As it happens, tonight is the final run of a play that I’m in, about the courage of one Christian scholar, Johannes Reuchlin, who defends Jewish holy books from the German Catholic church’s attempt–with the aid of a converted former Jew, Johannes Pfefferkorn–to confiscate and destroy them.

The play is called “Burning Words,” by Peter Wortsman. It’s based on real events, and the main characters show up in a Google search.

The author has been present for the entire three-show run, doing talkbacks after the show.

Last night, he spoke movingly of the play’s relevance for our time. He cited fundamentalist zealots of several major religions who have gotten into positions of power, and who have tried to foist equally crazy schemes on the rest of us, including the destruction of ancient and irreplaceable iconic art (such as the Taliban’s wanton despoliation of an ancient Buddhist monument in Afghanistan).

I’m proud to be a little part of this small effort to bring free speech and freedom of worship issues to the foreground.

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For maybe a year now, there’s been huge buzz about the movie “The Secret” and its cast of well-known millionaire lifestyle gurus. I saw the trailers many months ago and was frankly blown away by them. They were intensely cinematographic, full of sound and motion, filmed at least as powerfully as anything I’ve seen coming out of Hollywood–and, like any good promo piece, they created a desire to experience the entire film. You can see the latest version of the trailer here, although this time it crashed Firefox twice when I tried.

Yet I held back. There’s so much I need to do on the computer, every single day, that it’s hard for me to find the time to watch a 108 minute movie, especially since when my computer is paying a DVD, it hides all the other applications.

Yesterday, after two days in a row where I hadn’t gotten a lot done, I received an e-mail from my colleague Joe Nicassio, containing a link to a copy posted at MySpace, with no charge for viewing. Knowing that such things didn’t happen by coincidence and figuring perhaps it would help me get out of my rut, and understanding that watching it on MySpace would let me work on other things in the background, I gave it a try.

And the movie held my interest all the way through–something that’s not easy when most of it is “talking heads”: interviews of people, one on one. Sometimes they put more active sequences behind the voice, but there’s a lot of looking at people’s faces while they talk. And in the MySpace copy, the picture and sound are slightly out of synch and the film is slightly out of proportion, so that these heads seem unusually tall and thin. I imagine you don’t get these minor glitches if you pay your $4.95 for the official copy.

For the first 30 or 40 minutes, I didn’t even do anything else at the same time. After that, I felt I knew where it was going and started multitasking. Yet there were a few key sections where I stopped and gave it full attention.

However, I really didn’t see it as worthy of the hype. The core of the movie, the big secret of the title, is something I’ve known about for years: the Law of Attraction that says you attract to yourself whatever you focus on. And maybe for that reason it didn’t ultimately move me very far, because I’ve been living that truth for a long time. If this is the first time you’re exposed to it, it could easily shake up your whole world.

I started learning this lesson a few years after I published by fourth book, The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant’s Pocketbook: a book that shows people how to enjoy a lifestyle that would cost most people a lot of money, while spending little to nothing to achieve it. Perhaps because I’ve figured out many ways to slash the cost of travel, entertainment, fine dining, etc., I’ve never had a desire to be super-rich. I don’t need to. I travel frequently, live in a beautiful home, see lots of top-name concerts, etc., and in that e-book, now eleven years old, I tell others exactly how. But money is a means to these things, not an end. I have achieved them without anything close to a seven-figure income. You might say I’ve used the Law of Attraction–which, in my world, I call the Abundance Principle (and discuss in some detail in Principled Profit: Marketing That Puts People First–to bring those things into my life, bypassing money as an intermediary.

The film makes the point that you can use the Attraction Principle to improve your life and improve the world, not just on the material plane. But still, far, far too much is devoted to envisioning the car or house or beautiful necklace of your dreams, and far too little to healing the illnesses within yourself or in the world at large.

