In honor of the push to bank local by Green America, the push to buy local by Business Alliance for Local Living Economies, and because business bankers want to see business plans and December is National Write a Business Plan Month, I present this guest post from Tim Chen of NerdWallet, on sustainable banking.

Take it away, Tim:

Seems like everywhere you turn these days people are promoting something green. From locovore diets, to green building and green business, there’s a big push for more sustainable living, and a certain trendiness that goes along with it. Chances are if you’re reading this blog, you’re already in the know. Maybe you have your own sustainable business venture, and you’re looking for tips and ideas to make it work. Here’s one for you: Green banking.
Green banking means different things to different people. Maybe you switched to online statements, and you’re darned proud of it. If so, good for you. If not, check it out. Going paperless with your banking is one of the easiest ways to give the environment a little help, and just about every bank offers the service.
But there are other ways to green your banking, and options you may not have heard of. Take, for example, New Resource Bank in San Francisco. The bank only offers accounts to green businesses, and allows accountholders to network with each other. New resource composts and recycles in an effort to meet their goal of 95% waste diversion away from landfills, and every swipe of your debit card earns money for their nonprofit partners.
There’s also GreenChoice Bank, which is based in Illinois. The bank targets their lending to the sustainable business community, and half of the management is accredited in Leadership in Energy and Environmental Design (LEED).
Houston-based Green Bank will donate $50 to one of a list of local environmental organizations when you open a business or personal money market or checking account. The bank headquarters are LEED Gold-Certified, with minimized resource consumption and rainwater irrigation.
If these banks aren’t in your area, don’t despair! Green America offers a list of community development banks and credit unions, as well as a campaign to “break up with your mega-bank.” Switching to a greener bank can help you take your business sustainability one step further. It will also put you in good company––who knows, you might even make valuable connections with likeminded entrepreneurs.
Tim Chen is the CEO of NerdWallet, an unbiased resource for the best business credit cards.

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Got to brag on myself here. I was deeply honored to be inducted in October, honoring my 40 years of work as an environmental activist and wrier. Now I just found out the National Environmental Hall of Fame put up a whole spiffy page about the event.

I welcome your comments about it here.

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I am always thinking of you, my readers–so when I saw this in this morning’s Help a Reporter,
I stopped what I am doing to tell you about it. I know nothing about this other than what is below,
but it certainly seemed worth passing on. If I lived in the Tri-State area and had kids the right
age, I’d enter myself.

HARO is a no-charge service that sends reporter queries three times a weekday.
You can subscribe at www.helpareporter.com.

I suggest you respond with two or three bullets and a sentence or two about your qualifications–
let them follow up later)–the faster the better.

Please respond to the reporter *using the address in the body of the request* (I wouldn’t mind
being copied but if you only send to me, I won’t forward it) with HARO as the first word of the
subject line.

Remember–I didn’t write this and can’t answer any questions about it. All I know is what’s below.

18) Summary: CASTING: How green is YOUR family?

Category: Entertainment and Media
Media Outlet: Anonymous

Deadline: 7:00 PM EST – 8 December

Query:

How green is YOUR family? A NYC based media company is casting
three families in the tri-state area to enter an eco-friendly
challenge! We are looking for outgoing families who are
comfortable on camera. Shoot dates will be mid-to-late January
for two days in your home.

Here’s the deal! Each family will name one of their children
(age 6-10) as team lead, and under the guidance of a green
expert, each family will be asked to create solutions to (1)
save water, (2) save energy, and (3) reduce waste at home, in
their neighborhoods and in their schools. Each family will be
compensated; however points will be awarded for each activity
and the winning family will appear on Better TV and receive a
$25,000 savings bond for their child’s college education.

Does your family have what it takes to win this challenge? Write
a brief description explaining why, grab your favorite family
photo, and submit to greenfamilycasting@gmail.com

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According to a new study by Environmental Health Perspectives, biking instead of driving for trips under five miles turns out not only to be healthful, cleaner, more fun, etc.–it’s also apparently good for the economy to replace car trips with bike trips.

As a long-term bike fan (and sometime bike commuter all the way back to high school), I’m not surprised.

