YouTube and Our Perception of Cross-Species Friendship: WIll It Change Society?

Here’s an odd thought: Could viral videos actually change the culture? What are the implications, long-term, for our culture in the widespread visibility of cross-species animal friendship, animals figuring out difficulties and solving a way around them, animals responding to music—or even playing music—, etc.?

When you see “enemy” animals forming friendships, what does it say about humans who can’t figure out any better way to resolve differences than to go to war?

When a herd of buffalo join forces to chase off the large group of lions that attacked their calf, what does it say about the power of cooperation in humans?

When a bird is so familiar with a piece of music that its dance moves actually anticipate the song occasionally, what does that say about animal intelligence and memory?

Over time, these windows into animal capabilities may cause shifts in our global consciousness. It wouldn’t shock me if vegetarianism became much more common; could you really eat animals after seeing how smart and caring they can be? Perhaps cruelty toward animals will be reduced. And perhaps more of us will find ways to listen when the animals in our lives try to talk to us.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com