These small parts of the movie I think actually are life-changing: the woman who cures herself of cancer, the paralytic who beats the doctors and learns to walk again, the idea (quoting Mother Theresa) that if you want peace you don’t attend an anti-war rally, but a peace rally, because you don’t want to attract more war by paying too much homage to it…these concepts I’d have loved to see in more detail, but the coverage is scant. I love the idea that you can overcome even the toughest adversity by focusing on what you actually want, rather than where you’re stuck–and was deeply moved to hear people like Jack Canfield and Joe Vitale talk openly about the adversity in their own childhoods, that they’d learned to move past. I was especially struck by one doctor who was told as a child that his communication disorders were so severe that he’d never learn to write or converse.

When they make a sequel about applying these principles to social change, I want to be there!

My recommendation: see it, but know that what you take away from it may be something other than what the hype has led you to believe.

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Responding to a post by Ed Smith on the Self-Publishing Yahoogroup about whether blogs are worth it:

Hi I am considering putting a blog on my website with the objective of
increasing visitors to my site. I am aware of the costs to set it up,
but I am concerned about the amount of work involved in keeping it
spam free and on target. It sounds like it is a lot of work that has
to be done on a daily basis. Could those of you who run blogs on
their websites, give me your opinion as to it being worth the time you
are putting into the blog. Any thoughts about do’s and don’ts
regarding setting up a blog are welcome as well. Thanks for your help.

I spend one to two hours a week on my blog, which I host on my own site in WordPress and also keep a mirror hosted on Blogger–probably average three posts per week. Some of these posts I also copy to my AmazonConnect blog, but very few. I spend far more time posting here and other lists. Been doing it for a year and a half, and what scared me off for so long was the idea that I needed to post every day. Of course, you’ll get better results the more often you post.

Some advantages:
* It’s really true that blog posts seem to get into search engines faster
* A post of mine got referenced by Slate.com and I saw a nice traffic spike
* Some of the posts only take five or ten minutes–a paragraph or two, and a link
* One of my long-time goals is to be a syndicated columnist. Last year, I took about six of the longer and best thought out pieces and repackaged them as sample columns. I sent to four syndicates. All said no, but at least I wasn’t creating the articles from scratch!
* I have a small but dedicated following, a few of whom (including at least one listmate) have signed up for e-mail notifications
* Sometimes I can repurpose content–this post, for instance, will make a nice blog entry
* Of course, it’s more links inbound to my site (from the Goggle-owned mirror on Blogger and from anyone referencing my post)
* It seems to add to my credibility when I tell, for instance, reporters that I’ve been blogging on business ethics for over a year

Definitely offer the option of e-mail feeds and XML feeds, and definitely use pingoat.com to tell the world when you update.

As for comment spam, yes, I’ve experienced it. I turned on word Verification on Blogger, and turned on pre-approval on WordPress. No spam gets through, and when someone tried to hammer me on WordPress, I just bulk-deleted all their attempts.

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My progressive friends may be shocked. But even though I’m a staunch supporter of gay and lesbian rights, I actually side with the owner of a video duplication service who is being sued for anti-gay discrimination because he refused to duplicate a film on the early gay rights movement.

The service owner, Tim Bono, found the content of the film offensive. I don’t happen to share his taste–but I totally agree that he should not be forced to do work that violates his moral code, even if it’s quite opposite from my moral code.

When I get an inquiry from a new prospect, I respond with an e-mail that says, among other things,

Please note that I reserve the right to reject a project if I feel I’m not the right person for it. This would include projects that in my opinion promote racism, homophobia, bigotry or violence–or that promote the tobacco, nuclear power, or weapons industries–or if I do not feel the product is of high enough quality that I can get enthusiastic about it.

And yes, I have turned down a few jobs because they promoted ideas I feel are reprehensible–including at least one job I turned down because of homophobia.

I grant Mr. Bono the same right to follow his conscience that I claim for myself, even though we choose to exercise it for opposite philosophies. I would presume that if Lilli Vincenz came to him with a different project that was within his value system, he wouldn’t reuse to serve her because she’s a lesbian. To refuse her on the basis of who she is would in fact be discrimination, and she’d have every right to bring the Human rights Commission or the courts into the fight. But a principled rejection of her content is a different matter than discriminating against her because of who she is.

No one should be forced to do work that goes against their own conscience.

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Last week, at Book Expo America, I attended a panel of NPR producers. I asked how my book on business ethics, Principled Profit: Marketing That Puts People First (published in 2003) could be made timely again for the Enron verdict.

