Today, I spent two hours with my heartstrings tugged at a concert of the Jerusalem Youth Chorus—where Palestinian teens and 20-somethings from East Jerusalem sing—and compose—together with their Israeli Jewish counterparts from West Jerusalem. In June 2014 (a time of relative peace), I attended an equally moving concert in the Galilee (northern Israel) by Diwan Saz, a modern combo whose performers that night included a 10-year-old Bedouin boy (with a gorgeous voice) and a Chassidic rabbi, among others.
Those hopeful events seem far away an out of reach as we mourn the tragic and avoidable loss of over 4000 lives on both sides this month.
We have to somehow prevent even greater losses of life—and to reset!
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Ultraorthodox Jews protest in London for Palestinian rights. Photo by Alisdare Hickson from Woolwich, United Kingdom, CC BY-SA 2.0, via Wikimedia Commons
Let’s start with some points I hope everyone can agree on:
  1. Innocent people have been killed and hurt for decades, and nothing will bring them back
  2. The violence has not worked, no matter who commits it
  3. Both Arabs and Jews have claims on the land going back thousands of years
  4. They also claim common ancestry with both honoring a heritage that started with Abraham. They eat very similar foods, speak languages with many cognates, and have both had to adapt to the harsh desert that surrounds them.
  5. It is long past time to find a workable solution
From that very rudimentary framework, could we perhaps evolve to:
  1. We all are carrying deep hurts. An eye for an eye doesn’t just leave everyone blind, because it will eventually leap from eyes to other things. So an eye for an eye, ultimately, leaves no one standing. Can we accept not only that the past is filled with violence, cruelty, and the spewing of hatred/dehumanization—but that all sides would benefit from moving past this?
  2. Can we look to the world for other examples of long-standing hostility and violence transforming into something better—such as the Truth and Reconciliation process in South Africa and Sierra Leone and the peace process in Northern Ireland?
  3. Can we finally break the cycles of fear, hatred, and grief that seem to lock everyone into ever-deeper and more destructive cycles of violence?
  4. Can the barriers—both physical and psychological—between the two cultures be removed so that Israelis and Palestinians who are kept apart by laws and physical barricades learn to work, play, and live together; there already are several small projects that are a great start, such as:
  • Neve Shalom/Wahat as-Salam, a cooperative multicultural village;
  • Numerous other musical collaborations, including  Daniel Barenboim and Edward Said’s West-Eastern Divan Orchestra and many lesser-known ensembles;
  • Combatants for Peace, which presents touring programs featuring one person who fought in the Israeli army and another who was involved in the Palestinian resistance, now working together for peace despite some of them experiencing injuries, imprisonment, and all of them mourning the loss of friends and family members in the conflict

It takes great courage to organize for peace when the leaders of both communities feed their population an unending diet of hatred for the other side. In the Middle East and around the world, many people have been killed for trying to make peace.

I have visited Israel and Palestine twice and have family and friends (both Palestinian and Israeli) in both  Israel and Palestine (in the West Bank). I’ve stayed in the homes and hotels of Palestinians, with a Chassidic family, in a Druze village, a Transcendental Meditation village, a kibbutz, and an Israeli settler community on the West Bank. I’ve met with a blogger in Ramallah and with leaders of several Israeli peace organizations. I’ve also participated in Middle East peace groups in the US going back to the early 1980s. The vast majority I’ve talked to over the years, no matter what their ethnic or religious heritage, just want peace. The governments are not giving it to them. Surely there are better ways to solve things than yet another war in a long and brutal series of wars!
Perhaps we can take our cue from songwriter Nerissa Nields, who answers the old labor union song “Which Side Are You On? with “The world says ‘you can figure it out. Haven’t you noticed I’m round?‘”
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Chris Brogan borrowed an idea from James Altucher: “Write a list of ten things every day. They can be 10 anythings. Ten terrible dates. Ten places to visit. Ten desserts I want to eat this year. Whatever.”

I won’t commit to making a list daily, but I was inspired to create these two after reading Chris’s post (which includes several samples of his own lists).

