Now is President Obama’s chance: with the much-scorned Larry Summers stepping away from US financial policy, there’s room to appoint an economist with a deeper understanding of the causes and cures for our economic woes. If I were Obama, my second choice would be former Labor Secretary Robert B. Reich. My second choice would be Nobel Prize winner and New York times columnist Paul Krugman. And my third choice would be someone from completely outside government: the earth-centered economist Hazel Henderson, author of many influential books from the recent Ethical Markets to the long-ago Creating Alternative Futures.

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Stupid idea of the Week award to (drumroll, please)…Terry Jones, pastor of the Dove World Outreach Center, an evangelical church in Gainesville, Florida. Jones and his 50 members want to commemorate 9/11 by burning a Koran.

Here’s what General David Petraeus had to say about this idiotic idea:

It is precisely the kind of action the Taliban uses and could cause significant problems, not just here, but everywhere in the world we are engaged with the Islamic community…Images of the burning of a Koran would undoubtedly be used by extremists in Afghanistan – and around the world – to inflame public opinion and incite violence. Such images could, in fact, be used as were the photos from [Abu Ghraib]. And this would, again, put our troopers and civilians in jeopardy and undermine our efforts to accomplish the critical mission here in Afghanistan.

The same Washington Post article quotes a statement from the U.S. Embassy:

Americans from all religious and ethnic backgrounds reject the offensive initiative by this small group in Florida. A great number of American voices are protesting the hurtful statements made by this organization. Numerous interfaith and religious groups in America are actively working to counter this kind of ignorance and misinformation that is offensive to so many people in the U.S. and around the world.

To these 50 extremists who falsely call themselves Christian, I’ve got a few other things to say:

  • Christ’s message was one of tolerance of differences, acceptance of diversity. Consider as one among many examples the story of the Good Samaritan. Samaritans were a despised ethnic group in Christ’s day, as this post on Bible.org makes clear.
  • What makes the US different from (and better than) totalitarian governments with official state religion is that we were founded on the bedrock principles of justice and equality, even for those who are different from us. While it’s true that as a country, we certainly haven’t always lived up to these principles, they are part of our founding heritage and part of why I am proud to be an American. Bigotry is anti-American, and this is an act of bigotry.
  • As General Petraeus points out, your action inflames the passions of the zealot/terrorist faction within Islam–and while they are a tiny minority, they can do tremendous damage, especially with you doing their recruiting for them. You are putting the lives of every American soldier in Iraq (still 50,000 left, in so-called non-combat deployments) and Afghanistan at risk!, not to mention the lives of all of us on the home front. Are you willing to have the blood of these brave soldiers on your hands?

    Advice to the better selves hiding behind that racist front: don’t do it. You want to do something constructive to commemorate 9/11? How about an interfaith Christian/Muslim/Jewish dialog group?

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    Editor’s Note: Sometimes I like to post things to stimulate controversy, and thus I’m running this guest post by Alexis Bonari, critiquing one of the sacred cows of the sustainability movement: fair trade certification.

    From my own point of view as a consumer, I look to Fair Trade certification for many products, especially chocolate. I am all-too-aware of the use of child slaves to harvest cacao, particularly in the Ivory Coast, and as a lover of chocolate, I don’t want to be a party to that. Fair Trade labeling is my assurance that the cacao was grown honestly.

    I also disagree with Bonari’s two points:

    First, there’s nothing, to my mind, inherently evil about mechanized farming, as long as it’s done sustainably. Many Fair Trade products are also organic, and that’s a big step in the right direction. Systemically, of course, we should be looking at how we power our tractors and all the rest of it. And we can all look for ways to increase our “locavore” quotient by consuming products (including food) created locally. But I do believe there is a place for imports in the mix, and in fact, in my book, Guerrilla Marketing Goes Green, the section on “Local as Green” is followed immediately by one called “Global as Green.”

    And second, Far Trade (while far from perfect) certainly does provide a wedge against poverty. Farmers in Fair Trade co-ops are demonstrably better off than most who sell through conventional channels and who have no choice but to accept a pathetically low bid. Remember, too, that economic leverage varies a lot from country to country, and differences can be orders of magnitude. There are many parts of the world where an income of $25 or $50 a day puts someone in the upper half of the population, but it may only cost a few cents to cook a meal.