They told me, have something on our desks before the verdict is issued.

So this is what I sent–a different approach to PR:

Expert Commentator: Enron Verdict/Ethics Issues

As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author is available for comment on Enron verdict and other business ethics issues.

Hadley, MA (PRWEB) May 23, 2006 — As a verdict nears in the trial of Kenneth Lay and Jeffrey Skilling of Enron, business ethics author Shel Horowitz is available for comment on Enron verdict and other business ethics issues

Suggested Questions to Ask Shel (or choose your own):
* What does this verdict mean for American business? For business worldwide?
* What’s the business secret that Arthur Andersen, the company founder, understood–but that the Arthur Andersen accountants who conspired with Enron were clueless about?
* You say ‘nice guys don’t finish last!’ How can a ‘nice guy’ attitude generate business success?
* How did the Tylenol poisoning scare actually help its manufacturer, Johnson & Johnson?
* Does an ethical attitude matter more in a big company or a small company?

Credentials:
* Award-winning author of Principled Profit: Marketing that Puts People First (and six other books)
* Founder of the Business Ethics Pledge
* Regular columnist for Business Ethics Magazine
* Speaker on ethics to the Public Relations Society of America International Conference, Publishers Marketing Association University, Folio magazine industry conference, UMass Family Business Center, and many other organizations
* Blogger on ethics issues since 2004
* Host: Principled Profit: The Good Business Radio Show (WXOJ, Northampton MA)
* Frequent interviewee in major print and electronic media (see https://www.principledprofit.com/press-room.html#media for detailed list)

Perspective: In the long run, ethics is *good* for business. Ethical, cooperative businesses make more profit, create intense customer and employee loyalty, and have a much better chance of staying out of legal and regulatory trouble. Greed of Enron’s senior officials blew apart two companies and had a definite human cost. Specific comments will depend on the verdict.

Commentator Personal Profile: Shel Horowitz, 49, copywriter and marketing consultant. Lives on a working dairy farm in Hadley, MA. Married to novelist D. Dina Friedman; two children.

Contact:
Shel Horowitz
Office (and best message number): 413-586-2388
Home: 413-584-3490
Cell:
Email: shel AT PrincipledProfit.com (Subject: Ethics Interview Request)
https://www.business-ethics-pledge.org (Ethics Pledge)

# # #

I’ll let you know how it goes.

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Since I launched the Business Ethics Pledge movement a year and a half ago, it has been housed on a page of my PrincipledProfit.com site: a commercial site designed primarily to encourage sales of my award-winning business ethics book, Principled Profit: Marketing That Puts People First.

And we decided a couple of months ago that this was holding back the growth of the Pledge. And we did something about it.

With site design generously donated by my assistant, Michelle Shaeffer of Elemental Muse, we’ve now launched Business-Ethics-Pledge.org–my first-ever .org site.

Please take a look and let me know what you think. Of course, if you choose to sign, I’ll be truly delighted–but let me know your opinion even if you don’t participate.

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Nice remark from another copywriter colelague, Mordechai “Morty” Schiler, in his blog:

While I’m still grappling with integrating marketing and principles, Shel Horowitz has made a career of balancing the two.

I’m hoping his “grappling” will lead him to sign the Business Ethics Pledge; I know from past interaction that he’s a highly ethical person, just too humble to take credit for that position.

And how about you?

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​​​​This blog was launched on December 29, 2004, which means it just
turned one year old. So allow me to wallow in a bit of reflection,
please.

I’d delayed blogging for a long time, because I’d
thought that to be taken seriously, a blogger needed to post daily. I
even tried to organize a group of non-blogging marketing pundits to
each take a day of the week in a communal blog. That effort went
nowhere, but I think at least three of us now blog regularly. Once I
realized that many bloggers post once a week or less, I knew I could
handle it.

I started the blog with a few agendas. I wanted to:

  • Create a platform for my ideas and rants, of course
  • Open a doorway to a syndicated op-ed newspaper column (a dream I’ve had for decades) Support the Business Ethics Pledge campaign
  • Become more widely known in the worlds of business ethics and progressive politics
  • Develop new readers who would then buy my books, subscribe to my newsletter, etc.

