This is an excerpt from Chris Brogan‘s email newsletter this morning—used with his permission. I’ve been reading Chris’s stuff for at least a decade; it’s one of the few newsletters I make a point of reading regularly. You can subscribe at the link in his name.
He managed to boil down the whole planning process into just three questions. I think that’s awesome, and am pleased to share it with you. The three bullets are Chris’s writing (and then I pick up again afterward):
What’s the story? – What are the elements I need to be thinking about in this moment, including the big and small picture, the players, the interactions at hand.
How do I play? – What are the rules and mechanics that guide me? This is important because this is where you subtract all the “extra” stuff. How you play often has simple rules in any situation.
How do I win? – This is strategy and approach. What will fit your time available? Where are you strongest? What’s the fastest thing you can do to accomplish the goal?
Is business success really that simple? Well, let’s just say you could spend quite a bit of time answering those three questions and then analyzing your answers. I’d see it’s at least a might good jumpstart.
I’m starting this post at 2:30 a.m. on January 21, as I prepare to board a bus to Washington, joining the Women’s March for human rights that will greet the newly sworn in US president on his first full day of office. Hundreds of thousands are expected in Washington, New York, Los Angeles, and many smaller communities. Post-event note: at least 3.3 million to 4.6 million demonstrators came out around the US, plus hundreds of thousands more elsewhere in the world in more than 600 events. I’m finishing it the next day.
Several people have asked me, “Why don’t you give him a chance?” And my father-in-law, a liberal, shocked me with a different question: “He won. Why are you still marching?” Later, someone else asked me the same question on Facebook.
The Chances DT Has Failed to Take
I have given him not one chance but many, and he has failed to take them. I feel it is my patriotic duty to speak out against his agenda, to remind him that he not only has no sweeping mandate—he lost the popular vote “bigly”—and to remind my fellow Americans that his election was not clean and his behavior has not met any legitimacy tests.
This was already abundantly clear during the campaign. Back in August, I wrote an open letter to DT that called him out for his racism, misogyny, and bullying.
Despite my harsh language, when he eked out his narrow victory, I was still willing to give him lots of chances. But here’s what happened, just to name a few:
I gave him a chance to appoint experts in their fields to run the massive government departments, Most of those he has appointed are business people with no experience managing such a large bureaucracy and in many cases have stated opposition to the missions of their departments. The few who do have relevant experience are scary: for Attorney General, a man rejected by his own Senate for a judgeship because of racism; for Homeland Security, a Guantanamo torturer; for Secretary of State, the head of our largest oil company—a company that has foreign entanglements in Russia and elsewhere and created possibly the most effective corporate disinformation campaign ever, attacking the thoroughly documented science of climate change (which even Energy Secretary nominee Rick Perry, a former climate denier, now admits is real).
I gave him a chance to start telling the truth. Yet just as during the campaign, I’ve seen one outrageous lie after another. Examples: the ridiculous claim that he really won the popular vote and the above-mentioned false kvetching about the media distorting his inauguration’s attendance figures.
I don’t want to make this blog into a book, so I will stop there. I would love to have been wrong on this. I would have deeply delighted in the emergence of a new and different DT, one who really was trying to “make America great.”
My Patriotic Duty One final reason why I marched: the most important one of all! As a patriotic American who believes this country is already great and that DT’s and/or his surrogates’ policies on the environment, women’s rights, minority rights, education, freedom of the press and other freedoms in the Bill of Rights, and a whole host of other issues are not just the wrong path, but take us down the ugly (and utterly unacceptable) road that Germany and Russia took in the 1930s. I not only refuse to be part of that takedown, I feel it is my duty as someone who cares about my country to stand up and say NO. When my as-yet-unborn grandchildren ask me, decades from now, what I did to protect our country and planet at this critical time, I will be able to stand proudly, as my mother did about her role in the Civil Rights movement in the 1960s, and say that I was there. I stood up for what’s right.
In this profile in Ethical Corporation magazine—which calls him “CSR’s leading thinker”—Elkington restates his view that regenerative business models could create at least $12 trillion in opportunity and add up to 380 million jobs by 2030.
Elkington has some very cogent things to say about the shocking changes in geopolitics last year, from the Brexit vote to today’s change of US president.
But maybe the most intriguing thing is this little snippet:
…He is travelling to Germany to meet with Covestro, a spin-out from the German chemicals giant Bayer, which has just opened a plant using CO2 in place of polymers in mattresses and upholstered furniture.
So why not turn carbon dioxide into a salable product?
Insatiable curiosity about the world has always powered my writing and speaking. I wanted to know more about this. A few seconds of searching led me to Covestro’s page about this technological and environmental breakthrough. While the writing shows distinct signs of a non-nartive-speaking author, the information is quite cool.