Category: Uncategorized

By Posted on Posted in Copywriting, Energy & Sustainability, language, Uncategorized Tagged with , , , ,

From a Starbucks press release–the second sentence in the first paragraph, and within the quote, I’ve linked to the full press release:

With the goal of prioritization and agreement on criteria for a comprehensive recyclable cup solution, discussions will address obstacles and opportunities.

Who writes this crap? I’m sorry, but that’s not English. Will someone please tell Starbucks that the purpose of a press release is to communicate, not to obfuscate? Especially when there actually is real news buried under the blather: First, that the chain is committing to 100% recyclable cups within three years, and second, that systems theorist Peter Senge will moderate a summit on the topic.

So why not say so without making people dig for it? If it had been my assignment to write this press release, you can bet it would have gotten right to the point and been understandable by ordinary people.

Starbucks of course is not the only offender. But a press release like this is useless. You want to tell the story, not hide it.

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By Posted on Posted in Uncategorized

A couple of months ago, I got to look at the manuscript of Judith Sherven and Jim Sniechowski’s new book, The Heart of Marketing: Love Your Customers and They Will Love You Back. I liked it enough to review it in last month’s Positive Power newsletter, and to cite it in my own forthcoming book. And now it’s finally available, and Judith and Jim are sweetening the deal with some bonuses, including one from me-–as well as David Riklan, Mark Joyner, Christine Kloser, Scott Martineau, Jody Colvard, Hay House…

https://theheartofmarketing.com

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By Posted on Posted in Marketing Techniques and Philosophies, Reviews, Uncategorized, Web 2.0/Social Media Tagged with , , , , , ,

Reviewed by Shel Horowitz

A very good basic introduction to the most important social network platforms–and some truly extraordinary content about how and why to use video to achieve massive conversion rates. A nice Q&A section answers several common beginner questions, very sensibly.

Clearly written, and delightfully formatted for easy on-screen reading.

Shama also walks her talk. In the six or eight months since I first saw her name, I’m running into her everywhere: on Facebook, Twitter, as a teleseminar guest with various other expert marketers…all using the no-cost social media techniques she describes in this e-book.

I’d recommend this highly for those just starting out in social media, as a way to jump-start your education. And if you’re experienced but haven’t done video marketing yet, or have not found it effective, that short section will be more than worth the price.

Shel Horowitz, author of Grassroots Marketing: Getting Noticed in a Noisy World and six other books

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By Posted on Posted in Uncategorized Tagged with , , , ,

This is the sort of post that’s often directed against Microsoft. But this time, Microsoft is the victim.

After last year’s skeevy maneuver of making it very difficult for on-demand-printed authors to do their printing anywhere else besides one of Amazon’s own printing companies, now it has announced it’s discontinuing support for rival e-book formats, such as those form Microsoft and Adobe.

Sigh. Will someone please tell them that the old cutthroat competition model is dead? And that customers don’t like to be bullied? Amazon’s model used to be about choice–remember “Earth’s largest selection”? What happened?

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By Posted on Posted in Uncategorized

“His Holiness [H.H.] thought it was prudent to make his office open and assessable to a more youth and technologically advancing audience.”

So says the Office of His Holiness the Dalai Lama on his brand new Twitter page, which is responsible for His Holiness’s media presence. That presence now not only includes a website, Facebook (still below the 5000 limit on friends), and MySpace.

H.H. is keeping a pretty active profile on Twitter; launched just 15 hours ago, the stats are
Following 2,704
5,498 Followers
25 Updates

Oh yes, and when I went to H.H.’s Facebook profile, I saw that he is a fan of Burmese dissident leader Aung San Suu Kyi.

Somehow, even though he’s a generation younger than H.H., I can’t imagine George W. Bush having pages on these sites.

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By Posted on Posted in Customer Service as Marketing, Marketing Techniques and Philosophies, Marketing Trends/News, media-general, Uncategorized, Web 2.0/Social Media Tagged with ,

Lostremote.com has an astounding post: a traditional print journalist ranted that a TV station allowing its viewers to select one story for the nightly newscast was the death of standards. The station, in best-practices Web 2.0 fashion, invited him on the show to debate the issue publicly.

