If you’re wondering how social entrepreneurship works at a marquis company, try this New York Times interview with Patagonia’s recent CEO, Rose Marcario.

I’ve cited Patagonia many times as an example of a company that gets a lot of things right. Social responsibility is part of its DNA and has been from the very beginning. I was very intersted to learn about some of the initiatives under Marcario’s leadership, and particularly the open embrace of political activism.

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Dear Republican senators,


Before you vote not to convict, please consider a few things:

  1. If you are worried about a primary challenge from Trump supporters, put those worries aside. If you vote to acquit, you will face a challenge from at least one person who believes in the Constitution. It might be in the primary, it might be in the general election, and it might be both. If you are worried about death threats if you vote to acquit, that is one of the strongest reasons not only to convict but to make sure that those identified as committing violent acts on January 6th are swiftly brought to justice and serving long prison terms. Appeasement of bullies didn’t work with Hitler, didn’t work with Trump, and won’t work with a bunch of white nationalist hoodlums. Giving in will only embolden them and make it less safe for you as you try to do your job in a climate of increasing street violence by heavily armed thugs.
    Noose erected by rioters at the Capitol. January 6, 2021
    A gallows hangs near the United States Capitol during the 2021 storming of the United States Capitol. Photo by Tyler Merbler, licensed under Creative Commons.
  2. It is in your self-interest to make sure as many as possible are identified, arrested, and convicted. Potential future rioters must know ahead of time that they will face major consequences for threatening the lives and safety of our elected representatives and for vandalizing our public spaces. And for those of you considering a run for president in 2024, you don’t want to face him again i the primaries.
  3. If you are one of those who voted to impeach or convict President Clinton for not keeping his pants zipped and lying about it, recognize that what the 45th president did was far, far worse. He even tried to turn House Speaker Kevin McCarthy’s desperate plea for help during the insurrection into  “Well, Kevin, I guess these people are more upset about the election than you are.” I don’t justify Clinton’s conduct. I only ask you to look at why you were willing to throw one president out of office for something that only affected himself, his family, and Ms Lewinsky but are not willing to hold accountable another who is entire presidency was mired in corruption, ending in clear incitement to overthrow our system of government.
  4. If there were pipe bombs planted in advance of the January 6th insurrection, doesn’t that only provide more evidence to the Impeachment Managers’ argument that the incitement didn’t start on January 6th? It started well before the election.
  5. This is your last chance to have history cast you in a positive light. Do you want to be remembered for understanding that your country, your republic, is more important to you than being loyal to a man who has been loyal to no one, even willing to throw fiercely loyal Vice President Pence and Attorney General Barr to the wolves because he saw even them as so insufficiently loyal that Pence’s personal safety was not a matter of concern? Or do you want to be remembered as such a coward that you put your chances of re-election–which will be no sure thing even if you vote to acquit, as I’ve noted above–ahead of your oath of office?

The choice is yours. History is watching. Do the right thing. Vote to convict.

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Dear (in alphabetical order) Representatives Castro, Cicilline, Dean, DeGette, Lieu, Plaskett, Neguse, Raskin, and Swalwell
 
In the weeks since the coup attempt at the Capitol, I was unaware of the 2-minute video shown at Trump’s rally until yesterday. The article in Just Security (link is near the bottom of this post) analyzes this video in detail. Please read the analysis before watching the video–you will notice a lot more as you view the film, including many images that flash by too quickly for the casual viewer to notice, but they still do their work on the viewers’ brains.

The analysis clearly demonstrates that 1] the Trump agenda for January 6 was to incite an insurrection, 2] this was planned ahead of time, and 3] Trump was actively involved in making this movie and choosing to show it at the rally. And this might be the item that convinces more Republicans to convict.

A gallows hangs near the United States Capitol during the 2021 storming of the United States Capitol. Photo by Tyler Merbler, licensed under Creative Commons.

 As someone who has studied marketing, I recognize in this analysis many instances of subliminal/hypnotic brain manipulation of the sort described in dozens of books including such classics as The Hidden Persuaders by Vance Packard (1957) and Subliminal Seduction by Wilson Bryan Key (1974)–not to mention the Nazi filmmaker Leni Riefenstahl. Tack this onto two months of prepping his followers to repudiate the election results as a “steal,” and it is a recipe for rebellion.
 
Here is the first paragraph from the analysis. I urge you to read the entire article, but at least the section entitled “II. The Movie Shown at the Ellipse”

On January 6, Trump supporters gathered at a rally at Washington DC’s Ellipse Park, regaled by various figures from Trump world, including Donald Trump Jr. and Rudy Giuliani. Directly following Giuliani’s speech, the organizers played a video. To a scholar of fascist propaganda, well-versed in the history of the National Socialist’s pioneering use of videos in political propaganda, it was clear, watching it, what dangers it portended. In it, we see themes and tactics that history warns pose a violent threat to liberal democracy. Given the aims of fascist propaganda – to incite and mobilize – the events that followed were predictable.

Thank you for your service as an Impeachment Manager. The American people are rooting for your success. This man needs to be banned from ever holding office again.

Window broken in Capitol riot January 6, 2021. Photo by Senator Bill Cassidy (R-La.)
Window broken in Capitol riot January 6, 2021. Photo by Senator Bill Cassidy (R-La.)

 

 
 
Sincerely,
Shel Horowitz
Marketing consultant to social entrepreneurs, speaker, and award-winning author of eight marketing books
Transformpreneur at Going Beyond Sustainability

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