 

World Issues
  1. Help figure out how the 30-40% of food that’s wasted can instead be rechanneled to feed those who are starving–and help that get implemented (perhaps this is a place I can target my speaking; see Personal Goal #2, below)
  2. Help amplify the voices of those better qualified than I am to show countries how to solve disputes without going to war
  3. Help build more bridges between/among Left and Right/”woke” and “non-woke”/Muslims and Jews and Christians, etc.
  4. Corollary #1 to #3: Explore and amplify alternatives to counterproductive communication styles: calling-in instead of calling out, respect and listening while searching for common ground instead of shaming
  5. Corollary #2 to #3: Help people to understand that they are not stuck–that just because they have been caught in bad patterns doesn’t mean they are trapped there forever
  6. Continue to demonstrate that baking environmental and social justice directly into companies’ products, services, and mindsets can be highly profitable–find ways for this idea to gain much more traction in the mainstream business world (without having to join that world)
  7. Expose more companies to principles such as biomimicry, multiple function, and circular economy so that they can better understand the financial benefits of deep reimagining, deep re-invention, and regenerativity
  8. Show companies that solving these big problems while increasing profitability requires a mixture of Great Leaps and Kaizen, different in different situations–and that they can do both at once
  9. Corollary to #5: Bring the holistic and systemic analysis that helps determine the right solutions in the right situations, and recommend implementation strategies
  10. Help change mindsets from despair to active, participatory hope: helping everyone I meet understand that he/she/they have the power to effect meaningful change, in their own lives AND in the wider world. Show how ordinary people (usually working with others) have created movements that changed history.
Personal Issues
  1. Probe, discover, and overcome whatever internal barriers are still preventing me from achieving at a higher level–both in terms of impact and revenue–made good progress on this but clearly still have work to do
  2. Book more speaking gigs that pay a fee, whether virtual or live-stage or hybrid–especially international speaking that allows me to explore more parts of the world
  3. Land two or three new long-term consulting clients in the profitable social/environmental justice part of my business
  4. Find steady, decently-paying markets for articles or other types of content, as I had before
  5. Create the right offer for more readers/viewers/listeners to engage with me and come into my orbit
  6. Implement more of the enormous amount of good advice I’ve been given over the past few years
  7. Pick one of the several projects I’ve been tossing around, start it and run it: launch the retreat, the course, the pay-to-participate mastermind/mentoring group OR (not and) the resume-method licensing program
  8. Address issues of fatigue and focus, including lack of motivation, lack of follow-through, and more
  9. Keep up with the torrent of email, LI and FB messages, etc. and figure out a way to spot and respond to the important ones
  10. Continue to be a force in my grandson’s life, even if his parents move out of the area

 

And what are yours?

Please feel welcome to comment with some of your own goal lists. You don’t need ten things. Even one or two. And yes, you can share a whole list of ten if you want to. Just keep in mind that comments will be moderated and abusive or spammy ones will be removed.

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One of Seth Godin’s recent posts was a fascinating look at framing problems. He cited nine factors that make it easier to address them.

Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.
Seth Godin. Photo by Jill Greenberg. Courtesy of Seth Godin.

Riffing on two of the nine, I wrote him this letter (I’ve done some minor editing for clarification since sending it to him):

Non-chronic–rationalization is our specialty, and the reason we learn to rationalize is so that we don’t go insane when faced with long-term, persistent issues. We bargain them down the priority list.  

Solvable–see that earlier riff about rationalization and chronic problems. If a problem doesn’t seem solvable, we’re a lot less likely to stake our attention on it.

Maybe this is one key to why I haven’t yet really made a full transition to marketing myself as a consultant at the intersection of profitability and solving *chronic* problems such as hunger, poverty, war, and catastrophic climate change. I have done some messaging on these problems being solvable even though they are millennia-chronic, other than climate change, which is only 200 years old as a major problem. But maybe they still feel too big and scary for most people to see themselves as part of the solution. 
And yet, in our brief lifetimes…

A lot of the progress is very recent, and I think much of the credit goes to the eight UN Millennium Development Goals (adopted in 2000) and their successors, the  17 UN Sustainable Development Goals (SDGs) (adopted in 2015),

So here’s the question: What advice would you give me in marketing my consulting, speaking, and writing to a population that is so shut down about solving these massive problems that they don’t see the progress we’re actually making? (And may I quote your answer in the blog?)

