Mark Joyner has deservedly enjoyed a reputation as one of the online world’s most creative and successful marketers, going back many years.

He and I have become Internet friends after he bought a copy of Principled Profit: Marketing That Puts People First over my website and I responded with a personal note.

Now Mark is trying another viral experiment with his new blogging course: giving it to anyone who posts the following text on his or her blog.

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

That’s Mark’s language. i don’t write like that. I’d just say that anything Mark is giving away is certainly worth exploring. I own three of his books (one of them, The Great Formula, even has half a chapter by me. I’m going to get my copy.

But anything Mark does is also worth studying. As a marketer, this is what I see:

  • A clear attempt to go viral with the power of free
  • Canned text that will show up on hundreds or thousands of websites, and in most cases without any added commentary
  • My own need to add commentary, in part because I don’t like to pass off other people’s words as my own, and in part because I want to differentiate this page for the gazillion identical pages this will generate
  • If I were Mark, I’d have actually encouraged people to do their own text, and use his link. But that wasn’t my call to make.

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    Ken MacArthur reports that he was offered a Congressional Medal of Honor in a robot-telemarketing call by the office of Congressman Tom Cole, R-Oklahoma.

    He was quite rightly sickened by the for-a-fee pitch, as the Congressional Medal of Honor is supposed to be “the highest award for valor in action against an enemy force which can be bestowed upon an individual serving in the Armed Services of the United States. Generally presented to its recipient by the President of the United States of America in the name of Congress.”

    Hmmm–didn’t Jesus himself throw the moneychangers out of the temple? Wasn’t the Protestant Reformation launched by people who were sick and tired of the Vatican selling indulgences that hadn’t been earned? And didn’t a certain President Clinton get in trouble for selling access to the White House and the Lincoln Bedroom? Have we learned nothing? Are we so wwilling to cheapen the name of the veterans who earned this powerful accolade?

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    Chris MacDonald’s Business Ethics Blog has a very amusing article on the Mafia’s Code of Ethics, in which he extracts business success principles from the until-recently-secretMafia’s 10 Commandments.

    As one example:

    #3. Never be seen with cops.” (i.e., avoid even the appearance of conflict of interest)

    Chris doesn’t do permalinks on his blog, so to find this post, dated 11/11/07, use the search bar to hunt for ” Business Ethics, Mafia Style”.

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    Watch the stunning commercial Sony made showing fireworks made of paint instead of the usual substances.

    Then watch the behind-the-scenes story of the making of this commercial.

    As a marketer, what conclusions can you draw? Here are a few of mine:

  • It is still possible to make commercials that are also art–even make them absolutely riveting
    The logistics involved in this 60-second spot are as complex as a general’s decisions on the battlefield
    f you don’t have several million dollars to play with, making TV commercials may not be the best use of your marketing resources, because you cannot compete with this level of craftsmanship
    If the purpose of the ad is to get me to buy this particular TV, the ad is an utter failure; at no time does it show me any benefit to this set over any other
    However, if the purpose is to draw a positive association with the theater, the excitement the art of it, and the viral thrill of sharing it with your friends, then the ad is a rip-roaring success–but whether that will translate to enough additional sales to justify the costs of producing and airing the ad, I don’t know
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    Who will the Democrats nominate? Let’s hope it’s not Hillary. There are thousands and thousands of people in the “democratic wing of the Democratic Party” working to nominate somebody who more closely represents the progressive viewpoint.

    Hillary has made it abundantly clear that neither peace or personal liberty is particularly important to her. She has an abysmal record. She voted for the Iraq War, the Patriot Act, has been quick to embrace the Bush Administration’s warmongering rhetoric on Iran, has as far as I can tell has shown no real leadership during her years in the Senate.

    She has a double-whammy disadvantage. the Right, for reasons I don’t understand, demonizes and vilifies her to the point where they would come out in droves to vote against her, even if her opponent is someone they also despise–while the Left is completely uninspired by her, recognizes the betrayal of their constituency, and wouldn’t turn out to support her bid. The Dems are crazy if they nominate her.

