Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Ethics in Government, Events, General Commentary, Uncategorized

For several years, I’ve wondered about the failure to scramble fighter planes on 9/11 to intercept the hijacked jets. I’ve ready all the conspiracy theories, and agree that the series of coincidences is not plausible, and probably not random. However, now that the transcripts of NORAD’s Northeast control center (NEADS) have been released, it seems very clear to me that whatever conspiracies might have been in play, NORAD’s controllers weren’t a part of it.

Michael Bronner, writing in Vanity Fair, uses the actual transcripts of NORAD/NEADS control room operations on that fateful day, with his explanation and commentary. Bronner, an associate producer on the movie United 93, has the background to interpret what the cryptic military language actually means–and most of his commentary is simply explaining what we hear (yes, you can actually listen to several brief clips).

The article is long, and includes large sections of actual transcripts. I recommend printing it out and reading carefully (and listening to some of the clips).

What I come away with…

  • NORAD did absolutely the best job they could, given the lateness and dearth of information that should have been pouring into them from the first moment it was known that one plane had been hijacked
  • The government was completely unprepared for the possibility that planes would be hijacked by trained pilots who would know to turn off the transponder beacons that establish aircraft location for air traffic controllers
  • They only had four fighter jets to scramble, and they did scramble them, as well as call in additional resources so that by day’s end, 300 jets were patrolling American cities–but because of the late notice and the equipment’s failure to track planes with transponders disabled, they couldn’t intercept–and misinformation such as the belief that American flight 11 was still airborne and headed for Washington (not to mention that there were reports of over a dozen possible hijackings) didn’t help
  • There may have been a cover-up in NORAD’s testimony to the 9/11 Commission–but the incorrect testimony just as easily could have been faulty memory or misunderstanding rather than malice
  • Any order to shoot down civilian aircraft could only come from the President–and as we all know, GWB was reading children’s stories in Florida at the time
  • Dick Cheney lied about agonizing over the decision whether to shoot down Flight 93, which crashed in the Pennsylvania farm field within seconds of his first being notified that it was off course

    • What this article establishes in my mind is that NORAD’s people behaved phenomenally well under conditions more stressful than any in history–but they had antiquated and inadequate equipment, antiquated and inadequate and in some cases completely false information, and no chance to preemptively block the hijackers from reaching their targets.

    I commend their courage, and I thank Vanity Fair for running the article. Now…was there a conspiracy involving other aspects of 9/11?

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    By Posted on Posted in Business Ethics, Uncategorized

    Marketplace Radio reports that a company called Brocade Communications is the first to be charged in the latest business ethics scandal wave–back-dating stock options to inflate their gain. The first of many, I suspect. The backdating of stock options is apparently rampant, as I’ve written in the past. You pass a Sarbanes-Oxley and the crooks figure out something new.

    Still, I continue to be optimistic, sometimes in spite of much evidence to the contrary, that human beings are basically wired to do the right thing, and will rise to those expectations eventually. If it weren’t for my optimism, I never would have written an award-winning book on how ethics can drive business success.

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    By Posted on Posted in Business Ethics, Ethics in Government, Marketing Trends/News, Media Ethics, Uncategorized

    Remember the Heisenberg Uncertainty Principle from high school physics? It’s the idea that the act of observing something can alter the organisms or events being observed.

    A fascinating article by Thomas Kostigen on Dow Jones MarketWatch looks at how media coverage changes the behavior of governments and corporations, specifically dealing with ethical concerns. The article cites the work of Luigi Zingales, professor of entrepreneurship and finance at the University of Chicago Graduate School of Business–who found that businesses will often improve their behavior when the media spotlight shines on them.

    As an example, when the media jumped on the excessive-compensation reportage regarding the salary of former New York Stock Exchange chairman Richard Grasso, he lost his job.