    And
    in fact, in the spring, I went through my blog entries, selected seven
    or so, polished them, and submitted them to four different newspaper
    syndicates–all of whom turned me down. But I’ll keep trying.

    The
    blog has veered away more often than I’d have expected from what I’d
    originally thought of as its core topic: business ethics. But I already
    have a platform to talk about that: my newsletter, Positive Power of Principled Profit.

    It’s
    also hard to tell what impact it has, or where people are learning
    about it. I get very few comments, and many of them are from people
    I’ve steered to the blog via a post to a discussion list or one of my
    newsletters.

    So, this year, one of my goals is to build more traffic to the blog, which will be mirrored both at blogger.com and on my own PrincipledProfit.com site.

    There
    have been a few signers of the Pledge that I believe found me via the
    blog, and a few useful contacts. Hopefully, over the next 12 months,
    I’ll be able to know for certain that the blog is helping to shape the
    discourse.

    And meanwhile, there’s revamping the PrinProfit site,
    hosting my radio show (which I hope to syndicate as well), getting
    publicity for the Pledge, selling more foreign rights, and tons of
    other stuff. somehow, I find time to do at least some of it, between
    client copywriting and consulting projects.

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    Nuclear power plants cause great risk, and the industry actually uses more power than it produces. Read on:

    My first exposure to the nuclear industry was in 1972 when Con Edison proposed to build a nuke 2 miles north of New York City’s northern border and 3 miles north of where I was living at the time. We raised the issue of thermal pollution (yes, a contributor to global warming), and they caved almost instantly. Two years later, I found out why. I did a college research project on whether nuclear energy was safe and what I found scared me deeply. And five years after that, I wrote my first book (co-authored with Richard Curtis and Elizabeth Hogan, who had written one of the books I read for my college project)–on why nuclear makes absolutely no sense as an energy alternative.

    Before I tell you what I found out, I want to say again that no environmentalist I am aware of recommends switching to coal. There are far safer and cleaner alternatives, including the sun–which could meet all our energy needs just by itself–as well as wind, conservation, and many other options. Just like nuclear, coal is a devil’s bargain–but fortunately, it is not necessary.

    On to a few of the many arguments against nuclear power (there are a number of others, but these are the ones I find most perturbing).

    1. The need to completely isolate the stew of various toxic and radioactive wastes, all with different half-lives and corrosion factors–for between 100,000 and 250,000 years. To put that in perspective, the earliest known artifacts of human industry date back only about 25,000 or 30,000 years. The first cities were only 10,000 years ago. Yet we have the hubris to think we can not only build containers that will last ten times as long as recorded human ingenuity (and be immune to terrorism even though they’re a much easier target than the power plants themselves) but that the warning signs will not only be legible but still be understood. I am highly skeptical of that ability, and it’s an absolute necessity.

    2. The nuclear industry’s lack of confidence in its own safety record, in that it relies on an insurance program, subsidized by our tax dollars, and with sharply limited liability in the event of an accident. Those who support free-market capitalism should be appalled and terrified at the incredible threat to private property rights that this represents. Even the US government’s threat in the 50s to nationalize the power industry and produce its own nukes if the private sector didn’t step up was not enough to create the nuclear power industry. It took this law that takes both the power companies and insurance companies largely off the hook in case of an accident or terrorist attack. I do see that the most recent (2002) renewal of this barbaric 1957 law finally pushed the cap from the $560 million that was totally unrealistic the day it was written to some $9 billion per accident–still a tiny fraction of what could be ruined in a Chernobyl-like accident, and you can bet the power companies will be first in line to collect the few dollars available, leaving little or nothing for ordinary folks. The plants themselves typically cost about $2 billion apiece back in the 70s when most of them were built, and the replacement cost in today’s dollars would be much higher.

