Category: Arts & Entertainment

By Posted on Posted in Abundance and Prosperity, Arts & Entertainment, Marketing Trends/News, People Helping People, Web 2.0/Social Media

Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for three years (not that long to pay your dues, really–historically, many artists spent decades to achieve this kind of fan base).

Better yet, Kelly outlines how to make this self-funding without anyone worrying about not getting their money back if you don’t make your goal, through a very cool Web 2.0 website, Fundable.org

Over the years, I’ve always liked Kelly’s work–although sometimes the layout of Wired makes it rather unapproachable. This article, however, is on a blog called The Technium, and it’s very easy to read.

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By Posted on Posted in Arts & Entertainment, Marketing Techniques and Philosophies, Marketing Trends/News, Politics, Web 2.0/Social Media

Copywriter Drayton Bird recently talked about the element of surprise. Here are two brilliant ads that harness that principle.

First, Shirley Golub, who is a progressive candidate challenging House Speaker Nancy Pelosi for the Democratic Party nomination for Congress. Watch her video here (scroll down about half a screen).

This is an example of how to be extremely effective on basically zero budget. One camera, one talking head, no special effects, I’m guessing a single take–and twisting a metaphor of Pelosi’s in an unforgettable way. And then spreading it through the power of social networks like the People’s Email Network, which put up that page and notified its thousands of activists.

If I were directing the shoot, the only advice I’d give Golub is to not look down so much–put the script somewhere you can see it while appearing to look at the camera.

On to the other ad: a slick, commercially produced, expensive (large cast), quite salacious and extremely funny bit that’s rapidly making its way around the Net. And boy does it ever harness the element of surprise (Yes, I have some issues with the politics of the surprise but to say more would spoil it–suffice it to say I recognize and criticize the issue). Don’t watch this one if you wouldn’t see an R-rated movie.

The surprise is there, all right, and it will get tons of viral exposure–I got the whole huge Youtube video e-mailed to me, and I’m betting it’s making the rounds on MySpace, Facebook, etc. But I wonder how many people will remember the product 24 hours later. In other words, was it a good investment for the manufacturer?

Bet someone does some research on this, eventually.

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By Posted on Posted in Arts & Entertainment, General Commentary, Publishing, Shel's Personal Life

Maybe there’s hope for our society. I stopped into Simply Books in the C concourse of Atlanta’s massive Hartsfield-Jackson International Airport, not expecting much. After all, most airport bookstores, and even a lot of chain-owned downtown and mall stores lately, cram their shelves with trashy mass-market novels by the likes of Danielle Steel.

I don’t mind a good yarn; I’ve thoroughly enjoyed all the Harry Potter books, Kite Runner, and even the occasional Stephen King–but when I dragged myself through one of Steel’s, I found it one of the most uninteresting and poorly written novels I’d ever encountered.

This bookstore, despite its very limited shelf space, was great. I saw literally dozens of books I’d have been happy to read–including some you may eventually read about in my monthly review column. In my brief foray, I saw these among others:

  • Giving, by Bill Clinton
  • Gary Hirshberg, founding CEO of Stonyfield Yogurt, writing about socially/environmentally conscious companies
  • The Zookeeper’s Wife, a novelized account of a true family that risked their own lives to hide dozens of Jews in the zoo during the Nazi era
  • About five of Jeffrey Gitomer’s entertaining and acerbic sales books
  • A Thousand Splendid Suns, sequel to Kite Runner
  • Meatball Sundae–the latest unconventional marketing rant from mega-guru Seth Godin

    • It is soooo refreshing to see an ariport store whose buyer values intelligent discourse! (And don’t worry, there were plenty of beach novels, too.

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    By Posted on Posted in Arts & Entertainment, Marketing Techniques and Philosophies, Publishing

    Novels have been used to persuade since at least the days of Gulliver’s Travels. Books like Uncle Tom’s Cabin and Huckleberry Finn had a major influence on 19th century social policy; in more modern times, authors from Ayn Rand to Joseph Heller to Phillip Campbell have used novels as a platform for their agenda.

    Now comes a novel that teaches the very skills of persuasion–something I’m not sure has been done before (though the late Robert Anton Wilson and Robert Shea’s Illuminatus trilogy skirts the edges).

    Advertising maven Ben Mack’s Poker Without Cards goes deeper into the human psyche than even the very provocative Daniel Quinn, and with the same kind of unexpected mind twists. Set up as a dialogue over several months between Mack’s alter ego Howard W. Campbell and a hospital psychiatrist who believes Campbell holds the key to understanding a particularly difficult case, the book is a page-turner even without trying to have any kind of real plot. The places the two men go in their discussions may change your mind to the whole idea of what’s possible and how the brain actually works–while providing a gripping, if not particularly easy, read.

