Tag: blogging

By Posted on Posted in Branding, Business-general, Marketing Techniques and Philosophies, Networking, Publishing, Web 2.0/Social Media Tagged with , , ,

Have you been dithering about starting a blog? Blogging provides several advantages in your marketing, but a lot of people are scared off by the idea.

It’s not that hard. A no-cost tool called WordPress makes it easy.

WordPress dashboard showing the ribbon, file naming, and text-editing window
WordPress dashboard showing the ribbon, file naming, and text-editing window

WordPress is a terrific platform. I have never heard of it not working on a site, though if your host company doesn’t support it, you’d need to do a manual installation (any web designer could help you with that). Most webhosts have one-click WordPress installation in their CPanels.

You do need to know some things about WP before you set up.

  • There is WordPress.com, which is hosted on THEIR servers, and WordPress.org, where your content is hosted on YOUR server (you don’t have to own your server–let your hosting company do that). You want .ORG, so you have full control over the content and cant be held hostage over it. Neither one charges money.
  • WordPress is a very simple shell that uses “themes” to determine the look and feel. There are thousands of themes out there, some at no cost and others for a fee. Find one you like that can incorporate your company branding, but play with it to see how easy it is to work. There are some that nest text inside Java routines as one example) and I have found it’s really tough to find the place I need to be to make minor edits.
  • Editing in WordPress is really easy, assuming you picked a theme that didn’t have the issue I just described. If you turn off the blocks feature, the interface is similar to Microsoft Word or GMail . So you don’t have to learn any HTML. Instead of using angle brackets to e.g. turn your text bold and then back to regular, you just highlight the text and click the B button in the formatting ribbon. You can see that ribbon at the top of the screenshot.
  • Find and install a few key plugins: a backup program so if WP utterly collapses, you still have your content; a file-namer that gives your posts a meaningful name taken from your headline (see where it says “Permalink” on the screenshot?), probably some others.
  • WordPress updates frequently, both to add function and to beef up security. Set yours up to automatically run the updater, but remember to check every now and then to see if you need to update your plugins. Updating is just a few clicks and very intuitive.
  • You have a choice every time you post new content: a post, which goes at the top of your blog (which posts in reverse chronological order so the newest is on top) or a page, which is part of your permanent website structure and can be organized with menus, etc. Posts can also be sorted by category, so your reader can see everything you’ve put in any particular category just by clicking on the category name. I find it very worth the extra few minutes to add categories, keyword tags (which help people find your post), a picture, and an excerpt.
  • Consider having a designer set up the site to begin with, making sure they know you want a theme that’s easy to edit posts, and then posting your own content from there.
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By Posted on Posted in Diversity, Environment, General Commentary, People Helping People, Politics, Technology Tagged with , , , , , , , ,

[Editor’s Note:] I read John Engel’s article in the Daily Hampshire Gazette (my local newspaper) and immediately went to his website to ask his permission to reprint. It’s highly topical and speaks so strongly to something that I’ve felt for a long time but never got around to writing about, and that’s why I chose to share it with you. I generally enjoy his column (which you can read at his site—link is at the bottom) but this is the first time I was moved to republish one.—Shel Horowitz, “The Transformpreneur”]

As published in the Daily Hampshire Gazette, October 26, 2016

As the presidential race approaches Election Day, rhetoric – from candidates, pundits and voters alike – has reached a fever pitch. My kids Zoe and Adam, at ages 10 and 7, are befuddled by both the hype and some of the more disturbing messages that have reached their young ears.

Filtering both the extreme and mundane, what continues to hold my attention is one of the election season’s most persistent themes – a steady beat of cries that the country is in disastrous condition and only getting worse. Some voices from this chorus are calling for a return to life as it was in the 1950s.

While I was not alive, let alone a father in the 1950s, my historical understanding of that era provides me with some insight about what my experience of fatherhood might have been like, in that most laudable decade of modern America. Granted, fathers probably were not writing columns about the experience of fatherhood, and since Al Gore had yet to invent the internet there were no Daddy Blogs – or Mommy blogs, for that matter – to peruse on smart phones, while children frolicked on play dates.

But had I been writing such a column in the 1950s, here are some important topics I may, or may not have, considered.

I might have expressed concern over the dangers families faced while traveling in automobiles, since protective child safety seats had not yet been developed and adult seat belts were not yet standard equipment.

Father and child (in the pre-safety equipment mindset) - Photo by Felipe Daniel Reis
Father and child (in the pre-safety equipment mindset) – Photo by Felipe Daniel Reis

Revolutionary as it was, I would not have been writing about the 1955 patent of a cutting edge chemical known as BPA, which for decades thereafter poisoned infants and children through contaminated baby bottles and Sippy cups until the FDA banned its use in these products, in 2012.