    3. The abysmal safety record of the US and Russian nuclear industry (France, as far as I know, has done a better job). There have been hundreds of minor but potentially serious accidents, touching, I believe, every nuke in this country. And there have been four major accidents that I’m aware of, within 20 years, one of which was catastrophic (Chernobyl, which removed much of the Ukraine from productive use and polluted the entire world–thank goodness it was not in a heavily populated area! Had that accident happened at, say, the Enrico Fermi or Indian Point site, or that nuke I helped to block in New Rochelle, NY, or the nuke that sits on the river just outside St. Petersburg–Russia’s second-most important city–tens of thousands would have died)

    • Enrico Fermi, near Detroit, Michigan, 1966
    • Browns Ferry, Alabama, 1975
    • Three Mile Island, Pennsylvania, 1979
    • Chernobyl, Ukraine, 1986

    Oh, and there have been a number of other fatalities. See, for instance, https://www.lutins.org/nukes.html

    4. We undergo all this risk *for zero benefit.*

    There is energy usage in fabricating and building and maintaining the power plant itself. There are energy costs in mining and refining and preparing the unranium and the fuel rods, and in recovering and reprocessing spent uranuim. There are energy costs in running the plant, and there are regular, heavy refurbishments necessary.

    What is usually ignored is that there are very substantial energy costs in dismantling and storing the used power plant (virtually the whole of the generation area and the cooling waters and all suitings etc) and the spent fuel which has to be monitored, kept cool and guarded from theft by – in particular – terrorists or Governments keen to join the nuclear weapon club.

    What he doesn’t say is that according to my research, counting the entire fuel cycle–mining, milling, processing, transporting the uranium, and then reprocessing the spent fuel rods–and not even counting the vast energy costs of decommissioning the plants at the end of their lives, the nuclear industry is a net consumer of power. Counting decommissioning and storage, it’s even worse. In other words, the nuclear industry consumes more energy than it produces! All risk, no benefit.

    In short: a whole lot of risk, no benefit.

    This is a stupid answer to the energy crisis, and don’t let anyone try to build a nuke near you!

    Note: for many provocative and mostly solution-oriented articles on energy, please visit the sustainability section of Down to Business magazine. There are a whle lot of ways to do energy that are nonpolluting, renewable, and thoroughly achievable.

    Shel Horowitz, editor of Down to Business and Peace & Politics, has been writing about sustainability and social change for over 25 years. Click here to learn about his award-winning book, Principled Profit: Marketing That Puts People First, and his campaign to change the world of business with an ethics pledge campaign.

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    I just got back from the twice-a-year Town Meeting in my small farm town of Hadley, MA, USA. Town Meeting is a New England tradition where the citizenry engages in direct democracy. Any registered voter can show up speak about any item on the agenda (one article at a time), and cast a vote for or against. The vote, in most situations, is binding on the town (sometimes the vote is only to put something on the next election ballot, and then it’s only binding if the citizens vote for it the second time.)

    It’s an imperfect and often cantankerous process, but it actually works amazingly well.

    Tonight, we finally got to vote on the town’s Long Range Plan: a massive document compiled over the last five years, with tons of citizen input including surveys sent to every household, numerous meetings, and so forth. And those surveys had something incredible like a 63 percent response, so this document really does reflect the people’s will. The town wants controlled, appropriate growth, in ways that do not throttle are already overcrowded roads, sewers, etc.

    Unfortunately, while we’ve been waiting for the plan, a whole lot of commercial and large residential development proposals have come forward, and they threaten to chew up our farmland–considered by experts to be the best in the entire country–choke us in traffic, and draw down our wells. We’re facing about a million square feet of new retail, in three separate massive projects, all within a half mile of each other–this in a town with fewer than 5000 residents, extensive existing mall development, and narrow two-lane roads leading through that intersection.

    I got up and made a passionate speech about my experience revisiting a town some 130 miles east of here after 28 years, and not even recognizing it in the acres of concrete and parking lots and big box stores and fast food restaurants and slow food restaurants. Then I asked that we send a strong statement by adopting the plan unanimously.

    Land-use issues have often been controversial in this town–but amazingly enough–I got my wish! I am hoping that this will prove a powerful weapon in the struggle to protect our town’s rural agricultural heritage. And that the people who live in a town have as much right to control its destiny as the out-of-town profiteers who try to squeeze our lifeblood away.

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