    She may get some votes from muddy thinkers who think that voting for a woman is always the progressive choice (ignoring examples throughout recent decades from Margaret Thatcher on down). She won’t get votes from true progressives.

    While I might have to grit my teeth to do it, I think I could vote for any of the other Dems in the running. If it’s Hillary, I’ll bloody well vote Green. And in the primary at least, I’ll have the fun of voting for a candidate whose views are quite close to my own: Dennis Kucinich.

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    How to Reform the US Voting Process: A 7-Point Plan
    Do we ever need serious electoral reform in the US (all those in parliamentary democracies can take a moment to laugh at us)! Here’s my reform platform:

  • Instant runoff voting
  • Allocation of presidential electoral votes proportionally in *all* states (Nebraska and Maine already do this)
  • Proportional representation in Congress and state legislatures including minority parties at a 5 percent threshold
  • De-marginalization of third parties (possibly through a parliamentary system)
  • Participation by all recognized party candidates in party debates
  • Removal of elections from the control of clearly partisan operatives such as the State Co- Chairs of one candidate’s campaign
  • [This actually happened both in Florida, 2000–Katherine Harris–and Ohio, 2004–Kenneth Blackwell. In both cases, the Secretary of State, in charge of the election, also happened to be the Bush state co-chair. In both cases, the question of who actually won that state will be forever under a cloud. and in both cases, the state was the crucial determinant of victory or defeat nationally. and in both cases, millions of people do not accept the “result” as valid–myself included–and therefore grant no legitimacy to the Bush II presidency.]

  • And don’t let us forget the most important: voter-verified paper ballots, screened on a first pass by an optical scanner machine for a preliminary count but then hand-counted under appropriate supervision and controlled conditions, in the presence of neutral observers, observers from each party (including third parties), and the media
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    It’s bad enough that sploggers go around lifting articles and slapping them up on splogs (spam blogs) with no paragraph breaks and a bunch of Google ads.

    Now, Business Week reports on professor Philip M. Parker, “author” of 300,000 scraped books.

    I am sorry, but setting a computer robot to pull data from a topic is not authorship. While as a multi-source compilation it probably doesn’t qualify legally as theft, it certainly leaves a bad taste in my mouth! Some of “his” reports sell for as much as $495, too.

    Yuck!

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    A friend recently sent this link to a very controversial article on IQ and race by William Saletan that appeared in Slate.

    I’m for reconciliation. Later this week, I’ll make that case. But if you choose to fight the evidence, here’s what you’re up against. Among white Americans, the average IQ, as of a decade or so ago, was 103. Among Asian-Americans, it was 106. Among Jewish Americans, it was 113. Among Latino Americans, it was 89. Among African-Americans, it was 85. Around the world, studies find the same general pattern: whites 100, East Asians 106, sub-Sarahan Africans 70. One IQ table shows 113 in Hong Kong, 110 in Japan, and 100 in Britain. White populations in Australia, Canada, Europe, New Zealand, South Africa, and the United States score closer to one another than to the worldwide black average. It’s been that way for at least a century.

    I wouldn’t be so quick to reach Saletan’s conclusion. The ultra-high score among Jews, for instance, points toward the influence of culture vs. nature (and as a Jew, I can say this on the basis of some experience). The vast majority of Jewish homes are filled with books, and the people who live in them have a 3000-year-old culture of reading, learning, and testing their theories by argument, even with God. Jewish parents are more likely to take their kids to museums and cultural events regularly, to expose them to highbrow music and art (though I think Asians do so even more).

    The classical music youth scene in my area, which is overwhelmingly white and Christian, runs about 40 percent Asian or Jewish. By percentage of population, it should probably be somewhere around 3 to 5 percent, combined.

    I don’t think you can generalize to innate intelligence. But it would be worth looking at why such a lower percentage of parents in the normative group, and even lower percentages among non-Asian people of color, expose their children to the kinds of experiences that expand brains. I strongly suspect the reasons would be cultural. I’d love to see some studies that address that aspect.