Shel Horowitz – “The Transformpreneur”(sm)

<End of my letter to Seth>

I got back a one-sentence reply agreeing that we’re making progress and noting that the progress happens more easily when we tell those stories.

So, here’s your opportunity to go where Seth doesn’t go. Let’s get a nice discussion going on how we can convince people that we can–and should–solve long-term, systemic, chronic problems. Please leave your comments.

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Social-good products like this solar-powered LED lamp make a difference AND a profit
Social-good products like this solar-powered LED lamp make a difference AND a profit

Too often, businesses think of sustainability as a “have to” instead of a “delighted to.” Let’s change that attitude! Here are three among many reasons why business leaders should be thrilled to embrace deep sustainability:

  1. The powerful business case. More and more stakeholders are demanding that the companies they patronize address wider environmental and social issues; those who fail to do this are starting to lose market share. Not only that, but going green the RIGHT way can substantially lower costs of energy, raw materials, and other goods while building in customer loyalty and tolerance for higher prices. To say it another way, greening your company can significantly up profitability! Companies in the Fortune 500 figured this out some years ago. Pretty much all of them have sustainability departments (under various names) and have made huge progress in the past decade. Of course, we still have a long way to go. But many smaller companies are resistant. Because they see expenses, not income streams, they dig in with their old, inefficient ways. But certainly, the low-hanging fruit–taking the steps with quick payback–increases profitability directly, by raising income and lowering costs.
  2. The ability to market sustainable goods, services, and processes to three different types of consumer: the Deep Green, who makes purchasing decisions contingent on social responsibility; the Lazy Green, who will do the right thing if it’s convenient; and the Nongreen, who is indifferent or even hostile to a sustainability agenda, but who will happily buy green products and services if they are positioned as superior (more comfortable, more durable, less toxic, etc.). Of course, these three kinds of customers need three different sets of marketing messages–something many green companies don’t understand, and thus leave a lot of money on the table.
  3. The power of business to go beyond sustainability—to regenerativity. To actually make things better: identify/create/market *profitable* offerings that turn hunger and poverty into abundance, war into peace, and catastrophic climate change into planetary balance. Lifting people out of poverty (and creating new markets), ending war, solving climate change as ways to make money: how cool is that?

I’ve spent the last several years studying this trend and have written an award-winning book, Guerrilla Marketing to Heal the World, that shows how in detail. It’s been endorsed by over 50 business and environmental leaders, including Seth Godin and Chicken Soup for the Soul’s Jack Canfield. You can learn more at the Guerrilla Marketing to Heal the World page at GoingBeyondSustainability.com (I think it’s by far the best of my 10 books, several of which have won awards or been translated and republished in other countries).Facebooktwitterpinterestlinkedinmail

Someone asked on Quora whether 40 was too old to start a business. Once I was done laughing, this is how I answered:

Fireboard decorated by Grandma Moses, 1918. Courtesy Wikipedia.
Fireboard decorated by Grandma Moses, 1918. Courtesy Wikipedia.

One of the US’s most famous painters, Grandma Moses, started painting at 77 and made it her career at 78. I’ve known dozens of people who started a business after working in the corporate world for decade. And when I was a paid organizer for the Gray Panthers in my early 20s, my chapter leader was a 75-year-old fireball who had taken up yoga and become a vegetarian at age 70. It is only your own thinking that is holding you back.

But start small, keep another income stream, and test the waters. Make your business viable—and make sure you like it—before you saw off the bridge. Expect to flounder for a year or two as you figure out the intersections of your skills and interests with what the market wants.

I stated my business at 24 after several failures over the previous several years, expecting it to be a part-time thing until I could find a job. Instead, my business kept morphing and getting both more interesting and more successful. I’m now 60 and in the midst of yet another business reinvention. What I do today looks almost nothing like what I did 20 years ago, but the seeds were always there. My latest incarnation is helping businesses turn hunger and poverty into sufficiency, war into peace, and catastrophic climate change into planetary balance—not through guilt and shame but by creating and marketing profitable products and services that address these enormous challenges.Facebooktwitterpinterestlinkedinmail

Why do we continue to let ourselves get bound up in thinking that we can’t do anything about the biggest challenges of our time?