    And speaking of persuasion, he’s managed to persuade people who seldom write blurbs to endorse his book, including not only Wilson himself but also Kurt Vonnegut, Richard Brodie (author of Virus of the Mind as well as the original MS Word) and Internet marketer supreme Mark Joyner, among others.

    As a marketer, I recommend this book without hesitation to marketers who want to understand persuasion on a deeper, more personal level than you can get from nonfiction. And as a planetary citizen, I recommend it to consumers who want to understand what’s being done to them by forces they may want to understand.

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    By Posted on Posted in Arts & Entertainment, Marketing Techniques and Philosophies, Marketing Trends/News

    Watch the stunning commercial Sony made showing fireworks made of paint instead of the usual substances.

    Then watch the behind-the-scenes story of the making of this commercial.

    As a marketer, what conclusions can you draw? Here are a few of mine:

  • It is still possible to make commercials that are also art–even make them absolutely riveting
    The logistics involved in this 60-second spot are as complex as a general’s decisions on the battlefield
    f you don’t have several million dollars to play with, making TV commercials may not be the best use of your marketing resources, because you cannot compete with this level of craftsmanship
    If the purpose of the ad is to get me to buy this particular TV, the ad is an utter failure; at no time does it show me any benefit to this set over any other
    However, if the purpose is to draw a positive association with the theater, the excitement the art of it, and the viral thrill of sharing it with your friends, then the ad is a rip-roaring success–but whether that will translate to enough additional sales to justify the costs of producing and airing the ad, I don’t know
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    By Posted on Posted in Arts & Entertainment, Media Ethics, media-general, Politics, Social and Economic Justice

    TV pundit and talk show host Lou Dobbs is a master manipulator. He did an interview with Amy Goodman and Juan Gonzales of Democracy Now–an arena that he clearly considered hostile territory–and he used every sleazoid right-wing media manipulation technique I’ve ever seen: interrupting, name calling, avoiding the topic with a twisted answer changing the subject, denying he said something until it was proven on tape, claiming to hold a high standard only to be caught out on fact-checking issues, demanding to be allowed to finish the question but not granting his interlocuters the same courtesy…and plenty more. This interview demonstrates a lot of what’s wrong with “punditocracy.” Oh yes, and he cleverly started the interview by focusing on areas that his audience would actually agree with. But most of his hour focused on immigration, and especially on exposing his rather bizarre sources for his politics on that issue.

    Fortunately, Goodman and Gonzales were up to the challenge and kept him honest–territory that seems, from listening to the interview, to be terra incognita: unknown.

    I particularly liked Juan Gonzales’ response here:

    LOU DOBBS: What in the world is your point?

    JUAN GONZALEZ: Well, I’m getting to my point, but give me the time to do it. We have time on this show, unlike—we don’t do soundbites here, alright?

    Go to the link and don’t just read the transcript. Listen or watch, and examine this interview through the lens of media manipulation by a right-wing punditocracy that doesn’t want to give air to opposing views, makes up facts when the real ones are inconvenient and resorts to personal attacks when nothing else seems to be working.

    Lou Dobbs embodies much that is wrong with contemporary journalism–but Amy Goodman and Juan Gonzales, and the entire Democracy Now staff (which does an amazing job digging up news that doesn’t make the mainstream media, five whole hours a week), embody much of what is right.

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    By Posted on Posted in Arts & Entertainment, General Commentary, Politics

    I have always found Ann Coulter’s blend of racism, homophobia, and general bitchiness extremely distasteful. Proof, if you will (along with Bill O’Reilly), that good looks and brains are not enough; a certain degree of compassion is necessary as well. And that’s sorely lacking here.

    Coulter’s latest crazy idea is that Jews need to be “perfected” by converting to Christianity. I didn’t make this up. I couldn’t make this up. It’s right here in the pages of one of Israel’s premier daily newspapers.

    If you want to see the full range of Coulter’s insults against Jewish talk show host Donny Deutsch, you have to go here. I won’t dignify them by repeating them but they are classic Coulter.

    I put this filth in the same category as Don Imus’s words about the women’s basketball team–a slur that eventually, when CBS finally woke up, cost him his job.

    Isn’t it time for the major media to stop condoning Coulter’s hate speech and toss her off the air? Shouldn’t they have done this years ago? Free speech does not mean you need to buy and pay for a platform for people expressing this continuous level of vileness. If she were a high school student and said those words to another student in the school yard, she’d be prosecuted for hate speech. If the hate speech laws mean anything, she should not be allowed on mainstream media. That’s not censorship; it’s refusing to condone disgusting behavior. Censorship would be if she were prevented from writing or speaking, but it’s not censorship to say, go bring that trash somewhere else.

