Month: March 2018

By Posted on Posted in Activism, Customer Service as Marketing, Eco-friendly, Energy & Sustainability, Environment, Green Living/Green Lifestyles, Innovation, People Helping People, privacy, Psychology, Social and Economic Justice Tagged with , , , , ,

I started answering this question on Quora but ran out of room.

First, it does make a difference. Little things add up.

For instance, where I live in the northeastern US, many people turn the water on full blast and leave it running the whole time they’re brushing their teeth. So in many of my speeches and interviews I talk about a way to brush your teeth that uses teaspoons instead of gallons: turn the water on a trickle, wet the toothbrush, then turn the water off until you’re ready to rinse with another trickle. Let’s say that this saves even just one gallon of water each time.

Child brushing teeth (FreeImages.com)
Child brushing teeth (FreeImages.com)
If someone hears my message and lives for another 40 years and brushes twice a day without squandering that huge amount of water each time, that one person has saved 29,200 gallons. Now, if I can influence just 50 people a month and I talk about this for the next 19 years until I’m 80, that means a total of 332,880,000 gallons saved. And if just one person in each of those 50 goes on to influence just ten of their friends, the total savings become astronomical.
More and more places around the world are discovering that water is extremely precious, so eventually this will become the common best practice for brushing teeth.
And this is only one of hundreds of easy lifestyle changes we can make. Click here to see how to get your hands on 111 of them.
Second, it changes the way you look at the world. You start looking holistically, seeing connections among things that appeared random and unconnected to you before. Who knows—maybe you’ll be the person to make the next big scientific breakthrough in sustainability because of that shift in your thinking ;-).
Third, it changes the way you feel. You see yourself as someone who can make a difference in some small ways that add up to big ways. Guess what: Ordinary people can change the world–but only with a mindset that their actions make a difference. What’s more ordinary than a seamstress? Think about a seamstress named Rosa Parks. How about a high school student? Just in the last few weeks, a group of them in Parkland, Florida sparked a new national movement and managed to get a few restrictions on guns passed into law in Florida after decades of failures on this issue, less than one month after 17 of their schoolmates were murdered in a school shooting. What about an electrician working in a shipyard? That would be Lech Walesa, who led the movement to kick the Russians out of Poland and became its president. I personally started a movement that saved a local mountain.
I’ve been speaking and writing about this for several years. If you’d like to know more, check out my award-winning book, Guerrilla Marketing to Heal the World (endorsed by Seth Godin, Jack Canfield, and many others) and my 15-minute TEDx talk, “Impossible is a Dare!” (click on “event videos”).
Facebooktwitterpinterestlinkedinmail

By Posted on Posted in Activism, Democracy, Demographics/Psychographics, Environment, Ethics in Government, language, Marketing Trends/News, Politics, Psychology Tagged with , , , , , , , , , ,

Read this brief article. Then come back and let’s talk about it. This tab will still be open in your browser.

I found it a fascinating yet quick deep-dive into the liberal versus conservative mindset. Sharing this article on Facebook (where I happened to see it), Nathan Mackenzie Brown, founder of Really American  commented,

A must read if you care about politics. FYI, it’s also very short.

My take away from this is, if you are liberal, don’t fear monger, even about Trump.

The authors’ central point is that when we feel personally secure, we tilt more liberal, and when we feel, threatened we lurch rightward. Not exactly rocket science, I know. But what they bring to the table is the idea that if we address the security concerns, the political tilt is actually reversible.

This is something that DT innately understands—the power of fear. He built his base by demonizing various Others. My capitalized O is intentional; I’m talking about whole groups and classes of people (Mexicans, Muslims, the press, etc..

It’s very rare to run a successful US national campaign rooted in fear. Reagan (“morning in America”) and Obama (“hope” and “change”) both won on optimism. Laughable as it seemed at the time and even more so in retrospect, Bush II ran as a “compassionate conservative.” Even Nixon ran on his “secret plan to end the war.”

But DT mixed a very pessimistic worldview, based largely in “they’re out to get us” with a soaringly optimistic slogan (MAGA). His opponent was a centrist with close ties to the groups DT was calling out.

Hillary Clinton also failed to consistently express strong political views, and tried to harness competing slogans at cross purposes: the wimpy and ineffectual “I’m with her” and the arrogant “it’s her turn”/”it’s our turn” both reinforcing the perception that she was an in-group, establishment figure out of touch with the public, while “stronger together” was somewhat optimistic but not really rooted in vision, and seemed a reaction to DT’s divisiveness.

George Lakoff and others have written that conservative politics are often rooted in an authoritarian-father mindset, while liberals are the products of permissive-parenting thinking. I have a number of issues with Lakoff’s approach, though I see much truth in it.

Left and Right come together at both the Libertarian (Freedom) and Authoritarian (Control) ends of the spectrum
Left and Right come together at libertarian AND authoritarian (copyright 2018, Shel Horowitz, all rights reserved)

But let me add one of my own long-held theories: Beyond the Left-Right axis, we have to look at another set of operating principles: where someone stands on freedom vs. control. So at the top end of this graphic (which is copyright 2018 by Shel Horowitz, as is the entire post—please contact me if you’d like to reprint), progressive environmentalists and Tea Partiers concerned about wasteful government spending join together in the Green Scissors coalition.

At the bottom end, I don’t see a lot of difference between communists and fascists other than their idea of who should control the means of production. They are both totally willing to rough up or even (historically) mass-murder their opponents, seize or maintain power by force of arms, and crush dissent. Was Hitler really so different from Stalin?

Let’s get some good discussion going on this. Comment below.

 

Facebooktwitterpinterestlinkedinmail