Why I’m Not Buying On CyberMonday

The pundits have dubbed today “CyberMonday,” meaning we good little sheep are to go bravely forth over our modems and contribute to the global economy, from the comfort of our homes and offices.

Well, sorry, but I’m not playing. I did participate in Small Business Saturday, whose focus was on buying local. But I feel no need to glorify online commerce.

I’m actually a strong advocate of buying local when it’s practical. Local purchasing means money stays local. The people employed by locally owned stores spend their own money right here in my community. And the jobs I help create reduce unemployment right here where I live. And the culture of locally owned bookstores, artist venues, hardware stores and such makes my community a more desirable place to live. That’s the kind of abundance I wish to encourage.

Mind you, I’m not a purist. I do buy online. I do even buy from chain stores sometimes. I do see the occasional movie at the mall (though I see a far greater number at my local independent cinemas). But today, as millions rush to their workstations to undermine the lcoal economies, I can bloody well keep my wallet away from my computer. If I buy anything today, it will be at a local store.

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A lifelong activist, profitability and marketing specialist Shel Horowitz’s mission is to fix crises like hunger, poverty, racism, war, and catastrophic climate change—by showing the business world how fixing them can make a profit. An author, international speaker, and TEDx Talker, his award-winning 10th book, Guerrilla Marketing to Heal the World, lays out a blueprint for creating and MARKETING those profitable change-making products and services. He is happy to help you craft your messaging and develop profit strategies. Learn more (and download excerpts from the book) at http://goingbeyondsustainability.com