Author: Shel Horowitz—Green/Ethical Business Expert

A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com

By Posted on Posted in Peace and War

I love this article! Starting with the debate on whether, after five years, the Iraq debacle can be called a success or failure he goes on to explore other arguments that really only have one side, such as did Gandhi have his assassination coming to him? Was Lee Harvey Oswald merely keeping the powerful on their toes when he shot JFK?

And then he comes back to Iraq:

Ah, yes, but things are so much better for women in Iraq now. Try walking down the main drag in Basra in a short skirt and lippy, sunshine, then report back on that one.

If we remove this desire to acknowledge both sides of a moot argument, other issues become clearer, too. Barack Obama voted against the invasion of Iraq. Hillary Clinton did not. On the most important judgment call of the early 21st century, he was right and she was wrong. Any small changes in her stance have come now the calamity has unfolded, meaning that her shifting positions could be exploited by the Republicans as evidence of opportunism, a problem Obama would not have. See how it all falls into place?

You want a debate, though, we’ll have a debate. Is the region safer? No. Is the world safer? No. Is the West safer? No. Are the Iraqi people safer? No. Have we made a bad situation worse? Yes. Has our international standing improved? No. Did we find any weapons? No. Did we find Osama bin Laden? No. Will it be over soon? No. Is it a recruitment poster for al-Qaeda? Yes. Did we at least get some cheap petrol out of it? No. Well, I think that about wraps it up for this one, folks. Read my lips. Worst. Decision. Ever. Now here’s Jim with the travel.

Whew! The whole article is that sharp. Highly recommended.

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By Posted on Posted in Energy & Sustainability, General Commentary

We celebrate a huge victory against special interests this week in my town of Hadley, Massachusetts: a retail development that was waaaay out of scale for the town, and would be illegal under current zoning, has been withdrawn.

Let me give some background. I’ve had some involvement with land and resource use/planning issues all the way back to 1972, when I was tangentially involved in opposing a nuclear power plant proposed two miles from New York City (where I was living at the time). Two years later, when I researched the safety of nuclear power for a school project, I realized just how dumb an idea that had been. Later, that was the subject of my first book.

Over time, I’ve been involved in a number of efforts around sensible development, including founding and serving as publicity chair for Save the Mountain, a group that successfully blocked a very inappropriate mountaintop development (bringing it from 40 houses going up the ridgeline to two at the bottom, and getting the remaining land protected forever).

This project, a Super Wal-Mart, would have added 6000 cars an hour, many of them crossing a very popular bike path with no traffic control. One of the streets is two lanes. The other becomes two lanes about a mile in either direction. And that corner is already facing two other large retail projects plus a large housing development. This in a rural town with a population under 5000 that already has a non-super Wal-Mart just a few hundred yards from the proposed new one–and when that was built in 1998 the company promised it would not be back for a larger one.

Wal-Mart pulled out because “Hadley [our town] had become too difficult” a place to build.

I translate that as the citizen opposition group, Hadley Neighbors for Sensible Development (in which I’m a proud participant), made it clear that this project would be opposed at every turn.

This development is dead, but the actual applicant was not Wal-Mart but Pyramid, a mall developer. It is unclear whether the developer can exercise the remaining four years of its grandfathering under the previous zoning with a different tenant.

I’m hoping that if Pyramid does come back with a different plan, that it is, in fact, a sensible development, in keeping with the nature of the town.

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By Posted on Posted in Ethics in Government

Well, what’ya know–Nancy Pelosi actually showed some leadership and got the House to pass a somewhat weak measure establishing a special office of ethics, as many states have had for years. And against strenuous opposition (WHO are these people?) from both parties. The New York Times headline says it all:

Kicking and Screaming Toward Reform

If you want to thank her, visit MassPIRG’s page set up for the purpose, here. If you have autofill in your browser, it takes under 30 seconds.

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By Posted on Posted in Arts & Entertainment, Peace and War, Uncategorized

By Shel Horowitz

I’ve been wanting to see the Dixie Chicks movie “Shut Up and Sing” since I saw a trailer for it about a year ago. Last night, we watched it on video.

It tells a gripping story about free speech and repression that started on the eve of U.S. invasion of Iraq. Lead singer Natalie Maines told a London audience, “Just so you know, we’re ashamed the president of the United States is from Texas.” And all of a sudden, the biggest selling women’s band in the country couldn’t get radio airplay, was picketed, watched right-wingers engage in mass collection and destruction of their CDs, and lost a big chunk of their conservative country music audience.