I say in my “Impossible is a Dare” talks that we have enough abundance for all, but big kinks in the distribution—which we can fix. Hunger, poverty, war, and catastrophic climate change are all resource issues. And when we see them that way, they are all fixable.

  • Hunger and poverty about not having enough to cover basic necessities; the resource issues are obvious
  • Wars usually start because of a chain of events that begins with one country’s perception that a different country is taking something that belongs to the first country: land, water, energy sources, minerals, labor ,shipping access,  etc. Even religious and ethnic wars trace back to resource conflicts, if we go deep enough.
  • Catastrophic climate change is a bit different, but it’s still about resources. Instead of being about one country having too much or too little, it’s about using the wrong kinds of resources, or using them in environmentally destructive, socially harmful ways.

In fact, climate solutions require solutions based in abundance. We have to shift from finite, expensive, polluting energy sources such as petroleum products and uranium—whose extraction and refining as well as burning for fuel cause environmental destruction—to infinite, inexpensive, and clean sources such as solar, wind, small-scale hydro, magnetic, geothermal, and designing for conservation, deployed at or near the point of use. When we allow ourselves to think abundantly, problems have a way of turning into solutions. Turn loose the socially conscious, environmentally aware engineers!

When companies start thinking about solutions based in abundance, they have even greater incentive to solve these problems—because they can see the profit in it. But too often, we “should” them with guilt and shame—very ineffective tools. Instead of nagging them about how the world is suffering because of their actions, let’s show them how acting differently can address these problems not out of guilt and shame but in creating and marketing profitable products and services.

The creativity of business can create markets where none existed, using technologies we’ve never harvested. Think about how a small-space indoor vertical garden can provide fresh veggies in urban food deserts…how green lighting options such as solar-powered LEDs that replace toxic and flammable kerosene can better the environment, health, safety, and the local economy all at once…how studying nature’s amazing engineering—”biomimimcry”—can create new products like adhesives modeled after gecko feet or a fuel-sipping plane designed to mimic the most aerodynamic birds.

If you’d like to know more about this, my award-winning 10th book Guerrilla Marketing to Heal the World

Cover of Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz
Cover of Guerrilla Marketing to Heal the World by Jay Conrad Levinson and Shel Horowitz

offers lots of examples.Facebooktwitterpinterestlinkedinmail

All through the Vietnam era, we used to hear that war was terrible in so many other ways, but good for the economy. It put people to work, it allowed companies facing hardship to find customers, etc. etc.

This was always a misleading argument, as war spending created far fewer jobs than many other categories.

It seems today’s market is much more aware of the potential economic devastation of war. Consider this bit of news:

With the possibility of military action against Syria easing, investors sent the markets soaring to a sharply higher close with the Dow leaping 127 points to 15,191. Nasdaq climbed 22 points to 3729.

Incidentally, money spent on energy efficiency and going green has a much higher rate of return for the economy. Green energy spending creates more jobs, consumer spending, and long-term consumer savings that frees up cash for more spending, while war drives us deeper into debt.Facebooktwitterpinterestlinkedinmail

No War in Syria Candlelight Vigil, Northampton MA 9-9-13
No War in Syria Candlelight Vigil, Northampton MA 9-9-13

Something magical happened at the peace demonstration in Northampton, Massachusetts tonight.

A young man crossed the street to read our signs, and then engaged in dialog with four of us. He told us that he was very ambivalent, because he didn’t want to be seen as supporting chemical weapons. I told him, “I don’t think you’ll find a single one of us [sweeping my hand to indicate the more than 200 demonstrators] in favor of chemical weapons. And it isn’t clear who it was that used the chemical weapons—but it is clear that war will not solve the problem, and will destabilize the region. It doesn’t have to be only two choices: war or no action. There are a lot of other options.”