(via @undriving)

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Busy week of interviews. Catch me talking about green marketing:
November 15, 8:00 pm ET/5 pm PT, January Jones interviews me: 818-431-8506

November 16, 7 pm ET/4 pm PT: Interviewed on Your15Minutes Radio’s “Brand This” with Shaun Walker and Reid Stone, https://www.your15minutesradio.com

November 17, 11 a.m. ET/8 am PT: Interviewed by Susan Rich on “Get Noticed Now.” https://www.richwriting.com/2011/11/shel-horowitz-on-get-noticed-now-w4wn-com/

November 25, interview with Susan Davis on Good and Green Radio will become available at https://wgrnradio.com/archive-good-and-green-radio-with-susan-davis/ as well as at iTunes

 

Here’s a description that Susan Rich wrote. It’s pretty accurate for all four calls:

Join get-you-noticed expert and internet radio host Susan Rich as she talks marketing ideas that help you grab attention and drives sales.

This week she’ll be joined by the ultimate expert in Get-You-Noticed tactics: copywriter, marketing consultant, author, and speaker Shel Horowitz. He has published eight books on the topic, the latest is: Guerrilla Marketing Goes Green.

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Storm Diary: 55 hours without power

Saturday, October 29, 11 a.m.
With an unseasonal snowstorm predicted here in Western Massachusetts, we’ve been hiking early in the day, watching the sky turn darker and feeling the deep humid chill increasing. We stop at the Amherst Farmers Market and dither over whether we have room in our very crowded freezer for a two-pound bag of organic local ginger root. We finally decide we can squeeze it in amid the bags of frozen corn and string beans from our garden. The farmer tells us to keep it frozen and just break off what we need, “or it will turn to mush.”

2 p.m. It starts to snow. The snow is instantly thick and heavy, and the ground rapidly disappears underneath it. 20 minutes in, our lawn and the street are completely covered.

4:30 p.m. I go back to my office after a break and discover that all my Internet programs have quit themselves. I’d had two browsers, two Twitter clients, and my online backup program going. Normally, if there’s a problem with the Internet, all except the backup program stay live and just report that the connection failed. When I reload my browser, I notice that it has lots its stored password file. My computer is a desktop, so if the power goes out for even a second, the whole thing has to reboot. But it stayed on, and all my non-Internet programs were fine.

6 p.m. Dina’s colleague and his wife have invited us to a Halloween party. They live about ten minutes drive. We have already decided not to go, but they send an email saying, “We’re Minnesotans, and were going ahead with it.” Dina writes back, “We’re New Yorkers, and we’re not driving in this storm.”

6:30 p.m. The lights flicker. Dina suggests we make sure we know where our flashlights and candles are. Good suggestion; we locate two flashlights and have to open a new pack of batteries for one of them. And we get our candles down from the inconvenient place where they usually live. Having stored a lot of water for Irene and not needed it, we fill just one large soup pot.

8:40 p.m. We have several power outages, each lasting only a couple of seconds. I am still restarting the computer when the power goes out again.

9:00 p.m. The lights go out and stay out. We light several candles. When it is clear that they are not going back on any time soon, I turn off various lights and unplug my computer, not wanting to stress things with power surges when power returns. Our phones are also dead. Looking around, it’s clear that the outage has affected the entire neighborhood; the only lights we see are up at our neighbor’s cow barn, and one dim light in their farm store. I use my cell phone to report the outage, looking up the number in my rarely-used phone book. The utility’s automated system tells me power should be restored by around midnight, and that 300 houses in my zip code are without power. We play Scrabble by candlelight and the candle fumes irritate my throat. Our gas stove has an electric ignition, but the burners light just fine with a match, so we make tea. One thing we do have plenty of is kitchen matches. At around 10:30, we go to bed. I expect to be woken up by my digital clock flashing 12:00 at me when the power comes on, but that doesn’t happen. We put one cell on Power Saver so we can check the time, turn the other off.

Sunday, October 30, 6 a.m. I usually sleep only 6 or 6-1/2 hours, but I managed to stay in bed for 7-1/2. I wake up and feel the chilly air, grab one of the flashlights and a fleece sweater, and stay in bed, reading. By about 7:15, I can put the flashlight away. Dina stays asleep until 8:30 or so. I suggest we find a warm place to have breakfast and check our e-mail. When we go downstairs, the thermostat in my office says it’s 51 degrees. A few phone calls yield nothing in our town or the next town.