    Not to mention that the IQ test itself is widely known to have strong cultural biases toward the majority culture. And that it measures expected capability over age. I was never told what my IQ score was as a child, but I was told that it was quite high. However, I may just have been ahead of my peer group in that regard, and if I were tested today it’s quite possible that my IQ would be more typical. Because I was extremely book-smart for my age all through childhood, but others have had a chance to catch up. If I was reading at 12th grade level in 4th grade, it doesn’t mean that by the time I finished college I was still reading at three times my grade level. In fact, I don’t do well with writing written above the level of a liberal-arts grad student.

    And then there’s the matter of different types of intelligences. I can argue intellectual concepts at a reasonably high level–but don’t *ever* ask me to take apart a car engine–or connect a thin wooden bat with a fast-moving round object! I’d have flunked those intelligences completely as a child and would flunk them again as a 50-year-old.

    Intelligences can evolve over time. As an example, over the last 12 years or so, I’m slowly, slowly learning to declutter my physical space. It comes very hard for me, but I am making progress.

    I surely hope we don’t retreat to the days of making social policy based on these sorts of data!

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    It’s not often that I see a salesletter that not only moves me to immediate action, but also makes me laugh out loud.

    Rob Toth’s letter at https://www.buynowwizard.com/report/index.php did just that.

    First of all, Rob got me to his page by having a brief tip in Doug Hudiberg’s Daily Marketing Ace. I was so intrigued by the title of the free report: “Buy Now! How To Get Customers Ordering So Fast Your Bank Account May End Up With a Speeding Ticket” that I had to click on over.

    Reaching the page I see the same headline and a cute cartoon that directly illustrates it.

    After the cartoon and a couple of brief lines, he jumps right in with the zany, humorous tone that pokes fun at the whole genre of sales letters while pulling me further into the content:

    Sorry if I seem a bit out of breath. I was just at the hospital and had to hurry back to be able to tell you about this. You definitely want to hear this.

    Why was I at the hospital? I went to see a friend of mine. (I feel so bad for this). He was rushed in for surgery hours ago. Doctors say he damaged his jaw’s bone structure when it dropped to the floor hard after having read a sneak-peek copy of my new report that I sent over to him.

    Like I said, I feel really bad about it. So let’s have a quick safety meeting you-and-I. Do me a favor and go grab a pillow (or one of those Costco sized bags of marshmallows should do the trick as well) … before you listen to anything more that I say (and definitely before you read my report), please place that pillow (or your baggy) under your jaw. This is for your own good.

    Of course, I read all the way down.

    And then he’s got a really short window to take action, with a visible, ticking clock counting the time–just a few minutes (warning, once you say yes, you have to get back to the confirmation email very quickly as well–something I think could easily backfire). Since it’s a free report and there’s nothing to lose, I took the bait. I haven’t read the report yet, but I signed up.

    I understand why the back button doesn’t work, because he quite correctly wants the time limit to be real. But one thing I’d do differently if I were Rob is make it easier to share the webpage. After I said yes, I wanted to share it, but it wasn’t easy’ the back button didn’t take me there. I finally had to dig through my email trash can and find the Daily Marketing Ace that had the link.

    I think this could go viral if it the you-signed-up, confirm-quickly page had some language like

    “Did you have fun here? If you want to share the page with your friends, here’s the link.”

    For more on great copywriting, BTW, my award-winning book Grassroots Marketing: Getting Noticed in a Noisy World has a huge and informative section.

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    By now, everyone’s probably heard the news earlier in the week: not only did Iran stop pursuing its nuclear weapons program in 2003, but Bush knew this as far back as August–even though he was still claiming otherwise as recently as Tuesday

    ABC put it like this:

    “I was made aware of the NIE last week,” Bush said Tuesday. “In August, I think it was [Director of National Intelligence] Mike McConnell came in and said, we have some new information. He didn’t tell me what the information was; he did tell me it was going to take a while to analyze.”

    However today the White House is saying the President was told much more…

    [White House press secretary Dana] Perino stated Bush had been told in August that Iran suspended it’s covert nuclear weapons program.

    Meanwhile, Bush, Cheney et al. are still beating the drums of war against Iran. Isn’t it time to beat the drums for impeachment, instead?

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