Responding to a post by Ed Smith on the Self-Publishing Yahoogroup about whether blogs are worth it:

Hi I am considering putting a blog on my website with the objective of
increasing visitors to my site. I am aware of the costs to set it up,
but I am concerned about the amount of work involved in keeping it
spam free and on target. It sounds like it is a lot of work that has
to be done on a daily basis. Could those of you who run blogs on
their websites, give me your opinion as to it being worth the time you
are putting into the blog. Any thoughts about do’s and don’ts
regarding setting up a blog are welcome as well. Thanks for your help.

I spend one to two hours a week on my blog, which I host on my own site in WordPress and also keep a mirror hosted on Blogger–probably average three posts per week. Some of these posts I also copy to my AmazonConnect blog, but very few. I spend far more time posting here and other lists. Been doing it for a year and a half, and what scared me off for so long was the idea that I needed to post every day. Of course, you’ll get better results the more often you post.

Some advantages:
* It’s really true that blog posts seem to get into search engines faster
* A post of mine got referenced by Slate.com and I saw a nice traffic spike
* Some of the posts only take five or ten minutes–a paragraph or two, and a link
* One of my long-time goals is to be a syndicated columnist. Last year, I took about six of the longer and best thought out pieces and repackaged them as sample columns. I sent to four syndicates. All said no, but at least I wasn’t creating the articles from scratch!
* I have a small but dedicated following, a few of whom (including at least one listmate) have signed up for e-mail notifications
* Sometimes I can repurpose content–this post, for instance, will make a nice blog entry
* Of course, it’s more links inbound to my site (from the Goggle-owned mirror on Blogger and from anyone referencing my post)
* It seems to add to my credibility when I tell, for instance, reporters that I’ve been blogging on business ethics for over a year

Definitely offer the option of e-mail feeds and XML feeds, and definitely use pingoat.com to tell the world when you update.

As for comment spam, yes, I’ve experienced it. I turned on word Verification on Blogger, and turned on pre-approval on WordPress. No spam gets through, and when someone tried to hammer me on WordPress, I just bulk-deleted all their attempts.

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My progressive friends may be shocked. But even though I’m a staunch supporter of gay and lesbian rights, I actually side with the owner of a video duplication service who is being sued for anti-gay discrimination because he refused to duplicate a film on the early gay rights movement.

The service owner, Tim Bono, found the content of the film offensive. I don’t happen to share his taste–but I totally agree that he should not be forced to do work that violates his moral code, even if it’s quite opposite from my moral code.

When I get an inquiry from a new prospect, I respond with an e-mail that says, among other things,

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

And yes, I have turned down a few jobs because they promoted ideas I feel are reprehensible–including at least one job I turned down because of homophobia.

I grant Mr. Bono the same right to follow his conscience that I claim for myself, even though we choose to exercise it for opposite philosophies. I would presume that if Lilli Vincenz came to him with a different project that was within his value system, he wouldn’t reuse to serve her because she’s a lesbian. To refuse her on the basis of who she is would in fact be discrimination, and she’d have every right to bring the Human rights Commission or the courts into the fight. But a principled rejection of her content is a different matter than discriminating against her because of who she is.

No one should be forced to do work that goes against their own conscience.

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Last week, at Book Expo America, I attended a panel of NPR producers. I asked how my book on business ethics, Principled Profit: Marketing That Puts People First (published in 2003) could be made timely again for the Enron verdict.

They told me, have something on our desks before the verdict is issued.

So this is what I sent–a different approach to PR:

Expert Commentator: Enron Verdict/Ethics Issues

As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author is available for comment on Enron verdict and other business ethics issues.

Hadley, MA (PRWEB) May 23, 2006 — As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author Shel Horowitz is available for comment on Enron verdict and other business ethics issues

Suggested Questions to Ask Shel (or choose your own):
* What does this verdict mean for American business? For business worldwide?
* What’s the business secret that Arthur Andersen, the company founder, understood–but that the Arthur Andersen accountants who conspired with Enron were clueless about?
* You say ‘nice guys don’t finish last!’ How can a ‘nice guy’ attitude generate business success?
* How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
* Does an ethical attitude matter more in a big company or a small company?

Credentials:
* Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
* Founder of the Business Ethics Pledge
* Regular columnist for Business Ethics Magazine
* Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
* Blogger on ethics issues since 2004
* Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
* Frequent interviewee in major print and electronic media (see https://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron’s senior officials blew apart two companies and had a definite human cost. Specific comments will depend on the verdict.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:
Shel Horowitz
Office (and best message number): 413-586-2388
Home: 413-584-3490
Cell:
Email: shel AT PrincipledProfit.com (Subject: Ethics Interview Request)
https://www.business-ethics-pledge.org (Ethics Pledge)

# # #

I’ll let you know how it goes.