We text to the status number at the utility. This time, the return text says the outage affects more than 3000 households in our zip code—the entire town. And there is no longer a time posted for restoration. Uh-oh!

We’re better off than a lot of other people. We can cook, we still have water, and our cars are not trapped behind electric garage-door openers that no one remembers how to operate manually. Dina’s laptop and my iPad have battery power, so we can write, even if we can’t communicate online. And our house is blessed with a very sunny dining room with French doors. As the sun pokes over the mountain, we relocate there and that room, at least, starts to be comfortable. It turns out to be a sunny and beautiful day.

11:15 a.m. We have plans to meet some friends several towns east of here and go explore an area we’d never been to. We can’t reach either their cell or their landline. In a moment of cold, housebound craziness, we decide to drive over anyway. Our car, at least, is nice and warm.

Outside, our farmer neighbors have used their plow to give us a huge head start on getting our cars out. Still, it takes a good half-hour to clear our walkway and the 8 inches of snow from the windshield and roof, and dig through the tall, thin wall of snow between us and the street.

The two-lane state highway we live on, Route 47, is shocking. Downed trees everywhere, and water all over the road. We stop on the way to dig out my 81-year-old stepfather Yoshi’s car and make sure he’s OK. We find him jauntily wearing a red beret and a bright sweater, heating water in a fondue pot over a candle. His apartment is much warmer than our house. Leaving his house ten minutes before we’re supposed to meet our friends, we leave another message and say we’ll be late.

And on we press. We dodge around several downed trees on the way to Route 202, a much more important state highway than 47. In the first town, Granby, it’s fine. Then we cross into Belchertown and it looks like a hurricane went through. Several places are down to one line, and in one spot, road crews have blocked off the road going the other way. Our friends are shocked when we actually show up, and we enjoy a nice visit. They have no cell phone service and no water, and an electric garage door opener, so when we hike at the Quabbin Reservoir and I notice a flashing beacon on a nearby cell tower, our friends grab the moment to call their son. And they are grateful for the bathrooms in the park. With colder temperatures in the forecast and the roads such a mess, we cut our visit short to get home well before dark.

Going back, we try to stay on Route 9, the major east-west thoroughfare in these parts. But we are diverted onto Bay Road and then diverted off again. And even on the roads that were still open, we had to drive under at least half a dozen hanging power lines. I know they have no juice at the moment, but it’s still scary. On the radio, we hear a report that one gas station is actually open, so we wind our way through yet another detour and get back on Route 9. For some odd reason, a half-mile strip near the junction of 9 and East Street in Amherst actually has power, and not one but two gas stations are open, along with a couple of stores. The line isn’t even too bad, and we gas up with only about three cars ahead. I thank the clerk for being open and for accepting credit cards on paper slips, and she tells me they’re almost out of gas. It takes us an hour and a half to make the normally 25-minute drive from Belchertown home.

4:45 p.m. We never really got lunch, and I prefer to cook while I can see, so I make an early dinner: hearty, warming food that doesn’t require opening the fridge (which we’re trying to keep closed): curried sweet potatoes and white potatoes, with dried onions and hot peppers from last year’s garden, and a can of chickpeas thrown in. Very satisfying, especially as the temperature in our house starts to drop again.

I think about what it must have been like for Captain John Lyman, who built the house we live in in 1743. He, of course, would have heated with wood, but he would be used to not having very much light once the sun went down, and if he were to ride a horse to Belchertown, it would have taken several hours each way. For the first few years he was here, he had no neighbors, and probably had to grow and store nearly all of his own food.

How much we take our modern life for granted! Computers run our heating systems, our phones, our cars. Cell phones would not have been an option even 20 years ago, but at that time, phones plugged right into the wall jack and didn’t need a power line to run. I actually go up to the attic to see if we have an old, featureless phone still, in the hope that our phone line might be working even if the electricity is not. But we’ve gotten rid of them all.

After dinner, my goal is to stay up until at least 9. I decline another candlelight Scrabble game, and we retreat to the bed where we play two games of Yahtzee under the covers. Oddly enough, I get three Yahtzees and rack up over 400 points. Then I jump on my exercise bike, read some more by flashlight, and turn in around 9:45. We are both sound asleep when our daughter wakes us by texting at the very reasonable hour of 10:15. And we both go right back to sleep, until 7:20. Amazing!