Interestingly, their sold-out 2003 concert tour continued to draw wild throngs of enthusiastic fans–but their next tour didn’t do so well. And their next album–an album that contained sharp, penatring original songwriting about the whole experience, a first for this former cover band–was deliberately (and very succesfully) launched through other channels than country radio.

It is a sad, sad day when the U.S., the country that not only pioneered free speech but enshrined it as a founding principle, in the First Amendment to the Constitution, can be so vicious to its dissenters. These women received death threats for speaking out!

I want to know how is that when Bill O’Reilly said on national TV that they “deserve to be slapped around,” there was no boycott of his books, no mainstream call to get an advocate of violence against women thrown off the air. How come he wasn’t Imused while the Dixie Chicks got Dixie Chicked?

Let’s go back to the First Amendment for a moment:

Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

It seems to be that in the “with us or against us” years of the GWB administration, a lot of people seem all-too-willing to forget this powerful language that has kept us reasonably safe from internal tyranny for years. Yes, I know there are some very unpleasant exceptions, including not only the McCarthy era of the 40s and 50s but also the Palmer Raids following World War I. And Jefferson, a slaveholder himself, “forgot” to block discrimination on the basis of religion or ethnicity, which was a shame. It would have been helpful to have an early, consistent, and strong legal argument against slavery.

We got that protection decades later, in the Fourteenth Amendment–and even that wasn’t enough to stop the extreme segregation that followed for a hundred years after the Civil War…the internment of Japanese-Americans during World War II–but not German- or Italian-Americans…and the roundups of Arabs and Muslims without due process that took place during the current administration.

Now, I happen to be a First Amendment absolutist. In fact, James Madison and Thomas Jefferson principal authors of the Bill of Rights (the first 10 amendments to the U.S. Constitution) were absolutist as well–saying in the original draft and in later statements that the First Amendment means “there shall be no law abridging”…from Congress or anyone else (i.e., the states, the executive branch). I actually did some research on this back in 1972, for a high school paper, although I’m not turning up the citation in Google. But it has stuck with me all those years.

In other words, I think Bill O’Reilly and Don Imus have the right to spew their filth–and their employers have the right to terminate their employment. I think the pro-war faction has every right to stop patronizing the Dixie Chicks, and to picket, and to make noses impugning their patriotism, event hough I happen to think the DCs are the patriotic ones here. But I have issues when that broadens to actual suppression of dissent.

The DCs were suppressed. Word came from on high from the headquarters of at least two radio networks: Don’t play their music, or else. It was not left to the individual DJs, or even the individual stations. In the movie, we see Senators John McCain (in the days when he hadn’t yet thrown away his integrity) and Barbara Boxer skeptically quizzing record company executives about this. Not shown in the movie but also very much at issue was the “guideline” from Clear Channel to its 1170 stations: don’t play these hundreds of songs, including John Lennon’s Imagine! And the pressure on journalists to go along with the war and beat the drums–and to exclude opposing viewpoints from mainstream channels (casualties included Bill Moyers and Phil Donahue, among many others)…the attempt to suppress Michael Moore’s latest book at the time…and a gazillion other examples.

(My friends Charlie King and Karen Brandow sing a wonderful song by the Prince Myshkins about this: “Why Aren’t WE On the List?”

Yes, we must be vigilant against attacks on our fundamental freedoms of speech, religion, press, and assembly. I think I just might go out this weekend and buy that Dixie Chicks album.

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By Posted on Posted in Ethics in Government, Politics

Wooo-eee! Columnist Greg Palast has a powerful commentary on the difference between the trashing of Elliot Spitzer, crusader for consumers in the mortgage mess, and do-nothing Republican Senator David Vitter.

Spitzer, says Palast, was pretty much the only one standing in the way of a Federal reserve $200 billion bailout of banks who lost money in subprimes. Does this help the overmortgaged householder in any way? Nope.

And Spitzer was ready to take on the Bush administration over this, and in fact that’s what he was doing in Washington on that fateful night.

Fascinating reading. Here’s a little taste:

Then, on Wednesday of this week, the unthinkable happened. Carlyle Capital went bankrupt. Who? That’s Carlyle as in Carlyle Group. James Baker, Senior Counsel. Notable partners, former and past: George Bush, the Bin Laden family and more dictators, potentates, pirates and presidents than you can count.

