Every Vote Really Does Count

Yesterday, the fate of Minnesota’s Senate seat, undecided since the November election, was finally decided; the margin, out of 2.9 million votes cast, all of 312. Congratulations to Senator Al Franken.

In 2000, George W. Bush’s winning margin in Florida (and thus the presidency of the United States), was 537 votes, in an election whose legitimacy is still hotly debated (and to me, will never be legitimate). The hanging-chads issue alone could have swung the election to Gore by thousands of votes–just one among many irregularities. But in any case, it was close enough that it was possible to steal.

Years ago, I managed a friend’s campaign for local office; he was declared the winner by seven votes, and in the recount, his margin of victory slipped to four.

Four votes determined that election. If just five more people had shown up up to vote for his (entrenched incumbent) opponent, he would have lost.

Of course, it’s not enough that every vote counts. Who counts the votes is also an issue; witness the calamity in Iran.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com