Monday, October 31, 9 a.m. It is 47 degrees in my office. I am wearing a turtleneck, a t-shirt over it, a fleece, a thick wool sweater, and a winter hat. My fingers and toes are really cold. We are sitting in the dining room, waiting impatiently for the sun to burn through the fog and make us warm.

10:38 a.m. The sun has burned through! But it’s a weak November sun. Instead of warming our whole sun room, it barely reaches the edge. We move our chairs right up against the French door to capture what little warmth gets through.

12:30 p.m. We drive over to my Yoshi’s, bearing a Thermos of hot soup—and joy of joys, he has heat and power (but no Internet, yet). We stay for several hours, charge our phones and portable computers using a power strip I’d brought in case we found a working cafe, and leave only to make a quick inspection of our property in Northampton, where we’ve received word that a tree has fallen.

And Northampton has power! We grab a quick 40 minutes to check high-priority e-mail before returning to Yoshi’s warm apartment; he has invited us for dinner.

10:30 p.m. Our normally energy-conscious neighbor’s house is ablaze with light. Every room seems to have a couple of hundred watts glowing away. Either I’m not used to seeing light bulbs anymore or he’s got some kind of supplementary system rigged up that is much brighter than his usual lighting. Our house, however, is still cold and dark. Wonder if the five local little kids came by for trick-or-treat? We had fair-trade organic candy to give them, but we weren’t here to dish it out.

Tuesday, November 1, 3:38 a.m. The sound of Dina’s printer kicking on (her workstation is in our bedroom). The digital clock flashing in our faces. And, hallelujah, the sound of the furnace kicking on in the basement! P O W E R !

6:22 a.m. The house temperature, set for 68, has climbed to 60. I’m used to that; every night before I go to bed, or whenever we go out for a couple of hours or longer, I turn it down to 60. I expect it will reach temperature within two hours or so. Now I have to reconnect with the world and deal with the no-doubt enormous backlog that has accumulated in my absence.

9:05 a.m. I try to make an outbound call and discover our landline is still out. Freshly-charged cell phone works just fine, though.

9:14 a.m. I receive my first incoming call. I hang it up, and there’s a dialtone. YES!

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A new poll by the University of Texas shows 76 percent of Americans think we should be doing more on renewable energy—so we’ve made good progress in penetrating consciousness.

Yet only 5 percent see energy or the environment as the top government priorities. Jobs, not surprisingly, topped the list with 37 percent.

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In this month’s newsletter, I wrote about the most elaborate press kit I’ve ever received, including a video player, a bottle, and more. To see, please click the link above and then click on “current issue” (that should work until about November 15).

I’d love to know what you think about it. Meanwhile, I got a reader response, and permission to share with you. If you have a response, please share it at the bottom of *this* page.

Wow, I’d wonder how many of THOSE packages the author or his minions had prepared and sent out. I would definitely want to at least scan the book to see where such marketing techniques are discussed, and I’d certainly (based on my own curiosity having been so piqued) be interested in a substantive discussion of such marketing and the strategies and principles that underlie it.

I’d also like to know if such a strategy gets results, or just a momentary interest.

Or if those two are actually the same thing.

And then, how does one translate principles at the heart of something like that — targeted to people interested in the very fact of the marketing campaign (a marketing expert!), who might be expected to look deeper into the marketing itself even if it were not so intricate — to selling, say, hair shampoo or breakfast food, where the motivation to look deeper would be less ever-present?

And finally, for us po’ folk, how do WE do something in any way similar to THAT! (Without being served a cease and desist order from Heinz Ketchup). Pat. PS- You can quote me, if you’ve a mind to and anything I said was not said by ten or twenty other people more concisely or entertainingly.

— Pat Goudey O’Brien
PGO Editorial Resource
The Tamarac Press
141 A Tamarac St
Warren, VT 05674
802.349.7475
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I know nothing about this, but I just came across a link to a patented technology that claims to nonpollutingly harness the massive energy from extremely high-pressure, high-temperature undersea volcanoes. they claim any single installation captures several times  as much energy as a large nuclear power plant.

Thinking about the problems caused by the BP undersea oil rig, I have questions. But I’d love to see that this actually works. Anyone know more about it?

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