    However, government is a different matter, at least these days. Kostigan sees the media, in its coverage of both corporate and government issues, as irresponsibly unwilling to go deep, late in its reportage, and too eager to sail in the perceived political wind:

    Too often the media plays patsy and is meek in the face of challenge, as was the case with the reporting on the events leading up to the war in Iraq. Or it trails intrepid government inquisitors such as Elliott Spitzer. Or it gets the story wrong — weapons of mass destruction, President Bush’s National Guard record. Or lies about it — Jayson Blair, Jack Kelley

    On the business front, the media lagged inquiry on just about every corporate scandal in recent memory; its business is to break news, not merely report it.

    As someone who writes regularly about ethics and media, I have to agree with him, at least as far as the mainstream press goes. Most important stories these days are broken by the underground press, or by people like Greg Palast who is an American working for British journalism companies that are less afraid to go after the truth.

    I’m still hoping that the Business Ethics Pledge will help change that unwillingness to question. Questioning–questioning everything, and digging deeper–is what journalism should be about.

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    By Posted on Posted in Business Ethics, Marketing Trends/News, Media Ethics, Uncategorized

    Yeech! I just signed on to approve one comment and found 65 in my box. 63 were spam and two were legit. I marked them all as spam and hopefully won’t ever see another subject line of “buy Valium.” What do these people think they’re going to accomplish by spamming a blog that moderates posts?

    If you suddenly find that I’m no longer accepting comments, it’ll be because I’ll have lost patience with these cretins. I wish I could force them to read the section of my book Grassroots Marketing: Getting Noticed in a Noisy World called “Spam: The Newbies’ Natural Mistake.”

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    By Posted on Posted in Business Ethics, Ethics in Government, General Commentary, Uncategorized

    Here in Massachusetts, the failure of the massive road project in central Boston known as the Big Dig has been front-page news for about a week. A recently-married motorist was killed when a tunnel ceiling collapsed on her car; her husband managed to crawl out a window and escape.

    To his credit, Republican Governor Mitt Romney cut short an out-of-town trip, stepped in, assumed (long-overdue) control over the project, and began immediate inspections–inspections that revealed thousands of glaring safety errors in many parts of the project.

    Throughout its decades-long construction, the Big Dig has been plagued by cost overruns, corruption, allegations that inferior materials were used, and other problems. And almost as soon as the tunnels under Boston Harbor were opened (not that long ago), they began to leak. We already knew it was a boondoggle. Now it seems that both the design and engineering were deeply flawed and the largest/most expensive single road project in US history has been a failure.

    One has to question whether proper government oversight, complete with thorough inspections at every step of the way, would have shown the shoddy materials and flawed engineering without someone having to die.

    Meanwhile, here’s another example that corruption has human costs.

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    By Posted on Posted in Business Ethics, Ethics in Government, Uncategorized

    Want to learn about corruption and influence-peddling on the House Appropriations Committee–one of the very most powerful committees on the whole of Capitol Hill?

    David Sirota has quite a bit to say on the subject, in a wide-ranging article covering everything from Jack Abramoff to Mad Cow Disease. Highly recommended.

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    By Posted on Posted in Customer Service as Marketing, General Commentary, Uncategorized

    My good friend and colleague Bob Burg, author of Winning Without Intimidation, recommended Robert ringer’s newsletter. I was surprised, since Ringer is best known as the author of Winning Through Intimidation.

    But on Bob’s recommendation, I went in with an open mind. And so far, I’m impressed.

    Visit his most recent newsletter and scroll down to “Letting Go of Your Pacifier.” He tells people to get a grip, not to be seen as overwrought, and remember that first of all, things that seem like life-and-death matters often turn out not to be so, and second, that often, we grow and learn from the crises and not just the opportunities. Oh yes, and if you’re the kind of person who gets so caught up in, say, a major sports event that you start throwing things at your TV, he tells you to get a life. (He’d probably say the same about my addiction to politics.)

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    By Posted on Posted in Ethics in Government, Media Ethics, Uncategorized

    You may also like this site: https://www.consortiumnews.com/: Easily scannable word and natinal headlines and articles from a progressive-politics viewpoint.

    h, and if you’re not familiar with Democracy Now, this hard-hitting and highly ethical one-hour news program airs five days a week and has broken story after story. The show has an excellent website, too.

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