Tag: Robert Hubbell

By Posted on Posted in Activism, Democracy, Demographics/Psychographics, language, localism/locavore, Marketing Techniques and Philosophies, Marketing Trends/News, Mindset, Networking, People Helping People, Politics, Psychology Tagged with , , , , , , ,

I just came across a 20-something marketing genius who is not in the business of business. He’s the Democratic Party Chair for Mecklenburg County, North Carolina (Charlotte and environs). His job is to make sure Democrats vote on or before November 5, 2024.

Regardless of your politics, you can learn a lot from Drew Kromer in this 22-minute interview with Substack pundits Robert Hubbell and Jessica Craven. A few of my takeaways:

  • Understand your market, deeply. Kromer knows that his market is the roughly 500,000 registered Democrats in his county–and especially the huge subset that doesn’t tend to vote.
  • Craft your messaging as a win-win. To get his army of 5000 volunteers(!!!), Kromer didn’t say, “please come out and canvas, work your butt off in all sorts of weather, get doors slammed in your face” or even “come out and canvas, for the future of the country and to protect democracy.” I’ve canvassed for candidates and ballot initiatives, and I’ve experienced both of those His pitch was, ‘Hey, we’re having a party and it’s really close to where you live, come on out, have a good time, and meet neighbors who share your values’ (single quote marks because I’m paraphrasing).
  • Deploy resources where they do the most good. Kromer’s fundraising went into staff on the ground, a far more effective allocation than TV ads, which will not reach the typical unmotivated Gen Z voter who doesn’t consume much if any broadcast TV. A good ground game, where people are listening and talking and interacting with potential voters, is far more effective.
  • Keep the bigger vision in mind. Kromer says that if Democrats win his county, they win North Carolina. And if they win NC, they win the race. He shared his vision of a commentator on Election Night, having the results come in, saying on-air “What the hell happened in Mecklenburg,” and calling both the state and the nation for the Dems.
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By Posted on Posted in Activism, Democracy, Diversity, Energy & Sustainability, Environment, Gratitude, language, Mindset, People Helping People, Politics Tagged with , , , , , , ,

I wish I’d written this wonderful piece, “Ten Ways to Confront the Climate Crisis Without Losing Hope” by Rebecca Solnit. It’s part of a new series in The Guardian called “Reconstruction After Covid” (thus the UK spellings on a piece by an American author).

It covers a lot of ground: optimism, hope, organizing mass movements, climate justice, the role of indigenous people in todays struggles, and much more. I found it well-worth the 15 minutes or so it took to read the whole thing.
 
Three short excerpts from this long article:
1] I have often met people who think the time I have spent around progressive movements was pure dutifulness or dues-paying, when in fact it was a reward in itself – because to find idealism amid indifference and cynicism is that good.
 
2] [Halting the Keystone XL pipeline] was not a gift from Biden; it was a debt being paid to the climate activists who had made it an important goal. Patience counts, and change is not linear. It radiates outward like ripples from a stone thrown into a pond. It matters in ways no one anticipates. Indirect consequences can be some of the most important ones. [She goes on to trace the Standing Rock movement and AOC’s decision to run for Congress to earlier struggles that appeared, in the moment, to fail. These types of indirect sparks to deep change are something I’ve often written and spoken about, including this post about how one environmental justice action changed the world.]
 
3] We have victories. Some of them are very large, and are why your life is the shape it is. The victories are reminders that we are not powerless, and our work is not futile. The future is not yet written, but by reading the past, we see patterns that can help us shape that future.
One small quibble: while I agree with Solnit that individual lifestyle changes are far less consequential than mass organizing, and that the solutions have to really reinvent the entire worlds of business and government–I do think the lifestyle choices, the changes we make in the ways we are on this planet, should not be trivialized or dismissed. 
 
Via Robert Hubbell’s always-optimistic Today’s Edition newsletter, which I read before breakfast every weekday morning. Hubbell is a champion of the Democrats and far more centrist than I am. But I love that he is always a cheerleader for what went right and a strong advocate of the need to keep organizing and working for change when things don’t go according to our wishes.
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