The Fed had to act. Bernanke opened the vault and dumped $200 billion on the poor little suffering bankers. They got the public treasure – and got to keep the Grinning’s house. There was no ‘quid’ of a foreclosure moratorium for the ‘pro quo’ of public bail-out. Not one family was saved – but not one banker was left behind.

Every mortgage sharking operation shot up in value. Mozilo’s Countrywide stock rose 17% in one day. The Citi sheiks saw their company’s stock rise $10 billion in an afternoon.

And that very same day the bail-out was decided – what a coinkydink! – the man called, ‘The Sheriff of Wall Street’ was cuffed. Spitzer was silenced.

Funny–one thing I haven’t heard discussed at all, is that Spitzer built his reputation as a consumer advocate, yet he was willing to pay far more than the going rate. Forgetting for a moment about morality, about idiocy, about hypocrisy (this guy was a prosecutor before he became governor, and he even went after some of the high-end “escort” operations), about throwing your entire career away for a few minutes of pleasure–you really do have to wonder how someone who works so hard at stopping consumer ripoffs would pay, on multiple occasions, $5K to spend an evening with a call girl. I’ve owned cars that cost me less than that!

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By Posted on Posted in Business Ethics, Ethics in Government

The danger in being an ethics warrior is that if you get caught with your own pants down, you’re in trouble. You’ve lost all the credibility you spent all those years building up.

It happened to John Mackey, CEO of Whole Foods last year. This week it happened to the crusading anti-corruption New York State Governor Elliot Spitzer, who apparently uses a high-end call girl service similar to those he investigated as Attorney General.

It’s really a shame. There’s been much to admire in the public positions of both men. But if you make your living touting honesty, you should, quite frankly, know better. I’m not trying to sound self-righteous here, really I’m not–but from a marketing point of view, if you stake out your reputation on being the best and then get caught dealing in lousy product, you’re going to fall a lot harder than if no one expected any better from you in the first place.

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By Posted on Posted in Copywriting, Marketing Techniques and Philosophies

I won’t embarrass this company by naming it, but boy, they could use some marketing help. They really haven’t got a clue.

I found their quarter-page ad in the program guide of a play I attended.
here’s what it contained:

  • An attractive, professionally done logo with the firm name (but no clue either in the name or in the graphic representation about what this company actually does)
  • This very pleasant quote from Ralph Waldo Emerson: “Nothing great was ever achieved without enthusiasm” (Still don’t know what they do)
  • Street address, phone number and Web URL–which is such an abridgment of the firm name that it does nothing to reinforce brand identity

    • I am guessing I will be the only person to type in that URL on the basis of that ad–and only because I wanted to be able to write this blog post. Turns out it’s a financial services firm, ad even that wasn’t obvious at first glance. the home page is dominated by a picture of a park and skyline in a nearby city–but this company is actually located in a nearby suburb.

    And the copy–oy! It’s the perfect example of what I call “we, we, we all the way home.” See for yourself:

    We are a fully integrated financial services company. Our mission is to help our clients build, protect and preserve wealth to meet their long-term financial goals.

    (Firm name)’s centerpiece is our own unique Process approach, which allows us to offer comprehensive advice to our clients. We have an exceptional degree of expertise across four disciplines, including Wealth Transfer, Investment Management, Executive and Employee Benefits. Each discipline works together to meet our client’s goals.

    Let’s see…out of 74 words, eight are either “we”, “our”, or “us”. That works out to 10.8 percent.

    Now…how many times can you find a “you” or your”? I’ll give you a hint: a four-letter number that begins with z and ends with o. Yup–zero. They do say “clients” or “client’s” twice, d would have been easy to replace those with “you” and “your”, respectively.

    Okay, how about any testimonials? None on the home page. How about anything about what makes the “Process approach” (and whose idea was that bizarre capitalization scheme?) different from/superior to any other agency’s offering? Nope.

    I’m sure this is a well-meaning company and probably does right for their clients–but I think they could have more clients if they stopped patting themselves on the back, stopped assuming people know what they do by their firm name (two last names), and started positioning themselves as people who can help answer your investment questions.

    And yes, I know, the ad that caught my ire was a charity ad that they don’t really expect to bring them any business. But why exclude the possibility?

