Wow! Talk About Speed to Market: 21 Days from Concept to Release
Ever hear of the first-mover advantage? That’s a concept that Gravity Switch, a local web services firm here in Western Massachusetts, clearly understands. In three weeks, these guys came up with an idea (for a kiosk to frame an iPad, for touchscreen applications like museum displays), got the thing—called “iBracket”—prototyped and built, and started selling it.
In a situation where speed to market is critical, they were right there. Not surprisingly, they started coming up #1 on Google for “iPad mounting bracket”—21 days after coming up with the idea, seven days after finishing the prototype, and three days after taking the first order (which happened one hour after it was first mentioned on a blog).
By comparison, I have a publishing client who should have had his book out a year ago. This client is a walking testimonial to the need to understand that perfection is the enemy of good, and that good is good enough to move forward. The latest delay: I have been waiting for approval on a cover design since February. It would take ten minutes or less to look at the cover and tell us (me and the designer) if it’s good, or what changes need to be made. But no amount of prodding seems to get this person unstuck. Meanwhile, it’s already too late to have books ready for Book Expo America at the end of the month. Total missed opportunity because a false quest for perfection and lack of communication got in the way of good and moving forward and seizing the moment.
I think Gravity Switch’s approach makes a whole lot more sense.
From Concept to Product in 21 Days…
Good ideas are a dime a dozen. But good ideas quickly implemented… now those are worth something, or at least have the potential to be worth something. In the world of information marketing, you can have an idea for a new info product and impleme…
Yr welcome RT @gravityswitch: Thanks for the shout out @shelhorowitz – Wow! 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Yr welcome RT @gravityswitch: Thanks for the shout out @shelhorowitz – Wow! 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Yr welcome RT @gravityswitch: Thanks for the shout out @shelhorowitz – Wow! 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Yr welcome RT @gravityswitch: Thanks for the shout out @shelhorowitz – Wow! 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Thanks for the shout out @shelhorowitz – Wow! Talk About Speed to Market: 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Thanks for the shout out @shelhorowitz – Wow! Talk About Speed to Market: 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Thanks for the shout out @shelhorowitz – Wow! Talk About Speed to Market: 21 Days from Concept to Release – https://tinyurl.com/24kog4q
Thanks for the shout out @shelhorowitz – Wow! Talk About Speed to Market: 21 Days from Concept to Release – https://tinyurl.com/24kog4q