While it would have been socially unacceptable, I might have written about the customs of the day that relegated fathers to roles of provider and protector, denying them the opportunity to nurture their children and share equally, with mothers, in domestic chores and homemaking.

I would have been more than remiss, had I not written about the trauma experienced by people of color who were both routinely denied basic civil rights and subjected to extreme violence when trying to simply create a better life for themselves and their children.

I certainly would have written about the plight of women and mothers — and by extension families — who at the time had relatively little political power, limited professional opportunity, and were subject to persistent sexist norms. Though I probably would not have written about the domestic and sexual abuse women experienced because, as a country, we did not even begin seriously addressing these heinous crimes until the 1970s — and later.

And it would have been beyond taboo for me to write a column about the challenges parents faced when helping their gay, lesbian or transgender children triumph over discrimination and intolerance.

So, while I am not immune to experiencing fear-based nostalgia, calls for returning to bygone eras remind me that we humans often yearn for something we don’t have — and even harder for something we fear losing — all the while neglecting to appreciate what we already have gained. And this leaves us ill equipped for the hard and necessary work of identifying goals and actions that will guide us to a future that unites, not divides, us.

So as a father — in 2016 — I both celebrate, and seek to build upon, the gains we have made since the 1950s, regardless of who is president, because for me, hope trumps nostalgia.

John Engel of Florence, Massachusetts (United States) can be reached through his website, https://www.fatherhoodjourney.com

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By Posted on Posted in Blog Tour, Publishing, Web 2.0/Social Media Tagged with , , ,

Nina Amir and I have known each other online for a few years now; we finally got to meet at the BEA Bloggers conference last week in New York. But I had the post scheduled long before then, as part of Nina’s blog tour. It’s alo an example of the kind of great material you’ll find in the upcoming series of e-books I intend to pubish as part of a series called Grassroots Marketing for Authors and Publishers.

Yes, I already have a single-volume book by that name. But as I’ve been updating and revising for the new edition, I decided it was a bit overwhelming to be just one book; there’s so much good new cool stuff on book marketing nowadays.

Nina’s expertise is blog-to-book—and interestingly both keynote talks at the BEA Bloggers day were from bloggers who had published books. And with that, I give her the floor.

—Shel


How to Write and Promote Your Book One Post at a Time
By Nina Amir

If you want to create an author’s platform, a fan base, a tribe, a community, even a movement around your book, or around the idea upon which your book is based, the most effective or inexpensive tool you can use to achieve this goal is a blog. And if you want promote that book or idea from the moment you write the first word of your manuscript, you can do this quickly and efficiently by blogging your book. Simply write, publish and promote your book one post at a time on the Internet.

With a blogged book you write your book from scratch in post-sized bits and publish them in cyberspace. In the process, you promote your work and develop a fan base for your book (and for yourself).

To blog a book and create both a successful book, one that sells later to readers and to publishers (if you desire), and successful blog, one with a large or growing blog readership, follow these eight steps.

 

  1. Choose your book topic carefully.  Make sure the topic you plan to write interests you and interests a lot of other people but also is one about which you feel passionate.
  2. Evaluate your book’s success potential. See your book through the eyes of an acquisitions editor. To do this, go through each section of a book proposal and accumulate the necessary information as an evaluation process.
  3. Angle your topic: Consider if you need to angle your book differently to make it unique in both the book store and the blogosphere.
  4. Create a content plan. A table of contents works for nonfiction. For fiction or memoir, map out your story arc or create a timeline. Include material that will not appear on your blog.
  5. Write your book in post-sized bits. Blog posts are short–250-500. Break your nonfiction chapters into many subheadings or sections. For fiction or memoir, divide your story arc and time line into vignettes or scenes.
  6. Blog 2-7 times per week. Write a short bit of your book (a post) in a word processing program to create a manuscript. Then copy and paste this into your blogging program, and publish it.
  7. Share your posts on social networks.  Include a link to your most recent blog post in your status updates on your social networks.
  8. Edit your manuscript. Take the time to revise the first draft you created, and hire a professional editor to give it a final polish.

If your blog and book stem from your sense of passion and purpose, you have the opportunity to build something larger than a blog community. You can create a movement—inspire people not only to gather around your blog and buy your book but to go out into the world and take action. In this way, your fans promote for you by sharing your blog posts and by taking on your cause.

 

About the Author

 Nina Amir, Inspiration-to-Creation Coach, inspires people to combine their purpose and passion so they Achieve More Inspired Results. She motivates both writers and non-writers to create publishable and published products, careers as authors and to achieve their goals and fulfill their purpose. She blogged her book, How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books), in five months. Find out more about her at www.ninaamir.com or www.copywrightcommunications.com.

 

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