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Since I launched the Business Ethics Pledge movement a year and a half ago, it has been housed on a page of my PrincipledProfit.com site: a commercial site designed primarily to encourage sales of my award-winning business ethics book, Principled Profit: Marketing That Puts People First.

And we decided a couple of months ago that this was holding back the growth of the Pledge. And we did something about it.

With site design generously donated by my assistant, Michelle Shaeffer of Elemental Muse, we’ve now launched Business-Ethics-Pledge.org–my first-ever .org site.

Please take a look and let me know what you think. Of course, if you choose to sign, I’ll be truly delighted–but let me know your opinion even if you don’t participate.

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Nice remark from another copywriter colelague, Mordechai “Morty” Schiler, in his blog:

While I’m still grappling with integrating marketing and principles, Shel Horowitz has made a career of balancing the two.

I’m hoping his “grappling” will lead him to sign the Business Ethics Pledge; I know from past interaction that he’s a highly ethical person, just too humble to take credit for that position.

And how about you?

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​​​​This blog was launched on December 29, 2004, which means it just
turned one year old. So allow me to wallow in a bit of reflection,
please.

I’d delayed blogging for a long time, because I’d
thought that to be taken seriously, a blogger needed to post daily. I
even tried to organize a group of non-blogging marketing pundits to
each take a day of the week in a communal blog. That effort went
nowhere, but I think at least three of us now blog regularly. Once I
realized that many bloggers post once a week or less, I knew I could
handle it.

I started the blog with a few agendas. I wanted to:

  • Create a platform for my ideas and rants, of course
  • Open a doorway to a syndicated op-ed newspaper column (a dream I’ve had for decades) Support the Business Ethics Pledge campaign
  • Become more widely known in the worlds of business ethics and progressive politics
  • Develop new readers who would then buy my books, subscribe to my newsletter, etc.

    And
    in fact, in the spring, I went through my blog entries, selected seven
    or so, polished them, and submitted them to four different newspaper
    syndicates–all of whom turned me down. But I’ll keep trying.

    The
    blog has veered away more often than I’d have expected from what I’d
    originally thought of as its core topic: business ethics. But I already
    have a platform to talk about that: my newsletter, Positive Power of Principled Profit.

    It’s
    also hard to tell what impact it has, or where people are learning
    about it. I get very few comments, and many of them are from people
    I’ve steered to the blog via a post to a discussion list or one of my
    newsletters.

    So, this year, one of my goals is to build more traffic to the blog, which will be mirrored both at blogger.com and on my own PrincipledProfit.com site.

    There
    have been a few signers of the Pledge that I believe found me via the
    blog, and a few useful contacts. Hopefully, over the next 12 months,
    I’ll be able to know for certain that the blog is helping to shape the
    discourse.

    And meanwhile, there’s revamping the PrinProfit site,
    hosting my radio show (which I hope to syndicate as well), getting
    publicity for the Pledge, selling more foreign rights, and tons of
    other stuff. somehow, I find time to do at least some of it, between
    client copywriting and consulting projects.

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    Nuclear power plants cause great risk, and the industry actually uses more power than it produces. Read on:

    My first exposure to the nuclear industry was in 1972 when Con Edison proposed to build a nuke 2 miles north of New York City’s northern border and 3 miles north of where I was living at the time. We raised the issue of thermal pollution (yes, a contributor to global warming), and they caved almost instantly. Two years later, I found out why. I did a college research project on whether nuclear energy was safe and what I found scared me deeply. And five years after that, I wrote my first book (co-authored with Richard Curtis and Elizabeth Hogan, who had written one of the books I read for my college project)–on why nuclear makes absolutely no sense as an energy alternative.

    Before I tell you what I found out, I want to say again that no environmentalist I am aware of recommends switching to coal. There are far safer and cleaner alternatives, including the sun–which could meet all our energy needs just by itself–as well as wind, conservation, and many other options. Just like nuclear, coal is a devil’s bargain–but fortunately, it is not necessary.

    On to a few of the many arguments against nuclear power (there are a number of others, but these are the ones I find most perturbing).

    1. The need to completely isolate the stew of various toxic and radioactive wastes, all with different half-lives and corrosion factors–for between 100,000 and 250,000 years. To put that in perspective, the earliest known artifacts of human industry date back only about 25,000 or 30,000 years. The first cities were only 10,000 years ago. Yet we have the hubris to think we can not only build containers that will last ten times as long as recorded human ingenuity (and be immune to terrorism even though they’re a much easier target than the power plants themselves) but that the warning signs will not only be legible but still be understood. I am highly skeptical of that ability, and it’s an absolute necessity.

