Wonderfully Scathing Attack on "Jargonauts"
Jargonaut: noun: someone who expresses him or herself in meaningless babble. Word invented by Shel Horowitz (that’s me) as I commented on Drayton Bird’s Bird Droppings blog.
He has a fabulously funny essay about jargonauts. Go read it.
A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com
Ooops–egg on my face! I should have looked before I claimed credit for inventing “jargonaut.” William Safire used it (same meaning) all the way back in 1980.
https://www.wordspy.com/words/jargonaut.asp
Ooops–egg on my face! I should have looked before I claimed credit for inventing “jargonaut.” William Safire used it (same meaning) all the way back in 1980.
https://www.wordspy.com/words/jargonaut.asp