And this is how the journalist responded:

“I’m told that this multiple-choice reporter has called me out with a public invitation, on her blog or her twitter or whatever, to debate her before her ubiquitous Web camera with its on-line audience of literally dozens of voyeurs and three or four lonely, misfit bloggers who spend all their time communicating only with each other. I need not lend my experience and credibility to draw her a crowd.”

Talk about clueless! This kind of arrogance might have worked for The New York Times 100 years ago, but it sure doesn’t work now for an unknown journalist working for a newspaper in Arkansas! What he doesn’t get is that he has no credibility with the audience he’s rejecting (other than he apparently writes a blog on politics)–and that his appearance on the show might have built credibility for his position, and might have gone viral, being seen by tens of thousands.

Now, mind you–I am trained as a traditional print journalist. I have enormous respect for people who follow the old principles and standards–who do research before they write, who understand the importance of objectivity, and who try to tell the important stories that are very hard to find on mainstream broadcast media–and I’m horrified by the decline both in journalistic standards within a story and in the general willingness to go after a tough (and expensive) but important story. That failure in part led us to the Iraq debacle. Journalists absolutely need to ask hard questions, grapple with the answers, and filter the world for their public. In an era where we all have far too much information and limited ability to process it, we still need traditional journalists as intermediaries. Citizen journalism is vital, but it’s not the whole thing. Professional journalism is crucial, still.

But I think you can have both journalistic standards and an openness to listening to your readers/listeners/viewers. You can have deep investigative journalism and a viewpoint, even in nonprint media–look at the amazing radio/TV show, Democracy Now, if you want an example. And you can have dialog without threatening your position. I think this journo was extremely short-sighted.

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By Posted on Posted in Abundance and Prosperity, Customer Service as Marketing, Publishing, Shel's Personal Life, Uncategorized Tagged with ,

Back in March, I got the kind of call that every writer dreams about. An editor at a major publisher telling me she loved the proposal, and could we talk? The last time I got a call like that from a major publisher was back in 1991.

Of course we could talk! We talked and talked and talked. The first contract they sent me arrived in June, and was unacceptable. I flagged over a dozen areas that I wanted changed. And we kept talking, although there were periods of several weeks when they seemed to disappear and didn’t return my calls. But then, just when I would start to think they’d changed their minds, they’d be back in my inbox and on my voicemail, ready to move forward. And usually, right about when they showed up again was when my co-author’s literary agent would go incommunicado for another few weeks.

In mid-September, another draft of the contract arrived. It didn’t give me anywhere near everything that I’d asked for, but it was a huge improvement. I was almost ready to sign, but two “deal-breaker” clauses had to be changed. One of them was the original due date of October 1, 2008, to submit the manuscript, and the other had to do with my existing intellectual property. And the co-author also had one clause to change.

Just this week, the third draft arrived. And this time, it’s something that we can all sign. Yippee!

It’s been a long process, but I’m not sorry.

As you can imagine, the temptation was strong to go flying off the handle, accuse people, or otherwise engage in behavior that might have felt good at the moment but would have done nothing except to dig myself into a deep hole. I resisted the temptation. I stayed positive and confident, even while pressing my demands in a friendly but firm way.

No matter how many times I called and got voicemail, I never left a negative message. No matter how many weeks went by with no communication, I always approached each new call without recrimination. I listened politely to the editor complain about the agent, and on other calls, the agent complain about the editor. But when I needed to complain I vented to someone who had no involvement in the deal.

And now, finally, we have a deal that all four parties–I, my co-author, his agent, and the editor at the publishing house–are all happy with.

This has been a long, drawn-out exercise in the principles I discuss in my award-winning sixth book, Principled Profit: Marketing That Puts People First: of being truly people-centered, of getting what you want by being nice, and of thinking long-term.