    2. The nuclear industry’s lack of confidence in its own safety record, in that it relies on an insurance program, subsidized by our tax dollars, and with sharply limited liability in the event of an accident. Those who support free-market capitalism should be appalled and terrified at the incredible threat to private property rights that this represents. Even the US government’s threat in the 50s to nationalize the power industry and produce its own nukes if the private sector didn’t step up was not enough to create the nuclear power industry. It took this law that takes both the power companies and insurance companies largely off the hook in case of an accident or terrorist attack. I do see that the most recent (2002) renewal of this barbaric 1957 law finally pushed the cap from the $560 million that was totally unrealistic the day it was written to some $9 billion per accident–still a tiny fraction of what could be ruined in a Chernobyl-like accident, and you can bet the power companies will be first in line to collect the few dollars available, leaving little or nothing for ordinary folks. The plants themselves typically cost about $2 billion apiece back in the 70s when most of them were built, and the replacement cost in today’s dollars would be much higher.

    3. The abysmal safety record of the US and Russian nuclear industry (France, as far as I know, has done a better job). There have been hundreds of minor but potentially serious accidents, touching, I believe, every nuke in this country. And there have been four major accidents that I’m aware of, within 20 years, one of which was catastrophic (Chernobyl, which removed much of the Ukraine from productive use and polluted the entire world–thank goodness it was not in a heavily populated area! Had that accident happened at, say, the Enrico Fermi or Indian Point site, or that nuke I helped to block in New Rochelle, NY, or the nuke that sits on the river just outside St. Petersburg–Russia’s second-most important city–tens of thousands would have died)

    • Enrico Fermi, near Detroit, Michigan, 1966
    • Browns Ferry, Alabama, 1975
    • Three Mile Island, Pennsylvania, 1979
    • Chernobyl, Ukraine, 1986

    Oh, and there have been a number of other fatalities. See, for instance, https://www.lutins.org/nukes.html

    4. We undergo all this risk *for zero benefit.*

    There is energy usage in fabricating and building and maintaining the power plant itself. There are energy costs in mining and refining and preparing the unranium and the fuel rods, and in recovering and reprocessing spent uranuim. There are energy costs in running the plant, and there are regular, heavy refurbishments necessary.

    What is usually ignored is that there are very substantial energy costs in dismantling and storing the used power plant (virtually the whole of the generation area and the cooling waters and all suitings etc) and the spent fuel which has to be monitored, kept cool and guarded from theft by – in particular – terrorists or Governments keen to join the nuclear weapon club.

    What he doesn’t say is that according to my research, counting the entire fuel cycle–mining, milling, processing, transporting the uranium, and then reprocessing the spent fuel rods–and not even counting the vast energy costs of decommissioning the plants at the end of their lives, the nuclear industry is a net consumer of power. Counting decommissioning and storage, it’s even worse. In other words, the nuclear industry consumes more energy than it produces! All risk, no benefit.

    In short: a whole lot of risk, no benefit.

    This is a stupid answer to the energy crisis, and don’t let anyone try to build a nuke near you!

    Note: for many provocative and mostly solution-oriented articles on energy, please visit the sustainability section of Down to Business magazine. There are a whle lot of ways to do energy that are nonpolluting, renewable, and thoroughly achievable.

    Shel Horowitz, editor of Down to Business and Peace & Politics, has been writing about sustainability and social change for over 25 years. Click here to learn about his award-winning book, Principled Profit: Marketing That Puts People First, and his campaign to change the world of business with an ethics pledge campaign.

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    I just got back from the twice-a-year Town Meeting in my small farm town of Hadley, MA, USA. Town Meeting is a New England tradition where the citizenry engages in direct democracy. Any registered voter can show up speak about any item on the agenda (one article at a time), and cast a vote for or against. The vote, in most situations, is binding on the town (sometimes the vote is only to put something on the next election ballot, and then it’s only binding if the citizens vote for it the second time.)

    It’s an imperfect and often cantankerous process, but it actually works amazingly well.

    Tonight, we finally got to vote on the town’s Long Range Plan: a massive document compiled over the last five years, with tons of citizen input including surveys sent to every household, numerous meetings, and so forth. And those surveys had something incredible like a 63 percent response, so this document really does reflect the people’s will. The town wants controlled, appropriate growth, in ways that do not throttle are already overcrowded roads, sewers, etc.

    Unfortunately, while we’ve been waiting for the plan, a whole lot of commercial and large residential development proposals have come forward, and they threaten to chew up our farmland–considered by experts to be the best in the entire country–choke us in traffic, and draw down our wells. We’re facing about a million square feet of new retail, in three separate massive projects, all within a half mile of each other–this in a town with fewer than 5000 residents, extensive existing mall development, and narrow two-lane roads leading through that intersection.