    I’ll turn the floor over to Alexis now—but I’d love to know your thoughts. Please add your comment below.
    —Shel Horowitz

    Marketing Honesty: Is Fair Trade Really a Fair Deal?

    By Alexis Bonari

    The Fair Trade label has become a marketing boon for many companies. Soon, even Nestlé’s Kit Kat bar will be made from Fair Trade sources.

    Essentially, the term Fair Trade refers to the following business model: companies pay craftsmen and farmers in developing countries an increased wage for goods that are traditionally produced in that region. These goods are produced with an eye to minimal environmental impact. Examples of Fair Trade goods are: bananas, honey, cotton, wine, handcrafts, coffee, sugar, and tea. As of 2008, the annual amount of revenue generated by Fair Trade goods amounted to approximately US$4.08 billion worldwide.

    While the popularity of Fair Trade goods is almost certainly a byproduct of good intentions on the part of consumers, is there a downside to the Fair Trade industry?

    The problem is twofold:

    1. Unsustainable Markets
    While incentivizing the production of local crops and handcrafts may temporarily short-circuit the cycle of poverty in certain communities, it does nothing to address the problem of supply and demand. First world countries lead the global economic market by producing technology and mass-produced products. India, and other developing countries experiencing economic growth, are educating their people and encouraging them to adopt mechanized means of production and farming.

    Fair Trade workers are being incentivized to continue producing the very same products that are keeping them in poverty. A comprehensive solution would encourage education and new business ventures.

    2. Perpetuation of a Toxic Cycle
    Simply put, Fair Trade policies perpetuate a system that denies the citizens of developing countries control over their own businesses. Under the banner of Fair Trade, foreign companies are offering them pennies on the dollar that a citizen of the US or a member of the EU would make for the same service.

    Fair Trade is a case of inaccurate marketing. The consumer is convinced that they’re working toward eradicating poverty in the Third World. In reality, Fair Trade could potentially hurt the very people it intends to help.

    Alexis Bonari is a freelance writer and blog junkie. She is a passionate blogger on the topic of education and free college scholarships. In her spare time, she enjoys square-foot gardening, swimming, and avoiding her laptop.

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    Editor’s note: I like to say that my blog “covers the intersections of ethics, politics, media, marketing, and sustainability.” But I think this may be the first post in six years of blogging that touches on all five.

    Levi’s “Go Forth” Ad

    Chris Brogan’s blog brought my attention to a Levi’s ad called “Go Forth”—one of the most thought-provoking ads I’ve ever seen.

    “A long time ago, things got broken here. People got sad, and left. Maybe the world breaks on purpose—so we can have work to do.” The young girl narrator says this, and a bunch of stuff about the pioneer/frontier spirit.

    The ad shows a lot of images of a distressed town, Braddock, Pennsylvania—but also images and especially narration of hope and achievement. The people in the ad are not professional actors, but Braddock residents, apparently.

    How I reacted

    To, me this ad was about a company wanting to make a difference in a town. Yes, I noticed everyone was wearing Levi’s—but I didn’t pick up a message that I should buy its blue jeans. I got the message that it’s my job to make a difference in the world, no matter what I happen to wear.

    Now, I confess—As an entrepreneur motivated more by creating social and environmental change than by making a monetary fortune, I am exactly who this ad is directed at. And I was fascinated. I took the rare step of typing in the link that was displayed on the video to find out more: Levisgoforth.com.

    [Side note: In my book, Guerrilla Marketing Goes Green, I attack the conventional wisdom that you need seven or more touchpoints to create action. I argue instead that if you match message to market exactly, even a single impression may be enough. In this case, I took action immediately, on my first exposure.]

    The Shocking Call to Action

    Fully expecting a corporate rah-rah site about how Levi was helping communities, I was rather shocked to find a third-party site about the project, and one that was fairly critical of the company (click on the Go Forth and Facts pages). The site is anonymous, though there is a contact-the-site-creator link, which brings up an e-mail address for someone named Brett. Obviously, this link was added later, and not by Levi’s.

    Apparently, Levi’s made a one-time million-dollar investment in the community, which is being put to good use creating artist spaces and the like. The effort has the active support of the mayor, but apparently is somewhat controversial in town. But the site attacks Levi’s for treatment of workers, shipping all its manufacturing jobs overseas, and environmental violations, as well as for trying to make the problems go away with a one-time infusion of cash. It says, “We all want to see Braddock Prosper we just have different solutions” (punctuation and capitalization are from the original).