Another demonstrator talked about the likelihood that Iran and Israel would be drawn into the conflict. And someone else noted, “200,000 people have died in this conflict. I don’t see that chemical weapons are so much worse than landmines as to be worth going to war.” To which the young man replied, “That’s a really good point. I hadn’t thought of it that way before.” No doubt reflecting on our questioner’s age, the fourth demonstrator talked about the likelihood that a new war could reinstate the draft.

I spoke again: “With the possible exception of the former Yugoslavia, I can’t think of a single war after World War II where war solved the problem, and I can think of many where it made it worse. I don’t understand how killing innocent people to protest the killing of innocent people makes any sense.”

At that point, the young man said he had to go meet his friend, but he thanked us for the dialogue and said we’d left him with a lot to think about.

To me, participating in this dialogue and watching a mind open in front of us (not necessarily change, but open) makes it all worthwhile. It is so rare to get immediate feedback that our actions make a difference—but tonight, I and three other people made a difference in thinking of one young man.

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
—Margaret Mead

In 44 years of participating in political protest, I can count a dozen or so times where I could see instantly that my actions actually mattered. This was one of them. Another was the very first demonstration I ever went to, in 1969 when I was 12. That time, the person who was changed was me.Facebooktwitterpinterestlinkedinmail

This year’s “Shame On You, That’s Propaganda, Not Journalism” award goes to AP reporter Julie Pace, the Associated Press for distributing it, and the dozens of newspapers and blogs that ran the story on President Barack Obama’s decision to consult Congress before going to war with Syria over chemical weapons.

Pace’s story, “Analysis: Obama’s credibility on line in reversal,” greeted me from Page 1 of my local newspaper this morning. Her message: Obama will be seen as weak if his line-in-the-sand on chemical weapons doesn’t lead him to military action.

Perhaps channelling the discredited Judith Miller of the New York Times, who helped drum up domestic support for the ill-advised, illegal, and tragic war in Iraq during the George W. Bush presidency, Pace writes, among other zingers,

President Barack Obama’s abrupt decision to instead ask Congress for permission left him with a high-risk gamble that could devastate his credibility if no action is ultimately taken in response to a deadly chemical weapons attack that crossed his own “red line.”

The stunning reversal also raises questions about the president’s decisiveness and could embolden leaders in Syria, Iran, North Korea and elsewhere, leaving them with the impression of a U.S. president unwilling to back up his words with actions.

If you ask ME…

  1. The President is constitutionally required to get Congress’s permission. Even G.W. Bush did so, though based on a tangled web of fabrications, untruths, and misleading statements.
  2. It is fairly clear that chemical weapons were used in Syria, and that is definitely not acceptable. However, there’s been quite a bit of speculation about who actually used them. Here, for example, a Congressman in Obama’s own party expresses skepticism about who used the weapons—and about their use to justify military action. And here, an AP story that speculates the rebels may have been the ones using chemical weapons, in order to draw other countries into the conflict.
  3. Pace makes an assumption that military force is the only acceptable response. That, frankly, is just plain crazy. Why not just send in a small, well-protected squad of international peacekeepers to arrest Assad, and try him? This is not so different from the way the US killed Bin Laden, after all.
  4. If the justification is to save innocent lives, please explain to me how the far greater bloodshed that inevitably occurs in war will accomplish anything other than the embitterment of the local populace against us and their recruitment by terror elements, as has happened in Iraq and Afghanistan—which, not coincidentally, undermined most of our credibility and our reservoir of good will in those parts of the world.
  5. War generally does not solve problems. Usually, it makes things much worse.
  6. In this case, war with Syria runs huge risks of involving Iraq, Lebanon, Israel, and Iran. Do we really want to create a regional holocaust and the potential for World War III?
  7. Diplomacy and example are much more powerful credibility builders than macho posturing.
  8. Speaking of example, the US is not in a position to throw stones here. The US has a long and ugly history of using unconscionable weapons that disproportionately affect civilians. Examples include the Dresden firebombing against German civilians and the use of atomic bombs against Japanese civilians during World War II, Napalm and Agent Orange in Vietnam (aren’t those chemical weapons?), and depleted uranium in Iraq.

Lastly, which part of Obama’s noncredibility do we want to focus on? Is it the red line in the sand about chemical weapons that Pace focuses on—or the deeper issue that even she mentions later in the article?