    I got up and made a passionate speech about my experience revisiting a town some 130 miles east of here after 28 years, and not even recognizing it in the acres of concrete and parking lots and big box stores and fast food restaurants and slow food restaurants. Then I asked that we send a strong statement by adopting the plan unanimously.

    Land-use issues have often been controversial in this town–but amazingly enough–I got my wish! I am hoping that this will prove a powerful weapon in the struggle to protect our town’s rural agricultural heritage. And that the people who live in a town have as much right to control its destiny as the out-of-town profiteers who try to squeeze our lifeblood away.

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    I was off on a road trip last week, and one of my stops was the Rock & Roll Hall of Fame, in downtown Cleveland.

    I’m used to marketing products, services, and ideas. The Hall of Fame markets an entire culture. Can I learn a few things from them and apply it to marketing the books, widgets, services, and opportunities that make up my livelihood? You bet!

    A few for starters:

    * If you want to market a culture, define it broadly. Rock, as the Hall of Fame sees it, goes back to the 1940s and continues through the day after tomorrow. So anyone under about 80 will feel that the museum has something for them.

    * Honor the contributions of others. One of the things that really makes the museum stand out is its emphasis on the trailblazers of folk, jazz, blues, R&B, gospel, and world music. Without them, rock would never have come to be. By honoring these pioneers, the museum has made itself accessible to several older generations, and let casual fans trace the music through its roots, so they gain a greater understanding of what makes this a music to take seriously.

    * Employ all the senses. Sound, vision, and touch are all part of the experience. I imagine they’ll figure out ways of incorporating taste and smell at some point.

    * Make it fun! And make it unique. You’d expect to see Eric Clapton’s guitar, Jimi Hendrix’s wardrobe. But how about John Lennon’s grammar school report card? (His teachers saw him as creative, but undisciplined.) Or a video clip of Bruce Springsteen saying most rock stars wee misfits in school.

    I’ll stop there. It was not only a wonderful good time, but it was professionally useful, too.

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    https://www.nytimes.com/2005/03/30/opinion/l30ethics.html? (you may need to register)

    Not that big a secret, actually: the letters column. Though the Times is notoriously fussy. With other newspapers, I have, typically, about a 90 percent success rate. With the Times, I’ve probably sent well over 100 letters in 33 years (most of them during the 1970s and 80s); this is the third success. The first was in 1972, when I was 15, and I got in a letter criticizing Dean Koontz’s support of Nixon’s Vietnam policy.

    This one’s on ethics. The one between was a comment on a travel article.

    Two tips:

    1. Well-argued controversy seems to be something they like

    2. Speed counts. I was responding to an article on page 1 of the Tuesday, March 29 edition. I submitted my letter around noon that day; it ran in the next day’s paper.

    The link above is what they actually ran, somewhat abridged, but with the wonderful slug, “The writer is founder of the Business Ethics Pledge Campaign.” and yes, this little letter has drawn quite a number of responses.

    –>Here’s what I originally wrote:

    “On Wall Street, A Rise in Dismissals Over Ethics” chronicles, somewhat dismissively, the spate of firings over ethics violations within the financial community. The article makes a case that innocents are being shown the door in a hurry for behavior that’s perfectly legal.

    The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of these large corporations than they’ve been in decades. Without passing judgment on the specific individuals cited in the article, I’d say that keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered. Whether termination was the correct response for these particular people, I couldn’t say–but the bank acted immediately, and that is better than the all-too-typical non-response we’ve seen in the last few years.

    Eventually, the public will simply demand higher standards of accountability. I’m hoping to foster that with an international pledge campaign around business ethics; I hope to make future Enrons and Tycos impossible. The campaign is hosted at www.principledprofits.com/25000influencers.html

    –Shel Horowitz, author, Principled Profit: Marketing That Puts People First, columnist for Business Ethics magazine, and founder, Business Ethics Pledge Campaign

    –>And this is what they actually printed:

    To the Editor:

    In chronicling, somewhat dismissively, the spate of firings over ethics violations within the financial community, you make a case that innocents are being shown the door for perfectly legal behavior.

    The problem, though, is that big business has pretty much destroyed the culture of trust. Consumers are more suspicious of large corporations than they’ve been in decades.

    Keeping a commitment to ethics means acting rapidly to prevent or deal with ethics violations as soon as they’re discovered.

    Whether termination was the correct response I couldn’t say, but acting immediately is better than not responding.

    The public will simply demand higher standards of accountability. I’m hoping to foster it with an international pledge campaign around business ethics.

    Shel Horowitz
    Hadley, Mass., March 29, 2005
    The writer is founder of the Business Ethics Pledge Campaign

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