    It would have been just as easy to make the Emerson quote smaller (it fills fully half the ad) and then add a line like “For enthusiasm about growing your investments, please call or visit.”

    It would have cost nothing more to make the home page you-focused, and to make it obvious on first click what exactly their offering and what their specialization is. (A headline would help; there isn’t one).

    And then people say marketing doesn’t work. Of course it isn’t going to work if you can’t be bothered to even try!

    Unfortunately, this is all too typical.

    I’m sorely tempted to dig through the contact page and send a gratis copy of my book Grassroots Marketing: Getting Noticed in a Noisy World–but I have a feeling it wouldn’t be appreciated.

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    By Posted on Posted in Abundance and Prosperity, Arts & Entertainment, Marketing Trends/News, People Helping People, Web 2.0/Social Media

    Artists, authors, and other creatives, take note: Kevin Kelly, the guru of Wired Magazine, says you don’t have to be a starving artist anymore. Instead of grabbing for crumbs at the very end of the long tail, build a base of 1000 uber-fans. All you have to do is add one person a day for three years (not that long to pay your dues, really–historically, many artists spent decades to achieve this kind of fan base).

    Better yet, Kelly outlines how to make this self-funding without anyone worrying about not getting their money back if you don’t make your goal, through a very cool Web 2.0 website, Fundable.org

    Over the years, I’ve always liked Kelly’s work–although sometimes the layout of Wired makes it rather unapproachable. This article, however, is on a blog called The Technium, and it’s very easy to read.

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    By Posted on Posted in Business Ethics, Politics

    A day after the Texas, Ohio, RI and Vermont primaries, and the Democratic nomination is once again totally unclear. It’s time to ask how social responsibility issues will affect this election.

    Both Obama and Clinton are talking about change, but neither is really putting forward a dramatic change agenda. Clinton has taken heat for her vote for the war, Obama (whom I’ve endorsed, in spite of his shortcomings) for what seems at times like empty rhetoric, and McCain for flip-flopping on torture and on campaign finance reform. And both Clinton and Obama have made some good noises on climate change.

    Meanwhile, I haven’t heard any of them talking about business ethics, a meaningful exit strategy in Iraq, or the questions of poverty raised by the Edwards campaign–to name just a few.

    I think the American people are ready for a candidate who is willing to go beyond rhetoric and propose substantive social change, especially in health care and the war. Unfortunately, the Democrats have driven out the multiple candidates who put forth those positions, the Republicans apparently have no interest, and our system treats third parties as thrown away votes (unlike most of Europe).

    Meanwhile, the mainstream media focuses on “soma” (a word invented by Aldous Huxley in his book, Brave New World) like the shenanigans of Britney Spears.

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    By Posted on Posted in Ethics in Government

    Even after seven years of the long night of the GW Bush administration, I can still be shocked by how low he is wiling to go. His latest and continuing embrace of torture just makes me sick. This mini-item from Democracy Now, “Bush to Veto Bill Outlawing CIA Use of Waterboarding”:

    President Bush is expected to soon veto a bill that would have required the CIA and all intelligence services to abide by the same interrogation standards as outlined in the US Army Field Manual. The Army manual specifically bans waterboarding, mock executions, the use of electric shocks, beatings, forcing prisoners to perform sexual acts and depriving prisoners of necessary food, water or medical care. President Bush says the Army rules are too restrictive.

    This is the same man who claims to be strongly influenced by his Christian faith. Did he maybe skip the sections in the Bible about the golden rule, turning the other cheek, and treating even those at the very bottom of the social ladder with utmost respect. Harumph–endorsement of torture strikes me as within the impeachable category of “high crimes and misdemeanors”!

    Oh, and didn’t occur to him that he is putting American servicemen and servicewomen at severe risk? If we torture those we capture, what happens when our people are captured?

    Meanwhile, a perceptive piece by Marty Kaplan in Huffington Post on this issue:

    When Dana Perino told the White House press corps that the Field Manual is “perfectly appropriate… for young GIs, some so young that they’re not even able to legally get a drink in the states where they’re from,” but not for trained intelligence agency “professionals… with an average age of 40,” it’s a wonder she wasn’t asked a follow-up about how tall you have to be to ride the Constitution.

    The same piece has some speculation on why John McCain, long a champion of treating prisoners right, and himself an ex-POW, is now willing to go along with torture.

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