    What’s really odd to me is that this third-party intervention is the only call to action. Why didn’t Levi’s have one of its own? They get me all worked up with a feel-good surge of “I can do something,” and then utterly drop the ball.

    If you’ve followed my work, you’ll know I’m not usually a fan of image-only advertising (though I’ve seen it serve some powerful purposes, even on campaigns I’ve been involved with). I believe strongly in having a call to action. That is particularly true when you use such deep emotional hooks as this ad does. Why leave people with no place to go? Why not harness that energy?

    A Different Reaction

    I asked my wife, novelist Dina Friedman, to view the ad. Although she teaches in a business school, she’s not an entrepreneur. But like me, she is an activist. Her reaction was quite negative: “They’re trying to tell me that their blue jeans are a way out of poverty. If they want to show corporate responsibility, why not run an ad highlighting what they’re doing for this community.”

    How About You?

    View the video. visit the go forth site. And tell me what you think. Please post your comment below.

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    This post is part of today’s worldwide BloggersUnite event, Empowering People With Disabilities.

    As my Boomer generation ages, and as our parents move well into the elder category, I reflect often on something I learned as a young organizer with the Gray Panthers (1979-80): the idea that society had best learn how to incorporate people with disabilities into active daily life, because most of us were going to grow into that category sooner or later. Accidents, injuries, degenerative diseases, and the general aging process mean that most of us can’t physically do some of what we used to do.

    But it certainly doesn’t mean we can’t be useful and productive. Role models are all around us. My Gray Panther chapter leader was a woman in her 70s who could barely see or hear and had some walking disabilities. She could still give fiery speeches once I brought her to the senior center we’d be speaking at that day–and at age 70, she’d taken up yoga and become a vegetarian.

    In fact, long before there was consciousness about disability rights, I was raised reading about some of the intellectual and artistic superstars with disabilities. Helen Keller is the most famous, a widely respected author, speaker, and thinker who could neither see nor hear. Also, the inventor and scientist Charles Steinmetz and President Franklin Roosevelt, among others. Grandma Moses, one of America’s most famous painters, never picked up a brush until age 76–and that left a 25-year career as an artist before her death at 101.In our own era, physicist Stephen Hawking comes to mind.

    Now, with disability activism and a much greater visibility following the 1988 Americans with Disabilities Act, we see over and over again the talent and resources we had lost by shutting people with disabilities away and out of the mainstream. We’re a long way from full equality, but we’ve sure made progress.

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    The Senate can’t pass a jobs bill or a carbon cap bill, but had no trouble finding $60 billion for war.

    All I can say to the Senate is, shame on you people! You’ve got your priorities all wrong.

    And I can also say to Progressives that we need to reclaim the discourse in this country. If we don’t create pressure for change, we get the same old same old, even from the administration that was elected on a platform of change. Let’s get out there and make some noise.

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    My friend Ken McArthur blogged about his internal struggle in not confronting racist remarks from his substitute barber. I gave him this advice:

    It’s not too late. Go back and find him. Tell him, in a respectful, not angry way, “Ever since you cut my hair, I’ve been thinking about some of the things you said and how much I disagree with them. I’ve been beating myself up for not challenging your racism when you expressed it. So today, I’m going to stop beating myself up and tell you that I didn’t appreciate your put downs of those who look different from you, and I’ll not have you cut my hair again.” Then stand still and listen for dialogue. It may be quite vitriolic, but you may be able to go deeper. And you owe him that much.

    You do this, not for his soul, but for yours. But there may be a side benefit of reaching his, too (maybe not right away).

    Thanks for being brave enough to share this post. I look forward to the follow-up post about what happened when you went back. And how lucky you are that you have the opportunity to “undo the not doing.” I can remember a couple of incidents in my teens where I failed to interrupt racism or sexism on the street and never knew the identities, never had the chance to back and make it right. 40 years later, I still feel guilty.

    Mind you, I’m no saint. I have successfully confronted oppressive behavior at times, left it unchallenged at times, and confronted the behavior without effecting any change at other times. Once I got an obscenity-laced tirade directed at me by name and religion, and that was scary (she later called up to apologize). But I’ll always be proud of the time I intervened with a child whose mother was about to lose it over his tantrum in the supermarket (I got the kid laughing by quacking at him)–and always be ashamed that I did nothing to intervene years earlier when a man was verbally abusing his girlfriend on the streets of New York.