In fact, those principles got me the contract in the first place. There’s a well-known author who originally came to me as a customer; he ordered my award-winning sixth book, Principled Profit through my website. We began a relationship, I sent him an essay (unpaid) for one of his books, he did an appearance on my radio show…and he asked me, out of the blue, after over a year of corresponding, if I’d like the contact information for his editor at this publishing house.

In other words, this stuff works.

And I started work on the new book yesterday. I think it’s gong to be the best and most important book I’ve done, and I’m fully expecting that it’ll be a best-seller.

It’s an exciting journey. I’ll be sure to keep you posted.

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By Posted on Posted in Marketing Techniques and Philosophies, Politics, Uncategorized

While we congratulate Barack Obama for his historic landslide victory, let’s remember that we marketers can take many lessons from this campaign. A few examples:

A transformative, emotion-based, positive campaign will trump a narrow,negative, issues-based campaign. Obama inspired hope, and gave millions of people a voice and interest in presidential politics that they hadn’t had before. The last two party nominees to try this were also successful: John Kennedy and Ronald Reagan (remember “It’s morning in America”?)

Take away your opponent’s advantages by neutralizing the rhetoric. McCain’s campaign claimed to put “country first”–but Obama was the one who walked the talk. His speeches were you-focused, his message was of unity and solidarity.

Stay on message. Obama was so good at this that even when he shifted the message (for example, embracing offshore drilling after opposing it), he wasn’t called on the flip-flop. Of course, this may be because McCain flip-flopped on all sorts of issues, and was pretty vulnerable.

Don’t apologize for your beliefs. Three out of the four most recent prior Democratic nominees–Dukakis, Gore, and Kerry–all crawled on their bellies with messages that basically said, “umm, I’m not really a liberal, I didn’t mean it, I’m soooo sorry!” And all three lost because doing that took the wind right out of their sails. Bill Clinton, who is not a liberal, didn’t play that game. Not surprisingly, he won. Obama never apologized, ignored the L-word, and didn’t even flinch when in the closing days, McCain revved it up and actually called him a socialist (traditionally, the kiss of death in US politics).

When you attack, don’t sling mud at your opponent’s character, but at the specific actions or positions: “You…sung a song about bombing Iran.” “That endorsement didn’t come easy. Senator McCain had to vote 90 percent of the time with George Bush and Dick Cheney to get it.”

Stay clean, tell the truth, and don’t do the things you attack your opponent for. After 21 months of intense scrutiny, neither Hillary Clinton nor John McCain could find much negativity of substance. The man apparently has no scandals. He’s in a strong relationship with his wonderful family, hasn’t been caught with his fingers in the till or with his pants down, and hasn’t shaken anyone down for money or votes. So the attcks were based on ridiculous stuff that didn’t stick:

  • He’s an elitist (and McCain, the son of an admiral who owns numerous houses and thinks $5 million income is middle class, isn’t?)
  • He goes (or went) to the wrong church (and we just won’t talk about the right-wing extremist demagogues like John Hagee that McCain was so cozy with
  • He’s a Muslim (and even if it were true, what’s so horrible about that?)
  • He’s not really a US citizen
  • He “pals around with terrorists”
  • He’s a socialist

    • All these vicious lies came back to bite McCain, and to draw huge turnout among Obama’s base.

    The one accusation that stuck was about his lack of experience. Hillary’s “3 a.m.” ad was extremely effective, and swung Ohio and Texas into her camp. But McCain absolutely threw that argument away when he selected the even-less-experienced, ethically challenged, and totally clueless Sarah Palin.

    Perhaps the most important lesson of all: When you really want something, work your butt off for it, be the kind of ieader that inspires others to help, and take nothing for granted. Obama’s on-the-ground organiation has been awesome since the get-go, and that was a decisive factor.

    Finally, when the universe hands you a blessing, accept it. The economic meltdown was perfectly timed to provide enormous advantage to Obama, and he was wiling and able to run with it.

