task both for the timing of the article, and for leading with the allegations about the inappropriately close relationship with this lobbyist, Vicki Iseman (an attractive blonde over 30 years his junior).

    Says the Times,

    Mr. McCain promised, for example, never to fly directly from Washington to Phoenix, his hometown, to avoid the impression of self-interest because he sponsored a law that opened the route nearly a decade ago. But like other lawmakers, he often flew on the corporate jets of business executives seeking his support, including the media moguls Rupert Murdoch, Michael R. Bloomberg and Lowell W. Paxson, Ms. Iseman’s client. (Last year he voted to end the practice.)

    Says Bob Steele of Poynter:

    The New York Times had the obligation to apply rigorous, exacting, substantive standards of reporting, editing and ethics on the McCain story. Times’ editors clearly believed this story was important, given its strong play and length. The Times could have and should have given readers more information about why and how they developed, reported, vetted and edited this story. They should have revealed proactively the story behind the story. They should have better explained the decision to use some unnamed sources, better explained the timing of the publication.

    Says I, however,

    Actually, to me the timing makes a lot of sense. It’s part of a series by the Times profiling the major presidential candidates still left standing. And it’s early enough that if McCain becomes an untouchable from the fallout, there’s plenty of time for someone else to ride in on a white horse. Though it would be ironic indeed if it turned out to be the smarmy flip-flopper Mitt Romney, who seems to focus on the politics of expedience.

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    Dylan Loewe argues persuasively in Huffington Post that Hillary Clinton’s series of strategic errors have cost her the nomination.

    I agree with his analysis, but it misses a crucial point: Hillary’s slide started long before the Iowa caucuses. With a record of not just support but cheerleading for the Iraq war, support for the Patriot Act, and even some enthusiasm about the possibility of spreading the war cancer into Iran–Hillary does not inspire support, let alone warm fuzzy feelings, among progressives.

    Meanwhile, the Right has a special passion for hating and vilifying her. I’ve never understood why they are so ardent in their hatred–but they are. So if she were the nominee, she’d be at a serious disadvantage: the right will come out in droves and vote against her, and the Left will stay home or vote 3rd party.

    Even as far back as March, 2006–when she was the undisputed frontrunner–an ABC News poll showed her very weak against McCain. Now that he’s been tested in real elections, Obama of course is much stronger. Latest polls from Zogby/Reuters, AP, Time, ABC, CNN, USA Today, Cook, Rasmussen, Fox all show Obama beating McCain handily in the general election, in some cases by up to 8 points; only NPR shows McCain narrowly winning. But in a McCain-Clinton matchup, Clinton only wins in the AP and CNN polls, ties in Time’s poll, and loses in the other six–by as much as 12 points in the Zogby poll!

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    For many months, I’ve seen articles in alternative media sources about the construction of large detention camps, even about boxcars outfitted with shackles for transporting prisoners.

    And my response has always been that I want to see coverage in mainstream media, that it’s too easy to buy into the hysteria and paranoia that can afflict movements of both the left and right.

    Well, here it is: a large and detailed op-ed in the San Francisco Chronicle outlining the detention camps, the no-bid contracts with Halliburton subsidiary Kellogg, Brown and Root, the involvement of at least one member of Congress–and the series of post-9/11 laws that give life to this grim scenario. Yes the article entions boxcars with shackles.

    On the other hand, the article notes that this project began in 1999–when Bill Clinton was president. And long before all that enabling legislation.

    Civil libertarians: we need to keep our eyes on this. Be afraid–but don’t be paralyzed by fear.

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    Yeah, I know–viral marketing and all that. And I actually love referral marketing, but not like this.

    But am I the only one offended when someone gives me a tell-your-friends page before I even see the product? It’s happening more and more lately. These unfortunates happened to be the ones to push me into ranting about this trend, but it could have been any number of others.

    At least these guys were smart enough to do a “no, thank you” link where I could still get the download. But I value my reputation and I’m not in the habit of sharing e-mails of my friends with strangers who send bulk mail. Had the only way to get the report been to fill in e-mails, I’d have either given phony names or bailed out.

    Maybe this is one of the factors contributing to the growth of social media at the expense of e-mail. Successful marketers can still be clueless when it comes to human relationships.

    In fact, when I get to all those petition sites (and I confess, I sign a lot of political petitions), the thank-you page invariably asks for addresses of my friends. I never give them. Instead, if I find the petition worthy enough to send, I’ll forward the e-mail, bcc, to my politics list.

    And at least there, I’ve had a chance to see the text, decide if it’s something I want, and pass it on. Why marketers think I’m going to feed their mailing-list fish tank before even seeing the fish… Yuck!

    If you like this rant and want more about how to run and market an ethical, successful business, you may have a look at my award-winning sixth book, Principled Profit: Marketing That Puts People First. You can get the first few chapters as a no-charge download, and you don’t have to fill in a squeeze page OR a tell-a-friend page to get it. So there.

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