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    Rarely do I open up my morning paper and see even one positive story among the day’s major news. Today—though I already knew about two of them from other sources—there were three:

    1. The Wall Street Reform Bill has passed both houses of Congress. Is it everything I want? Of course not. Is it more than I expected from this stalemated Congress? You betcha.

    2. BP finally seems to have capped the torrent of oil from Deepwater Horizon. A lot of wait-and-see before claiming victory, but at least for the moment, no oil is pouring out.

    3. Overwhelmingly Catholic Argentina passed same-sex marriage rights legislation, striking a major blow for equality and human rights. The bill, according to NPR’s All Things Considered last night, has the support of an astonishing 70 percent of the population. Major demonstrations helped sway the legislators.

    A very good news day, all in all.

    Footnote: My local paper, the Daily Hampshire Gazette, ran all these stories in today’s first section. But its news pages are only open to paid subscribers, so I’ve linked to other sources.

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    Carmen, Costa Rica: A banana tree is a graceful thing, especially when it gets old and tall. Thousands of acres of bananas may look beautiful, but to me, the vast plantation was the most depressing place I saw in Costa Rica.

    Carmen is a company town. Both Del Monte and Chiquita have facilities there, and the banana fields stretch for miles, broken only by thin strips of border plantings separating the fields from the roads and from each other, or by the drab company houses and the packaging facilities.

    Most of our trip around Costa Rica has involved protected wilderness areas, and we’ve seen what bananas look like in nature; they grow a few here and there amidst the astounding biodiversity of the rainforest. Thousands of trees in orderly rows would not be found in nature.

    A nearby organic farmer told us that this kind of monoculture requires enormous amounts of pesticides and herbicides. Not so good for the planet in this country that prides itself on its eco-consciousness.

    That claim is somewhat at odds with what we observed and heard. Yes, the country has done a great job on land preservation, putting aside 25 percent of the country as protected areas. But we saw a lot of people applying pesticides (usually not wearing protective gear) on the fields along the roadsides. We saw almost no organic products in the stores. And a coffee merchant told us that hardly anyone rows organically because the yields are too small (something that’s even more true on a biodiverse farm, where farmers have to harvest different crops in small amounts and develop markets willing to take those small amounts). My guess is that in such a humid climate, it’s really hard to keep the pests down. Even the much smaller banana farms we saw protected the fruit from animals and insects with blue plastic bags (which then make it much easier to harvest the fruit, too.

    And then there’s the matter of conditions for the workers. We met someone who had interviewed some of them, and she told us the spraying is done aerially and the workers are unprotected. They work 11-hour shifts with no break and get paid strictly on piecework.

    I understand now why I once heard an interview with Barbara Kingsolver, promoting her wonderful locavore book, Animal, Vegetable, Miracle, about eating locally. She said, “some of my friends gave up meat to make the world better. I gave up bananas.”

    I’ve been buying only organic bananas for a few years; I think I need to find a source for bananas that are not only organic, but fair trade. The way they are grown commercially is not sustainable, and doesn’t make me feel very good.

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    Africa (South Africa, in particular) gave us the Sullivan Principles, which outlined investment strategies to move toward ending apartheid. At the time (1977), I thought it was way too little, way too late, but I came to appreciate that for its time, it was revolutionary: perhaps the first declaration by corporate America that they had a clear role to play in improving conditions around the world. And this was not so long after the US has been involved in such disgusting maneuvers as (to ame just two among dozens of equally awful examples) overthrowing the democratically elected governments of Mossadeq in Iran (1953, in the interests of the Anglo-Iranian Oil Company) and Arbenz in Guatemala (1954), on behalf of United Fruit)—actions that have had horrific consequences down to the present day in Iran and through at least 1996 in Guatemala.

    Now, Ron Robins, of Investing for the Soul, postulates that Africa is on the brink of an explosion in socially responsible investing. It’s a very interesting article, and among his points are these:

    Worldwide, SRI now accounts for 1 of every 9 dollars invested. However, even though Africa was a pioneer in this field (not just with the Sullivan Principles but also the Johannesburg Stock Exchange’s first-in-the-world SRI index), it has lagged—but rapid growth appears to be imminent.

    Go and read it.

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