    In fairness to McCain, I think a lot of the errors in judgment he showed were the result of his handlers. They apparently let him write his own concession speech, and this gracious, conciliatory, and beautiful message was not only his best speech of the campaign, it may have been the best of his career.

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    By Posted on Posted in Politics, Uncategorized

    You’ve just got to wonder. What are these people thinking?

    “When I started talking to them, it kind of became clear that they were kind of just telling people to leave that they thought maybe would be disruptive, but based on what? Based on how they looked,” Elborno said. “It was pretty much all young people, the college demographic.”

    Elborno said even McCain supporters were among those being asked to leave.

    “I saw a couple that had been escorted out and they were confused as well, and the girl was crying, so I said ‘Why are you crying? and she said ‘I already voted for McCain, I’m a Republican, and they said we had to leave because we didn’t look right,’” Elborno said. “They were handpicking these people and they had nothing to go off of, besides the way the people looked.”

    Let’s hear it for those good old American First Amendment values of free speech and assembly, Senator McCain. Is this kind of profiling any less despicable than racial profiling?

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    By Posted on Posted in Ethics in Government, Politics, Uncategorized
  • Good summary of all the race-baiting, commie-baiting, Muslim-baiting McCarthyistic crap coming out of many corners of the McCain campaign, most of it apparently condoned by both McCain and Palin: at least 13 separate incidents, including some real nasties, like the woman who made up the story that she was mugged and disfigured for supporting McCain and the robocalls to Jewish voters in Pennsylvania warning of another holocaust if Obama is elected (that one actually did get disavowed, but McCain personally endorsed a sleazy brochure that tried to tie Obama to 9/11). And several more dirty tricks, many targeting black voters, listed here.
  • Front-page story in The Times of London (owned by Rupert Murdoch, but still a reputable paper) has several Vietnamese involved in McCain’s capture/rescue and imprisonment denying that he was ever tortured–in separate interviews. American mainstream media has apparently been ignoring this story, and I’m not convinced it’s true, but you’d think the press would want to investigate, since the torture story has been the basis for his entire career. The closest I could find to corroboration was this anonymous report that claims to be from a fellow POW

    • According to a fellow POW, John McCain sustained some injures after ejecting over North Vietnam, but was never tortured or mistreated. Speaking on the condition of anonymity for fear of what the new Republican Nazi Party might do to him and his family, he said, “Hell, they didn’t have to torture McCain. He talked incessantly. We didn’t nickname him “Songbird” because he was cute or had a pleasant voice…”

    I’ve known McCain for years and while he’s a lot of things, a straight talker he is not. Even though I was shot down twice in Vietnam, I wasn’t captured. The records show that most pilots did their very best to avoid being captured, and those who were, carried out their orders according the United States Military Code of Conduct, especially Article III. There is no record of John McCain trying to escape or aiding others in their attempt to escape. I also know that like me, McCain is one sick old man. He’s eaten up with PTSD and hate, and it’s not the North Vietnamese, North Koreans or even the Taliban he hates. He hates Americans for leaving him to rot in a POW camp. Evidently, the Pentagon didn’t believe McCain warranted being rescued to the degree that McCain believed.

  • McCain’s hypocrisy shows up on just about every issue. As one example, how about John McCain pushing Reagan to meet with terrorists without preconditions.

    In 1987, John McCain cast several votes in an attempt to force the Reagan administration to meet with RENAMO1, a guerrilla organization in Mozambique that State Department officials at the time described as a “terrorist group,” 2 without requiring that the group meet any preconditions.

    Oh, and how about Palin’s ties to a terrorist separatist group in Alaska–much less tenuous than Obama’s ties to Ayers?

  • The ridiculous and desperate attempt to pin vote fraud charges on Acorn, and by implication, Obama–while the Republicans continue the biggest disenfranchisement campaign in US history

    This is only the tip of the iceberg. I could chronicle this stuff all night. “Mr. Straight Talk” has some serious explaining–and apologizing–to do.

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