    Let her buy her own damn TV network!

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    By Posted on Posted in Arts & Entertainment, Ethics: General, Publishing

    Both as someone who loves a good yarn and someone who writes regularly about ethics both in my blog and in my award-winning sixth book, Principled Profit: Marketing That Puts People First, I want to talk for a minute about Harry Potter and the Deathly Hallows.

    There’s so much I could say about this latest (and final) Harry Potter book–but it’s a challenge to find things to say that won’t mess it up for those who haven’t read it yet. I think I’ve succeeded.

    Let me put my bias on the table first: I enjoy the HP books so much that we’ve given copies of Book #1 to several of our childless friends. I believe all of them have gone on to read the others, in order (and for these books, in chronological order is the only sensible way to read them). Also, I’m extremely grateful to J.K. Rowling for creating an entire generation of book readers in an era where that didn’t seem at all likely. Yet, there are places in some of the other books where I felt 50 or 100 pages could have easily been cut.

    In spite of its length, I don’t feel that way about #7. In fact, the drama is so intense, so early, and continues with so little down time that I almost wish for a bit more filler. It’s a very fast read.

    As a writer about ethics, I’ve long been fascinated with Rowling’s take on the nature of good and evil (and that of other writers in the genre, particularly Phillip Pullman, whose His Dark Materials series is every bit as masterful). In this book, she goes much, much deeper on that front, with lots of surprises. Several characters turn out to have a lot more depth than we thought, and Harry himself has to make a choice unlike any he has faced before. And the events following that choice just feel so right!

    One flaw, though, is the number of gratuitous characters she’s introducing. It’s a lot to keep track of, and several have only cameo roles. Another flaw is that the trail of corpses leaves some of the deaths without justification or even description, and no time to grieve and remember them before plunging into the next round.

    Still, these are minor. Rowling, not only a master storyteller but incredibly well-informed about mythology from many cultures, has long ago earned a special place in literature, and this book proves her mastery. She deserves every good thing that has happened in her life.

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    By Posted on Posted in Abundance and Prosperity, Arts & Entertainment, People Helping People, Shel's Personal Life, Social and Economic Justice

    We have close friends who moved last year from California to New Zealand, because they were concerned about the growing rightward drift in the US–even though they lived in one of the most liberal cities in the whole country.

    Well, my wife and I saw “Sicko,” the other night: Michael Moore’s movie about the healthcare crisis in the US–and indepedently, both of us thought, ‘hmmm, New Zealand doesn’t seem so outrageous right now.’

    Moore exposes the human cost of the USA’s failed healthcare system: doctors who are paid to deny necessary procedures, 9/11 volunteers who fell between the very large cracks, a cancer patient who had to sell her home and move into a spare room in her daughter’s house, thousands of miles away…and in true Moore fashion he bundles a few of these folks off on small boats to Guantanamo Bay–to demand the same free, state-of-the-art healthcare that the Bush-Cheney government repeatedly brags is offered to the prisoners there.

    Of course, he’s turned away there–but finds a very receptive audience within the Cuban medical system, which treats the 9/11 volunteers as true heroes. In a very moving moment, a doctor in Cuba tells Moore that Cuba is a very poor country with few resources, but it has made healthcare a priority for all its citizens–and she pretty much tells him, if we can do it, you can too.

    Cuba is not the only place that has made healthcare a priority–just about every First World country except the US offers high-quality free or minimal-cost universal healthcare, and Moore documents this with interviews in Canada, France, and England.

    Less strident and more poignant than in some of his earlier films, Moore has made a film that I think could reach mainstream American audiences and show them it doesn’t have to be that way. And why, Moore asks, is “socialized medicine” such a demonized concept in the US? After all, we have socialized police and fire protection, public education, and plenty more. Why isn’t healthcare likewise considered a basic service?

    In 1979 and 1980, I worked as a paid organizer for the Gray Panthers. Their biggest platform was the need for single-payer healthcare. Back then, we used to say that the United States and South Africa were the only two industrialized countries to lack this basic right–and South Africa, of course, embraced universal healthcare when it voted out the old apartheid government. So the US is all alone in its insistence that healthcare should be for profit, and not for health. Almost 30 years later, the Gray Panthers’ call is more important than ever.

    And will I leave the country just to get affordable healthcare? At the moment, no. Our parents are here, our children are here, we live in Paradise in our antique farmhouse next to the mountain…and at the resent, we’re both in fine health. But certainly, this movie made us consider the option.

    The website for the movie is https://www.michaelmoore.com/sicko/

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