Obama could make good on the promises he made as a senator and presidential candidate, when he called for restraint and congressional consultation by White House’s seeking military force. And with the American public weary of war and many opposed to even modest military action against Syria, Obama could share with Congress the burden of launching an attack.

To me, he started losing credibility when he failed to make good on those promises of peace for which he was elected. He has proven himself a war hawk, a lover of the Bush-era NSA spy apparatus, an enabler of torture and false imprisonment at Guantanamo, a suppressor of dissent, and  unworthy of my trust. If he tries to be a Boy Scut about his promise of retaliation if chemical weapons are used, he breaks those earlier, more crucial promises yet again.

Barack Obama is still an improvement over Bush, but it’s getting harder and harder to tell the difference.Facebooktwitterpinterestlinkedinmail

It is less than six months until the US elections for President, House of Representatives,and one-third of the Senate.

A year ago, seeing the level of hate and vitriol against Obama from the ultra-right, and the paralysis of government, I was pretty convinced that the Republicans would win easily. Now, however, I think Obama will prevail, at least if the votes are counted accurately and the voters are allowed to vote (both of them BIG ifs, in the wake of anti-vote legislation and the near-unanimous adoption of vote-counting techniques that are entirely too easy to rig, as we saw in Florida in 2000 and Ohio in 2004).

What’s changed?

  • The other candidates have been making very cogent arguments against Romney; the Republicans have given Obama plenty of ammunition.
  • Romney himself is the most clueless major-party US presidential candidate I can remember, constantly putting his foot in his mouth, constantly shifting positions, and failing to convince pretty much anybody of his sincerity, his integrity, his ability to relate to common people, or even his basic competence. It’s almost as if he were coached by Dan Quayle and Sarah Palin.
  • The Occupy (a/k/a 99%) movement has focused long-overdue attention on class issues, while Romney has cheerfully embraced his fellow one-percenters.
  • The Republican Party as a whole, with Romney’s open support, has made it clear that their tent is not big enough to hold unemployed people, Latinos, women’s reproductive rights supporters, gays and lesbians, or students—or even moderate Republicans (just ask Senator Richard Lugar). Obama has opened his arms to these constituencies. If the Democrats can get all those folks to show up and vote, they win.
  • It is painfully obvious that Washington’s political gridlock is the Republican Party’s doing. They’ve been dubbed “the party of no” for good reason. People are sick and tired of the constant obstructionism and of the specifically stated goal of Senate Minority Leader Mitch McConnell: “Our top political priority is to deny President Obama a second term.” Not exactly an appropriate priority for a country still struggling with a deep recession, two major and several minor wars, crises in healthcare and education, and all the rest.
  • Nobody likes a bunch of name-calling whining bullies. Instead of proposing actual solutions to our country’s problems, the Republicans have race-baited, religion-baited, called him a socialist (for goodness sake—Richard Nixon has a more progressive record!) and a Muslim, and all the rest of the ridiculous Big Lie nonsense.
  • While Obama’s accomplishments are smaller in number and far more centrist than they need to be, he can point to some real strides: The economy is better, Osama Bin Laden is neutralized, Don’t Ask Don’t Tell s justifiably buried, two terrific Supreme Court Justices have been appointed (we need one more to replace one of the four on the extreme right), and something vaguely resembling healthcare reform actually got passed, where every other president since FDR failed.
  • The right cannot attack Obama on the places he’s most vulnerable: personal liberty, an absurd faith in nuclear power, failure to keep his promises on renewable energy, and an inability to get us out of all these wars—because Obama’s positions on all these issues pretty much are the Republican positions.
  • And finally, even if they totally forgot to do the necessary organizing to pass his agenda, Obama’s campaign knows a whole lot about social media and community organizing. This provided the edge in 2008, and could do so again if the Dems can convince young voters especially that they haven’t sold them out, and that the kind of change they voted for in ’08 may be difficult to achieve, but it would be impossible under Romney.

Still, the Democrats cannot and should not take victory for granted, and they have to make sure to pick up seats in Congress as well.Facebooktwitterpinterestlinkedinmail